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Breaking down Big Fish

March 25, 2012 Big Fish, Projects, So-Called Experts

A reader forwarded a link to this [structural analysis of Big Fish](http://thescriptlab.com/screenplay/five-plot-point-breakdowns/858-big-fish-2003), which attempts to break down my screenplay down into five plot points:

1. Inciting incident

2. Lock in

3. First culmination

4. Main culmination

5. Third act twist

It’s always strange seeing your work dissected by others, especially when they’re trying to fit a specific template with unfamiliar terminology. (I’ve never used or seen the term “first culmination.”)

In this case, I can’t disagree with the report’s overall accuracy — events in the script do happen on the pages listed — but I’m not convinced it’s a particularly helpful exercise.

What might be more useful is to compare what this report describes with what I actually intended when writing the screenplay.

> INCITING INCIDENT

> It’s been three years since Will Bloom (Billy Crudup) last spoke with his father Edward Bloom (Albert Finney), but he flies back home to see his dad, who is dying of cancer. Will enters his father’s bedroom and asks his dad to tell him the true version of the stories Edward has told all his life.

One could argue the inciting incident is really the fight at Will’s wedding, since that provides a point of focus for the conflict and sets up the central dramatic question: How can this father and son reconcile?

But as I pitched it and wrote it, I really did consider that first aborted bedside conversation as the inciting incident. The cancer diagnosis provides a ticking clock, and refines the question by adding urgency: Can this father and son reconcile in time?

> LOCK IN (End of Act One)

> In one of his stories, the young Edward (Ewan McGregor) leaves the small town of Ashton along with Karl the Giant; however, early on in their journey, they reach a crossroads: the longer, safer route and the shorter, more dangerous one.

Big Fish has two parallel stories: Edward in the past and Will in the present.

Edward leaving Ashton feels like the end of the first act (a character goes on a journey), but it doesn’t have much to do with the central dramatic question (father and son reconciliation). For example, if we omitted Spectre altogether, the Will-and-Edward plot line could be largely the same.

As I was writing it, I considered the witch’s eye a more significant moment. Young Edward learns how he is going to die, a detail that impacts both the storyline in the past (Edward no longer fears death) and the present (Edward is now dying).

> FIRST CULMINATION (Midpoint)

> [Edward works] at a circus for free under the condition that the ringmaster, Amos Calloway (Danny DeVito), will tell him one thing each month about his dream girl [Sandra Templeton].

I would agree that the focus of the middle of the movie is Sandra. I’m not sure which moment in the romance I’d single out as the most important, but the daffodils scene is a strong contender.

The movie is much more of a romance than Daniel Wallace’s novel, which didn’t have the circus, the war or most of the other obstacles on the path to true love. We spend a lot of time on Edward’s quest to find Sandra.

In the present day storyline, Will suspects his father has been cheating, and may have found proof. Both father and son have achieved goals — but they’re further apart than ever.

> MAIN CULMINATION (End of Act Two)

> Back in present day, Will is cleaning out his dad’s office and sees a document about Jenny from Specter. Thinking this is a woman in which his dad had an affair, Will drives to Specter and meets Jenny.

I always think of the end of the second act as “the worst of the worst,” the moment at which sucessful resolution seems absolutely impossible.

To me, that moment comes when Will learns his father has had a stroke. Jenny Hill has just told Will that his father has been faithful to his mother. Will would finally be able to have a conversation with his father about it — but because of the stroke, he can’t.

> THIRD ACT TWIST

> At the hospital, Edward […] wakes up, saying that this is how he dies but panics, unable to tell the story. Will then takes over his dad’s storytelling and begins telling an amazing fantastical story of how his father will die.

I agree that this is the crucial moment. Will has to create one of his father’s stories on the spot.

Also, I’d argue that this “how I go” moment shows how important the witch’s eye moment really was.

In early drafts of the script, Will didn’t tell the story directly to Edward, but rather told a similar story to Edward’s friends at the funeral. I’m eternally grateful to my smart producers for convincing me to try it at the bedside. That simple shift had a huge impact.

Does any of this matter?
—

Not really. I can’t even agree with myself which plot points should carry which labels, so it can’t be that important.

Far too often I see aspiring screenwriters struggling to make the great movies they see in their heads fit into proscribed templates. So I’m officially giving you permission to stop. Relax. You’ll be fine.

Theory is theory. Writing is real, and really hard sometimes.

It’s worth learning enough about dramatic theory so you can ask smart questions about your work — “How can I make things worse for my hero?” is always a good one — but you’re not required to answer every question or tick every checkbox.

And remember: If so-called experts really knew the secrets, they would be writing movies rather than selling books about writing movies.

Go, while you can get it

February 28, 2012 Charlie's Angels, Go, News

The deal between Starz and Netflix [expires March 1st](http://www.blackbookmag.com/movies/netflix-s-starz-partnership-expiring-on-march-1-titles-like-party-down-lost-forever-1.45409), so if you have any titles you’re eager to watch online, get cracking before they disappear.

You can see a list of what’s going to be lost [here](http://movies.netflix.com/WiContentPage?csid=1).

Among my movies, that includes Go and the first Charlie’s Angels. The Nines and Titan A.E. will still be available.

When might Go come back to Netflix? Or for that matter, Corpse Bride? I have no idea. Filmmakers get no advance warning, so if you see a film of mine suddenly become available, let me know.

