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QandA

What do you do when the buzz fades?

August 25, 2008 Film Industry, Indie, Psych 101, QandA, Sundance

questionmarkI’m in a new situation that I’m trying to navigate, and I was hoping you could help for my benefit and the benefit of those who read your column and blog and might find themselves in a similar situation.

I recently wrote and directed a low-budget feature that played at a film festival in Los Angeles. A producer was at the screening, loved the movie, and subsequently got me in touch with several large distributors and top-five agencies who then proceeded to blow my phone up for the next couple of days. She suggested I send out screeners to them, which I did. I even dropped off a screener to an agency I was set to have a meeting with, only to have them cancel the next morning “unexpectedly.” Then I started getting passes, which has snowballed.

It has been a couple of weeks now and it doesn’t look like I was able to strike while the iron was hot. I feel like I’m back to square one. My goals for this movie are to get a small distribution deal with DVD and maybe VOD with a mid-size company that knows how to deal with low-budget movies. My goals for my career are to write and direct my own projects, while supplementing that work with rewrite and punch-up jobs.

Based on the information I gave you, can you tell me: a) what I did wrong so that, should I be in this situation again, I can do better next time, and b) what I should do now to accomplish those goals?

— James
writer/diector, [Eastern College](http://www.candycanesammy.com/easterncollege)

You really didn’t do anything wrong, other than let your expectations get built up too high by one guy. Believe me, I understand how it happens: it’s great when people like your work. It’s exciting when they describe a possible future with meetings and projects and enough money to stop living like a college student.

Enthusiasm is a sugar rush. You really feel it when it’s over.

My friend Aaron Lindenthaler [had a film](http://www.imdb.com/title/tt0844346/) at the same festival ([Dances with Films](http://www.danceswithfilms.com/)), and while I haven’t gotten the full post-mortem on his experience, I suspect he found a lot of the same reactions. A good response at a festival is gratifying, but it doesn’t translate particularly well to the larger business.

Looking at your [trailer](http://www.candycanesammy.com/easterncollege/trailers.html), the movie feels like a scrappy college comedy, not unlike [Box Elder](http://boxeldermovie.com/), the film Todd Sklar [wrote about](http://johnaugust.com/2008/self-distributing-an-indie-feature) a couple of weeks ago. It’s absolutely valid terrain for a movie, and no one’s allowed to say that there are too many of them. But there are enough scrappy indie college movies that it’s hard to stand out from the pack, and harder still to convince an agency or distributor that you’re worth the investment.

I don’t know how many meetings you had, or how they went, but you were probably meeting with people in their 30’s or 40’s, whereas you’re likely early 20’s, still fresh from the college experience. Your peers are working in agency mailrooms. And they’re who you really want to see your film, because in two years they’ll be junior agents, and you’ll be one of their clients. So if you have any more meetings, try to talk with the guys getting you your Diet Coke. They’re as hungry to make it as you are.

In terms of distribution, I don’t know how realistic it is to be making money off of it. Don’t let that stop you from going after distributors who specialize in indie DVDs and/or VOD — but don’t pin all your hopes on it.

The better goal is to get it in front of as many eyes as possible in your target audience. Todd Sklar and crew are traveling around the country like an indie band, which sounds exhausting. But maybe you can piggyback on someone else’s travel. Does the music in your movie come from a popular local band? Then give away DVDs at their shows. And I wouldn’t panic about it leaking online. Much worse things could happen. In fact, at a certain point you might just want to keep a link to the torrent on your film’s site. ((Another option: I’d be tempted to find some prolific and well-regarded torrenter and anonymously tip him to where he could find a Quicktime file sitting unguarded on a server. You’ll get better exposure if it comes from someone with pirate cred.))

Based on its current trajectory, your movie probably won’t end up in Blockbuster. That’s okay. You can likely get it [carried by Netflix](http://www.netflix.com/SubmitFilm?lnkctr=cu_tr&role=1), which is better in the long tail world.

And beyond that, focus on what’s next. Don’t dwell on what-mighta-beens. The iron was never that hot, and while you’re at square one, you didn’t get sent any further back. You made a movie. Get the most you can out of it, then get cracking on doing the next project.

Keeping track of time

August 18, 2008 QandA, Words on the page

questionmarkI have recently finished writing a screenplay with a friend. It takes place in present day. Towards the end of the first act, we go to a flashback, 30 years earlier to 1978, when the main character was 8 years old. After the flashback, we come back to November of the next year.

So if the beginning of the film was in December 2008, we then cut to flashback in 1978, and come back to November of 2009. How would we label, or denote this? We were going to put TITLE OVER: November of the following year.

