John August

Meta

Looking back on #amazonfail

Meta

Two good write-ups today on the [weekend phenomenon](http://johnaugust.com/archives/2009/twitchforks) in which many smart people became swept up in moral outrage based on flimsy logic.

If you missed it, [Clay Shirky](http://www.shirky.com/weblog/2009/04/the-failure-of-amazonfail/) summarizes it thusly:

> After an enormous number of books relating to lesbian, gay, bi-sexual, and transgendered (LGBT) themes lost their Amazon sales rank, and therefore their visibility in certain Amazon list and search functions, we participated in a public campaign, largely coordinated via the Twitter keyword #amazonfail (a form of labeling called a hashtag) because of a perceived injustice at the hands of that company, an injustice that didn’t actually occur.

Mary Hodder would probably agree with most of that history. But in [her take](http://www.techcrunch.com/2009/04/14/guest-post-why-amazon-didnt-just-have-a-glitch/) on the event, she finds there is still reason for outrage, even if Amazon wasn’t deliberately trying to sweep gay titles under the rug:

> The issue with #AmazonFail isn’t that a French Employee pressed the wrong button or could affect the system by changing “false” to “true” in filtering certain “adult” classified items, it’s that Amazon’s system has assumptions such as: sexual orientation is part of “adult”. And “gay” is part of “adult.” In other words, #AmazonFail is about the subconscious assumptions of people built into algorithms and classification that contain discriminatory ideas. When other employees use the system, whether they themselves agree with the underlying assumptions of the algorithms and classification system, or even realize the system has these point’s of view built in, they can put those assumptions into force, as the Amazon France Employee apparently did according to Amazon.

Shirky found himself part of the #amazonfail mob, and is now embarrassed by his assumptions:

> Though the #amazonfail event is important for several reasons, I can’t write about it dispassionately, because I was an enthusiastic participant in its use on Sunday. I was wrong, because I believed things that weren’t true. As bad as that was, though, far worse is the retrofitting of alternate rationales to continue to view Amazon with suspicion, rationales that would not have provoked the outrage we felt had they been all we were asked to react to in the first place.

Shirky calls this “conservation of outrage.” Once you realize the original thing you were upset about doesn’t exist, there is a great temptation to find an alternate target. We’ve all done that.

Beyond the conspiracy theories, what I found most interesting about #amazonfail were tweets demanding to know why Amazon hadn’t corrected the problem just hours after the term had surged on Twitter. It speaks to the speed of popular culture — and the sugar-high of Twitter — that we expect every problem to be identified and remedied immediately. Five minutes feels like an eternity.

Answer Finder

Geek Alert, Meta, QandA, Scrippets

I’ve had some version of this site up and running [since 2003](http://web.archive.org/web/20030921223943/http://johnaugust.com/), when I became frustrated with how difficult it was to search through previous columns I’d written for IMDb. ((Remarkably, they’re still running these, even though it’s been years since I’ve written a new one.))

Unlike most blogs, ((I’m using “blog” in the 2009 sense of a series of short posts arranged chronologically, newest first. That is: a blog is a blog because of the way it’s formatted, not because of the content per se. It’s easy to forget that the term blog originally referred to weblogs, or online personal journals.)) many of the 1,000+ posts on this site are still highly relevant today. They’re answers to reader-submitted questions, and most of the questions haven’t changed. It’s often difficult to find these older entries, however, and the chronological blog format doesn’t help. I’ve struggled to find ways to make it easier to dig around.

The category archives at the bottom of (almost) every page are a start. Clicking on [Education](http://johnaugust.com/archives/category/qanda/education), for example, will take you to a listing of all the articles in that category, along with brand-new summaries — most of them written by Matt.

Another option is what I’m calling [Answer Finder](http://johnaugust.com/answers), which takes all the screenwriting-related entries and groups them together in a much more browsable interface. It’s an experiment, and your feedback is certainly appreciated. Two caveats:

* There are known issues with Internet Explorer. In particular, the category box appears too far down the page. It’s a problem with IE’s box model, and if someone wants to grab the CSS and fix it, knock yourself out.

* Some of the older entries have weird formatting, particularly with [scrippets](http://scrippets.org), because the specs have changed over the years. One by one, we’ll be going through old posts and fixing them. But if you see something wonky, feel free to note the URL in the comments to this post.

geek alertFor the truly curious, here’s how Answer Finder works. (You’re welcome to look at the source, of course.)

1. Getting both categories and posts out of WordPress is more difficult than you’d think, which is why I’m happy to have found the plugin [WP Categories and Posts](http://wordpress.org/extend/plugins/wp-categories-and-posts/).

