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Follow Up

Blood stains and clown pants

April 28, 2007 Challenge, Follow Up

I had a hunch there would be a lot of entries to the second [Scene Challenge](http://johnaugust.com/archives/2007/make-your-introduction), but by the hammer of Thor, I never expected 162.

It’s taken hours to go through them, winnowing it down from a list of 25 to ten to the winner. There were so many solid entries that I found myself needing to stick pretty closely to the rules: it had to be about a guy picking up his clothes at a dry cleaner. This standard led me to ding entries that felt more like a laundromat than a dry cleaner. It also sidelined many scenes that created a fascinating situation but weren’t really about The Guy himself.

Believe me, I enjoyed the riffs on what a dry cleaner could be. A couple of times, I found myself thinking, “Yeah, I’d see that movie.” But since the competition was about introducing a character, the winning scene had to be about The Guy, not The World.

After a final battle between several really strong contenders, I ended up picking two that were very similar, each of which had aspects I really liked. The first is by [Craig Ugoretz](http://johnaugust.com/archives/2007/make-your-introduction#comment-68588):

  • EXT. DRY CLEANERS – DAY
  • An ornery, ancient Honda careens into the parking lot, screeching into a space. Out tumbles CLARENCE MALLOY, unshaven, egg-beater hair, stained wife beater. All that’s missing are the wavy smell lines.
  • He struggles out of the car, trying not to let any balloons slip out, and ends up slamming the door on his clown pants. He always does that.
  • INT. DRY CLEANERS – DAY
  • Clarence scurries up to the counter, out of breath. The cashier eyes him, wary.
  • CLARENCE
  • I lost my ticket. But it’s Malloy, a clown shirt? Bosco stains? Oh, and, I’m in a bit of a hurry.
  • He tries a smile. It misfires.

Let’s look at what Craig did. The second sentence gives us a bit of a visual on Clarence, but it’s the “wavy smell lines” that stick. Honestly, it was one of the few descriptors I still remembered after 100 subsequent entries. I like the balloons in the car, but it’s too easy to miss. Adding something more concrete around “balloons” would help slow the reader down, as would breaking it into shorter sentences:

  • He struggles out of the car, trying not to let any of the 57 balloons slip out. He ends up slamming the door on his clown pants. He always does that.

The action inside the dry cleaners doesn’t do that much, though Clarence’s misfired smile is a nice touch. It could even be the end of the scene, if we were to cut to Clarence showing up at his next gig.

The second is by [Danny](http://johnaugust.com/archives/2007/make-your-introduction#comment-68815):

  • INT. DRY CLEANERS – DAY
  • A dust cloud enters.
  • It slowly clears to reveal JOE SMELLS, wearing quite possibly the first pair of clothes ever made, and they’ve certainly never been washed.
  • SMELLS
  • Have your rates dropped yet?
  • The cashier shakes his head ‘no.’
  • SMELLS
  • How about coupons, or specials going on?
  • The cashier rolls his eyes and points to a sign reading: WE DO NOT CLEAN CLOTHES YOU ARE CURRENTLY WEARING.
  • Smells sighs. As he exits-
  • SMELLS
  • All right, I’ll check back later. Again. You should really think about changing your policies though. They make you look cheap.

Most of the heavy lifting is done by the dialogue, and it works well. Danny relies on a single description to set up the visual. I’d love to know an age, and at least one other detail to give me a picture of who this guy is. Since we need “first clothes ever made” to help tie us into the dry cleaners, I might break that off as a second sentence and add some more goodness right after JOE SMELLS.

  • It slowly clears to reveal JOE SMELLS, 32, the most confident homeless man in Phoenix. He’s wearing quite possibly the first pair of clothes ever made, and they’ve certainly never been washed.

Congrats to Craig and Danny. I hadn’t meant to split the prize — but I hadn’t anticipated 162 entries, either.

Given the setup, I guess it’s not surprising that I had my pick of clowns, wary cashiers and stinky patrons. But there were a few other trends worth noting:

1. __”A, but not A.”__ You describe a character as being one thing, then immediately negate it. “Friendly, but somewhat aloof.” “Impeccably dressed, yet his tie is askew.” There’s nothing wrong with this technique, but you have to be careful that it doesn’t verge on impossibility. I kept waiting for a tiny giant to show up.
2. __Laundronoir.__ I guess it’s natural that blood stains would be a common theme, but I hadn’t anticipated so many tickets from decades ago.
3. __Past tense.__ Several of the early entries were written in the past tense, common to novels. Screenplays are always written in the present tense. But it’s nice to see some new contributors who haven’t been exposed to screenwriting trying their hands.
4. __Smell-o-vision.__ Along the same lines, screenplays can only directly describe things that can be seen or heard. If you’re referencing smell, a character in the scene needs to make the reaction: “Candace half-chokes on the smell coming off him.” Or at least make sure the reader knows that this is just for his benefit: “He looks like week-old roadkill, and probably smells like it, too.”

Again, there were a lot of strong contenders, so my congrats to the many readers who contributed. If you want to comment on a specific entry, be sure to reference it by number, because there are several duplicated names.

Publicity 101

March 15, 2007 Big Fish, Charlie, Film Industry, Follow Up, News

Last night, the [Writers Guild Foundation](http://www.wgfoundation.org/) held a panel discussion about publicity. I was one of the panelists, but I ended up learning a fair amount myself.