We felt that doing this might confuse people more, in thinking that it is just one year later than the flashback. We’re confused and want to make sure the reader isn’t confused.

It’s not clear from your example whether it’s important that the reader (and ultimately the viewer) know that it’s specifically 2008 — for instance, that it’s an election year. Most likely, it’s not important at all. The story is just set in “present day,” which happens to be 2008 or 2009. So I’d avoid any mention of the year except for the flashback, which is mostly to give a sense of relative ages and period setting.

Specifically, I’d recommend the following:

* Don’t say anything about the year until the flashback.
* Before that, if it’s important that it be December, give us a concrete visual (e.g. Christmas shopping) that lets us know the month, rather than a title over.
* For the flashback, don’t do a title over for the year. Just include [1978] in the sluglines.
* When you return to the present, mark [PRESENT DAY] in the first slugline. You don’t need to continue it after that.
* If you need to show that 11 months have passed, give us a clear story indicator. Something or someone has grown or changed in the interim. (If nothing has changed, why are you jumping forward anyway?)

A project I’m currently writing moves forward a lot in time, much in the way The Godfather or Goodfellas does. At first, my instinct was to carefully label all the time cuts, but it quickly became clear that what mattered wasn’t the months but the forward progress of the story. Readers can keep up with you if they’re engaged.

Aquaman is a Pescepublican

August 13, 2008 Dead Projects, Projects, Psych 101

Recent articles about the [political leanings](http://tor.com/index.php?option=com_content&view=blog&id=578) of popular comic book characters got me thinking about the uncanny valley between fictional and real-world ideologies. We’re happy to have characters speak in broad terms — “With great power comes great responsibility” — but the minute they start referring to specific issues, we become very uncomfortable.

How does The Flash feel about immigration? Is Wolverine pro-choice? Does Black Canary support the First Amendment rights of hate groups? We don’t know, and really don’t want to know.

To be certain, comics sometimes do have their characters take specific, controversial political stands. Famously, Frank Miller’s Superman in The Dark Knight Returns is literally working for Reagan. But more often, we get placeholders and parallels to soften the blow.

Wonder Woman’s homeland of Themiscyra is isolationist, as the U.S has been at times. The Green Lanterns police the universe, like U.N. peacekeepers writ large. And X-Men are mutants who fight prejudice, discrimination and mutant-phobia.

Sometimes the analogies are transparent. Black Adam rules Kahndaq with an iron fist — he’s literally a weapon of mass destruction, and a danger to the free world. But the facile Iraq/Al-Qaeda parallels only go so far. Yes, he’s a tyrant, but there’s no religion or oil at stake, no greater cause beyond his own ego. If Black Adam were to get sucked into a magic scarab, or sent to the farthest reaches of the universe, there would be no more “Kahndaq crisis.” ((As recent history has shown, simply getting rid of the leader achieves less than you’d think in the real world.))

And this is probably a good thing. I’d argue that the thematic success of comic book characters, and comic book storylines, comes from how closely they can approach the line separating Real from Too Real, without crossing it.

For example, this summer’s The Dark Knight is set in the most realistic Gotham City yet, but its characters still speak in broad philosophical proclamations. Just listen to Batman:

> Sometimes, truth isn’t good enough. Sometimes people deserve more. Sometimes people deserve to have their faith rewarded.

Sometimes, dialogue should only be spoken while wearing a mask. His statement makes sense in abstract, but you wouldn’t want it applied to, say, the invasion of a sovereign nation based on false evidence. Even Commissioner Gordon seems to understand that Batman is better suited to villain-thumping than leadership. His improbable answer to his young son’s question about why Batman is running:

> Because he’s the hero Gotham deserves, but not the one it needs right now…and so we’ll hunt him, because he can take it. Because he’s not a hero. He’s a silent guardian, a watchful protector…a dark knight.

(MUSIC RISES.)

Efforts to place TDK’s Batman on a real-world political spectrum are doomed. Sure, he’s tough on crime, but he’s also anti-gun. He holds himself outside the law, but destroys his own phone-tapping technology. Is he a [Conservative](http://online.wsj.com/article/SB121694247343482821.html?mod=opinion_main_commentaries)? A [Liberal](http://thatsrightnate.com/2008/07/20/dark-knight-liberal-propaganda-is-a-joke/)? ((Note: Dry humor at link. You have to read a few entries to get the gist of it.)) A [Libertarian](http://blog.mises.org/archives/008317.asp)?

Nope, he’s just Batman. And as a comic book character, he’s allowed to hold simultaneous incompatible philosophies.

