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Copyright Math

March 22, 2012 Film Industry

Rob Reid’s [“Copyright Math”](http://www.youtube.com/watch?v=GZadCj8O1-0&feature=player_embedded) presentation for TED is a great reminder of how misleading numbers can undermine an argument.

In this case, industry figures intended to show the impact of piracy easily tip from “exaggerated” to “comically absurd.” The viewer is left with a natural conclusion: illegal file-sharing is not that big of a deal.

But really, that conclusion needs some italics: illegal file-sharing is not *that big* of a deal.

Something can still be worth discussing even if it’s not an armageddon-level threat. Rational discussions might include the following topics:

* On an individual level, why does someone torrent a movie rather than pay for it? What would change that decision?
* To what degree do consumers have a right to watch something how and when and where they want to watch it?
* Where should the industry focus its energy: on the individual who downloads a movie, or businesses that make money selling material they don’t own?

You won’t arrive at a rational discussion by pulling numbers out of the air.

Bronson Watermarker 1.5 adds image support and new styles

March 20, 2012 Apps, Bronson, Software

bronson iconWe launched [Bronson Watermarker](http://quoteunquoteapps.com/bronson) in January with a straightforward message: Bronson makes it easy to create personalized PDFs.

We’ve sold well, in no small part because the Mac App Store featured us on the front page for much of that time. (Thanks, Apple!)

Potential buyers often email us. By far the most common question we get is, “Can your app watermark photos?”

The answer: no.

But shouldn’t the answer be yes? Now it is.

Bronson Watermarker 1.5 — new in the Mac App Store today — adds support for photos and images, including JPEGs, PNGs, GIFs, BMPs and TIFFs. Not only can you watermark these files, you can resize them at the same time.

bronson photo

Whether you’re sending out one file or 100, each will be labelled with the recipient’s name.

We’ve also added two new watermark styles: Lower Right and Header. Lower Right is especially handy for blog images, while Header works well for individualizing handouts when you don’t necessarily need the protection of a full-on watermark.

PDFs and images come in all different shapes, so we re-did our math to make diagonal watermarks feel right no matter what the aspect ratio.

While we were at it, we freshened up the UI. (Try us in full-screen mode on Lion.)

Bronson Watermarker 1.5 is a free update, [available now](http://itunes.apple.com/us/app/bronson-watermarker/id481867513?mt=12) through the Mac App Store.

Year of Citizenship

March 12, 2012 Citizenship

citizenship badgeI really like the word *citizenship.*

It looks good, with a preponderance of i’s you don’t often see in English. Stare at it too long and you’re convinced it must be Greek or German. ((It’s actually from Norman French citezein, which swirled together “denizen” and the Latin roots for “city.”))

It sounds good, carrying all its stress on the first syllable and allowing the last three to float off in the breeze. To a poetic taxonomist, this four-footed creature is called primus paeon and is fairly rare.

Mostly, I like the meaning of the word citizenship. The concept it describes is abstract, intangible — but oddly active. Citizenship isn’t something you have. It’s something you *do.*

For 2012, I’ve decided to do citizenship.

More specifically, I’m going to earn the three Boy Scout citizenship merit badges: Citizenship in the Community, Citizenship in the Nation, and Citizenship in the World. I earned all three as a Scout in the 1980s, and while the specifics have changed a bit, the underlying spirit behind them remains intact.

I’ll be working my way through a [checklist of the requirements](http://johnaugust.com/citizen) for each badge. Scouts present their work to a merit badge counsellor — generally, a fellow scout’s dad — but I’ll be blogging my answers here.

Along the way, I hope to explore some of what I think is best and worst about how we conduct ourselves as individuals and nations. I’ll also need to explore a bit about what’s become of Boy Scouts, an organization that greatly shaped who I am and what I believe, yet wouldn’t have me as a member today for multiple reasons.

Why now?
—

It’s an election year in the U.S., so my thoughts naturally turn towards government and leadership. To paraphrase a tired cliché: citizens get the government they deserve. ((Often wrongly credited to Alexis de Tocqueville, the idea is better attributed to Joseph de Maistre: “Toute nation a le government qu’ell mérite.”))

But have we really been this awful?

Or, given our collective indifference to the actual responsibilities of citizenship, is it remarkable things aren’t much, much worse?

I’m the father of a six-year old, who comes home from school with questions and theories about how it all works. To her, the Mayflower and Martin Luther King, Jr. were equally A Long Time Ago. You can’t understand American history without understanding what we were aiming for, where we fell short, and where we could still do better.

Reasonable people can disagree about size and function of government, but the ideals of citizenship are essentially non-partisan and global. Citizens have rights and responsibilities, including management of their communities and decisions about how to use shared resources.

Citizenship is about being a team player and a good sport — but that doesn’t mean blindly following along. You make choices that have consequences: voting, not voting, protesting injustice, rallying against taxes, tolerating fraud, skirting jury duty or obeying the TSA’s security protocols. Every public action you take has an effect on those around you.

My intention with the Citizenship series is to explore, rather than arrive at any particular destination. I think there are interesting questions that we’ve largely abdicated to pundits and theorists, who discuss government as if it’s a game rather than an endeavor.

I grew up watching a lot of Star Trek, so yes: I can be utopian at times. But better that than dejected cynicism. Idealism itself gets you nothing, but it can serve as a useful compass to point where you want to go. That’s my only aim in this exercise.

Selling apps in bulk, cont’d

March 8, 2012 Follow Up

Last month, I [blogged the good news](http://johnaugust.com/2012/selling-apps-in-bulk) that a certain well-loved entertainment company wanted to buy 40 copies of [Bronson Watermarker](http://quoteunquoteapps.com/bronson).

But with that came a complication: we needed to figure out how to sell it to them.

The Mac App Store (unlike the iOS App Store) doesn’t have a system in place for developers to offer bulk licensing. Which, I noted, creates a host of problems:

> That means we’ll have to roll our own serial number system. (Or more likely, just forego it.)

> Without the Mac App Store’s update system, we’ll have to check for app updates another way. (Probably Sparkle.)

> We may be left maintaining two (or more) versions of the app.

All of that happened.

We rolled a special version of Bronson for this company with updating baked in. They liked it enough that they ended up buying 100 copies. So, score.

We’re now offering volume licensing, with a 100-seat minimum. I hope we’ll be able to do it through the Mac App Store at some point, but for now we can do ad-hoc distribution.

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