What free gets you on Kindle

February 6, 2012 Follow Up, Snake People, The Variant

Last week, I [ran an experiment](http://johnaugust.com/2012/spelunking-the-kindle-market-contd) to see what would happen if I took one of my existing Kindle titles and made it free for three days.

[Snake People](http://www.amazon.com/Snake-People-ebook/dp/B004H8GF0U/) got a lot of downloads. Over the three days, it “sold” 654 times. It climbed the charts, topping out at #7 on Kindle’s free short stories list.

Since returning to its normal price of 99 cents on Saturday, it sold seven more copies. It no longer shows up on any of the best-seller charts. In no way did it catch fire.

However, if you compare those seven copies to how many it would have sold in a normal week — 2.2 copies on average — the free promo seemed to at least bump the needle. There was also a fair amount of spillover to my other Kindle title ([The Variant](http://www.amazon.com/The-Variant-ebook/dp/B0029ZAPRW/)), which sold 13 copies, up from its average of five.

In another week or two, I suspect Snake People numbers will be back where they were before the promo. I’ll post another update if I’m wrong.

So, was going free worth it? Hard to say.

It certainly increased sampling, and it was gratifying to see readers tweet about it, particularly those who stumbled across it on the best-seller chart and took a chance. I strongly doubt it cost me any buyers; the people who got it free hadn’t been holding off, waiting for a sale.

In the end, I’m hesitant to even label this an experiment because the numbers are so sketchy. I’d hoped to provide a graph showing how many copies were sold based on which spot it reached on the best-seller list, but I can’t. Amazon’s sales figures are maddeningly murky. You can’t be sure how often they’re updated, so any correlation is suspect.

As Snake People was rising on the best-sellers chart, the dashboard report would only show five more copies had sold. An hour later, 100 more sales showed up. Were those additional sales the cause or effect of moving higher in the best-sellers chart? There’s no way to know.

Most writers are probably better off writing new stuff than spending a lot of time gaming the Kindle publishing platform. That said, the spillover effect from one free title to other paid titles probably merits some attention, particularly for authors with many titles available for sale. If I had 15 books for sale on Kindle, rotating free sales periods among them would be a way to increase exposure and probably bring in new paying readers.

Spelunking the Kindle market, cont’d.

February 2, 2012 Books, Follow Up, Snake People, The Variant

I’ve written several times about my experiments with self-publishing on the Kindle, mostly concerning my short story [The Variant](http://johnaugust.com/variant), which briefly hit #18 on the overall bestsellers list.

Overall, I found Amazon’s ebook tools satisfactory, but the price structure was [frustrating](http://johnaugust.com/2009/spelunking-the-kindle-market):

> Amazon doesn’t distinguish between free and paid content on their Kindle bestseller list. In fact, 19 out of the top 50 books are free. There’s nothing wrong with free, but it’s a semantic and tactical mistake to include them on a “bestseller” list.

They’ve fixed that.

Free books are now listed separately, and with the introduction of the KDP Select program, self-publishers can finally price a title as free for up to five days. (Before this, only major publishers could set the price at zero.)

snake people coverAfter reading [David Kazzie’s post](http://wahoocorner.blogspot.com/2012/01/how-kdp-select-saved-my-book.html) about his experience with KDP Select, I decided to try it out on another one of my short stories, [Snake People](http://www.amazon.com/Snake-People-ebook/dp/B004H8GF0U/), which had gotten nice reviews but never achieved the traction of The Variant.

To enter KDP Select, you have to promise that the title isn’t available for sale anywhere other than Amazon. Unlike The Variant, I wasn’t selling Snake People as a PDF, so there was nothing to take down.

Dropping the price is handled through a pop-up box called the Promotions Manager. The only option listed for me was “free book,” but the system seems to be designed for more-extensive campaigns. You’re allowed to be free for up to five days total, divided however you want.

Snake People went free yesterday (February 1st), and as of this writing sits at #20 on Kindle’s free [short stories list](http://www.amazon.com/gp/bestsellers/digital-text/157087011/ref=pd_zg_hrsr_kstore_2_4_last), with 75 copies “sold” in the last 24 hours.

The list is everything
—

From our experience with [Bronson Watermarker](http://quoteunquoteapps.com/bronson), we’ve learned that where you fall on the lists has a huge impact on sales. The higher you’re ranked, the more people see you. The more you’re seen, the more you’re purchased. Winners keep winning.

The pure ranking matters, but even more important is where the page breaks.

For Bronson, we made the front page of the Mac App Store in the “New and Notable” section. For the two weeks we were there, our sales were ten times normal. Once we fell to the second page of “New and Notable,” we quickly regressed to the mean.

I realize that writing about Snake People while the experiment is still running will inevitably corrupt the data. Some readers will click and buy it because hey, [it’s free](http://www.amazon.com/Snake-People-ebook/dp/B004H8GF0U/ref=zg_bs_157087011_20).

And that’s okay. I mostly want more data to answer correlation questions: If 75 copies lands a title at #20, how many copies is the #1 short story “selling?”

In my initial experiments with The Variant, I was able to estimate how much Stephanie Meyer was bringing in off of her Twilight books. (A lot.) I’m curious what the numbers mean in Kindle’s new free ecosystem.

So if you haven’t checked out Snake People, [go get it](http://www.amazon.com/Snake-People-ebook/dp/B004H8GF0U/) before the promotion ends on Friday. I’ll publish a follow-up on Monday with numbers.

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