I think fans are responding to this latest wave of superhero movies not because they’re more realistic, but because they safely insulate us from reality, letting us address epic themes without uncomfortable details. Law versus Chaos is entertaining in TDK, but messy when you look at Iraq. The military-industrial complex is, well, less complex when Tony Stark can simply stop making weapons. And become a weapon. Or something. (The important thing is, he beat up Jeff Bridges, who was visibly evil and bald.)

The episode of Heroes: Origins I was set to write and direct last year deliberately crossed that line between “somewhat believable” and “far too realistic.” It was structured as an installment of A&E’s great documentary series [Intervention](http://www.aetv.com/intervention/), and followed two addicts with superpowers. We never shot it — [the whole series got shelved](http://johnaugust.com/archives/2007/no-heroes) — but I’m not sure it would have worked. And the producers were certainly nervous. In Iron Man, Tony Stark’s alcoholism is fundamental but non-threatening; real addiction is too real, too uncomfortable.

On some level, we want to keep our heroes just pure enough to fight the bad guys without encumbrance.

Time jumps and oil drilling

August 6, 2008 Dead Projects, Projects, QandA, Television, Words on the page, Writing Process

questionmarkI’m writing a movie that makes a time jump about 90 pages in, meaning at the beginning I’ve got a couple of 10-year olds who’ll be about 18 at the end. That’s not my problem though, since the jump is unavoidable and casting different actors actually makes sense in this case.

My question is: What’s the best way to label the new characters/actors? I checked your Big Fish shooting script in which you used terms like “YOUNG EDWARD” — but do I have to do this, if the older (or younger) characters never turn up again? Because “ADULT CHRIS” or “ADULT GINA” sounds a bit stupid in German. Could I just keep the original name after pointing out the leap in time or would that cause confusion?

Might sound like an insignificant detail to you, but it’s been bothering me for some time now.

— Fabian
Germany

Yes, you need to label them differently, because people will actually get confused. They might not when they’re reading through it from page one, but when they’re going back through the script looking for a specific scene, they will need to know immediately whether they’re looking at an 18-year old or a 10-year old. And if you do make it to the production stage, that chance of confusion increases exponentially, because scenes will be scheduled and shot out of order.

Given where your time jump occurs, I’d label the adult characters as such, or give them slightly altered names. (The young version of CHRIS becomes CHRISTOPHER as an adult, etc.)

. . .

questionmarkA two part question: I’m currently writing a spec script, a legal thriller set in Washington D.C. While I started it over a year ago — outlining, making notes, character sketches — I shelved it due to other work demands. Now I find that the subject matter (domestic oil drilling) is gaining topical currency in a way that I didn’t anticipate when I started out. Which is both good and bad.

A) Should I continue to write it, knowing that there is a strong possibility that it may be old hat by the time I finish (6 months to a year for a passable first draft. I have a day job!)? Or should I forge ahead in the hope that it may still hold some topical currency by the time I’m finished? And…

B) Since much of the story has to do with the law, and the subversion of a particular piece of legislation, how do I go about acquiring some fluency with legal protocol without enrolling in Law School? I’m a naturalized American citizen, so there is still lots I don’t know about the American justice system. If you were to approach material like this, where would you begin in order to make it at least plausible? Would you line up a couple of friendly D.C. lawyers and try to get some interviews? Try for an internship at the Dept of Justice? This material needs to be very well-executed for it not to be laughable (I’m after The Firm, not Pearl Harbor), and I’m anxious that the plot details at least make sound legal sense.

— Mark
New York

Yes, write it. No, don’t take an internship at the DoJ. But you’re going to need to hang out in D.C. to get the answers you want.

The kind of research you need to do will be an ongoing part of the process. You research; you find something that helps your story; you hit a roadblock; you do more research. You’re looking for believable dialogue, but more importantly, a believable approach to the situation you’re presenting in your story. That’s why you need to find someone (better yet, a couple of someones) who approximates the kind of characters you have in your story.

When I was writing the pilot for [D.C.](http://johnaugust.com/library), I wandered around Capitol Hill introducing myself to young staffers, and got them talking about their jobs. A few were interesting enough that I kept up with them via email, and could easily ask them a question about their lives on or off the clock. The show wasn’t staggeringly realistic — it had roughly as much verisimilitude as Felicity — but the characters were doing and saying the kinds of things they would in real life. (Just faster, and with better hair.)

From what you’re describing, it sounds like you need attorneys and staffers who handle energy legislation. You can find them. If you know anybody working in Washington, you’re probably two degrees of separation from someone in that job. And if you don’t know anyone there, hop on the train and head to the Hawk n’ Dove bar at happy hour. Two beers in, you’re likely to meet someone who knows someone.

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