Since the last update, sales for [The Variant](http://johnaugust.com/variant) have been much stronger for the Kindle version than the downloadable version.

[The Kindle edition](http://www.amazon.com/The-Variant/dp/B0029ZAPRW/) outsold the .pdf three-to-one in May, and ten-to-one for the first two weeks of June. ((The “downloads” category also includes the ePub version, but sales for that are miniscule: fewer than 20 sold.))
I have no particular theory why that is, except that people may be coming across the story directly through Amazon. After its peak at #18, it has settled down in the 200s on the overall bestseller list — which seems pretty deep for random browsing. But it’s stayed in the #1 or #2 spot for its genre categories (short stories, spy stories, science-fiction), which is likely a help.
I consider this all found money, so I’m happy to burn what I’ve made so far on other experiments.
For example, I haven’t bought a single ad for The Variant, but as its curve flattens I’m considering whether they would pay off. Any suggestions of where, when or how to place ads — and just as important, how to measure the outcomes — are of course welcome.
You cannot forget that word “assistant” in your title. Though you have access to every aspect of your boss’ life, you’re not an executive. Your thoughts, your feelings, and your opinions aren’t particularly important. Maybe one day your boss and you will forge some professional relationship and you’ll become more than an assistant. Until then, be quiet, listen, and make sure your boss looks good.
A few years back, a young woman, brand new to Hollywood, somehow landed an assistant position at a major agency. At the end of her first week, she sent her hometown friends a breathlessly gushy e-mail about all the important people she’s met, and the juicy conversations she’s overheard. Unfortunately, she accidentally sent the e-mail to her the entire agency. She was fired on the spot.

