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How to logline a dual-plot story

March 5, 2010 Big Fish, Go, Projects, QandA, Story and Plot

questionmarkWhat is the best way to write a short logline for a screenplay with dual storylines, especially if both storylines are crucial to the telling of the story?

I feel like scripts with multiple storylines (3+ stories) like Pulp Fiction or Crash can rely on simple loglines that get across the overall theme of the story. But what about scripts with two distinct storylines that parallel one another…do you pack both storylines into the logline? Or do you pick one and focus the on it?

— Mac
Los Angeles

Some movies are really difficult to logline. Go is one. When forced to give a short description, I try to chart the three main threads: “It’s about a really tiny drug deal, a wild night in Vegas and two soap opera actors — all of which cross paths at LA’s underground rave scene.”

Again, not great. But it gets the job done.

For something like Big Fish, I make the parallel structure clear: “It’s the story of a man’s life, told the way he remembers it: full of wild, impossible exaggerations. At the same time, his grown son is trying to separate the truth from the fantasy before his dad dies.”

Julie and Julia has dual storylines, yet summarizes easily: “It’s the story of a young woman determined to cook her way through Julia Child’s famous cookbook, intercut with the adventures of Julia Child’s life.”

If both plotlines are key to your story, you need to make that clear in the logline. Otherwise, you risk future readers feeling like you bait-and-switched them.

Free ebooks correlated with increased print-book sales

March 5, 2010 Books, Film Industry, The Variant

Cory Doctorow [points to a BYU study](http://www.boingboing.net/2010/03/04/free-ebooks-correlat.html) that shows releasing a free ebook version may boost sales of the printed edition.

You’d love to see a bigger sample, and correlation does not imply causation. But to me, it suggests that increased sampling usually generates more sales than it costs.

Advance screenings of movies work the same way. When a studio expects good word of mouth, they are often willing to give up a day’s box office ((When you buy a ticket for a sneak preview of The Proposal, it’s actually counted towards another film, generally one from the same studio currently playing at that theater.)) in order to get more people talking about their movie. They’ll also conduct word-of-mouth screenings tailored to specific audiences. “Free” and “exclusive” are big motivators.

(thanks Howard Rodman)

How much should ebooks cost?

March 1, 2010 Books, Follow Up, The Variant

The [NY Times](http://www.nytimes.com/2010/03/01/business/media/01ebooks.html?partner=rss&emc=rss) and [Gizmodo](http://gizmodo.com/5482774/how-much-it-actually-costs-to-publish-an-ebook-vs-a-real-book) are attempting to run the math on how much to charge for books purchased on the Kindle and iPad.

Amazon prices Kindle books at $9.99, while Apple will apparently let prices float higher on iPad books, with $12.99 being a frequently-quoted number.

With data drawn from publishing sources, these articles break down costs and profits. Poorly. They don’t differentiate between one-time costs (designing cover artwork) and variable costs (printing each additional copy). And how much of the marketing budget would be identical with or without the ebook version?

The number that sticks out most is the bookseller’s take. A 50% cut makes sense when dealing with a physical book sold through a brick-and-mortar bookstore. A 30% cut is crazy when dealing with atoms pushed out through a virtual retailer. As a reference, I sell pdf and ePub versions of [The Variant](http://johnaugust.com/variant) and only give up 11 cents on the dollar. ((But I give up 65 cents of each dollar earned through the Kindle version, which sells much better.))

Amazon makes the Kindle to sell books; Apple makes the iPad to sell iPads — selling books is sort of gravy. That gives Apple more price flexibility, and should hopefully avoid absurd situations where the digital version costs much more than the paperback. ((I’m not ignoring the Nook or the Sony readers, but they’re not steering the ship.))

The publishing industry wants to keep prices up so they can make money. Can’t blame them for that. But you know something’s amiss when Anne Rice is the [voice of reason](http://www.nytimes.com/2010/03/01/business/media/01ebooks.html?pagewanted=2&partner=rss&emc=rss):

> The only thing I think is a mistake is people trying to hold back e-books or Kindle and trying to head off this revolution by building a dam. It’s not going to work.

One last point: How soon can we agree to spell ebooks with a lowercase e, and no hyphen?

The Times likes the hyphen, while Gizmodo feels the need to capitalize. I’d suggest that email is the best antecedent. That’s a term that has largely swallowed its hyphen, probably due to its verbification. Can we embrace the future and simply lose the hyphen now?

