• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

John August

  • Arlo Finch
  • Scriptnotes
  • Library
  • Store
  • About

Search Results for: residuals

Scriptnotes, Ep 88: Ugly children and cigarettes — Transcript

May 10, 2013 Scriptnotes Transcript

The original post for this episode can be found [here](http://johnaugust.com/2013/ugly-children-and-cigarettes).

**John August:** Hello and welcome. My name is John August.

**Craig Mazin:** My name is Craig Mazin.

**John:** And this is Episode 88 of Scriptnotes, a podcast about screenwriting and things that are interesting to screenwriters.

Craig, we have a very big show today and we’re already getting a late start, so I thought we’d just dive right in. Is that okay?

**Craig:** Boom. Dive. Go.

**John:** Boom. Three things I want to do today. I want to talk about this New York Times article that everybody tweeted me this morning, because I think it was just designed to provoke outrage…

**Craig:** Umbrage.

**John:** …umbrage from screenwriters. We will answer some questions that have been stacking up in the mailbox. And we will look at three Three Page Challenge entries from our listeners.

**Craig:** Great. Oh my god, so much. Let’s go.

**John:** So much.

The only bit of housekeeping I need to do is that on May 15 of this year I will be hosting a panel for the Academy with some nice screenwriters and other film professionals including Damon Lindelof and Mark Boal. We’re going to be talking about the impact of technology on filmmaking. And it is a $5 panel, so come see us at the Academy Theater if you want to. That is on May 15.

And there will be a link in our show notes for how to come see that panel if you’d like to come see it. So, please come.

**Craig:** Nifty. Good group.

**John:** Yay. Let us start with this article that everybody tweeted me this morning. It’s an article by Brooks Barnes in the New York Times and it is about a man…

**Craig:** Vinny Bruzzese.

**John:** Vinny Bruzzese, who is, “‘The reigning mad scientist of Hollywood,’ in the words of one studio customer.”

**Craig:** [laughs]

**John:** Yes. What Mr. Bruzzese does is he provides notes for filmmakers — really studios — on screenplays they are considering going into production. And he’s looking at them from the perspective of here is the data of a whole bunch of other movies and these are concerns about the script based on genre, based on specifics in the actual script and giving them suggestions on how to improve the screenplay based on the data that he has. So, for this knowledge he may charge $20,000 for this consultation which results in, I think, a meeting and also 20 or 30 pages of notes.

The article ran this morning and I think it’s interesting to talk about both from the perspective of what this guy is doing, but also to talk about from the perspective of entertainment journalism, because I think there are concerns I have about both areas.

**Craig:** Yeah.

**John:** Craig, where should we start? Should we start with the article or start with what this guy is doing?

**Craig:** I mean, why don’t we start with the article because that will probably go faster and then we can did into Mr. Bruzzese.

**John:** Great. So, this article is written by Brooks Barnes, and I met Brooks when he first started working for the New York Times and he does a lot of these kinds of articles which is talking about the nature of the film industry.

And I was about halfway through the article when I scrolled back to the top thinking, “I bet Brooks Barnes wrote this,” and I was right.

Here’s what tipped me off that I thought it was a Brooks Barnes article, because he used the word “script doctors” in a way that’s actually not the way you use the word script doctors. He meant script doctors in the way talking about like a script consultant, which is what Vinny Bruzzese is.

But Vinny Bruzzese is not a script doctor. A script doctor is a screenwriter who comes in to fix a problem in a script. So, at times in my career I am a script doctor. That’s not what this guy actually is or what he’s doing.

The other concern I had sort of overall was that no one was on the record. Other than this guy, Vinny Bruzzese, and one screenwriter who was horrified, nobody was actually named by name in the article, which I think was really telling.

Now, at the end of the article Brooks Barnes talks about his theory on why people don’t want to go on the record, they don’t want to offend people. But I think it’s just really telling that nobody wants to actually talk about this by name because it doesn’t seem like a good useful thing that’s going to track well into the future. And nobody wants to be able to be Googled that they contributed to this practice or behavior in the industry.

**Craig:** Brooks Barnes…you know, I teed off on this guy years ago because he wrote an article — I think it was about residuals and he simply did not understand how they work.

Brooks Barnes tends to approach Hollywood the way that an anthropologist sometimes approaches some local tribe that they’re just encountering, describing it as if they’re alien life forms. This guy needs to just stop writing about Hollywood because he doesn’t really understand it. He doesn’t really get it. And the people he’s talking to, frankly, it’s like, you know, some of these people that he’s quoting, you know…Scott Steindorff? Okay.

I mean, is Scott Steindorff really representative of people that are actually holding Hollywood up with their hands? Not really.

**John:** I will actually amend my earlier statement, because Mark Gill is also mentioned by name, and Mark Gill is a person whose name you will see in actual trades and is actually making movies. Mark Gills is president of Millennium Films.

**Craig:** Yeah, but he’s president of Millennium which is just… — I’m sorry, I guess this will disqualify me from working for Millennium. They stink! That’s a bad company.

**John:** Millennium is a genre filmmaker that does a very specific kind of movie.

**Craig:** Well, they also do a very specific kind of thing where they treat writers poorly, I have to say, in my opinion. I think they treat writers poorly. We’ve seen this before from there where, you know, there was a whole thing recently where they had been asking writers to write stuff on spec for them in order to get a job, at least that’s how I recall it.

I just think that…I’m going to get sued now by Millennium films. Oh, whatever. What am I going to do? This is my opinion. My opinion is that they stink!

**John:** Yes. Now, let’s bridge a little bit into the actual work that Mr. Bruzzese is doing. So, basically they are providing this advice and in the article says, “But you can ignore the advice at your peril, according to one production executive. In analyzing the script for Abraham Lincoln: Vampire Slayer…Vampire Hunter…”

So, this is the example they’re actual citing. It’s the only movie that I think they’re actually talking about by name. “The company worked on behalf of the film and the production company supplied 20th Century Fox with notes. The movie flopped. Mr. Bruzzese declined to comment.”

So, the one movie you’re going to hold up as like, “Oh, this is the movie we worked on,” was Abraham Lincoln: Vampire Slayer? Hunter. God, I keep saying Slayer.

**Craig:** I know. I like it.

**John:** Abraham Lincoln: Vampire Hunter. This is the movie that you’re going to hold up as like, “Oh, this is one we did notes for, and they didn’t take all our notes, and that’s why it flopped.” Really? Really? That’s why it flopped?

**Craig:** Well, now let’s get into this dude. So, can I just say first of all I kind of love some parts of him. So, first of all, I love that he’s Vinny Bruzzese because, you know, I’m from Staten Island and there’s a lot of Vinny Bruzzeses. And he seems like a cool guy actually in that regard.

I love that he drinks Diet Coke and Diet Dr. Pepper and smokes Camels all at the same time. I mean, the guy is cool. And I will also say this much about this guy: I love how totally upfront he is about how he’s trying to make money. And I have to say one of the things that drives me nuts about the cottage industry of these awful so-called script consultants — or people that Brooks Barnes bizarrely calls script doctors incorrectly — is that they’re always couching what they do in some sort of altruistic, artistic form.

And this guy is the opposite. And I love that he’s literally like, “Yeah, you know, basically I got into this to make money. And I really like making money. And I also am providing the service to studio executives so that they can cover their ass in case of a failure.” He literally says that.

**John:** He does actually say that. I do totally respect that.

**Craig:** I think that’s so great.

**John:** And so I will also defend him to some degree in the sense of using data to look at which movies should get made, because there is some value to that. And if you step back, studios have been doing this for a long time because there is actual Data-data that you can look at. You can look at what movies you’ve made. You can look at what movies have grossed. You can look at what dates you release them. You can look at what actors were in those movies and what other actors were in those movies with them.

There is a whole big giant set of data that you could look at that can be invaluable for determining, like, do I green light this movie? Do I not green light this movie? That is valid. And that is especially valid when you’re looking at, like, how will you be able to market this movie?

The challenge is that’s actually objective data. When you’re looking at a screenplay there’s almost nothing objective you can say in there. And one of the examples they cite quite early on in the article which I found just the best, and worst, and most telling was he talks about movies about demons and horror movies.

So, it says, “‘Demons in horror movies can target people or be summoned,’ Mr. Bruzzese said in a gravelly voice, by way of example. ‘If it’s a targeting demon, you are likely to have much higher opening-weekend sales than if it’s summoned. So get rid of that Ouija Board scene.'”

What is that? So, you’ve created a distinction between summoned demons and targeting demons, which I’ve never even considered. I don’t think any writer has really ever considered. You’re saying, “Well that’s the difference between why this movie does a certain amount of box office, and this one does a different kind of amount of box office.”

**Craig:** It’s ridiculous.

**John:** Yeah. So, with data, when you have enough data you can look for correlations and you don’t necessary need to say that that’s the cause of why this thing was what it was, but if you’re just making arbitrary distinctions you’re just cherry-picking little things in whatever movies were hits and whatever movies were not hits. And you’re using that to defend what really your decisions are. And that’s not actually using data. That’s just manipulating things.

**Craig:** Yeah. Let’s take the demon example, because it’s so bizarre. First of all, it’s pretty rare for marketing to specify whether someone has been targeted by a demon or has summoned a demon. So, right off the bat people don’t read the script for opening weekend. I’m not sure how anybody would know that for opening weekend.

But, let me give a counter example, and this is where this guy kind of, you know, look, you made your bed, let’s sleep in it. There’s a Ouija Board in The Exorcist. She uses a Ouija Board to talk to Captain Howdy. I’m pretty sure that’s in there. I’ll have to check and make sure, but either way there’s some kind of implication that she has summoned Captain Howdy. It’s just dumb.

Look, the thing about this guy is he’s not the villain here. What he’s really doing is basically hustling and giving notes on stuff. If his theory is that people like some things more than others…duh. Right? Okay?

**John:** Yeah.

**Craig:** If his theory is that, I don’t know, let’s go out on a limb here. I’m going to crunch some quick data here using my statistics program. In romantic comedies, people like it when the couple ends up together. Duh! Okay. We all know. We get it. We got it, okay? That’s called giving notes and that’s what studios always do. They’ve always done that. And we as writers have always tried to write towards an audience, but also sometimes challenge an audience, maybe turn things on their head a little bit.

The villain here are the people hiring this guy! Because it used to be — it used to be — that people in Hollywood who gave notes, while maybe not the smartest people all the time, had the courage of their convictions. That’s why they had a job. What the hell is their job if they’re hiring this guy to do exactly what they’re supposed to do? And the data doesn’t mean a damn thing. We all know that. The data…Fight Club.

Let me back up for a second. One thing that this kind of stuff will never account for are the Black Swans. You’re familiar with the whole Black Swan theory?

**John:** Absolutely. Nassim Nicholas Taleb, I think, is his name.

**Craig:** I believe that’s correct.

**John:** And so his theory is that — a gross simplification of his theory — that there are going to be events or things that happen that are so outside of your expectation that you can consider them Black Swans. And those events you can’t fully prepare for but in a weird way you have to be ready for the fact that because you can’t prepare for them you have to prepare for them.

**Craig:** And also that when Black Swans occur they tend to have very large impacts, because the world is set up in such a way that we expect things. And when the unexpected happens it is either very, very good, or very, very bad.

In Hollywood, I think what we find is that there are a lot of Black Swans that in retrospect we look back as White Swans because so many White Swans follow them.

So, Star Wars is a Black Swan. Nobody thought Star Wars was going to work. Nobody. Fox literally let Lucas put his own money into it and gave him merchandising, because they didn’t — I mean, everybody thought the thing was going to be a disaster. And, frankly, based on the early screenplays and ideas it probably was going to be a disaster.

And, by the way, it may even be a Black Swan within the world of George Lucas. It may have been that Lucas just fluked himself into Star Wars and really Lucas is far more Howard the Duck than he is… — I don’t know. I mean, he did a good job on American Graffiti. But I guess the point is those are the things that make Hollywood Hollywood.

If you want to be in a business that follows various predictable patterns in order to grind out predictable income, what the hell are you doing in Hollywood anyway? The whole point is to chase things that are surprises. Isn’t that the point?

I mean, yeah, of course, you want to make Avengers, go for it, make Avengers. And when that works you can point to how it basically fit everybody’s expected pattern. Except take three steps back and then say, well then why didn’t the Hulk make all that money? And why didn’t the Bryan Singer Superman make all that money? And why didn’t, you know, they’re on their 12th iteration of Iron Man, it’s still working great, but when they hit the fourth Batman back in the ’90s it didn’t work great.

Nobody knows. And you can come up with all this nonsense, but the truth of the matter is what this guy is peddling is nothing special at all except comfort.

**John:** Yeah. He’s peddling comfort. I mean, he’s doing that retroactive pattern fitting to say, “This is the reason why these were successful, therefore we’re going to take this pattern and template and apply it to these future things. Oh, but never mind the things that don’t fit that template because those were flukes or we’re going to find somebody to explain why they do fit the pattern magically.”

What I will say is especially telling is that nowhere in this whole article does it talk about the quality of the actual product. And in a weird way I’d argue that the quality of the product is largely irrelevant to sort of how well it does. It’s not completely relevant, but it’s not the most important factor in how well it does. So, his notes and his opinion on what movies you make and how you make those movies is about the screenplay and it’s about sort of the actual movie you’re going to make.

But, the movie you made has very little impact on the actual opening weekend. The opening weekend is the biggest predictor of how much a movie is going to make. And nothing that they’re doing here is going to bump that needle for what that opening weekend is.

**Craig:** It’s right.

**John:** Your opening weekend is determined on somewhat the movie that you made, somewhat to a large degree the stars you have in it, to a huge degree the weekend that you’re choosing to open, the competition around that weekend.

So, all of these factors have nothing to do with this 20-page report that you pay $20,000 for. And it’s maddening to think that it’s going to all come down to these formulas.

**Craig:** I totally agree. And I have to say that his whole, that Brooks kind of skews this article and Bruzzese feeds into it, to suggest that the only people — the ONLY people that don’t like this are the writers. We’re the only ones.

I don’t care. Let me tell you something. If I’m working for somebody and they want to give this guy $20,000 to write up a bunch of notes, great. I’ll read them. If they’re good, I’ll do them. I have no problem with that. I mean, the fact that Mr. Bruzzese bills himself as a distant relative of Einstein, notwithstanding, if he writes good notes, terrific.

It’s just that what he’s trying to do is this game that I’ve been watching. He’s formalizing a game that I’ve been watching and experiencing for nearly twenty years now. And that is the game of, “My opinion is not an opinion; my opinion is a fact.” That’s the game people play.

When I’m sitting in a room with people and they’re like, “I think it should be like this.” Really? Because I think it should be like this. “No, no, no, it can’t be like this. It has to be like this because of this, this, and this. It’s a fact.”

No it’s not. Your opinion is not a fact. Nobody’s opinion about any screenplay is a fact. Ever. I can’t take it! That’s got to stop.

And all this guy is doing is dressing up opinion as fact so that these executives who don’t have either the courage of their convictions or convictions at all can present them to the writers as fact. But, look, if you can come up with all the pieces, do it! Go, spend another ten grand, maybe he can actually give you the demon movie that will do the best. But, until you can do that you have to acknowledge that there is an enormous ghost in the machine over which you have no control.

And, frankly, that’s what we do. So, I don’t mind that this guy is doing this. I applaud any hustler. I am so sad that people are lining up to play his three-card monte though. That is…oh god.

**John:** I wonder how many people are actually lining up to play his three-card monte, though. Because if you look at it, like no one else went on the record. No one else said that they were actually talking to him. So, my concern sort of from the journalistic perspective is it feels like a terrific press release for this guy. And in some ways selling the controversy is a way to sort of get more people talking about him and talking about this idea and this service that he’s providing when there may actually be nothing to it. There may not have even been sizzle before this article ran yesterday.

I don’t know. I mean, there’s a photo of them in a nice-looking office where he’s talking to some young woman who is a development executive there. Great, but I don’t know that there is anything to this at all.

**Craig:** We don’t even know that that’s his office.

**John:** Yup.

**Craig:** [laughs] I don’t know where he is. But I just think, I mean, I don’t know. Maybe I’m just not plugged in enough, but for instance it says, “Major film financiers and advisers like Houlihan Lokey confirm…,” who?

**John:** Who is Houlihan Lokey?

**Craig:** Houlihan Lokey doesn’t even sound like a real name. Is that a person or…?

**John:** It’s an amazing name, though. I love it.

**Craig:** It is a pretty good name, like Houlihan Lokey. Houlihan Lokey is like the old drunk in the saloon who ends up killing everyone because he’s still really, really good with a six-shooter.

