As I mentioned on the podcast yesterday, we’re getting close to launching a new project called Writer Emergency Pack.
The cover looks like this:
As the name suggests, it’s designed as a survival tool for writers. It’s not an app or a book. It’s more like a crowbar for getting unstuck. It’s for screenwriters, novelists, playwrights, students, writing teachers — anyone who deals with story.
We’ve actually been developing it on-and-off for four years, but it became real in the last six weeks. We’ve had a fun time showing prototypes to other writers and gathering feedback. It’s gonna be cool.
Because it’s a physical thing, we’ve had to plan and budget much more carefully than we do with our digital stuff. Atoms scale differently than bits. Make too few, and you run out. Make too many, and you’re sitting on boxes of inventory. Figuring out how to actually make and ship something like this is easily half the job.
When we launch — sometime after Halloween — there will be a short order window to get into the initial run. To make sure no one misses out, we’ve set up a mailing list to let writers know the moment it’s available.
If you’re at all curious, I’d advise you to sign up at [Writer Emergency](http://writeremergency.com) today.
You can also follow on Twitter, [@writeremergency](http://twitter.com/writeremergency). (Tweet ‘Help’ for a teaser.)