For example, according to a Variety editor, it’s perfectly okay for a screenwriter to pick up the phone and call a writer at the trades when you’ve sold a project.Announcements like this run all the time (c.f. Shazam!). It has to be legit, of course. Optioning a script to your roommate, who is an aspiring producer-slash-drummer, doesn’t count. It’s strange: in this blog, I’m constantly telling aspiring screenwriters to stop asking for permission and just do what they want to do. But I honestly wouldn’t be ballsy enough to call an unknown writer at the trades to do this.

Chris Day, who runs publicity for my agency (UTA) brought with him a memo I’d written in the Big Fish era. At his suggestion, I was meeting with publicists, and had listed my goals and messages.I was an advertising major, so this kind of publicity-speak comes naturally. I promised attendees at the panel that I would find the original memo and post a .pdf of it. So here it is: [Big Fish publicity goals](http://johnaugust.com/Assets/pub_goals.pdf).

One of the questions that came from the audience–but probably should have started out the evening–was, What is the point of publicity, exactly? Most of us aren’t looking to be famous per se, and unlike a novelist, our names alone aren’t going to be selling books.

The Writers Guild Foundation stresses that any time a screenwriter gets press, that helps all screenwriters. And to some degree, that’s true. [There are no famous screenwriters](http://johnaugust.com/archives/2006/are-you-somebody), but it would be nice if the general public had some sense that movies are actually written, and that the actors aren’t making up their dialogue.

But I’d say the main reason to think about publicity is to help the movies and TV shows you’re involved with. The screenwriter tends to know more about the story than anyone else on the project, so you can be a crucial resource as journalists figure out how to write about the plot. I’ve attended a half-dozen junkets, and have rarely seen myself directly quoted. But I recognize a lot of what I’ve said in the stories that are written. If I can help create a consistent, positive message, then I’ve done my job.

The other reason to think about publicity is in terms of your overall career. I have no doubt that I’ve gotten meetings with certain directors and actors because of repeated exposure to my name. It’s nice if someone likes Big Fish. It’s even better if they remember I wrote it. Every time a news story includes the phrase, “…August, whose credits include Big Fish, Corpse Bride and Charlie and the Chocolate Factory…” that’s like refreshing the cache on someone’s internal IMDb.

All-new MySpace beta

March 6, 2007 Follow Up, Rant, Rave

I now fully regret my earlier [ambivalence](http://johnaugust.com/archives/2006/myambivalence) about MySpace. As it turns out, the site is only lame when you have 600 or 700 friends. Having crossed the magic threshold of [1,000 MySpace pals](http://myspace.com/johnaugust), I truly understand what all the fuss is about.

The difference is [MySpace Advanced](http://collect.myspace.com/index.cfm?fuseaction=disallowed), and you can only access it when you have more than 1,000 friends. It’s beta, and I guess I clicked on some sort of non-disclosure button when I accepted. But it’s too great a secret to keep to myself.

Here are just some of the improvements you get with MySpace Advanced:

* __Full CSS styling.__ No longer do you have to hide formatting in weird text boxes.

* __AJAX-y goodness.__ You can delete rogue comments in-place, or drag-and-drop elements on the page.

* __HTML tag destroyers.__ Not only can you turn off HTML graphics in comments, you can automatically delete any comment that tries to use them.

* __Lameness filters.__ Sick of people leaving ASCII graphics as comments? Just click the checkbox and they’re history.

* __Smarter ads.__ Even though it says “gay” in your “orientation” field, the system knows you might be interested in something other than a shirtless guy for Gay.com.

* __Education screening.__ The system parses every message, comment and profile blurb a user writes, generating an estimated education level for the user. I have my threshold set to “College Grad,” which effectively silences the stupid people.You can also set a top education limit, good for shutting out snarky screenwriters.

The new version is terrific. Unfortunately, it doesn’t exist.

Even with a thousand so-called friends, the system is just as lame and frustrating as it was when it was just me and [Tom](http://myspace.com/tom).By the way, has anyone else noticed that “Tom” has formatting errors on his page, and _he’s the freakin’ spokesperson?_ Check his “Movies” section. So, this is my way of saying goodbye to MySpace in all its craptastic-ness. See ya. Wouldn’t want to be ya.

After the digg

March 1, 2007 Follow Up, Geek Alert, News

I’ve seen a lot of articles about the [Digg Effect](http://blogs.tech-recipes.com/davak/2005/11/06/digg-effect-the-top-10-things-webmasters-should-know/) and what a site can expect after having a bunch of new visitors arrive to check out an article, as happened with my recent post on [Warcraft](http://johnaugust.com/archives/2007/seven-things-warcraft).

The general prediction is that readership drops to normal levels pretty quickly, and that’s borne out by the stats.

after diggPage views are a little higher post-Digg, but it’s nothing like the giant spike that happened in the middle of the Digg storm. Most of the people who clicked through were following a story about Warcraft; most of them weren’t screenwriters. (Living in Los Angeles, it’s easy to forget that there are some people in this big world who haven’t written a script.)

On a somewhat-related note, I’ve upgraded to the most recent WordPress, and the site seems to be running a little faster for it.

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