**John:** Yeah. He’s notorious.

**Craig:** “Who did this? Houlihan Lokey! Ugh.”

I don’t know how that would be analyzed by Mr. Bruzzese’s spreadsheets, but all I can say is my reaction is not… — In the end he tries to, I love it when people do this, they try and basically pre-but you, you know, so in a rebuttal but a prebuttal he says, “All screenwriters think their babies are beautiful. I’m here to tell it like it is. Some babies are ugly.”

No shit. I mean, like do you really think that we’re all so stupid and narcissistic that we think that all of our scripts are beautiful? No. No!

Go ahead, ask how many screenwriters after their first draft, okay, you have a choice: you can get notes and we can work on this, or we will turn around and shoot this exactly the way it is and put you name on it and we can’t change a word. How many screenwriters are going to go, “Um, uh…”

**John:** Yeah. You want that chance.

**Craig:** Yeah, of course. Of course. So, no, we don’t think that all of our babies are beautiful. And, no, we don’t have a problem with notes and we don’t have a problem with anyone’s notes.

Compare this, by the way, to Lindsay Doran’s terrific talk about joy where she says, “Look, movies that end on joy really please audiences.” That’s a very dramatic statement. It is not specific. It doesn’t say, “You cannot summon demons.” You know why, because it is talking about an audience experience. It’s not talking about a story point.

She, unlike Mr. Bruzzese has made movies. She has actually sat and worked with writers. She understands how to talk to us. This guy understands how to talk to executives, who don’t make movies.

**John:** So, let’s talk about that specific example and Lindsay Doran’s perspective on it, and his perspective on it. He would come to saying like, “Well, the data says that moviegoers don’t like movies with summoned demons, they prefer the other kind of demon.” But he might have ten points of data. That’s not actually meaningful data.

**Craig:** No.

**John:** So he’s only looking at correlation. Lindsay Doran can come to it with that same note, but she could say, “Here is why I think that’s not going to work, because in this situation it’s going to track through this way, and we as the audience feel this way about the characters at the end because of the nature of what happened with that demon situation.”

That is a meaningful note that you can actually think about and use and implement throughout your script. His saying like, “Don’t summon the demon, don’t use a Ouija Board,” that’s not…

**Craig:** Because it’s a fact. And by the way, all we’re doing now is just waiting for the movies that contradict those facts because that’s the business we’re in. We’re in the business of surprises and subversions of expectations. It’s constantly changing. There are movies that come out that don’t do any business in the theater at all and then in home video become phenomenon.

Look at Austin Powers. I think made $40 million in theaters and then was just enormous at home. Office Space. Nothing. Enormous at home.

Who knows? I have a movie coming out where we decapitate a giraffe, how does that work out on a spreadsheet?

And I’ve watch this with comedy testing all the time. Inevitably the highest testing joke is also the worst testing joke. But, you know, this is the same old snake oil as always, and shame on anyone who is so bad at their job — it’s your job. And you have to hire somebody else to do it for you? That’s embarrassing.

**John:** Yeah.

**Craig:** Why don’t you just quit at that point. Why don’t the people who employ you just fire you and hire this guy instead? What do we need you for, to write a check to this guy? Oh my god. This guy is fine. I love this guy. Good for him. Way to go, Vinny.

**John:** Let’s answer some questions.

**Craig:** You got it.

**John:** So, Jill writes in to ask, “A friend of mine wrote a pilot for a web series and decided to get some of our smarter writer friends together to punch it up. That’s when I realized I have no idea how to run a punch-up session. Can you give us some tips and tricks?”

So, Jill is talking about an informal punch-up session. Sometimes on a big movie, you and I have both been in these situations where it’s a WGA movie, and so therefore there are kind of rules about how you do it. So, you are bringing in people for a day, you’re paying them for a day, and you’re sitting around a table. We all sign these contracts saying that we know what we’re doing. And eventually we have to sign another form saying we’re not going to try and get credit on it.

That’s not what we’re talking about here. She’s just doing a little web series. So, let’s give some suggestions on the smaller version of what she should do.

**Craig:** Well, I have done these before. And the basic rule of thumb is if you’re running the session you should try and participate very little. Your job really is to kind of move people through the script. So, you’re sort of saying, “Okay, let’s just start,” usually you’ll say, “Here are some general areas where we’d love to punch up. Here is our kind of thing we’re looking for, some specific questions, but really more than anything, let’s just go through the script page-by-page and pitch out some thoughts as you have them. So, let’s just start. Let’s just start with page one. Anybody have any thoughts on page one?”

So, you can do a little preliminary “let’s just talk about the big issues,” if anybody has any big story issues, if you want. But then just go, page one, and then people start pitching and you’re like, great, great. And just be encouraging and you’ll find that some people are really good at it. Some people are terrible at it.

As the person running the session you have to kind of rescue and be kind to the people who are floundering because you don’t want to be mean. You don’t want the room to turn on somebody because they may have one joke that works, and it may be the best joke ever. So, you just don’t want to kill them. And just keep things going and keep things light. And just keep moving through pages.

You will find, inevitably, that most of what people have to pitch are on the first 30 pages or so. The last 20 pages everybody gets really quiet because they either stopped reading or it’s action and climax and it’s not joke time.

**John:** Yeah. I would say if you have the opportunity to do a reading of it right beforehand, that’s helpful, so it’s fresh in everyone’s head. Just read through what’s actually on the page so everyone agrees that they read the same thing together, that’s really helpful before you start flipping pages. You won’t always have that chance, but it’s great if you can do that.

I’d say provide plenty of food, a lot of carbs, to keep people going.

**Craig:** Yeah.

**John:** Pizza is always good. Be genuinely thankful for everyone who is there.

Inevitably in any group situation someone will probably kind of dominate the conversation, and maybe that’s a really good smart person who is actually really funny and that’s great, but if it’s the wrong person then you have to sort of do some judo to sort of get the other people talking a little bit more.

If you can get Nick Kroll to come to your punch-up session, he’s really good.

**Craig:** Nick’s funny, yeah.

**John:** So, that’s a good, funny thing, too. But have fun with it. And always ask the questions, like the what-if questions, and try and never shut down an idea because like, “Oh, that’s going to be impossible based on what everything else is.”

**Craig:** Right.

**John:** Don’t shut down now. Just sort of improve rules of like, “Yes, and?” And just keep rolling because even if it is not an idea that is implementable right then, right there, you may find a way the next day, like, “Oh, I know how to do that kind of thing,” or that sparks something that’s really good.

So, take notes for yourself about not even what they’re talking about right there but what it inspires for you.

**Craig:** Yeah. If you have a producing partner or somebody that’s there with you, don’t worry and think that they’re going to somehow think that you can do something you can’t do, and vice versa. For those of you who produce don’t think that this is the time to jump in and say that’s not possible.

The two of you, knowing the script and the situation better than anybody, will have the exact same reactions afterwards. “Okay, well, we can’t do that, we can’t do that, we can do this, we can do this. What about this? What about this?”

So, just keep it light. Keep it moving. Don’t freak out. And, also, just be aware that when there’s a ton of stuff that people are going to be like, “That is so funny,” and in your mind you’re like, “And will never be in this movie because it’s totally off-tone or it’s going to stop the movie dead.” That’s okay. Just keep that to yourself. That is, 95% of stuff that gets a room laugh in these things — unusable.

**John:** Yeah.

**Craig:** I can think of one guy in particular who is awesome at these things and I never once have gotten anything usable from him. [laughs] But he’s fun to have. And he keeps the room laughing which in and of itself has great value.

**John:** Absolutely.

**Craig:** But, you will find some… — And you know, the fact is there will be all these little dramas that occur, usually little soap operas that happen at these things. People get jealous, they get weird, they get quiet, they get too talky. Sometimes they go after each other as part of like the comedy sport. Just, you know, you be mommy or daddy and just gently encourage everybody to stay on target.

**John:** Yeah. Next question. Matt in Orlando, Florida asks, “When you look at the pilot script for Modern Family you’ll notice the character introductions are done in list form directly under the title page before the actual script begins. It seems like a great way to save space, especially in a sitcom script where you have a lot of characters to introduce and a limited amount of time to do so. Is this common?”

The answer is, yes, it is common. That is a very standard sitcom format. And so I encourage all writers no matter what genres you’d like to work in to take a look at the different formats for how things are done. And in sitcoms, yes, it’s common to do that kind of character introduction, a page of these are the characters who are the regulars and these are characters who are unique to this show. And that’s a standard way of showing stuff in sitcom land.

Even a single camera comedy like Modern Family will often do this.

**Craig:** I take your word for it.

**John:** Yeah. But don’t do it in a screenplay.

**Craig:** No!

**John:** No one ever wants to see that in a screenplay. Don’t ever…don’t do that.

**Craig:** No.

**John:** So, it’s a sitcom thing. And that’s why it’s important that if you’re writing a spec episode of Modern Family, which is probably not the right one to do because that’s an older show, but if you’re writing a spec episode of whatever great new sitcom, find an episode that’s a common — actually just mimic their formatting exactly because that’s what people want to see, that you know what you’re doing.

**Craig:** I’m sorry, I just have to interrupt because I just remembered one thing also that makes me angry about Brooks Barnes. [laughs]

**John:** Please.

**Craig:** Can I say it? God, so, in the beginning of his article he makes this really weird analogy to what Vinny Bruzzese is doing to what Facebook and Netflix do by analyzing the way people use their websites. They’re so not analogous…

**John:** [laughs] Not even remotely.

**Craig:** …in any way, shape, or form. They have nothing to do with each other. It’s just a totally different business, purpose, and point. Brooks needs to stop writing about Hollywood. Okay, sorry. Back to the questions.

I get nuts. I get nuts!

**John:** I know. I mean, it could have been the whole episode but it came up very late and so I thought we’d…

**Craig:** I know. We have so much to today. It’s a very busy show.

**John:** Heather in Dahlonega, Georgia writes, “Can you tell me why so many movies starting big names are going straight to DVD? I recently watched one on Netflix streaming called Fire with Fire starring Bruce Willis, Rosario Dawson, Josh Duhamel, Vincent D’Onofrio, and Julian McMahon, and Red Lights with Cillian Murphy, Sigourney Weaver, and Robert De Niro.

“In the past a cast like this would garner a theatrical release, or if the movie just wasn’t good enough the actors wouldn’t have signed onto it in the first place. What’s going on with these movies?”

**Craig:** Ah-ha! Typically when a movie ends up going direct to video like that, and Netflix, however you want to describe direct-to-video these days, it is because the movie just didn’t turn out very well. Actors sign up for movies because they think the movie will be good. Sometimes, though, that just doesn’t happen. You know? Sometimes the movie doesn’t come out well.

And basically if it’s an independent movie — and these are almost always the case — if there is independent financing the idea is “let’s find a distributor.” And nobody wants to distribute it because distribution comes with great costs. There’s typically the cost of marketing, the number one, plus also making the prints, putting it in theaters and so forth.

And if they can’t find enough theaters interested and they can’t justify the marketing budget based on what they perceive to be the interest in the film based on test screenings and so forth, they have no choice. They have to cut their losses while they can.

**John:** Absolutely. So, back in the day when Variety was a print publication I would get, I always loved once or twice a year AFM would come up, and AFM — American Film Market — and, I guess, maybe it was twice a year. I always got confused about it. But, there would be this thing out in Santa Monica where these foreign distributors and foreign filmmakers would come in and they’d show the packages of movies that they were going to get made.

And so in Variety they would have these mockup one sheets of all these movies. And it was like you’d never heard of these movies. And sometimes they were movies that were going to go into production, sometimes they were movies that were already done. You’re like, “Really? This movie exists in some way?”

And that’s sort of what some of these things are. Like I suspect Fire with Fire was that situation where someone raised the money to make this movie, foreign financing/other financing, they were able to make this movie with the hopes of selling it to a major distributor because it was going to be so good and everyone was going to love it. And often that just didn’t happen.

I’ll also say that, you look at Nicholas Cage as sort of the classic example of this, like who’s in a lot of movies, and you can’t believe he’s in so many movies. Some of those actors, they’re meaningful overseas in ways that they’re not meaningful here. And so even if it doesn’t have a theatrical release in the US, it may have a theatrical release overseas.

**Craig:** Exactly.

**John:** Or home video may be enough overseas that it is worth it to make the movie with them.

**Craig:** I think that’s what — I remember the same thing at the same time, flipping through Variety as a twenty-something and going, “What is this AFM and what are these movies?” I remember the one that made me laugh the most was, it was shortly after RoboCop, somebody made a movie called Cyborg Cop. This is obviously just RoboCop. But it was like a flea market of movies, and that’s exactly what was going on.

Basically they were selling them to foreign distributors and then here in the US they would either get no distribution or direct-to-video. So, that’s what’s going on there.

**John:** That’s fine. And, you could say like, “Well, why would anybody be in these movies?” Well, they got paid to be in the movie. It may be the kind of role that they really wanted to try to do. And sometimes those movies are giant, great, big hits.

And so things like the Jason Statham movies, like The Transporter, that was probably that kind of movie and it actually took off well enough that it sort of established him as a bit of a star. So, sometimes those movies that seem like they come from a major distributor, they really were pickups and they were bought by some distributor here and it always seemed like they were a Columbia movie but they weren’t.

**Craig:** Right.

**John:** Let’s look at some Three Page Challenges. So, while we open these up I will give you sort of the backstory on these. If you are new to the podcast, every couple weeks we invite listeners to send in the first three pages of their screenplay and Craig and I will read it, and take a look at it, and share it on the podcast so people can listen to our critiques but also read the pages themselves and see if they agree with what we said.

If you have a screenplay that you want us to take a look at the first three pages, and only the first three pages, you can send it to us at the website. The link for it is johnaugust.com/threepage, all spelled out, and we will maybe take a look at it.

Stuart reads through all of them, all the ones who come in with the proper boilerplate language on it. And Craig and I get a small sampling of them. And Stuart sent us three today. Which of the three should we start with?

**Craig:** You know, I’m just ready to do any of them. And if you want me to summarize one, let me know. You know, I’m back to being your apprentice. Dad’s back.

**John:** [laughs] Let’s start with Sue Morris’s script. We don’t have a title for this. I can do the summary on this one if you want to do the next one.

**Craig:** Fantastic.

**John:** So, we start, we fade in on the nib of a quill pen, it’s moving in small, neat strokes on the paper. And there’s a super with text over it. We are in England, Christmas, 1126. So, we see a young woman giving birth. She has given birth to a baby girl. Next, we see at the Palace of Westminster we see two, we see Sir Thomas and Sir John, both knights, talking about the fact that she’s just given birth to a daughter and that daughters can still be useful.

Next scene we meet King Henry in his late 50s. He says that, “It has been six years since the death of our beloved son and heir, William, in that great tragedy which took the lives of so many sons and daughters.” He says that the next heir will be his daughter, Matilda, will be his successor.

Actually, no, “My daughter Matilda, widow of the Holy Roman Emperor, will be my successor, to rule over the lands on both sides of the sea.”

Some raised eyebrows but no one questions it. So, there’s obviously some sort of court intrigue happening there. More discussion, as we wrap up page three, more discussion about sort of what this means, and then we jump forward at the end of page three to a hunting lodge near Normandy and the king has died. And that’s where we’re at at the bottom of page three.

**Craig:** Yeah.

**John:** Yeah. Craig Mazin, talk to me about these pages.

**Craig:** I feel like I’ve read this kind of thing many, many times. I’ve seen a lot of spec scripts that are medieval dramas. More than you would imagine, actually. There’s quite a few of them out there.

This scene where the child is born I feel literally like it just gets repeated over, and over, and over. There is always the woman on the straw mattress and there is always the screaming and the blood and there’s always the midwife. I guess that’s how children were born back then. And no one ever wants a daughter; everybody always wants a son.

I got a little confused by the fact that King Henry is the king, but there was a boy who was the Holy Roman Emperor. Maybe I just don’t know the difference between the two, but I thought that once Charlemagne became the Holy Roman Emperor he was the king? I don’t know. I guess it’s two different things.

I didn’t really love the fact that we cut away from this to show the drowning. It just seemed a little strange.

**John:** Yeah.

**Craig:** To have a flashback there on page two of a character we’ve never met. It felt very TV. And maybe this is TV. I don’t know. It feels very TV to me.

And then there’s just like sort of generally generic court murmuring. “So the King’s nephew precedes the King’s bastard.”

“You should know our man by now. Always determined to be the first.” You know, like political intrigue and stuff. It’s all fine, I mean, it’s written fine. I have no problem with the writing. I just feel like hopefully something crazy happens after this because otherwise, you know, been there.

**John:** Yeah. I was lacking point of view on this. I didn’t see what was going to be special about this versus The Tudors or sort of every other kind of big medieval drama. And, so, let’s start from the very top.

We see this quill pen writing. Okay, that’s a little cliché, but fine; quill pens can write, that’s great. But then there is a super. It’s listed as a super, but I can’t believe anyone would read this much onscreen. Here’s the text of the super: ‘If on the death of a baron or other of my men a surviving daughter is the heir, I will give her [in marriage] with her land following the advice of my barons.’ Clause in the coronation charter of Henry I, King of England and Duke of Normandy, 1100 AD.

That’s a lot to throw at me to read. And it’s not especially clear writing. That’s a hard, hard sentence to pierce. So, that’s throwing up a bit of a wall to me at the start.

Then we get to the actual birth stuff, and while it’s a kind of cliché scene I thought it was actually nicely written. Those are nice short lines breaking the action down.

**Craig:** Yes. I agree.

**John:** Two paragraph little chunks. I get it. I love it.

When we get to the Palace of Westminster we meet Sir Thomas and Sir John. Sir Thomas I’m told is in his early 20s. Sir John I get no information about. And if you’re just going to call them Sir Thomas and Sir John I have no way of really keeping them apart or separate. So, why am I watching these two people and what’s really going on?

I also got confused because, here’s the description of Sir Thomas and sort of what he’s doing:

Bright, cold sunlight. Leather boots crunch on frosted grass as SIR THOMAS (early 20s) strides across to meet the newly arrived MESSENGER dismounting from his horse. They confer briefly, breath condensing in the chill air.

Sir Thomas spins on his heel and strides back, towards a fellow knight, SIR JOHN. Sir Thomas says, “Another daughter.”

What was weird to me is like I think we were supposed to be in a really wide shot so therefore we weren’t hearing what the messenger was saying, but if you’re going to have people confer and we don’t hear it, kind of say that we don’t hear it, because otherwise that dialogue we’re going to assume is somehow between the people who — I just confused where we were at in the scene and whether that messenger was still there.

**Craig:** Let me also mention: a knight doesn’t walk across the lawn to go talk to a messenger; the messenger walks across the lawn to him. Much more interesting. I mean, these things are all about power, and rank, and privilege, and all the rest of it, so much more interesting to follow some exhausted courier to walk over to a guy and whisper something in his ear.

**John:** Exactly. So, if you’re going to have a similar situation, if you keep Sir Thomas on his horse or whatever, the messenger comes over with him, and then they pull back to reveal that Sir John is watching this from a distance and not able to hear what’s going on. That may be more interesting. That, again, suggests some cinematography here that’s happening.

With King Henry on page two, “King Henry may not be the largest man there, but by God he owns this place, and the assembled BARONS, the great Anglo-Norman nobles, all feel it.” Wow. That’s a lot. That’s a lot of clauses to throw at me.

**Craig:** Yeah.

**John:** And so, “He’s not the largest man there,” but he is the King. It was just a weird sentence to me. It didn’t help me understand the power dynamic of that moment as much as it probably could.

**Craig:** And it is, I mean, “But by God, he owns this place, and the assembled BARONS,” so he owns them too. “The great Anglo-Norman nobles all feel it.” Oh, I see what’s she’s saying. You know, that’s that kind of tortured writing, the tortured sentence structure.

Also, his first line, I don’t, “My lords, it is time.” Eh.

**John:** Eh. Yeah. It’s cliché.

So, here’s a problem with those clauses there. “But by God he owns this place, and the assembled BARONS, the great Anglo-Norman nobles all feel lit.” The “and the assembled barons,” does he own the barons? He owns this place and the barons? What? Huh?

So, it could read either way. It’s actually sort of interesting both ways. It’s actually probably more interesting if he believes he owns the barons.

**Craig:** Right.

**John:** And then I agree with you, there’s a flashback on page two which is like, oh my god, I don’t know who anybody is and we’re already getting a flashback to somebody who dies and therefore is not going to be part of our show. So, that’s…

**Craig:** We just don’t care.

**John:** These are all issues. And then we jump again at the end of page three and at that point we may be ready to actually start the story and so that jump may feel great if we hadn’t jumped around in time on page two.

**Craig:** And if the idea here is that these two guys, Stephen, late 20s, the golden boy of Henry’s court, and Robert, Earl of Gloucester, a decade older than Stephen, are going to be competing with each other for the favor of this newly minted widowed queen, I’m suspecting as much.

Then, that’s the perspective we want to play here. That’s what we want to do. And it certainly can’t be manifested by a weird shoulder scuffle fight. “A few moments of shoulder-barging and scuffling between the two men. They glare at each other.” That just seems comedic. And I don’t think that this is supposed to be comedic. I mean, that’s just funny to me in a bad way.

**John:** Yeah. I would say I hadn’t guessed that Stephen and Robert would be the focus of things. If they are the focus of things I want to see them on page one or page two, rather than page three. And, honestly, we could get them there just by cutting out some stuff that I didn’t think we needed in page one or page two.

**Craig:** Agreed.

**John:** Agreed.

**Craig:** Agreed. Not bad, Sue. Not bad.

**John:** Not bad at all. And, you know, everything on there was nicely written. I didn’t have any sort of issues with sort of how you were describing things on the page. It felt professional. It just felt like something I had seen before too much.

**Craig:** Agreed.

**John:** Next let’s do Robin Peters. The Gaffer. Do you want to do the summary here?

**Craig:** Sure. Okay, so we begin at a fancy restaurant, and we’re in England, where Simon page, in his 20s, is proposing to his girlfriend, Trudy, and he’s given her a small diamond ring. And she doesn’t feel that it’s big enough and basically says I can’t, “I don’t want to spend the rest of my life with a market trader.” So, she’s unhappy with his status in life.

Next, we’re in Simon’s office, sort of, and someone is congratulating him and they don’t even know his name.

Now we’re in a park and she’s very happy because I guess she’s heard that he’s gotten a promotion but he tells her the catch is it’s in Texas. So, he’s been promoted but he has to go to Texas. And she basically says, “I’m leaving you because that’s not good enough.” She hands him his ring back. He begs for her to come back. She does not. And he chucks the ring away, hitting a duck.

**John:** Yes.

**Craig:** Yes.

**John:** So, my first concern here is specificity. And that’s a word we use too much on the podcast, but I think it’s actually really important for here.

We start, “EXT. NORTHERN ENGLISH CITY — NIGHT.” Uh, just tell us the city.

**Craig:** Right. Manchester takes fewer letters than Northern English City.

**John:** “Lights flicker against the night sky.” Yeah, but maybe you could think of something more specific. Maybe you could just paint our world a little bit more specifically because I have a hard time clicking in because I just don’t feel like you know what these things are. And I lack confidence because you don’t seem confident in your choices here so far.

We’re “INT. FANCY RESTAURANT.” Okay. I mean, if you don’t want to give the name of the restaurant, that’s great, but just paint our world a little bit in that first line here.

Simon and Trudy, okay, proposals are an interesting thing, or diamond rings are a thing we’ve seen a lot at the start of things, but it’s a natural way to start something, but that scene never really quite clicked. I wasn’t sure at the end of that first scene how I was supposed to feel about things.

Then we jump to the next “OPEN PLAN OFFICE,” again, really generic, before we start this next thing. Every place we go to is just the most basic description of what it could possibly be. And I just don’t feel — I never click in because I don’t know what I’m supposed to be looking for.

**Craig:** Yeah. Well, this is a comedy. And I don’t know if Robin is English or not, but it certainly reads English. The problem is that it’s not very funny. And it’s not very funny, I think, in part because the characters are so broadly and thinly drawn.

You’re absolutely right about all the specificity. And there’s also a kind of TV-ish quality to it, for instance, starting with the first line of dialogue on an establishing shot that’s rather boring, and then coming inside and moving through diners. You might as well have a waiter carrying a tray through. It’s all very kind of cliché and generic.

Bu the biggest issue is, if I can summarize, Simon is basically a schmo and Trudy is a gold-digger, mean lady. I don’t know why these two are together at all. I don’t believe, frankly, that they are together. I don’t believe that anybody talks like Simon. When she finally breaks up with him, because she doesn’t want to go to Texas, he keeps begging after her and I hate him for it. And she’s acting in a way that’s just sort of broadly sociopathic in a mean girl way which I kind of just don’t believe.

I’ll give Robin credit for getting the plot out on page two. Englishman is going to be a fish out of water in Texas, I presume. That’s fine, but I don’t know anything about his job. I don’t really know why market trader is better or worse than “junior” — “They could use a junior in Texas.” I’m not sure what that means.

His office was very odd. Talk about generic: INT. OPEN PLAN OFFICE — DAY. Simon exits a room into a gleaming corporate open plan office, reeking of wealth. A SUIT comes up to him.

Well, let’s count the genericisms here: Open plan office. Room. Reeking of Wealth — gold? A suit. I don’t understand what’s happening. Frankly, this would be a much more interesting scene if it were one scene and it started with a guy proposing to a woman and she was super happy because he was giving her everything she wanted and he’s telling her that he knows that she was waiting for this promotion because she knows, I mean, explain it in terms that women — so women watching this don’t feel like you hate women. She really wanted to make sure that she was supported and secure in her life because of how she grew up, whatever it is. And he says, “But the only thing is we’re…” And as part of the surprise, because he knows this is the big pitch. It’s not the ring is the big pitch. The big pitch is, “Texas.”

And off of her face the next shot you see is him at the airport alone. And, you know, the airport lady is like, “And you are traveling alone?” “Yup.”

Just there’s so much… — Be more interesting about this. This is just not interesting to me.

**John:** Well, also what you described in that take of a scene is you were giving a moment where he could actually be funny.

**Craig:** Yeah!

**John:** Because none of these scenes that he’s actually funny now does he have the capability of really being funny, because he’s just reacting to other people.

**Craig:** Yup.

**John:** And so in either his trying to sell this idea to her, what’s his motivation? What is he attempting to do? And you need to give him something to attempt to do. So, either he’s attempting to get her on board with this idea of moving to Texas, or, alternately, we can see that whatever that room he came out of, well what happened in that room? Was he like making a pitch for himself and trying to stand up for himself about why he should get a promotion, and then he gets Texas out of it, which is not what he wanted, but it’s something new — that’s a moment where you can see him actually driving something.

I would also back up one step, because when I talk about sort of Northern English City, you know, working on a musical for the last 10 weeks I’m very keenly aware of you kind of need the “This is our world” song before you get to the “I want” song. And I didn’t get either of those so far.

And it’s fine, if the first three pages were really just like a “This is our world” song, that’s great. And you can setup this is the nature of the universe that we’re in. That can be wonderful.

And then by letting us see that guy in his world, then we can see the decision of what is it he wants. What is it he’s trying to do? And I wasn’t — none of those gears were sort of clicking in on these first three pages for me.

**Craig:** Yeah. Agreed. If it is, in fact, going to turn into a fish out of water comedy, we do need to see the fish in water. And we need to know what that means. And it can’t just be simply one shot of him at a park, which we describe as “Park,” kicking a stone around like a football, and then mentioning a local fast food joint. It’s just not enough.

Yeah. I think that this needs a little bit more remedial work and study to make… — And you’ve got to be careful about these jokes like, she says, “I don’t mean to be heartless, but I can’t spend the rest of my life with a market trader, can I?”

“Yeah, of course. Sorry, which bit of that wasn’t heartless?”

Well, okay, if you know it’s heartless, why are you still there? She’s heartless. What is going on here? And the issue with this, yes, we know people in real life who are pathetic doormats, but we don’t root for them in movies. We need to see some spark of something with this guy.

**John:** Yeah.

**Craig:** That’s why so typically people will find if the movie starts with a breakup they find their mate in bed with someone else because we understand that they were deceived. But this guy — she is such an open book, I really hate this guy for not getting it.

**John:** Yup.

**Craig:** All right.

**John:** All right, our final Three Page Challenge of the day comes from Kevin Pinkerton.

**Craig:** Pinkerton.

**John:** It’s called The Morning Briefing. And I will attempt to give a summary here.

So, we start on the Pentagon Basement Corridor.

**Craig:** Wait, did you say Pentag-AN.

**John:** Pentag-ON.

**Craig:** Pentagon. You said Pentigan.

**John:** I did say Pentagan. That doesn’t make any sense at all. I rhymed it with Alyson Hannigan and Bennigan’s.

**Craig:** [laughs] Bennigan’s. Exactly. Or it’s like Houlihan O’Reilly, or that guy, one of the biggest financiers in Hollywood? What was his name? Houlihan Lokey or something?

**John:** Yeah, something like that.

**Craig:** That’s great. Pentagan!

**John:** So, we’re at the Pentagon Basement Corridor, and the president is walking next to a Special Forces Sergeant. They’re appearing and disappearing into pools of light. The president wipes his forehead with a red, white, and blue handkerchief.

They come to an unmarked door. The president says, “Let’s get this over with.”

Inside is a chamber. It’s sort of dark and ominous inside. And, in fact, on a low circular dais is a creature, a giant creature — looks like it’s made of rotted meat in over-muscled humanoid form. There are also children on bleachers who are chained there watching, and terrified.

The president expects this creature to be there, and the president says, “Begin.” The creature gives the president advice about what’s happening in the future. And so tells him to, “Deploy the ships to Bosporus. Acquiescence is certain.”

The president asks about press reaction. So, basically this monstrous creature is an advisor who has some ability to see into the future. And so at the end the president thanks him to some degree, but also says, the creature is hungry, and the president agrees, okay, well, you can eat the children. And then the president leaves and we hear in the background the sounds of the children being eaten by this monstrous creature.

**Craig:** I love this.

**John:** I loved it, too.

**Craig:** I loved it.

**John:** And let’s talk about reasons why we love this.

**Craig:** Yeah, well, I mean, first of all, just from a craft point of view, it’s really well written. At first I was nervous because on the first page it seems like, oh no, this is just a bad version of a Roland Emmerich movie, because they’re doing that thing where they walk down the hall, “lit overhead by a row of dim bulbs.” And I’m like, dim bulbs?

He’s got a red, white, and blue handkerchief which feels like…

**John:** Yeah. I flagged that, too. I was like, oh, no, no, no, that’s cheesy, but then I was like, no, it’s deliberately cheesy.

**Craig:** Deliberate, exactly. It’s deliberate, which is great, because it’s a choice, and it’s a smart choice given what we’re about to see. And then we go into this room, and again, I’ve seen this room in the basement of the White House before, so everything just feels like, oh god, I’ve seen it…and then there’s like an alien there. Oh no, but then there’s these kids. And I’m like, well, what the hell is that about?

A dozen children, and I love how unapologetic Kevin is here — he doesn’t pull a punch at all. “a DOZEN CHILDREN, ages five to seven,” [laughs], the cutest age, “wide-eyed and weeping in horror at the thing before them, as they sit gagged and chained to their seats.” Brilliant. I love how audacious this guy is.

And then the president snaps his finger at the creature and one word, “Begin.” So, you know, here’s just so you guys playing at home, the home game, what I love about this line, it’s the first line of dialogue, or rather the second line, and it is, “Begin.” And what that line tells us is this has happened before. In fact, this is so frequent that the president is actually annoyed. It’s like, “I don’t have time, let’s go, begin.”

That is such a great tonal shift, because we’ve been set up to believe that this is like so horrifying, like the way in Independence Day they visit that alien that they’ve captured and it’s like so super serious. This guy is like, “Begin, let’s go.”

And the creature delivers these predictions. And the funny thing about the predictions, even though it’s not done funny funny, is that they’re so mundane. “Press reaction?”

“Acceptable.” [laughs] It made me laugh. “On the crux of the Senate standoff, the weak vote…” The creature is like a Beltway insider at this point, which is so great. He even gives a weather prediction.

**John:** Yeah, so the creature says, “Thunderstorms in the D.C. Metro area. Hail.”

**Craig:** Hail!

**John:** “But I’ve scheduled a speech.”

“I have seen the storm. It is already cut on the lathe of time. What more? Enough.”

**Craig:** On the lathe of time! I know. The creature is like, “Get out, I’ve given you…stop questioning me.” And the president is trying to figure out exactly, like his concern isn’t about the world, or any of that stuff, his issue is he’s got a speech and it’s supposed to hail. [laughs] It’s like, “Are you telling me? I just want to be clear.” And then he’s like, “Back to the Russians.”

Creature: Tired.

“I just want to be clue, the carriers, the Russians won’t be –”

Creature: Hungry.

And the president is like, “Eh.”

**John:** So, let’s talk, I do have a little bit of some criticisms here. On page one, “THE PRESIDENT walks beside a SPECIAL FORCES SERGEANT.” Well, how are we going to know he’s the president? We’re not necessarily going to know he’s the president. So, you’re telling us he’s the president. I’m not sure we’re going to necessarily get that originally. And it’s very important that we know that he’s the president.

So, you may want to throw in a, “Mr. President,” like he comes out of the elevator, “Mr. President,” just let us know. Because it’s much funnier if we know from the first frame that he’s the president.

**Craig:** Yeah.

**John:** The overall more general concern: this was a tremendous little sketch, a little moment. There’s nothing there that leads me to believe that this is a good sustainable idea over the course of a full-length movie, but I kind of don’t care, because I’ve enjoyed reading these three pages so much that I want to read the next pages.

And that’s, there’s a lot to be said for that. Kevin had a perspective, and a voice, and it was enjoyable to read. And these are — it felt confident. And, god, just give me some confidence…

**Craig:** Yeah.

**John:** …and I will just keep reading.

**Craig:** Such a great point. I mean, he is totally in control of this. And he is unapologetic, and specific, and frankly, there’s just a lot of craft. I really like the way the dialogue flows. There’s a great rhythm to it. And we cannot teach that to anybody. There’s just a really smart rhythm to it. I can tell you that Kevin is a funny guy. He’s a very funny writer. I thought it was really good.

And I think, if I were to predict what this kind of movie is, it feels a little bit like those early — you ever see the early Peter Jackson.

**John:** Oh yeah, early Peter Jackson.

**Craig:** Just like over-the-top comedy/horror/grotesque/funny, obviously satirical. I think it’s really cool. And I think Kevin did a great job.

**John:** I think so, too. It reminds me of sort of mid-era Whedon or sort of like the Buffy and Angel sort of at their peak. This would be like the cold teaser opening to something and you’d meet, like the new villain of the season would be the president and he would have this monster. And that would be the villain for the season, or half the season.

It felt great and solid that way.

**Craig:** Yeah, very cool.

**John:** Nicely done, Kevin. And nicely done, Stuart, for picking that sample for us.

**Craig:** Yeah.

**John:** It’s so nice to leave on a high note.

**Craig:** On a high note. Left on a high note. Well, well done Kevin Pinkerton.

**John:** I have a Cool Thing this week. My Cool Thing is actually, this is going to sound really self-indulgent, but it’s a book that I’m featured in. It’s a book called The FilmCraft Book of Screenwriting. And, as we’ve talked about on the show, I don’t like most books on screenwriting. And what’s nice about this book is it’s just a bunch of interviews with a bunch of screenwriters. And so there’s me, there’s Billy Ray, there’s Whit Stillman, there’s Mark Baumbach, Guillermo Arriaga.

It’s a really nicely put together, really pretty, pretty book that this British publisher put together. It’s $20 and it’s actually kind of great. And so I have an interview in there where I’m talking about sort of different movies I’ve worked on and sort of process, but everyone else is really fascinating and great, too.

And so if you’re looking for a book on screenwriting, or want to give a gift of a book on screenwriting, I think it’s actually a really well put together book. So, edited and written together by Tim Grierson. And there will be a link to that in the show notes.

**Craig:** Great.

**John:** Oh, I also have to say, it also has the most misleading cover in the history of any book you’ve ever seen. So, the cover is Brad Pitt and Cate Blanchett in Bed from Benjamin Button. And it’s this incredibly sexy shot. And it says Screenwriting over the top of it. [laughs] It’s like there is nothing sexy at all about screenwriting.

And so this was waiting for me when I got back from Chicago. I opened the envelope and I’m like, what the hell is this? And I had no idea that I was featured in it. Then I found it inside and it was good.

**Craig:** Nice. I’m cool-less this week. But it’s such a big podcast.

**John:** It was a big podcast.

**Craig:** Maybe my Cool Thing this week is Vinny Bruzzese.

**John:** It’s a great name.

**Craig:** Vinny. I love…Vinny is like, “You know what? I’m busy. I’m smoking. I love Diet Dr. Pepper, but sometimes I also like Diet Coke.”

**John:** Yeah. Mix them together it’s good.

**Craig:** Boom. “Open, hey, genie, I want both. Give me both. Open them both! And Camels.”

I don’t know why I imagine Vinny yelling at genie.

**John:** Because he probably does.

**Craig:** He might.

**John:** He might.

**Craig:** But he may be a very soft-spoken guy. The point is, I love him. I love this guy.

**John:** I love him, too.

**Craig:** He’s cool.

**John:** All right. Craig, thank you for another fun podcast. If you have questions about anything we’ve talked about, including how to submit Three Page Challenge samples, or this book I just hyped, or any of the Three Page entries that we talked about today, you can find them all at johnaugust.com/podcast.

This was Episode 88, but there’s 87 episodes before this if you want to go back through and look at them.

If you are not subscribing to us in iTunes you probably should, because that way we know that you’re subscribing in iTunes and other people can find us. So, look us up on iTunes at Scriptnotes.

And we will be back next week. And next week I think we’re going to have exciting news about our 100th episode live show.

**Craig:** Very excited.

**John:** Which could be very exciting, because we got a great email today. So, I think that could work out nicely.

**Craig:** It could. Could!

**John:** Craig, thank you so much.

**Craig:** Thank you, John. And welcome home.

**John:** Thank you.

**Craig:** Bye.

LINKS:

* [Turning the Page: Storytelling in the Digital Age](http://www.oscars.org/events-exhibitions/events/2013/05/turning-page.html) at the Samuel Goldwyn Theater
* [Solving Equation of a Hit Film Script, With Data](http://www.nytimes.com/2013/05/06/business/media/solving-equation-of-a-hit-film-script-with-data.html?hp&_r=0) by Brooks Barnes
* Nassim Nicholas Taleb’s [Black swan theory](http://en.wikipedia.org/wiki/Black_swan_theory) on Wikipedia
* Screenwriting.io on [multicamera script format](http://screenwriting.io/how-are-multicamera-tv-scripts-formatted/)
* Three Pages by [Sue Morris](http://johnaugust.com/Assets/SueMorris.pdf)
* Three Pages by [Robin Peters](http://johnaugust.com/Assets/RobinPeters.pdf)
* Three Pages by [Kevin Pinkerton](http://johnaugust.com/Assets/KevinPinkerton.pdf)
* [FilmCraft Screenwriting](http://www.amazon.com/dp/0240824865/?tag=johnaugustcom-20) by Tim Grierson on Amazon
* OUTRO: Thompson Twins’ [Doctor Doctor covered by Danny McEvoy](http://www.youtube.com/watch?v=RpHAgyUKn-0)

Scriptnotes, Ep 84: First sale and funny on the page — Transcript

April 15, 2013 Scriptnotes Transcript

The original post for this episode can be found [here](http://johnaugust.com/2013/first-sale-and-funny-on-the-page).

**John August:** Hello and welcome. My name is John August.

**Craig Mazin:** Mmm…my name is Craig Mazin.

**John:** And this is Episode 84 of Scriptnotes, a podcast about screenwriting and things that are interesting to screenwriters. Craig, how are you?

**Craig:** Oh, recovering. I got sick again.

**John:** Oh no, Craig.

**Craig:** Yeah, you know, enough already with this. But much better now. Feeling good. I think I’ll be less phlegmy in this podcast. And recuperating from, you know, traveling with… — You ever have that thing where you’re descending on a plane but your ears are all stuffed up?

**John:** It’s the absolute worst.

**Craig:** It’s the worst. And you feel like something inside of you is dying.

**John:** Yeah. It reminds me of the classic scene in Star Trek II where they’re putting the little bugs inside, is it Chekov’s ears?

**Craig:** It is. It goes inside Chekov’s ear. And it is a scene that I have tortured my sister with for… — I mean, when did that movie come out? 1981?

**John:** Sounds right.

**Craig:** So, I’ve been torturing her with that for 32 years.

**John:** Yeah.

**Craig:** It’s just so awesome. What a weird Jungian nightmare that they just sort of uncovered.

**John:** Yeah. I think anything going into your eyes, or honestly, the knife going across somebody’s eye is the thing that I just can’t possibly stand.

**Craig:** You know, but the knife going across somebody’s eye, like, Un Chien Adalou did that very famous thing, it’s so ridiculous that I don’t even like, eh. Because there’s a lot of stuff that they do in movies where you’re like, “Oh god, that would really, really hurt.” But there’s something about a thing crawling into your ear. It’s an opening you already have, so they’re not cutting you. And then it’s going in you and staying in there.

**John:** We’ve already lost half of our listeners by disturbing imagery.

**Craig:** But we may have picked up some new ones.

**John:** Ah! Maybe so. Well, hopefully they’ll enjoy listening to our topics for today which include the First-Sale Doctrine, which is a big copyright concept that has important ramifications for people who make movies and people who like to watch movies.

**Craig:** Yup.

**John:** Second, I want to talk about what’s funny on the page versus what’s funny on screen.

**Craig:** Hmm, like I know?

**John:** Yeah, I think you can answer a couple of those questions.

**Craig:** I have no clue.

**John:** And a couple of other just random listener questions that have been in the mail bag that I think we can tackle today.

**Craig:** Great. Before we do that, real quickly, how’s everything going over there?

**John:** Things are going really well. So, I’m in Chicago right now. This was our first week of previews for Big Fish. And it was terrifying but really, really good. Everything kind of came together. And our Tuesday night went terrific. And our Wednesday night really well. And Thursday night was even better. So, it’s really been amazing.

The strange thing is we go through this tech rehearsal where you’re trying to put all the pieces together and you’re never quite sure what the whole show looks like. And it was literally not until we started on Tuesday night that it was like I thought we could get through the whole show.

**Craig:** Right.

**John:** And people cheered at the right things, and laughed at the right things, and it was great. That said, you still keep doing work. And so we are performing every night but we have rehearsals starting at noon. So, basically 11am we meet with the creators and talk about sort of what we want to try to fix. And then you’re scrambling from noon to five to make changes, to make cuts, to change lines, to move stuff around.

And then everyone has to go have dinner and come back and put on the show with those changes in it.

**Craig:** Wow.

**John:** So, it’s been amazing. But, I’ve said before, it’s like production and post-production at the same time. This is like being at the Avid but the people are actually in front of you and you’re trying to make this thing happen. And every night there’s — you don’t know what’s going to happen because it’s actually live in front of you. So, the second or third night one of the lack scrims didn’t come up in time. Last night we had one of our actresses get sick during the show.

**Craig:** Oh!

**John:** Like she got food poisoning during the show. A swing had to go in. And our swings are brilliant, so Cynthia stepped up and did the job. So, that’s remarkable and that’s been fun to watch and experience.

**Craig:** Wow. Yeah, it’s funny, I have a friend who has been in musical theater for a long time, and while I don’t think she ever quite made it to Broadway she did a lot of Off-Broadway stuff and a lot of theater out here, like Santa Barbara and stuff like that. And we went to go see her in Peter Pan and she told us that the night before she had food poisoning and actually puked, I think puked on stage, [laughs], which I think is amazing.

And the great part about it is that it’s Peter Pan, so there’s all these kids in the audience. And they’re just like, “Why is Peter Pan throwing up?”

**John:** Yeah. Hopefully she wasn’t like in the aerial sequence of Peter Pan when the vomit happened.

**Craig:** God, you know, if she had been. “Unforgettable,” says the Santa Barbara News.

**John:** And one of the most remarkable things about Big Fish here in Chicago is a bunch of people from our podcast and from the blog have come to see the show. And so I had an open invitation, like if you’re coming to see the show send me your dates, and your times, and your seat numbers and I’ll try to come visit you. So, I’ve sort of done that Where’s Waldo thing of trying to find people in the balcony. And that’s worked only okay.

It’s actually much more difficult to find people up there than I thought it would be. I really needed Nima and Ryan to like make me an app to find people, but it’s been challenging.

**Craig:** Well, why don’t you just tell them when they see you to hold up something?

**John:** Yes. I’ve asked them just to grab me if they see me because I’m pretty identifiable. And so many people have grabbed me and said hello and they’ve enjoyed the show. And it’s been remarkable for them to come. So, I look forward to shaking more hands as we go through our five weeks here in Chicago.

**Craig:** Great. Awesome.

**John:** Let’s get started. First off, the First-Sale Doctrine, which is this legal concept that exists in US Copyright Law, but I think probably other countries’ copyright laws as well. What First-Sale Doctrine means is that if you make something that is subject to copyright, so let’s say you make a movie or a song, or a book is a good easy example.

**Craig:** Yeah.

**John:** Let’s say you created a book. You have the exclusive right to distribute that book. That’s one of your rights in copyright. What First-Sale Doctrine holds is that once you’ve sold that book to somebody, they can go off and resell that book again. And that’s why we have used book stores. That’s why we have libraries to some degree. It’s an important thing that’s one of the important tenets of US Copyright Law.

So, these last couple weeks, two big cases came up that challenged our conceptions of First-Sale Doctrine. And I thought they were important to talk about because they have big implications, not only if you are making movies, but if you are watching movies.

**Craig:** Right. I think one of them definitely has implications for the movie business. Maybe more so than the other.

**John:** Great. I’ll be curious which one you think is more important.

So, the first one that came up, the ruling came back, it was a Supreme Court Case called Kirtsaeng v. John Wiley & Sons. And so here’s the situation that happened in that, and this was actually a book situation. It was a textbook situation, like literally it was about textbooks.

Somebody from Thailand came to the US to study and found that the textbooks were incredibly expensive. But they found that, “Oh, wow, if I actually bought those same textbooks back in Thailand, they’re much, much, much cheaper.” So, not only did he buy the books in Thailand for himself, he started bringing in those books from Thailand and selling them in the United States to help pay for his college education.

John Wiley & Sons, which was the publisher, said, “No, no, no. You can’t do that.” And they sued him. They won at a lower court, but the Supreme Court overruled that 6-3 and overturned that decision, and ruled that First-Sale Doctrine holds true even if the books were purchased in Thailand or outside the US, that concept still holds true.

**Craig:** Right.

**John:** So, that’s a fascinating issue because a lot of times we want to discriminate on price based on different markets. And so from a movie perspective, a lot of times we may say like, “Okay, we’re going to price this movie at this price in Asia, but it’s a higher price in the United States.”

**Craig:** Yes. And if we were still living in DVD culture I would say this would be definitely — this is an issue. Because first, I think the notion is that the First-Sale Doctrine is kind of a US thing. I mean, our copyright laws are different from other countries in a number of ways.

So, okay, First-Sale says you’re the copyright holder and the reason that the word “copyright” is copyright is because that’s the biggest right of all, to make copies. You’re the only person that can make copies of your work. You’re the only person that can distribute your work.

However, you get the right of the first sale. You don’t get the right of the second, third, and fourth sale. Once you sell it to somebody they can sell that discrete copy to someone else — as you said, used book store. The same goes for textbooks.

What this case seemed to be about was basically, look, Thailand maybe doesn’t have the doctrine of first-sale, or even if it did it’s a different doctrine of first-sale because it’s a different country. So, if you go and you sell intellectual property in somebody else’s jurisdiction, with somebody else’s copyright laws, and they take that and they come back to the United States, does the Doctrine of First Sale somehow magically appear all of a sudden, even if it wasn’t purchased originally in a place where Doctrine of First-Sale exists?

And the Supreme Court said: Yeah, it does. If were still living in a world of DVDs, and the studios were selling DVDs here for $20, and overseas for $5, then it would make total sense to just start buying your DVDs overseas and then selling them here. The whole point, this guy didn’t just buy a textbook in Thailand, bring it over, and then sell it to somebody. Nobody bothers with that. He was running a business. He was basically arbitraging the difference between the textbook prices of the same textbooks, reselling them and keeping the profit.

So, you could say, “All right, I’m going to buy 100,000 copies of Transformers in India where it costs $2.00 and sell them over here for $8.00, which is still cheaper than the US price and make a lot of money.” True, that there’s this whole DVD region thing that makes it a little more difficult to do, but really that’s not as big of a deal for us right now in the movie business because we are increasingly out of the physical object business, which is why this next case was so, so important.

**John:** Yes. So, the second case is Capitol Records vs. ReDigi. I think they call it ReDigi. And what ReDigi does is it says, “Okay, you have bought these mp3 files on iTunes or through some other store. We will let you resell that mp3 to somebody else who might want it. And in selling it we will delete it off your computer and put it on their computer.”

And ReDigi was the company that was serving as this broker. It was doing this work of moving your mp3 to the other person’s computer, the buyer’s computer.

This is much more sort of obviously troubling for people who are making digital goods, such as digital movies or songs that are mp3 files. The studios really did not want this to happen. It was Capitol Records in this case who came in.

So, it was a lower court decision, but this lower court said that ReDigi’s business model, their plan of doing this, was not realistic. Was a violation of the First-Sale Doctrine. Wasn’t covered by First-Sale Doctrine.

**Craig:** Right. Yeah.

**John:** And I do like that the judge in the case actually cited Star Trek’s Transporters and Willy Wonka’s Wonkavision. And so as a writer of Charlie and the Chocolate Factory I love that he cited Wonkavision.

**Craig:** He did cite Wonkavision.

There’s a lot going on in this case and it’s not final obviously. I have a feeling that this one will be appealed and maybe make its way to the Supremes as well. But, it was an encouraging decision for us.

So, the crux of it is this: You buy a digital file from the copyright owner. And the question is how does the First-Sale Doctrine apply to you? Okay, they made the first sale to you; how do you then resell this? And really the truth is you can’t. And the reason you can’t is because the First-Sale Doctrine doesn’t say you can make a copy of what you’ve bought and sell the copy. It says you have to sell that thing you bought. So, because copyright is exclusive to the copyright owner — only they can make copies — unless they’ve licensed you some limited ability to make copies for personal use, which they can do.

So, how do you sell a digital file you have purchased without making a copy? So, ReDigi’s argument was, “Easy. We just take it from you and move it over to here. And we make sure that you’ve deleted it.” But, the judge rightly is pointing out, “Well, that’s still a copy.” Once you transmit the file to another space, you’re copying it. The fact that you are copying the book and then burning the other book behind it doesn’t mean you haven’t made a copy.

The truth is there is nothing that discrete about these digital files. The only real way to resell digital files, I think, and still be consistent with the First-Sale Doctrine is to sell them with your hard drive to someone. But barring that, you have made a copy. Furthermore, it’s really impossible for any business to ensure that they’re not making a copy, because the only way I, as ReDigi, can ensure that I’m not making an illegal copy when I accept your file from you is to make sure that you haven’t already duplicated your file on your end.

And that, of course, is where the opportunity for abuse is and it would be abused. Why wouldn’t any starving college student want to sell his entire music library knowing full well it’s copied, [laughs], and it isn’t going anyway? It’s sort of an obvious one.

Now, here’s what I think is interesting about this: When, I would say about two or three years ago, the movie industry got together and was trying to figure out how are we going to sell movies digitally, away from physical objects, and I suspect one of the things they were wrestling with was this very question, even though it hadn’t occurred to a lot of us. If they do sell things that are re-sellable, it’s not good for them.

**John:** Mm-hmm.

**Craig:** So, what his all points to ultimately, I think, and the way around this mess for the movie business, and the music business, too, is that ultimately we’re never going to own any of these copies ever. We’re never going to have them. We are going to have to own access because if I’m the movie studio, here’s what I know: The person at home wants to watch the movie when they want to watch it. And they’re happy to pay to watch the movie. I do not want them to have a copy of the movie for so many reasons. So, I stream it to them.

I stream it to them and what they’re paying for is access to that stream. And on their end it ought to be no different than popping in a DVD. Now, that’s going to require infrastructure improvements to download speeds and all the rest of it, but that’s ultimately where it has to go.

**John:** I would agree with you. I also feel like this coming generation is sort of used to this “assetlessness.” It’s been interesting even just me living in like two corporate apartments over the last two months, I’ve kind of come to treasure the fact that I don’t actually have anything I need to own. Like I don’t have any printed books here. I don’t have any DVDs here. I don’t even know if I have a DVD player in the room, because if I want to watch Game of Thrones I just pull it up on my iPad and connect it to my Apple TV. I don’t want to have to own those physical things if I don’t have to own those physical things. And not owning those physical things is wonderful.

The problem comes when I don’t have an internet connection. That breaks down. And that is a huge flaw in this.

So, just so we can talk it out better, I’d like to try adopt the opposite point of view so I can see like these are the real problems with what you’re describing and sort of what the issues here.

**Craig:** Okay.

**John:** So, I will now be the counter voice here.

**Craig:** You’ll be the “copy-fighter.”

**John:** I’ll be copy-fighter. So, here is the challenge. What you are doing by saying that you cannot transport this material from one person to another person is you’re essentially going back to the dark ages where things were written on scrolls, and like only certain people had access to certain things. Because what you’re saying is like only — you can’t ever own anything, that you can only license something. Then you’re controlling who can have access to anything that you don’t want them to have access to.

So, right now it’s the corporation saying, “Oh, we don’t want to license that movie in certain countries.” But then you’re denying everyone in that country the ability to experience that movie.

**Craig:** Yeah.

**John:** Or even to import that movie, or to find a physical copy. We’re saying that 100 years from now there may not be a physical copy that somebody could use in a library. You might say that a copyright extension is a whole separate other issue, but it’s sort of meaningless to say, “Oh, it will become in the public domain eventually,” if there’s never an ownable copy up until that point.

**Craig:** My response would be this. I think that there’s a reasonable case to be made that there ought to be full and open access to these things, and I don’t know how you legislate this. Because ultimately, well, maybe not. I mean, look, the copyright owner has the right to distribute, which also includes the right to not distribute. I don’t have to sell my novel in Wisconsin.

**John:** Yeah.

**Craig:** No publisher is required to sell a novel in Wisconsin, nor is any publisher required to translate the book, nor is any publisher required to sell it in any particular country. So, I would say that that’s actually not that different than it is now. The only difference is that you can’t — we’ve effectively barred those people from any kind of re-buying of that.

And, all I can say is, again, I tend to side with the rights of the content creators. I also feel like in general the marketplace tends to solve this problem. The whole point of making movies for these companies is to have people watch them and pay for them. So, I have a feeling that they would be all for open access as long as it didn’t feel like they were letting the foxes in the henhouse.

As far as libraries, I think their day is coming to a close. And I love libraries, but they are not going to be — libraries will ultimately not exist. I don’t think it’s going to happen.

**John:** So, let’s go to books, although of course you can apply it to movies as well. If libraries cease to exist, if you are a person who doesn’t have the economic means to get that book, to purchase that book, to purchase whatever the license is to read that book, then you have no access to that book. And that is a potentially huge problem for not only the educational system but sort of our system of culture.

**Craig:** Yeah. I think there will ultimately become some sort of virtual library. And I don’t think that we’re going to live in a time 30 years from now where access to the internet will be seen as the privileged outcome of owning a device. I think at some point it’s going to — for instance, telephones.

**John:** Yes.

**Craig:** — were just given to people, you know, the impoverished got telephones. At some point they were like, “Everybody needs a phone. You’re going to have to have a phone. And they’re so cheap and here’s a phone. And here’s a connection.” And everybody that uses — even to this day — when you pay your bill, part of your bill is a tax for people who are poor and can’t afford a phone.

And I think that’s where it’s going to go. I think ultimately everybody will be connected. I think there will be literally hobos in the street with tablets.

And there will be some sort of access to free material through there in some form or another.

**John:** All right. Let’s go back to our core demographic here of writers and screenwriters. How do these issues affect screenwriters, people who are making movies?

**Craig:** Well, the biggest way is that by shooting down the ReDigi model we’re essentially protecting our residual base. So, we get paid when the studios get paid. Our residuals for reuse, our percentage of their gross for reuse, and in a ReDigi world where people can just sell each other these copies over, and over, and over, there’s just little incentive for them to buy the premium copy from the studio, which means we just don’t see the revenue.

It’s a little bit like eBay. You know, eBay is an enormous underground market. It’s a huge flea market of resale and the manufacturers get nothing of that resale. And that’s fine. I mean, people are selling objects and that’s the deal with objects.

For us, however, it would decimate what is already a wobbly system and what is already a system that has been knocked down so severely since the fall of the DVD. And by extension, continues to put pressure on screenwriting as a viable career.

Forget the average person, since it’s never been a viable career for the average person. It wouldn’t even be a viable career for the average screenwriter today. And that’s the scary part. So, that’s where the rubber hits the road for me.

**John:** Yeah. I would say going back to the Wiley decision, the ability to bring in things from other places, I’m glad it sort of ended up where it ended up. I feel like if we are not able to import things from other places, to see them, to experience them, then all the Japanese anime that you might want to go see could become locked off to you.

So, I think it’s important to be able to have access to — to bring stuff in from other places — or sometimes things that you would want to have a copy of that is just not available in the US market. And so I think it’s generally a helpful thing for people who want to see movies, that you can bring stuff in from other places.

**Craig:** Well, that decision didn’t really say that you could now do that. What it said is you can now do that and then resell it.

**John:** Yes.

**Craig:** Which is a different deal. I mean, any of us can go online right now and buy a textbook from Thailand. It was just that this guy was pretty enterprising about it.

**John:** Yeah. But I respect the business model, and you see it more in big cities, but like the place that just sells the stuff that they brought in from Asia. And that can be kind of great. And I think it’s good that you can actually get some of those physical things from other places, copyrighted works.

**Craig:** Sure.

**John:** And I would worry that had this decision done the other way you could see many more barriers put up to being able to do that.

**Craig:** Yeah. And, you know, for the textbook industry and for the — let’s just say the widget industry where people are selling physical objects, sorry, physical manifestations of intellectual property like books, and CDs, and DVDs, and works of art, this is a little bit of a challenge because they do price things for their marketplace.

I mean, yeah, obviously we pay more here in the United States for the same thing than they do in the developing world. And while we could stop and say, “Well, wait a second. That means we’re getting ripped off.” Uh, yeah, I guess we’re getting ripped off, but then again we have a lot more money than those people do and we’re willing to pay for it here. And, so, that’s that.

**John:** A couple reasons I think for the price discrimination. First off, we have more money, so therefore they can just afford to charge more for it. Second off, I mean, the reverse of that is they don’t have the money in those other markets, so if you price certain things, not only can no one buy it but you’re incentivizing piracy. Essentially like you’re trying to compete with free, or nearly free.

**Craig:** Right. I mean, there’s a little part of me that gets annoyed when I see, okay, well, if you can price it for that in Thailand, and still make money, because I know for sure you’re not pricing it below your cost, then you’re just up-charging me a massive amount for the privilege of having enough money to pay for it.

But, then again, I think, okay, but they sort of average it all out. And there’s like a medium price. The thing is, what do they do about — it does make a challenge for them because they can’t… — The only reason they can charge $5.00 in Thailand is because they charge $25.00 here. If the average is, you know, whatever, is $15.00, well, we’ll all buy them for $15.00 merrily, but they can’t in Thailand. So, what happens then? You know?

**John:** I suspect that the real costs are considerably different based on just the market. So, you know, a lot of the costs that we’re associating with our movies is all the — it’s the store, it’s the shipping, and all the other stuff, which might be quite a bit lower in other markets.

**Craig:** Yeah. But like for instance textbook publishing, I mean, look, I don’t know, but I suspect that most of the books that we buy here are actually assembled and published overseas.

**John:** Yes.

**Craig:** So, it’s just that, you know, and yeah, maybe we’re spending a little bit extra for the — you know, because they have to ship the books over, but not that much more. We’re getting gouged. We know we are.

**John:** Yeah.

**Craig:** And so I’m kind of… — In a weird way, who this ends up hurting are the people getting the lower prices. Their prices will go up and that hurts them more than our prices coming down, if this becomes like a huge thing. We’ll see if it does.

**John:** Yeah. Cool. Let’s move onto our next topic which his about comedy. So, a completely different thing. This is a question that actually starts with Joe D. who wrote in to ask.

**Craig:** Where is Joe D. from, by the way?

**John:** He didn’t say.

**Craig:** Oh, because that sounds like a New York guy to me.

**John:** Joe D.!

**Craig:** Hey, Joe D.!

**John:** So, yes, if you’re writing in with a question, and I should stop and say that if you have questions that you want me and Craig to talk about, you can write to ask@johnaugust.com. And so a big list of questions comes in, and I cull them, and Stuart culls them, and eventually we answer the ones we think are interesting.

So, Joe D. wrote in to ask: “When writing a comedy script do you think there is a one-to-one correlation between funny on screen versus funny on paper? Meaning, should a laugh out loud moment seen on the screen be equally laugh out loud moment on paper? In your experience, has this rung true? At what point does a smile on paper become a chuckle or a laugh?”

**Craig:** There is not a one-to-one relationship at all.

**John:** Not at all.

**Craig:** Not even close. You know, there are books that have made me laugh wildly, but if you were to shoot them they wouldn’t work at all. I mean, prose designed to make you laugh is very different than prose designed to be produced and make you laugh. It’s just a different thing.

Similarly, the same goes for situations that you’re describing. Knowing what to write to turn into something that makes people laugh, that’s why there are so few people that write comedy in movies. It’s not easy. And it’s an art. You know, it is an art in and of itself. It’s a strange debased, silly art, but it is an art.

And there are very few times where I’ve… — You know, sometimes I’ll write a line and I think, “That’s gonna work.” And it does work. And I think, “Okay, so there you go. That was a one-to-one moment, you know.”

**John:** But, I mean, that’s not quite what he’s phrasing. Like how often do you actually laugh when you read a script? For me it’s almost never.

**Craig:** Never.

**John:** I mean, I’ve read very funny scripts that become very funny movies, but they’re not funny when you’re reading them on the page because they’re funny because you’re visualizing, like, “Oh, this is how it’s going to work.” And you can tell that, “I think that’s going to be funny,” but you have no idea.

**Craig:** Yeah.

**John:** You aren’t laughing as you’re sitting there with the script on your iPad in front of you.

**Craig:** Yeah. I don’t remember reading any script that made me laugh through it. And, frankly, if I did I would be suspicious that something was weird, because it was designed to do the wrong thing.

Sometimes producers or executives will say, “I laughed out loud when I read this,” or “I laughed out loud when I read that,” and I’ll think, okay, yeah, you’re probably lying. You know the way people say LOL but they never really LOL?

**John:** Mm-hmm.

**Craig:** I think it’s that. But, no, there’s not a one-to-one thing. Comedy is about performance. You’ve probably heard the old saying about timing. So much of comedy is about timing. So much of comedy is about staging. So much of comedy is about editing, or more specifically the lack thereof. And you simply can’t get that from the page. So, comedy writers are basically putting down a chemical formula and then you’re mixing the chemicals in front of the camera on the day.

So, no. No one-to-one relationship with there.

**John:** That said, that’s not to give a carte blanche to not try to be funny on the page. And so I’ll definitely notice that as you refine your work you’ll be taking out certain words, or trying to put back certain words so that it will read funnier, and so that you will give the actor a plan for like how that line can actually be funny.

And I’m sure we’ve both had situations where an actor just doesn’t understand how to make that line funny, or they’re trying to change something that is actually cutting into how that thing should be funny.

**Craig:** No question.

**John:** A classic example is an actor will change the tense in a sentence. They think, “Oh, it doesn’t really matter,” but it actually makes it not funny because of how they’ve changed the tense.

**Craig:** Yeah.

**John:** Or, it’s a misdirect. So, one of the lines in Big Fish that every time I watch the show I have like my little scribbly piece of paper and I take notes on what things are. And because I know every line of the show, if a line isn’t delivered right I can make a note and we can give that line reading back.

One of the things that’s happened a couple of times is exactly that. A very specific thing — in this case it was a joke where if you say, “Luckily, years earlier I had been bitten the Chucalabra snake of Tanzania.”

**Craig:** Mm-hmm.

**John:** “Luckily, years earlier,” it’s important that it be that way. Because we say “luckily years before I had been bitten by the Chucalabra snake. “The years before, before I had been bitten,” it becomes a separate clause that makes it not funny. So, earlier versus before is actually a very important thing.

**Craig:** You are hitting on something interesting and sometimes I seethe quietly over this, because comedy requires a certain mastery of grammar. There is a reason why things are funny in their order with specific words. You can look at two versions of a joke where it’s slightly different, and one is clearly funnier than the other. And you could spend all day talking about why, but really nobody has the time for that. Either you know or you don’t.

And the people who write comedy routinely tend to know. And the people who don’t, don’t. And it actually requires quite a bit of intelligence. And just instinct. And that’s why… –What’s so great about comedy, too, is that unlike drama, which I think drama is always about representations of tragedy. There can be new comedy invented. Comedy actually can just come out of nowhere — and suddenly there’s a new comedy that didn’t exist before it.

And those people and their instincts are incredible. But it is so instinctive and so scientific. And, frankly, it’s OCD. Comedy is OCD. If you’re not OCD about the language that you’re using, comedy may not be your thing.

**John:** Yeah. One other thing I want to make clear, when I say like it’s not necessarily funny on the page, that’s a different conversation that voice. And I remember when we had Aline on the show we talked about voice. And the successful writers, the ones you can tell like, “Oh, this person is going to succeed,” a lot of times it’s because they have a voice. And many times it’s a funny voice.

And so the good comedy scripts tend to be funny even in the places that aren’t necessarily jokes. It’s just enjoyable to read in the right ways and it has a sense of humor to itself that’s not just scene, scene, scene, line, line, line.

**Craig:** Yeah.

**John:** It’s a hard thing to describe. But even not just what the characters are saying but the way that the script actually feels on the page is funny, or it is just the way it should be.

And so even if people aren’t laughing out loud, they’re going to the next page because they’re hearing a voice. And they’re having confidence that this person knows what they’re doing.

**Craig:** And there are writers who are really funny and write really funny stuff. They don’t have necessarily a great mind for structure. They don’t necessarily have a great mind for theme. They don’t necessarily have a great mind for drama. They’re just funny.

A lot of times those writers end up having incredible careers working on hysterically funny television shows, because television shows do rely less on a kind of self-encapsulated structure. I mean, there’s a structure to each show, of course, and there’s a room full of people to kind of help you get there. But a movie is a self-encapsulated structure. It’s its own thing that begins and ends. Permanently.

