John August

Video

iMovie 09: Almost certainly maddening

Rant, Video

Among the products Apple announced today is iMovie 09, an update to their entry-level video editor that I currently find completely unusable. They have [demo videos](http://www.apple.com/ilife/imovie/) up showing some of the new features, which range from very helpful (stabilization) to fairly gimmicky (the animated maps).

What’s most clear, however, is that they’re sticking with the bizarre and unfortunate editing interface.

Yes, I have the curse of knowledge: I know how an editing system is “supposed to” work, as it does in Final Cut, Avid and to some degree, the original iMovie. But I’m always game for a new and better idea, particularly if it makes heretofore complicated things easier for newcomers to understand. iMovie is supposed to let ordinary Mac users cut together simple videos. I get that.

But worse than being unlike real editing systems, iMovie is unlike any normal Mac application. Take a look at how [Precision Editor](http://movies.apple.com/media/us/mac/ilife/imovie/2009/tutorials/apple-ilife-imovie-use_precision_edit_view_to_trim_video-us-20090106_r640-10cie.mov?width=640&height=400) works in the new iMovie.

You move the mouse along the gray bar, or inside one clip or inside another clip. You’re not clicking or dragging; you’re just floating. Unlike every other Mac application in which a click selects something (or moves the insertion point), a click in iMovie is a cut — or more precisely, it adjusts the out point of the top clip. A click in the lower clip adjusts its in point. There’s feedback, in the sense that the video suddenly jumps, but it’s not immediately clear what’s changed, or what would be undone if you hit Undo.

Throughout iMovie, there’s a lot of WTF? Important things are hidden in pop-up menus, often attached to clips. I understand and support the idea of attaching actions to objects, but how is Precision Editor an action? It’s a noun, not a verb, and opens as a separate viewer.

The timeline is the other major frustration. Anyone who has ever watched YouTube understands that in video, time moves from left to right. If you drag the playhead — the little circle — you’re moving forward and backward in the clip. But not in iMovie. In iMovie, time wraps like text, left to right then up and down. Apple has created a new and inferior grammar for no good reason.

Fortunately, Final Cut Express is only $169 on Amazon. It can import iMovie projects, and you’ll definitely want to. While it seems more complex at the start (more menu items), it consistently rewards your expectations about how video and Macs are supposed to work.

The Nines on Netflix

Projects, The Nines, Video

Several readers wrote in this morning to point out that The Nines is suddenly [now available](http://www.netflix.com/Movie/The_Nines/70066350) on Netflix’s “Watch Instantly” feature. If you have a Netflix account, that means free streaming in roughly two clicks.

I’m not sure how the Netflix streaming gets accounted for in terms of residuals, but I’m glad to see another legal way for people to watch it.

Charlie Brown, advertising, and whatever comes after postmodernism

Film Industry, Meta, Video

I went to undergrad hoping for a career in advertising. This video reminds me why I’m happy I bailed:

It also reminds me of my junior-year class in postmodernism, in which we spent at least half the semester trying to arrive at a definition for the term — and never really got one. This video certainly has aspects of what we were seeking. It appropriates familiar cultural elements (The Charlie Brown Christmas Special) for use in unexpected contexts (advertising), much the way Michael Graves used the Disney dwarfs to hold up the roof of the [Team Disney building](http://www.bluffton.edu/~sullivanm/gravesdisney/disney.html). And in both cases, the project doesn’t really make sense unless you’re familiar with what it’s playing off. In this case, Lucy isn’t Lucy and Linus isn’t Linus, but the joke doesn’t work unless you understand who they usually are.

But I’d argue that the video also represents more than whatever postmodernism is or was. It’s the kind of thing you can’t imagine existing without YouTube. While the technology to make it could exist independently of internet distribution, the idea of doing it feels net-dependent. If Ernie doing M.O.P. is the quintessential video mash-up —

— then The Charlie Brown Ad Agency is its close kin. A mix-in, maybe. And it exists in the same metaverse as Beyoncé’s [Single Ladies video](http://www.youtube.com/watch?v=4m1EFMoRFvY), which remakes a mash-up ([Walk It Out Fosse](http://www.youtube.com/watch?v=X8iLBQFeX4c)).

I offer these observations without any clear idea about what it means for screenwriting, but you can look at many current films through this lens. The Dark Knight is less a Batman movie than a Big Serious Movie with Batman mixed in. Twilight isn’t a vampire story. It’s a teen girl fantasy with a small thread of vampirism — not even real vampires, but something almost wholly different — woven in.

And I think that’s what our books and movies are going to be for a while: Aliens vs. Predator vs. Mr. Magoo. Our cultural world is vast and ephemeral, so we look for familiar icons that we can recall and repurpose. We want to know just what we’re getting, yet still be surprised. We’re toddlers that way.

VHS, RIP

Film Industry, Video

From [today’s LA Times](http://www.latimes.com/entertainment/news/la-et-vhs-tapes22-2008dec22,0,5852342.story):

> On a crisp Friday morning in October, the final truckload of VHS tapes rolled out of a Palm Harbor, Fla., warehouse run by Ryan J. Kugler, the last major supplier of the tapes.

> …

> The last major Hollywood movie to be released on VHS was “A History of Violence” in 2006. By that point major retailers such as Best Buy and Wal-Mart were already well on their way to evicting all the VHS tapes from their shelves so the valuable real estate could go to the sleeker and smaller DVDs and, in more recent seasons, the latest upstart, Blu-ray discs.

VHS was how I saw most movies growing up. Not just classic movies, but the R-rated ones I couldn’t see in the theater. I can trace my screenwriting career directly back to a rented copy of WAR OF THE ROSES, which I rewound and transcribed, amazed to realize that *somebody wrote that.*

Still, I have almost no nostalgia for the VHS format itself. With its springs and gears, each tape was built to fail. I can’t think of another technology that seemed so inelegant even when it was new.