On Sunday, we submitted our first app to the Mac App Store for approval. It’s a utility screenwriters will hopefully find useful, but it actually has a much wider potential user base.
The Mac App Store queue apparently varies wildly, so I don’t have an ETA for when our app will be available. Hopefully by Christmas.
Because our app is a good answer to something users might type into a search box (“*something* *something* mac”), Stuart will be overseeing a Google AdWords campaign to promote it. He’s reading up on all the official documentation and tips, but I have a hunch that some readers may have a lot of experience with AdWords. You might have good advice for him, both in terms of maximizing exposure and minimizing frustration.
So this is an open call for suggestions and links. (And hopefully not too much spam.) Thanks in advance.