So, a lot of times they do that. But then there are a lot of writers who also work in movies who really do come on to projects to make them funnier. They’re not there necessarily to write something that is comedically dramatic or dramatically comedic.

**John:** Yeah. And there are cases where like you just literally need a laugh here. And so that’s where a writer who’s good at figuring out what could be funny in that moment can be really valuable.

You and I have both been on comedy panels, roundtables on movies that are about to go into production. And those are not ideal situations for figuring out the big funny of a movie, but they can be useful for figuring out those little surgical moments of like how do we get a laugh here that can propel us into the next moment.

**Craig:** And it’s funny because you’ll have a lot of people in a room — we do this all the time — where we go through a screenplay that’s about to go into production looking for opportunities for jokes. And all of these really funny people, I mean, I’ve done these things with Patton Oswalt, and Dana Gould, and big comedy writers, Lennon and Garant, and we all go around the table and we do this stuff. And at the end of the day on a movie if two jokes come out of that whole thing and end up in the movie, that’s a good day.

**John:** Yeah.

**Craig:** Because it’s really hard to just sort of come in and throw stuff into a movie that would actually work in that moment, in that tone, is doable, consistent with the characters, translates from what was funny in the room to funny on screen. It’s just a whole different thing.

**John:** Yeah. Sometimes those sessions can help get the other writers, or the writers who are working on it longer term, or if it’s a writer-director, can get them in a good spirit to be thinking for other things, thinking of other moments that can help. So, that can be useful.

And, honestly, if those two jokes end up in the movie but they also end up in the trailer, then you’ve just made things…

**Craig:** Big time.

**John:** Big time. It’s been completely worth everyone’s time to go do that.

**Craig:** Yeah, for sure. For sure.

**John:** Our next question comes from Michael who asks — again, I don’t have locations on people. Tell us where you’re from. We’d love to know where you’re from. Michael asks: “It seems like you get a lot of things done with screenplays, musicals, the website, podcast, apps, games, etc. Do you have any tips on time management and self-actualization?”

**Craig:** Well, I mean, this is all about you, because I really only get one thing done.

**John:** [laughs] What I liked about this question is that the actual question is like time management and self-actualization, and weirdly I think those things have been bundled together in a way in the last couple years that’s not necessarily healthy or productive.

So, time management is basically, you know, getting the stuff done in your day that you can get done and not being so stressed out about it. And that’s good. And so I do have some things to say about that.

Self-actualization is really a different thing. And self-actualization is sort of feeling good about who you are and what you’re doing and sort of how life works. And overtime management is probably bad for your self-actualization. You’re like a machine who gets stuff done, but isn’t anything other than a machine who gets things done.

So, I think it’s just weird that we packed those two ideas together.

**Craig:** Yeah.

**John:** For time management, when I’m back in my normal Los Angeles I have pretty good stuff and I can actually churn through a lot of things. Since I’ve been doing the show, it’s all gone out the window. So, I’ve barely my OmniFocus which is where I store all that stuff. I’m late for everything. Stuart, god bless him, sort of keeps his master list of who’s coming to what show of Big Fish every night so I can try to find those people. But then I forget to print it out. I forget that people travel cross-country to see the show.

So, I don’t have like a perfect system for this.

**Craig:** You’re a bastard.

**John:** I’m a terrible, terrible person.

**Craig:** Yeah.

**John:** Like literally in the lobby, I just happened to be in the lobby and three people I knew sort of separately came up and said like, “Oh, John, thank you for meeting.” I’m like, “Yes, I planned…” No. I didn’t plan to be here at all. I just happened to see you.

**Craig:** You’re such a bastard because even the lies you successfully told to hide your bastardy have been undone right here.

**John:** Right on the show.

There are general theories on time management. One is that you should focus on whatever the most important thing is and get the most important thing done, to the exclusion of all other stuff. And that’s sort of been how I’ve treated Big Fish this time is that there’s a lot of other stuff in my life, work stuff in my life, that needs some attention that I just can’t give it.

So, I’ve been sort of stalling on phone calls, or just not engaging on stuff because I can’t I have to sort of devote every brain cell to this.

But, in my normal life I will sort of — I’ll look for what the easy things are and just knock out a bunch of easy things. And I think that sometimes people, and I’m definitely one of them, get sort of paralyzed because they know that the big thing is too hard to do. So, the trick is to break it down into smaller steps and just get those little smaller steps done.

**Craig:** Yeah. Yeah.

**John:** In terms of writing, sometimes there’s that scene that I just don’t want to do that. And so, like, well don’t write that scene. Write the other scenes that are around that scene that are simple that you can do right now.

**Craig:** A lot of times when I don’t want to write that scene I have to confront the fact that something’s wrong with the scene. [laughs] That’s usually the big thing. But I have to say that my approach to scheduling stuff, writing, this, you know, I do a lot of charity work in my town, I do work with the WGA, I’ve got a family — that’s a big one. We’ve often talked about our kids are killing us.

**John:** Yeah.

**Craig:** I have come to accept in a self-actualized way, I think, that I have a method that is methodless, and that through various impulses — guilt, desire, whatever they are, shame, happiness, excitement — the things that I want to get done get done. And what I would say to you out there is if you’re having trouble with these things, there’s no problem whatsoever with looking for help. Maybe there’s a system out there that you would find services what you want. Just make it what you want.

Don’t follow some plan, some artificial plan, to your nature. Because that’s not going to work, either. And you’re absolutely right. It is going to get in the way of you just being a happy person. Productivity is not the same thing as happiness.

Productivity in something that makes you happy is the same as happiness. And we can always get better at things. If it excites you, it’s a good thing. If it exhausts you, it’s a bad thing.

**John:** Yes. That’s definitely been my theory with sort of the app stuff I’ve done and sort of Highland has shipped, and Bronson, and the other things. I did it because it was really interesting to me. And so I have no trouble sort of spending a lot of time on things that are actually fascinating to me and exploring how to do that.

And so the musical was a brand new thing, and it was terrifying, and it was fascinating to do it. It’s exhausting right now, but I recognize that I’m sort of through the sloggy/exhaustion part of it. But I also get to see it every night, and that’s a remarkable, amazing thing.

So, I will say that sometimes — here are the two sides of it. The bright shiny things are always going to be bright, and shiny, and attractive. And sometimes you just have to go chase them because they’re what you sort of want to do. And sometimes you’re going to be in the third draft of something that is just a slog. And it’s recognizing that it’s a slog because it’s a slog. But then you’re going to get through it and you will finish it.

**Craig:** Yeah. Don’t be a child. There is delayed gratification. We all have the experience of not wanting to work out, and then working out, and then feeling great that we worked out. So, writing is no different sometimes. Sometimes writing is awesome and it’s fun. Sometimes it’s working out. But then when it’s done you feel great.

**John:** Craig, I think we’ve talked about the marshmallow test on the podcast, because you as a psychology major must be familiar with the marshmallow test. Have you seen this?

**Craig:** Maybe not under that name. Is it the kids who are given the marshmallows and told to wait and they get more marshmallows. Is that the one?

**John:** Exactly. The classic setup is that you have a young kid who is presented with like a marshmallow on a plate. And the tester says, “If you can wait, I’ll be back in a few minutes. And if you can wait, I’ll give you a second marshmallow.” So, basically they time the kid, like how long it takes the kid to not just eat the first marshmallow and delay gratification in order to get two marshmallows.

And I’ve always been the kids who like I could probably wait there a day to get that marshmallow.

**Craig:** Yeah. And it is interesting because they find that some kids are just better at it than others. That there is a kind of innate capacity for delayed gratification.

For some people it seems that gratification is only gratifying if it’s immediate. Those people do tend to become drunks. But, [laughs], or substance abusers, or sex addicts. They are also sometimes the most fascinating people in the world.

Writing, unfortunately, is not for people who find gratification only in the moment. It is not an impulsive person’s task.

**John:** I would say sketch writing might be, writing for like a Jimmy Fallon. That could be that.

**Craig:** Yeah. I think that might be so. Writing for stuff that’s immediate like that, sure, like a daily variety show where every night it’s a new thing and you just burst it out. Absolutely. Yeah. I can see that. That is fun. That is as close to standup comedy as writing gets probably.

But writing anything long form — writing anything that’s not being shot that day requires a sense of delayed gratification. Screenwriting requires a sense of delayed gratification that is monastic…

**John:** Yes.

**Craig:** …in its requirements. You need to be willing to not only write for a very long time to reach the gratification of finishing; you need to be aware that you haven’t finished at all and that you may have another six months, another year, another lifetime ahead of you on that movie. Or it may never gratify in the end ultimately which is the movie experience.

So, those of us who screen-write, yeah, we’re waiting for the second marshmallow.

**John:** I have a theory that perhaps the ability to delay gratification is partly the ability to visualize an alternate future. So, it’s the ability to see a future in which you had waited and this is the result of having waited. Because that’s really what you’re talking about is being able to picture yourself as the person who got the two marshmallows because you waited.

And a lot of the projects I’ve been involved with, it’s knowing that, okay, it’s going to go through all these different steps, but this is what it’s going to look like at the end. And both the movies I’ve written and now the show, and even the apps I’ve done, it’s being able to see like, “Okay, this is what it looks like at the end.” And because I can see what it looks like at the end I am willing to go through all of the stuff that gets you to that place.

**Craig:** Well, that’s an expected confluence for somebody who writes because, after all, writing is imagining stuff and being excited about what you imagine. So, it seems like that would go hand in hand.

There’s an interesting experiment that — a little game that they play. And so you at home can play along with us. I want you to take out a piece of paper, or if you’re in your car just imagine this. You’re going to draw three circles on the paper. The first circle represents how important the past is to you. The second one represents how important the present is to you. and the third one represents how important the future is to you.

And by important I mean to say how much of your thoughts and your mind are occupied by these things — the past, the present, and the future. And, you know, for me, when I did it was sort like a very small circle, pinpoint, huge circle. [laughs] Because, you know, I really don’t think about the past that much at all. I just don’t. I’m not one to go roll over things. If anything, it’s all very dream like behind me. The moment to me right now is the moment right now. But it’s hard for me to access. I’m constantly thinking about tomorrow. I’m constantly thinking about the future.

**John:** Yeah. I would wonder whether that’s necessarily the healthiest balance. I agree that the past is maybe not as instructive and people tend to dwell too far in the past. And therefore we have terrible world situations.

But what’s interesting about the future, and if I could improve one thing about myself, and find myself doing it, I would say I clock it that I’m doing it, is I will visualize the future and I will visualize conversations — hypothetical conversations with people that are not productive. I will visualize, like, “I’ll say this, and then they’ll say that, and then I’ll say this, and I’ll do that. And you know what? That’s not going to really work out so well.”

**Craig:** [laughs] No. No, no, it’s true. I have occasionally caught myself in loops like that. I remember when I was on the board of directors of the Writers Guild, after the first few meetings it became clear to me that the nature of those board meetings was endless talking.

And it was frustrating talking because, frankly, so much of it was just wrong. You know, it was just sitting in a room listening to people say things that were wrong. And saying them with conviction. And when you hear people saying wrong things with conviction, something happens inside of you that is — well, maybe something happens inside of me. It was terrifying. [laughs]

And I would find myself sometimes at night playing out conversations in my head in which I attempted to make them see why they were wrong. And it never worked. Ever. It is, in fact, a waste of time.

But, it may also be neural flotsam and jetsam that is unavoidable to those of us who write because that is precisely the mechanism we use when we’re creating characters and writing dialogue.

**John:** Definitely.

**Craig:** So, it’s hard to make that muscle stop being a muscle.

**John:** Yes. But I think it is important to recognize that writing yourself into imaginary fights with people is not maybe necessarily the healthiest thing to be doing.

**Craig:** No.

**John:** So, I’m recognizing when I do it and hopefully not doing it as long as I’ve done it.

**Craig:** How many fights have we had in your head?

**John:** I don’t know that we’ve had that many fights. Maybe two.

**Craig:** [laughs].

**John:** And I’ll tell you, one of the fights I had in my head was over a script of mine that you read. And in a lovely way you were trying to talk about some aspect of it, but you said it did not hit my ears especially well.

**Craig:** Oh, I’m sorry.

**John:** And so therefore I started having the very unproductive conversation with you, the imaginary conversation in my head. How about you? How many fights have you had with me?

**Craig:** None. [laughs] Because, well, and I’m sorry. You know, that’s why I hate reading people’s scripts and talking about it because then I think like, “How can I say something here and not upset them if there’s something that I feel is wrong, or incorrect, or I don’t like.” And I don’t want to be pedantic about it.

But then there’s always the risk that that will happen. And it’s certainly not intentional.

**John:** Yeah.

**Craig:** I didn’t mean to hurt your feelings.

**John:** Oh, no, it’s fine. And people who are working on Big Fish know that I have about — you can sort of watch me and know sort of like where my meter is at. Because I can start crying at about 15 seconds at any given point. It’s been a very sort of stressful time. But it’s gotten to the point where it’s just like it’s almost kind of funny because it’s like I don’t have — I’m aware of it, and so it’s not so terrible.

**Craig:** I didn’t make you cry?

**John:** Oh, you didn’t make me cry at all. Not at all.

**Craig:** Because I thought that script was good. I really liked it.

**John:** Well thank you. Thank you.

**Craig:** Yeah. I mean, any thoughts I had were just — they were probably, you know, if you heard anything strange in my voice it was probably that I was encountering things that I had done in the past and paid terrible prices for. And maybe there was memories of old mistakes that may not necessarily have translated to your script, but maybe that was what it was.

**John:** I want to thank you for that.

Let us wrap up with our One Cool Things.

**Craig:** But now I’m going to have a fight in my head with you later though.

**John:** Oh, good. See? “How dare he be so sensitive about that thing? And how dare he call me out on a podcast about it?” That’s really what you’re fight is going to be.

**Craig:** Yeah. I think the more, frankly, the more you do that to me the better the podcast gets.

**John:** [laughs] Because it’s really the podcast where I knock Craig Mazin down a little bit.

**Craig:** But the best podcast. I wish every podcast were me defending myself. It’s my natural position.

**John:** Good! Yes. I very much enjoyed our Veronica Mars podcast for that reason, because we genuinely did disagree.

**Craig:** Yeah!

**John:** And I didn’t have to just take the opposite point of view.

**Craig:** That’s right.

**John:** I have a One Cool Thing this week which is actually courtesy of two members of our cast. Alex Brightman and Cary Tedder. And this is a recurring joke in the dressing rooms. It’s Carl Lewis “sings” The National Anthem at an NBA game. You may have seen this. This is from a long time ago.

**Craig:** Seen it! Seen it!

**John:** It’s really just amazing. So, it’s not a surprise — he does a terrible job. And there’s moments in it that are just brilliant. Because he recognizes, like, oh, this is not going well, so he says, “Uh-oh.” That uh-oh is great.

**Craig:** I know. That’s my favorite.

**John:** And so we’ve had some uh-oh moments in Big Fish. And nothing has gone horribly awry, but there are cats that have fallen out of trees when they weren’t supposed to. So, there have been some uh-oh moments, shot guns that are broken. And so “Uh-oh” has become sort of a recurring thing. So, I will include a link to it in the show notes. It’s only 30 seconds long, so it’s not going to take up a lot of your time.

What I think is fascinating about it is it’s not just to make fun of Carl Lewis, or not even to make fun of him. He’s given us a great illustration of why our National Anthem is so problematic. And I think some guidelines on sort of if you do need to sing The National Anthem, here is my personal piece of advice: You need to recognize that our National Anthem can only be sung if you start at near the very bottom of your singing register.

**Craig:** Correct.

**John:** So, National Anthem, the third note is the lowest note in the whole song.

**Craig:** “Say.”

**John:** Yeah. So, [sings] “Oh, say…” You have to figure out — well, that was a terrible one — but you have to figure out where your lowest note is.

**Craig:** Yeah.

**John:** The lowest note that you can sing well should be the “Say.” And then you have a chance, just a small chance, of being able to get through the song.

**Craig:** Basically you’re going from “Say” to “Glare.”

**John:** Yeah.

**Craig:** That’s the range of the song. And it’s a long range. And it is very difficult.

**John:** And if you don’t think about it ahead of time you’re going to make a natural assumption for most songs that you sing, which is that the first note is going to be somewhere in the middle of where that song is.

**Craig:** Right.

**John:** And that holds true for America the Beautiful. It holds true for Happy Birthday. Through most of the normal songs you sing. It’s just a fluke song. It requires far too much of a range.

So, figuring out this piece of my own, everyone is like, “Well, someone else must have given some good advice on how to sing the national anthem.” So, I’ll also include a link to this ten-point guideline for how to sing The National Anthem without embarrassing yourself. The zero point on that is never sing The National Anthem.

**Craig:** [laughs]

**John:** You basically can’t win with The National Anthem, unless you’re Whitney Houston, or Zooey Deschanel did a great job, too.

**Craig:** Lots of people can sing The National Anthem. And I actually like singing The National Anthem. You just have to know — you have to know that you can do it. The only way to sing The National Anthem is to sing it confidently, because the whole point is it’s a song about confidence. It’s a song about victory.

**John:** True.

**Craig:** And you cannot be confident if you, while you’re singing or thinking, “I wonder if I’ll hit the word Glare.” Maybe not. [laughs] You know?

**John:** One piece of advice in this blog post, and then I’ll stop talking about The National Anthem, is don’t look at a printed copy of it. Instead, listen to the song and handwrite out all the words so that they make sense to you. So, you can detect the through line of the story and that will keep you from messing up the “rockets’ red glare” and a couple couplets that always get messed up when people try to sing it.

**Craig:** [sings] “Bunch of bombs in the air.” You gotta put Leslie Nielsen’s version as Enrico Palazzo is the greatest version of The National Anthem ever.

**John:** I’ll have Stuart find that and link to it.

**Craig:** “Bunch of bombs in the air” is the greatest. You want to talk about one-to-one writing funny and being funny — “Bunch of bombs in the air.” That’s just amazing. Yeah.

**John:** Craig, do you have one this week?

**Craig:** I do. Yes. This is a Cool Thing that a lot of people already know is cool, but perhaps you don’t out there, and it’s the video game BioShock Infinite.

**John:** People love it.

**Craig:** People love it. I love video games. I loved the first BioShock a whole big ton. I’ve really enjoyed the second BioShock as well. This one sort of takes it to another level. So, BioShock, the series created and masterminded by a guy name Ken Levine who’s super duper smart. Interestingly, started his career — attempted to start his carrier as a screenwriter, and didn’t happen for him.

So, then he went out east to New York to become a playwright. Didn’t happen for him either. He is, however, I would argue the preeminent video game writer of our generation. No question he is actually. I mean, you could argue maybe that the Houser Brothers who do the Grand Theft Auto games are up there, too. But, frankly, I think Ken Levine is in a class all of his own.

The game is easily the most fascinating world conceived for those of us with a brain in the video game genre. It is remarkable. It is incredibly literate. It is incredibly literate almost to a fault. I will say — so I’ll give a little spoiler alert here — I’m not giving away the ending at all. I’m simply talking about the nature of the ending.

The nature of the ending is presented in such a curious way and is so much about you figuring out. I mean, there’s that metric of how much do I tell you, how much do I let you figure out. So, okay, I need you to know that Bruce Willis is really dead. So, I’m going to let you figure it out by showing the breath and then showing little flashbacks from the movie and then you’ll get it.

I’m not going to just have somebody announce, “He’s dead!” Well, end of BioShock Infinite, I think, errs a little too far in the “you figure it out — here, we’ve told you everything you need to know.” I couldn’t actually quite understand all of the intricacies of it until I went online and had people sort of explain it in depth, which reminded me a bit of the second Matrix film.

**John:** Yeah.

**Craig:** Which had that scene with the architect, which if you understand, is amazing. What he’s saying is amazing. And what they are presenting there is amazing. It’s just that nobody understood it, so it doesn’t matter. You don’t get credit for it. So, I think that the end of BioShock Infinite got a little too that way for me. But, now that I understand it, it’s pretty awesome. I just wish that it had been presented sort of in the way that Ken Levine presented the big twist inside of BioShock the first, which was done flawlessly and hits you like a ton of bricks.

And not only — that may be the greatest twist in video game history because not only did it create a twist in the story, but it created a twist for you as the player. You realized you hadn’t been playing the way you thought you had been playing, which was wild.

So, anyway, BioShock Infinite is a game worth playing if you are a writer, if you are intellectual, if you are fascinated by the connection between humanity and the crimes of humanity. So, that’s my big Cool Thing of the week.

**John:** Wonderful. I’m looking forward to that when I get back to Los Angeles. I will barricade myself and play some of that.

**Craig:** Yeah.

**John:** Craig, thank you for a fun podcast. Our standard boilerplate here at the end. Anything we talked about on the show today you can find at johnaugust.com/podcast, along with back episodes. If you like our show, it helps us if you give us a rating in iTunes so other people can find us. We are just Scriptnotes on iTunes.

If you have a question for us you can write at ask@johnaugust.com. Even better, you can go to johnaugust.com/podcast and there is a little thing, a link, that shows how to send a question in and the things we will talk about and the things we won’t talk about.

For example, we’d love if you’d put your location so we know where you’re writing from.

**Craig:** Yeah.

**John:** I am @johnaugust on Twitter. You are @clmazin?

**Craig:** That’s right.

**John:** And thank you, Craig, again for a fun podcast.

**Craig:** Thank you, John. See you next week.

**John:** All right. Bye.

LINKS:

* [First-sale doctrine](http://en.wikipedia.org/wiki/First-sale_doctrine) on Wikipedia
* [Reselling Digital Goods Is Copyright Infringement, Judge Rules](http://www.wired.com/threatlevel/2013/04/reselling-digital-goods/) from Wired
* [Capitol Records LLC vs ReDigi Inc.](http://www.scribd.com/doc/133451611/Redigi-Capitol)
* New York times on [the ReDigi ruling](http://www.nytimes.com/2013/04/02/business/media/redigi-loses-suit-over-reselling-of-digital-music.html?\_r=0)
* [Carl Lewis “sings” The Star-Spangled Banner](http://www.youtube.com/watch?v=HJLvCM4j2mg)
* Jonas Maxwell’s [tips for singing the national anthem](http://www.jonasmaxwell.com/pages/index.cfm?pg=298)
* [BioShock Infinite](http://www.amazon.com/dp/B003O6E6NE/?tag=johnaugustcom-20) on Amazon.com
* How to [ask a question](http://johnaugust.com/ask-a-question)
* OUTRO: Leslie Nielsen (as Enrico Palazzo) [sings the national anthem](http://www.youtube.com/watch?v=73ZsDdK0sTI)

Scriptnotes, Ep 80: Rhythm and Blues — Transcript

March 15, 2013 Scriptnotes Transcript

The original post for this episode can be found [here](http://johnaugust.com/2013/rhythm-and-blues).

**John August:** Hello and welcome. My name is John August.

**Craig Mazin:** My name is Craig Mazin.

**John:** And this is Scriptnotes, Episode 80, a podcast about screenwriting and things that are interesting to screenwriters.

Episode 80! That’s just a lot of episodes.

**Craig:** A lot of talking. I don’t know about you; I was sure that by episode 5 it would just be awkward silences punctuated by an occasional cough.

**John:** I would say actually the early episodes had the biggest number of awkward silences because it took awhile — I think, honestly, especially for me — to find a rhythm for us talking. But, we’ve made it to 80, so if we made it 80, I think there’s a very good chance that we’ll make it to 100. And we need to start thinking about what we’re going to do for our hundredth episode.

**Craig:** So funny that you bring that up. Because I was in the car the other day, pondering this very topic. And you and I had talked about maybe doing a live podcast here in Los Angeles. Hopefully you’ll be back by then. It’s 20 weeks from now.

**John:** Yes. It is this summer. So, actually in our staff meeting — I have staff meetings now.

**Craig:** Whoa!

**John:** Yeah, I know. I don’t want to blow your mind, but with Stuart and Ryan, there’s actually enough stuff that we actually have a weekly staff meeting. And even while I’ve been here in New York we do staff meetings via iChat or Skype or whatever.

And we were talking about it in the staff meeting, and so I asked Siri, “Siri, what is 20 weeks from today?” And she told me it was this summer, like July 23 or something, which is a time that I’m going to be in Los Angeles. So, yes, I think we should do a hundredth episode live. I’m going to say it right here on the air: I think we need to do a live episode.

**Craig:** I think so, too. And it’s going to be a celebration. We finally get to look upon all of the dorky faces of the people that listen to us. They can look upon our dorky faces. It will be a massive dork out.

**John:** Listeners should know that we are starting to talk with venues and finding a good place for us to do this, preferably a place where people could actually drink alcohol if they chose to drink alcohol and make a little party out of it.

**Craig:** Yeah! It will be the best podcast ever.

**John:** Best podcast, by far.

Now, Craig, I am still in New York, but tomorrow I’m so excited because I get to fly home for just a long weekend, which is so blessed. Because, I don’t know if you know this about me, but I get really, really homesick. It’s just one of my things — I get really homesick.

And I was describing to a friend that I think homesickness is actually not something that you accumulate. It’s like you have a reservoir of non-homesickness, and it depletes. And eventually it just runs dry and then you’re just insanely homesick.

**Craig:** When you say homesick, homesick for Los Angeles or homesick for your family?

**John:** Homesick for my family. I miss Los Angeles, but I really miss my family. And seeing them on the computer is just not the same.

**Craig:** It’s not. I am with you 100%. And we’ll sort of actually talk about a related topic shortly in this whole — you know, we moved to Los Angeles to be in the movie business, and then they keep sending us places. And, of course, you’ve made a choice to do this other business that is naturally somewhere else. But, it’s very hard for me to be away from my family.

Two weeks, I start to go a little crazy. I don’t know what your threshold is.

**John:** Yeah. Two weeks is where it really kicked in for me.

**Craig:** Plus, also, I mean, I don’t know if you get these calls. There’s the, “You have to talk to your son,” call. And so then you’re doing this parenting and you can already detect the resentment that you’re not there from your spouse. “Why did you leave me to deal with this?” [laughs] No good comes of it. None.

**John:** So, hopefully the only good thing that will come of this long protracted period is Big Fish, which is actually about a father’s issues with his child, and all of those sorts of family issues. So, hopefully that will be the good thing that does come out of this protracted time. And today we were actually staging through the end of the show which is one of the weepiest things I’ve ever encountered in my life.

And so I’ve spent the last two days crying, which is not helping to stop up that homesickness thing.

**Craig:** Right.

**John:** I get to get on a plane and go home tomorrow and I’m so excited.

**Craig:** Well, I’m very glad. One of the cruel ironies of our business is that — any storytelling business — is that the theme of the father who does not spend enough time with his wife, husband, or children crops up constantly. And all of those stories are put together and produced by people who are not spending time with their spouses or their children while they do it.

**John:** Indeed. And one of the things that I mentioned on Twitter this week is I get to show this Big Fish finally to people in Chicago. And I asked people like, “Hey, do you want to come see this thing I’ve been working on?” And people said yes. And I asked, again, like, “If I could get you a special discount promo code so that you could come to those first early performances, would you come?” And people said yes enthusiastically.

So, I have good news. People can actually come see this show of fathers on the road, and sons, and dysfunction, and come see me in Chicago because I would love to see you. And I would feel less homesick if I knew that my listeners were out there in the audience.

**Craig:** Fantastic.

**John:** So, here’s the actual deal. There will be a link at the show notes at johnaugust.com. But, it’s honesty simpler if I just tell you to Google “Ticketmaster Big Fish.” The first thing that’s going to come up is tickets for Big Fish in Chicago.

So, here’s the deal I made with producers. The first four previews, which is a Tuesday through Friday, April 2 through April 5 at 7pm, if you use the promo code “Script” as you’re checking out, you can get tickets for $30 rather than $100.

**Craig:** Whoa! Nice.

**John:** It’s $70 off. So, that’s pretty great just for being a Scriptnotes listener. So, if you would like to come join me in Chicago to see Big Fish, I would love to see you. I genuinely honestly would love to see you. I’m going to be there at least through opening. If you do come, whether you’re coming on those first four days and you’re using special promo codes, or if you’re just coming some other time, or group tickets, or whatever, if you know you’re coming to the show and you want to tell me that you’re coming to the show, just send me a tweet @johnaugust and let me know what show you’re coming to, what seat you’re in.

And if the world isn’t crashing down and I’m not needed to do something to fix something, I’ll come say hi because I’m just going to be in Chicago and I’ll just come say hi.

**Craig:** And that is priceless.

**John:** That’s the kind of personal service you’re not going to get from, I don’t know, the Nerdist Writers Podcast.

**Craig:** Or any podcast, let’s face it.

**John:** Let’s face it. So, anyway, if you want to come join me in Chicago, it’s an open invitation to listeners. And to you, Craig, if you find yourself in Chicago. Derek Haas is going to be there. Derek has to come see Big Fish.

**Craig:** I know. He’s shooting his wonderful show Chicago Fire there. You know, I ran into your producer, Dan Jinks — your wonderful producer Dan Jinks — at a party a couple weeks ago. And he also extended a lovely invitation to me. And I would love to go. I just don’t know how I’m going to get away to Chicago at that time. But, I will try.

I know that in the back of my mind what I know is that it’s going to be successful, it’s going to be on Broadway no matter what. So, I’m going to see it.

It’s interesting — it’s a challenge — I mean, I actually can see you running into it. We’re in the movie business, we’re in the television business. We never have to worry about people seeing it. You know, it’s like just go down the street, you’ll see it. Or, walk into the room and you’ll see it. But this is tough. It’s like a destination entertainment thing. And so I have to plan it.

**John:** One of the things I’ve noticed this week is I was trying to describe the process to people who come from the movie business. And it’s like we’re in preproduction, production, and post all simultaneously on the same thing. And so we’re in preproduction in the sense that we’re using temporary props and we’re sort of blocking things and getting things to work, but we’re also in production because we really are finishing up numbers and literally getting every foot stepped down to exactly where it is.

But this last week we started doing the orchestrations. And so it was very much like the experience of like film spotting, where you’re trying to figure out where the music is going to go, or like color timing. You’re doing these really technical things.

And when we get to Chicago, it gets even more technical because there’s like lighting and tech and all that stuff. And, so, it’s a whole new world for me, but it’s also all these things happen simultaneously.

What’s most honestly genuinely terrifying to me is all of the variables that I can’t control, which is literally like that tech thing that doesn’t work right. Or, the audience is live there in the theater. And so what happens when that guy has the heart attack, or just weird stuff happens?

**Craig:** Right.

**John:** That’s exciting, but it’s also just terrifying to me. Because the worst thing that can happen when we have a movie released is like, oh well, a print can break. But then they fix the print and they just keep going. It’s not, you know… — Things are finished in a way that they can just never be finished in theater. And it’s lovely but also frightening to me.

**Craig:** There’s also this other thing that I think about with live theater and that is film, when it’s finished, that is the film that every single person who sees the movie will experience. But every night is a different performance. Every night, sometimes the performers will have a great night. Sometimes one of them will be off. One of them is sick. That whole thing is just fascinating to me.

You know, every time you invite somebody to see a show you must be wondering in the back of your head, “I hope tonight will be a good version of the show.” Crazy.

**John:** Yeah. So, for every role in Big Fish we have understudies and we also have the swings. And their responsibility is to be able to fill in for these certain tracks of roles. And so if that person is out, this person can slide in, and there’s this whole logic math problem about, like, how you can cover every role in the show so that the curtain can go up?

So, as I’m watching the show with the people who I’m expecting to be there, also in the wings — and sometimes swapping-in in front of me — are swings who are going to take over for that part. Or, we’re also teaching the understudies every line so that they can do the show. It’s just a completely different thing that doesn’t exist in the movie business.

**Craig:** Wow. I love it.

**John:** Great. So, let’s get to our real business today which is I wanted to talk first off about the challenges of the visual effects industry. And Rhythm & Hues, which is going bankrupt, so we’re going to talk through that. I also want to talk about some reader questions because we’ve gotten a whole bunch and it’s been a long time since we’ve gone through the viewer mailbag. So, this time we’re going to actually share it a little bit and you’ll read some questions so it’s not just me…

**Craig:** I feel like you have an illness and you’re not telling me. And so you’re like a dad that runs a store and you keep giving your son more and more responsibility. And he’s so excited, but other people are sort of nodding sadly at him, like, “Yeah, it’s good that you know how to do the cash register now.”

And I think, “Well, it is good, of course. I’m a big boy.” And then I hear you coughing and I don’t get it.

**John:** I cough a little bit, and there’s a little blood in my handkerchief?

**Craig:** Yeah. The little blood in your handkerchief and you pat me on the shoulder and say, “You’re going to do fine.” And I’m like, “Yeah, I will do fine.” And the old lady that does the books is crying and everything is so confusing to me. But, I feel like a big boy.

**John:** Yeah. I saw Cat on a Hot Tin Roof last night, and Big Daddy, that’s the state he’s sort of in. It’s sort of the opposite — everyone knows that Big Daddy is dying, and big daddy doesn’t know that he’s dying, so everyone is treating him strangely and he catches wind of, “That’s right, I’m dying.”

