Over the last six months, we’ve discussed microdramas (aka verticals) several times on Scriptnotes. For readers who don’t know, microdramas are a format originating in Asia in which a filmed narrative is broken into very short episodes intended to be watched on your phone. They’re often called verticals because they’re shot to be watched on a phone held vertically.
Typically, the first few episodes are free, and then each subsequent episode requires an in-app purchase. The overwhelming majority of microdramas are romances, often feeling like a heightened soap opera.
They’ve recently hit American shores, with U.S. productions shooting in Los Angeles, largely using non-union crews. They have provided work for underemployed actors and crew members — particularly recent film school graduates — and have some experienced producers kicking the tires.
Here’s an example from the ReelShort series The Hidden Billionaire in First Class.
Note that the WGA contract does cover this type of work. Guild writers should not be working on these productions unless they’re under a Guild contract.
We asked listeners who have written on these productions to share their experiences. Several wrote in. Here are two examples.
Risky Business writes:
I spent six months writing for Reelshorts. As a writer, it was terrible.
The first 10 chapters were pored over with repeated rewrites until all the joy was taken out of them, then pretty much they didn’t care. The rest of the story had little oversight as they didn’t expect people to watch.
The CEO repeatedly criticized the writers in company wide messages, while giving 100% of the credit for successes to the editors.
All while paying $22 an hour, with ‘no work’ orders between feedback cycles, and a constant “your contract can be cancelled at any time” hanging over your head, and expectation that you’d be immediately available the second they had feedback, which sometimes took over a week to receive. It ended up being less than minimum wage to basically hold all the blame for a possible failure poured on you from the entire company.
Creative decisions were entirely made by algorithms based on what was selling. The whole prediction model that hollywood is always trying to master contracted by the short production schedule.
I have not had the pleasure of joining any union, but the success of reelshorts definitely scares me. If the model succeeds, AI will definitely be writing the scripts, and the CEO can have his dream of never having to rely on a writer’s creativity again
Another listener wrote in with their experience:
In episode 693, Risky Business shared about his negative experience writing for verticals. I recently started as a screenwriter for one of the larger vertical drama companies as well, and I wanted to offer my perspective since I’ve had a more positive experience.
My salary is about $1540 a week–about $40/hr–with benefits. My lawyer also negotiated that my agreement be non-exclusive, so I am free to keep developing and writing non-vertical projects. Since I’m staffed, I still get paid when I’m waiting for feedback.
For sure, figuring out the soapy, melodramatic tone and structure of verticals has been a tough nut to crack. Even though there’s some room for innovation and creativity, at their core verticals are reverse-engineered around data-driven formulas. It’s kind of like doing a fill-in-the-blanks puzzle. It can be fun and even playful, but it’s a very different process from anything else I’ve done.
Because writing verticals often feels more like solving a puzzle than writing from scratch, I usually have a lot of creative energy left over to keep working on my own projects. I’m also able to write remotely outside LA, which has been a godsend for family reasons.
As a non-WGA writer, I’d love to see verticals get WGA coverage. But at this point, especially with the current state of the industry, I’m grateful for a screenwriting gig that pays the bills while leaving space for my own stuff.
To clarify, verticals already do have WGA coverage. WGA writers shouldn’t be writing on them, just as they shouldn’t be writing any film and television that’s produced without a Guild contract.
I wanted to thank you for not only graciously listening to me ramble last night, but asking me how things were going. As you could probably assume from what I said, it’s been a lot of ups and downs.