I use a [Technorati](http://www.technorati.com/) watchlist to keep track of mentions of me, this site, and Charlie and the Chocolate Factory. Technorati follows blogs, so it’s a nice way to gauge what topics people find interesting enough to write about. For instance, teenage girls tend to point out that “JohNny DePP iz SOOOOO HOOTTTTT!”
Over the last two weeks, I’ve noticed a disconcerting rise in the number of faux-blogs. They look like blogs, and they’re hosted on genuine sites like [Blogspot](http://blogspot.com). But they have no actual content, just a bunch of gibberish targeting a certain term, like “Charlie and the Chocolate Factory.” I assume they’re computer-generated. Here’s [an example](http://replay.web.archive.org/20050507154627/http://johnny-depp-posters.blogspot.com/2005/04/extra-large-charlie-in-chocolate.html).
So why would anyone make a useless blog like this? Presumably, to drive traffic to other sites. The left-hand column on the example blog has links to various other sites, each of which either sells something, or has Google ads which make money on a pay-per-click basis.
It’s really annoying, because up until now, Technorati has been a terrific clutter-buster. I don’t know if the spam-blog problem is readily fixable. Unlike Google, which has algorithms to help it weed out junk sites, I think Technorati basically relies on self-reporting. The system would need to find a way to detect which blogs are real, and which ones are fake. That’s a tall order.
First off, this is not a film review. If it were, I’d write about the performances, production design, music and all all the other factors that make or break a movie. Also, I’ve met the director and co-screenwriter, Joel Schumacher, who is every bit as nice as his reputation. So I don’t want it to be weird next time I say hello to him at some event. Rather, I just want to point out some story issues that stuck out to me — things I’d want to tackle if I’d gotten the script before it went into production.
One benefit of switching my new webhost, [TextDrive](http://textdrive.com), is that they have a much cooler statistics program called [Urchin](http://urchin.com). With it, I can see a lot of information about who’s visiting the site, and what articles they’re reading. Plus, I can learn what browsers they’re using. Here are the current percentages: