MTV, an intervention
MTV, please, have a seat. We wanted to have this meeting because we love you, and we can’t sit back and watch you destroy yourself. Last night’s Video Music Awards program was an embarrassment. Sure, the headlines are about Britney, but if you took her away all you’d have was a bunch of bored rappers and fire code violations. Sure, you can say you were just “experimenting” or “re-inventing.” But the Palms was tired after the first Real World: Las Vegas.
I know you wanted to throw a party for the cool rock stars, but they don’t even like you. You’re a joke to them. A tool. You’re not really about music anymore anyway, so stop trying to kiss up to them. Just make your semi-scripted reality shows and play videos from former Disney stars.
Please accept this help we’re offering today. Because we refuse to love you to death.
Articles
September 10th, 2007 at 2:56 pm
How come the asides have a larger font-size than the regular posts? I kinda like the implementation on the front page, but at this size they kinda grab your attention like a public service announcement =)
Sorry for being off-topic.
September 10th, 2007 at 3:01 pm
I’d like to retract my statement. Looking at it a second time and assuming most asides will probably be pretty short posts, the choice of typeface and font-size is growing on me.
September 10th, 2007 at 3:10 pm
I think it’s great. MTV has produced so many over dramatic reality shows about pathetic, embarrassing people that the network itself has turned into one. It’s a freaking self-fulfilling prophecy!
September 10th, 2007 at 3:11 pm
I think Britters performance did a fantastic job of embodying the spirit of the VMAs … Need I say more?
September 10th, 2007 at 3:35 pm
There were glimmers of light to be found:
Chris Brown. Alicia Keys. Tommy Lee & Kid Rock fighting. Events like these are what keep me watching.
JT calling out MTV was also a highlight of this more and more irrelevant award show.
The idea of suites was a nice implementation, even if they weren’t used right. MTV refuses to show whole music videos, why would they show whole music concerts? Great idea, horrible execution.
Overall, there’s still reason to hope. If the discussion today is about MTV being forced to reevaluate how they approach their programming, then it’s a good day.
September 10th, 2007 at 3:41 pm
I say let’s let it die, and hopefully whatever void it leaves will be filled by something worthwhile. The VMA’s are just silly now, with these awards like ‘Most Earthshattering Collaboration’ – please. Let’s get back to music, that would be nice.
September 10th, 2007 at 3:48 pm
It’s funny how one opinion can be so universal. I gave up a long time ago.
September 10th, 2007 at 7:52 pm
The VMA’s were horrible. The only thing that was good was that Rihanna won for video of the year – my brother was a production assistant on that vid.
When you have the Foo Fighters playing in some tiny room with 50 fans instead of the main stage, you know something is wrong.
And I wish people would stop saying that Britney’s comeback was a bust last night. Half way through the thing, I was wishing they’d bring her back to relieve the horror!
September 10th, 2007 at 8:32 pm
The asides are an experiment. Most of them will be quite short. I’ll confess: I have a bit of Tumblr envy.
September 10th, 2007 at 9:13 pm
Heehee. Bravo
September 11th, 2007 at 1:01 am
MTV? Was good once. Is crap today. I pity the kids growing up with the station it has become, back in the days (I´m getting old) it was a piece of art and a state of mind.
Just let MTV die already and turn it into 24h ringtone commercials. It´s 23h anyway.
September 11th, 2007 at 6:50 am
mtv needs to learn class.
classy not assy in ‘08. i think that goes for all of young hollywood.
September 11th, 2007 at 8:03 am
Thank you! The VMA’s were a frickin’ train wreck! Britney’s “comeback” was the perfect parallel for what’s happening at the network. This show was their chance to shine; to prove their relevance. They failed miserably. The one thing they can do to bring back street cred? Hire some VJ’s and play some music! Imagine that . . . Music on Music Television.
September 11th, 2007 at 8:07 am
I like the asides. And I liked the bigger font.
September 11th, 2007 at 1:38 pm
“The asides are an experiment.”
I don’t like them. :(
September 11th, 2007 at 1:51 pm
Hot damn. You mean to tell me I missed the MTV ‘magic miff riff’ again. I’ve got to quit this quarrel sin relationship I am having with my keyboard. It never affords me any tangential t.v. time. What did I surely miss. The Dave Clark Five? The Animals? Are Paul R. and the Raiders back in the U.S. yet? Where is my lethal right of passage to some presence? Exactly where is Ko-ko-mo? Boy was I surprised to find that Christmas is administered by Australia.
September 11th, 2007 at 7:05 pm
Amen.