2. I hacked the plugin to make it generate DIVs for each category. ((When I say “hack,” I really mean it. It works because it works, not because I really understand it. PHP makes baby Jesus cry.))

3. With a [custom page template](http://codex.wordpress.org/Pages) (an under-appreciated WordPress feature), I used jQuery to hide the DIVs, bind the category menu and place a session cookie to help you come back to the same place when navigating away. ((jQuery, by the way, is awesome. It lets a barely-programmer like me leverage a lot of CSS knowledge. And I have new respect for JavaScript, which is more Pythonic than I was anticipating. Given the speed boosts in the new Safari and Google Chrome, I’m looking forward to seeing what ambitious ideas will be coming down the pipe in 2009.))

Let me know how the new page is working, or not working, over the next week. You may see periodic downtime or wonkiness while things get sorted out.

The Visitor

Los Angeles, Meta, Projects, The Nines, Video

On Wednesday morning, we came into the kitchen to find an orange slice on the stove and a tomato that seemed to have exploded. This was obviously troubling.

My initial thought was that one of us had sleepwalked, and acted out some rage issue against fruit. I realize this is a strange explanation to reach for first — maybe I’m the culprit! — but it may explain why I’m a screenwriter.

The much more reasonable instinct would be to assume we had some sort of visitor. A mouse, a rat, a squirrel. Or possibly a raccoon — our housesitter had mentioned seeing one over the holiday. We set a peanut butter-baited mousetrap on the counter, and sure enough, at 4:50 a.m. Thursday I heard it snap. There was no critter under the bar, however.

I know through friends that a raccoon has to be handled differently than a mere mouse or rat, so I was determined to figure out which kind of varmint we had. I set my MacBook’s built-in camera to shoot one frame of video per second, and left the lights dimmed in the kitchen. I also re-baited the trap, this time with hummus.

This morning, I came downstairs and saw with disappointment that the trap hadn’t popped. But scrubbing through the video, I got my answer.
rat

Fans of The Nines may recognize the kitchen, and the accuracy of Margaret’s “they live in the palm trees” line.

**UPDATE:** Conventional rat trap worked. It snapped four minutes after leaving the room. Cleanup was bloodless, but still more unsettling than I anticipated. Rat Guy comes Monday to figure out how it got in.

**FURTHER UPDATE:** [Here](http://johnaugust.com/archives/2009/the-rat-is-dead).

Charlie Brown, advertising, and whatever comes after postmodernism

Film Industry, Meta, Video

I went to undergrad hoping for a career in advertising. This video reminds me why I’m happy I bailed:

It also reminds me of my junior-year class in postmodernism, in which we spent at least half the semester trying to arrive at a definition for the term — and never really got one. This video certainly has aspects of what we were seeking. It appropriates familiar cultural elements (The Charlie Brown Christmas Special) for use in unexpected contexts (advertising), much the way Michael Graves used the Disney dwarfs to hold up the roof of the [Team Disney building](http://www.bluffton.edu/~sullivanm/gravesdisney/disney.html). And in both cases, the project doesn’t really make sense unless you’re familiar with what it’s playing off. In this case, Lucy isn’t Lucy and Linus isn’t Linus, but the joke doesn’t work unless you understand who they usually are.

But I’d argue that the video also represents more than whatever postmodernism is or was. It’s the kind of thing you can’t imagine existing without YouTube. While the technology to make it could exist independently of internet distribution, the idea of doing it feels net-dependent. If Ernie doing M.O.P. is the quintessential video mash-up —

— then The Charlie Brown Ad Agency is its close kin. A mix-in, maybe. And it exists in the same metaverse as Beyoncé’s [Single Ladies video](http://www.youtube.com/watch?v=4m1EFMoRFvY), which remakes a mash-up ([Walk It Out Fosse](http://www.youtube.com/watch?v=X8iLBQFeX4c)).

I offer these observations without any clear idea about what it means for screenwriting, but you can look at many current films through this lens. The Dark Knight is less a Batman movie than a Big Serious Movie with Batman mixed in. Twilight isn’t a vampire story. It’s a teen girl fantasy with a small thread of vampirism — not even real vampires, but something almost wholly different — woven in.

And I think that’s what our books and movies are going to be for a while: Aliens vs. Predator vs. Mr. Magoo. Our cultural world is vast and ephemeral, so we look for familiar icons that we can recall and repurpose. We want to know just what we’re getting, yet still be surprised. We’re toddlers that way.