(Thanks to Quinn for the link.)

On Alice in Wonderland

February 25, 2010 Directors, Film Industry, Projects

Because people keep asking: I didn’t work on Disney’s Tim Burton-directed *Alice in Wonderland*. At all.

The movie was written by Linda Woolverton. I never read the script, and haven’t seen a frame beyond the trailers and commercials. I’ll get to see the film for the first time on Monday, and really look forward to it.

With that clarification out of the way, let me explain a strange fact of my career: I’ve *not written* Alice in Wonderland three times. It’s a recurring motif.

1995
—-

The story that became Go was originally envisioned as a retelling of Alice, substituting the underground rave scene for Wonderland. As it developed, I pretty thoroughly scotched those ambitions, but you can still see vestigial elements in the first section of the film:

* Ronna, like Alice, charges boldly into unknown territory, and proves unexpectedly brave in the face of strange events.
* She visits a smoking psychedelicist who talks in riddles but ultimately helps her.
* Poorly labeled drugs are consumed with unanticipated consequences.
* A talking (telepathic) cat offers advice.

Other than the cat, these are all extremely tenuous connections. I would never claim that Go is remotely an adaptation of Alice. Rather, I had Alice bumping around in my head during Go’s genesis, and some Alice DNA worked its way into the genotype. For example, the yellow Miata was for a long time a white Volkwagen Rabbit.

2000
—

Shortly after the release of Go, producer Paul Rosenberg brought me to E3 to introduce me to American McGee, who was working on a [videogame adaptation](http://en.wikipedia.org/wiki/American_McGee’s_Alice) of Alice. The world he had come up with was dark and spectacular. American and I hit it off so well that two hours later we were pitching a movie version to director Wes Craven.

Craven said yes, and Miramax bought it the next day. They wanted the movie out within a year.

But I was already committed to writing three other projects. So we reached a compromise: rather than writing the script, I would write a detailed treatment laying out the characters, story and world. So I did. The document was 21 single-spaced pages. American McGee liked it, as did the producers. Wes Craven didn’t. And thus began a series of writers and re-imaginings that as far as I know may continue to this day. It’s been in turnaround several times.

I left the project having a friendly relationship with American McGee, who later introduced me to fellow game designer Jordan Mechner. Which begat the movie version of Prince of Persia and several other collaborations.

2007
—-

While standing in the registration line for the Sundance Film Festival, where The Nines was about to premiere, I got a call asking if I would be interested in writing an adaptation of Alice in Wonderland for director Sam Mendes at Dreamworks. I said yes as I was trying on my official Sundance parka.

I met with Sam in New York and pitched my take, which blended a lot of Lewis Carroll’s biography into the story. As before, I was backed up on other projects (including the release of The Nines), so it would be six months before I could get started. I got about 40 pages written before the WGA strike began, at which point I had to stop working.

During the strike, Disney’s Woolverton-scripted Alice roared to life when Tim Burton signed on to direct it. I’d always been aware of it as a potentially-competing project, but now my Alice would be going up against the guy who had directed my last three films. It didn’t matter that our takes were wildly different; the world didn’t need or want two pricey Alice in Wonderland movies.

The day the strike ended, I called Sam Mendes, the studio, the producer, and my agent. Tim Burton’s movie was already in preproduction. It was pointless for me to keep writing something that couldn’t and shouldn’t get made. After a few days of discussion, we reached an agreement. I wrote a check back to Dreamworks and the project was killed.

This adaption of Alice was the closest of any of mine to becoming real. I love what I wrote, so it’s disappointing and frustrating that it won’t end up on screen. But that reality is a big part of any working screenwriter’s life. Much more important than this half-written movie was maintaining relationships with studios and filmmakers I hope to keep working with for the next few decades.

I left Alice to write a different movie for Sam Mendes and two more projects for Tim Burton. So, as before, my failed Alice had a curious number of upsides.

2025
—-

Considering it’s been 15 years to this point, I suspect it may be another 15 before I finally write an Alice in Wonderland. That’s okay. Writers aren’t Olympic athletes; we can have very long careers.

Whatever the future looks like, Alice in Wonderland will still be relevant. Depending on your approach, the story can be silly, scary, ominous or charming. Is it a dark parable of computerized dystopia? Sure. Candy-colored comedy of manners? Perfect.

Alice has become one of our fundamental myths, an ur-story that thrives through perpetual reinvention. I’m looking forward to seeing this year’s Alice, and all the ones thereafter.

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