But, let’s get started. Let’s start with visual effects, because I sort of saw during the Oscars there was controversy over Life of Pi and the guy accepting the award for the visual effects of Life of Pi got cut off during that time. And it started this sort of firestorm. And I’ve noticed people’s twitter badges were green suddenly. And I’m like, “Wait, is it Iran again?” I didn’t know sort of what was going on.

And I saw the YouTube video, it went kind of viral, of what big movies that you have seen would look like without visual effects, and of course they look terrible.

**Craig:** Right.

**John:** But I want to talk through that because the issues are actually really complicated. And it’s not a thing you can sort of boil down to one thing, but it’s difficult to make a living as a visual effects artist for certain reasons. It’s difficult for an American company to stay in business. And all the stuff that’s happening in visual effects could happen in other parts of the industry, including what writers do.

**Craig:** Yeah. It’s a tough situation. Let’s just wind back to the Oscars. The gentleman who was part of the team that won the Oscar for Best Visual Effects, his speech was too long, and they — I thought it was very funny that the play-off music this time was the theme from Jaws. I thought that was hysterical. But, he got cut off just as he was about to talk about the loss — or potential loss — of this company Rhythm and Hues which has been around forever. Well, at least as long as I’ve been in the business.

And they recently filed for bankruptcy and they’re in real trouble. And this is one of the A-list top visual effects houses. First, I just want to say any controversy about the fact that the guy got cut off is ridiculous. Everybody who goes to the Oscars is told you have this much time. So, if it’s really important for you to make a statement about Rhythm and Hues, you know, plan and time your speech — just a thought — because frankly it’s kind of obnoxious to go over time. I really do think so.

Okay, that aside, here’s what’s going on: Rhythm and Hues is a visual effects house. So, movies and television shows, when they do visual effects shooting the production itself doesn’t complete the work. 9 times out of 10 what we’re talking about is green screen stuff. Green screen has become the most common visual effect, maybe I guess second only to like wire removal and stuff like that. These are somewhat simple things, except that they’re not simple. And the take time to do right.

And so outside companies like Rhythm and Hues do all of that work. Some of it is rote and some of it is not at all rote. When you talk about creating visual effects, for instance the Tiger in Life of Pi, that’s a big deal. Now you’re talking about true artistry; you’re not talking about rote work.

What’s happened to the visual effects industry, just as it has happened to general production, is that movie studios and other visual effects supervisors have basically been outsourcing it to overseas because it’s cheaper. And when we say overseas I think people immediately jump to the notion of a sweatshop full of kids in China that are painting out wires.

But it’s actually — Canada is a huge problem for us here in the United States in that regard. And the way it works is pretty simple. There are two ways that we get outbid by international companies. Their labor tends to be cheaper. And they offer tax incentives. And the tax incentives come in all sorts of shapes and sizes, but it’s always some version of this: If you hire people here in Canada they get a salary here in Canada. Part of their salary, of course, goes to tax here in Canada. We will collect that tax and we will not keep that tax. We will send it back to you in the form of a rebate. So, you get to write that part off of your overall bill.

And even though we’re not as a state profiting off of the work through taxes, the fact that these people are being employed, they’ll spend money and it will help improve the economy. That’s the whole theory.

**John:** Let me pause right there. Because what you’re generally saying about tax incentives also applies to actual feature production or to television production. That’s one of the draws. That’s one of the reasons why you shoot shows in certain parts of Canada, or you shoot in certain states is because either that state or the country provides tax incentives that makes it really attractive to shoot in New Mexico, or Michigan, or…

**Craig:** Atlanta.

**John:** …whatever the state is that has that kind of thing.

**Craig:** Yeah, Georgia is a big one now.

**John:** Georgia is a big one. And so that happens in movies and television overall, but there’s also some special things that are kind of unique about the visual effects situation, which is that because it’s not right during the middle of production, it’s this thing that goes on afterwards, different companies are bidding against each other to try to do the visual effects for this project. And some companies have the advantage of the tax rebates. Some of them have other advantages of being overseas. And it’s a crazy situation of a race for the bottom to see who can submit the lowest price to do that work.

**Craig:** Everybody is racing to the bottom. The companies are racing to the bottom. And curiously the people who are providing these tax benefits and lower labor costs are also racing to the bottom.

And this is the trick: Nobody seems to really be sure if these tax rebates are actually beneficial to the people that offer them. It does seem that certain states try them and then go, “Whoa, we lost money.” And then they stop them. And, of course, you always have an issue with the quality of the labor you’re getting.

Let’s pick a state. North Dakota could suddenly decide we’re going to have the best rebates in the business. But, are there crews there? Because that’s part of the deal; you’ve got to hire local crews, otherwise it makes no sense for North Dakota.

So, we’re dealing with the stuff. Here’s where it gets rough — really rough — with visual effects. When we’re talking about the artistry that we think of, the creation of that tiger, the movement of the tiger, the installation of emotion into the eyes, these things that truly are amazing — we think of highly talented visual artists who combine technology and craft to create something wonderful on screen.

But then there are times when the visual effects are a man in a car parked in front of a green screen, and somebody goes and shoots plates, and then they comp the plates behind that man. But the man has long hair, and so fifty people in South Korea spend a week going frame by frame roto’ing individual hairs against the plates.

And, frankly, that’s not artistry. That is labor. I mean, there’s some craft to it, but it’s the kind of thing where suddenly companies are like, “I could do that for $8,000 in a week, or I could spend $30,000 here. I think I should probably spend the $8,000, because the work ultimately will be similar enough.

Those are the choices that are being made. And it’s tough because, you know, I want all movies to be made in Southern California, frankly, and I want all production to be here. I don’t want to go anywhere. I’m frustrated from a writing point of view that when I write movies half the time they tell me, “And it will be shot in Georgia.” Then everything looks like it’s in Georgia all of a sudden. It’s a bummer.

Identity Thief is a road trip that takes place entirely in the state of Georgia. It makes me nuts. You know? I had this whole nice road trip planned out state by state with a map that went from Boston to Portland. That was the first thing that got torn up. I had to argue so that it wouldn’t be just Miami to Atlanta which is a four-hour drive.

**John:** Yeah. A four-hour drive that has to take the entire movie.

**Craig:** Yeah!

**John:** I share your frustration here. So, let’s talk about this situation in visual effects and how it applies to things that are listeners may be doing, which is screenwriting.

We talked about the difference between artistry and craft. And one of the lucky things about screenwriters, at least as its perceived right now, is it is still falling in the artistry camp, and that it’s a — what I can write is going to be different than what you can write, which is what that third person is going to be able to write.

So, there’s some unique special benefit to hiring this person versus hiring that person, which is not applicable to this wire removal technician versus that wire removal technician. That’s very much you are doing one specific kind of job. The same way like I think back to the old Disney, they’re painting in the cells. There was a person who had to draw everything. That was remarkable artistry. The person who was painting in the in-between cells, that took real talent, but it wasn’t the artistry in the same way that the other jobs were.

**Craig:** Right.

**John:** So, right now we cannot be replaced by international labor. We can’t — they could hire Canadian writers to do things, but they’re not finding the quality of Canadian writers that can do what we can do. So, for now that’s really good.

What can happen even in the absence of that though is a race to the bottom. And what keeps us from hitting all the way to the bottom is scale, is that we are organized as a labor union, and because of that no writer is able to say, “Well, I’ll do it for less than that amount of money.” That’s one of the lucky things we have for feature films in the US right now.

**Craig:** Yeah. And that is why the things that worry me the most from a writing standpoint are any of the cultural shifts that threaten that. For instance, we talk a lot about the toxic combination of one-step drafts and producer-steps and free drafts. Because, what happens is — and I’ve said this directly to the heads of two studios now — if you’re paying somebody $1 million for a single draft, and you’re not happy and you want four more weeks of work, eh, what am I going to do, stamp my feet here? Okay.

If you’re paying somebody scale for one step, or close to scale for one step, and then you ask them for another four weeks of work, you’ve obliterated scale. Now it’s half scale. And the more that that becomes entrenched, the more that ground beneath us loosens. If we lose scale, everybody suffers and it truly is a race to the bottom. The one thing I know about screenwriting is there are, I’m going to guess, 500,000 people in the United States alone that would like to be professional screenwriters. And if you said, “Warner Bros. will hire you to write a screenplay for $5,000,” 490,000 of them would say, “Great!” Possibly all of them would say great.

And that’s super bad. Super bad for the professional status of screenwriters and it injures the value of what we do. Not super bad that people want to do it, but the potential for that is super bad, that the economics would shift on us like that.

So, the Writers Guild, for all the stuff that they panic over, that’s really the only thing they should be panicking over in features as far as I’m concerned. So much more than over residual formulas or anything like that. It is protecting our scale.

**John:** The other way in which our scale can be threatened is by reclassifying the job that we normally would do in features, or in television, as a different kind of job that doesn’t need to be covered. And that’s one of the things were always eternally vigilant that writing sort of a proposal or a treatment, that they’re not going to ask you to do other kind of work that’s actually really functionally a screenwriter’s work and not pay you screenwriter money for that.

So, not just extra drafts, but like saying, “Oh, you’re writing this for our digital division. It is a promo thing for this,” and trying to find a way to create things that don’t have to fall under the WGA auspices.

**Craig:** Yeah. And something funny — television and screenwriting developed along two different tracks. And it’s kind of fascinating to see how they divided.

In television, what they did with writers was they said basically, “Look, we’re going to pay all of you roughly scale for things. We’ll even base your residuals on minimums. But what we’ll also do for those of you who are the primary writers of shows, the creators, the showrunners, we’ll make you producers. We’ll pay you all the money that you would expect to be paid as a producer. You won’t pay dues on that,” which is great for them, “and also we will give you access to the big prize which is sharing in the true profits, not the fake profits, but the true profits of the work.”

So, somebody like Chuck Lorre who creates hit television shows is worth more than any screenwriter will ever be. Period. The end. He makes more in a month than any screenwriter probably makes in 10 years.

Now, on the other side you have screenwriters who at the highest levels get paid so much more for a script than any television writer does, but don’t have any access to that big profit number. And, frankly, that’s why success in television has always been so much brighter and sparklier, but success in screenwriting seems to be a little bit more accessible in some way.

Now, if they successfully erode scale for screenwriters, the way that they have successfully eroded scale for visual effects, we lose the only good part of being screenwriters. [laughs] And then we got nothing. And that’s scary.

**John:** The other danger is to look at — and so far Netflix seems to be a largely good thing in terms of creating more opportunities for more people, but if a Netflix-like model of you’re doing a show for Netflix, or you’re doing a show for Amazon that is not sort of a networky kind of show, it’s not even a cable show, when you’re in that Wild West territory you could theoretically be writing something that sort of feels like a television show but they don’t have to pay you any of the money that they would normally have to pay you for a television show.

And, if that model were to really take off then that could sort of explode what we are counting on for getting paid in television. So, that’s the other thing to always be truly vigilant about. I’m genuinely optimistic about Netflix or Amazon or the other people who are trying to do television-like things. I’m just worried that their business model isn’t going to include paying writers.

**Craig:** I am genuinely pessimistic. I think that the instinct of any new business arriving into the content creation industry is to not get hung on the hook that the studios are “hung on,” which is to pay this kind of scale and residuals and all the rest of it.

When the Writers Guild…uh…umbrage…umbrage is coming. It’s been awhile. It’s been awhile, John, so let me just uncork for a second here: One thing that makes me nuts about the Writers Guild is that in its anti-corporate zeal, and I get it, I get it that the Writers Guild does not like these companies. The companies negotiate with them every three years and they stick it to them. And the companies do stuff that’s just wrong.

And so the Writers Guild gets angry, angry, angry. And then you combine that with the fact that the constituency of the Writers Guild tends to be very liberal and progressive and very anti-corporatistic, and I understand that, too. What that creates unfortunately is this knee jerk reaction that anybody who is going to hurt the companies is our friend. No!

This is ridiculous. That is such a mistake. To look at these guys out there like Google and say, “Well, we should help Google compete with these companies because then we’ll have another buyer. And that will stick it to the man and make more money for us.” No! No. No, no, no.

It will be a race to the bottom. When these companies come in, they will dig out that floor. They will try and go below it. I guarantee it. I guarantee it. Look at the way they run their business. Look how they pay their coders. Open your eyes. I love saying stuff like “open your eyes,” because now I sound like a lunatic, but that’s okay.

I’m a pretty sober person, normally, but now I’m saying, “Open your eyes.” And once they do that, these competitors that we are cheerleading, “Come on in, come on in,” well, then the studios will go, “Well, now we’ve got to compete with these guys.” Generally speaking, I would say 7 times out of 10 the Writers Guild ends up shooting itself in the foot. I’m just going to ballpark it at 70%. Whatever the name is for the rule of unintended consequences — I don’t know if there’s a Moore’s Law type of name for it — they should chisel into the concrete facade of that building so that everyone who works there and sets the policy at that place has to read it every day when they arrive.

**John:** In no way trying to diminish your umbrage or actually re-stoke the fires of umbrage, but what I will say is that the ground is changing regardless. So, no matter what the Writers Guild were to try to do, that kind of stuff is going to change. And Netflixy business models will kick in. And so while I agree that we don’t want to sort of burn the house down just to burn the house down, we have to recognize that this stuff is going to happen and try to be as smart as we can about shifting our strategies to deal with how this is going to be.

Because our current business model probably can’t be directly applied to it. It’s just a different thing. And we need to figure out how to do that.

**Craig:** You’re right. And I guess my point is that we should, as much as it pains us, just to look at the person that keeps poking us in the eye and say, “You may be the best friend I have. Maybe we should consider it.” Because, the people that keep poking us in our eye aren’t slapping us in the face, and there are a bunch of face-slappers out there waiting.

And I would encourage as best as we can as an organization — I would encourage the health of these five companies because they pay us the most.

**John:** Yeah. I would also say the other people, we can’t even go on strike against them.

**Craig:** Yeah!

**John:** We can’t go on strike against YouTube.

**Craig:** Oh, they would love that.

**John:** They would love that.

**Craig:** Oh, please, “Good, go on strike.” Yeah, what do they care? Do you know how many unions there are at Google? Zero. They don’t have unions. They don’t believe in it.

Have you noticed that Pixar is non-union? That’s the culture up there. They don’t believe in it. Period. The end. Umbrage.

**John:** Done. Let’s get to some listener questions.

**Craig:** Yes.

**John:** So, we have a bunch, and it’s been awhile since we’ve done this, so let me start with the first one. This is from Alexander in Los Angeles. And I’m going to start and stop because there’s a few things along the way.

“Way back in 2008 I wrote into the blog at johnaugust.com to ask for some advice on taking phone meetings, back when I was a fledgling writer living outside of Los Angeles. Since then I landed a manager from my Nicholl placement and relocated to LA, writing, shooting, and networking as much as possible.”

Well, congratulations Alexander. Good for you.

“Over the past few months a spec script of mine started getting some traction. I had a shop around agreement with a pair of well respected producers.”

And I’m going to pause here and define a shop around agreement. What does that mean to you?

**Craig:** You know, I think it means basically that you’re giving the producers the exclusive right to take it to places. It’s kind of an option, isn’t it the same thing?

**John:** Yeah. It’s kind of like a handshake option. It’s like, “Yeah, you control it, at least for these places.” And it’s pretty common with specs where if you were officially sort of going out on the town you might say like, “Okay, Producer X, you can have it for Paramount, and you have it for these certain places where I know you have relationships and that’s great.”

And so when Go went out as a spec we assigned it to certain places and Paul Rosenberg who ended up taking it to Banner, that was one of the few places that we sort of gave it to him, but he had a shopping agreement that he could take it there.

A shop around agreement could also mean like for a certain period of time it’s okay to expose it to certain places, just sort of negotiate it on the fly as it came out.

So, he had a shop around agreement with a pair of well respected producers. “And we were going after directors. One director in particular really connected with the material and he flew in from Europe to discuss his vision for the story and necessary rewrites to shoot in his home country. And now, after meeting with the producers and the director, a studio exec is interested in the project, which is awesome. But, there’s a downside.

“The studio exec doesn’t feel the script is quite in the right place. The director is flying back to LA for a week so we can all sit down and discuss what needs to happen to the script for the studio to take the next step. In short, I’m kind of freaking out. Basically I’ve been told to come into the room and just ‘be brilliant.’ And this particular exec I’m pitching to is notorious for having a huge slate of projects in development, with his attention constantly divided between all of them. So, there’s that. No big deal.

“Any advice you guys would like to share with me and your other listeners in this situation?”

**Craig:** Well, yeah, I have a bit of advice. When people tell you in advance of a meeting that you have to achieve a certain thing specifically like that, “be brilliant,” “impress this person,” “make them feel this,” “do this,” please tell yourself that they don’t know what they’re talking about, because they don’t know what they’re talking about. Because the truth is nobody — there is no magic formula. There’s no “be brilliant.” There’s none of that.

Half the time they are trying to control something they have no control over. And the currency of people who don’t create things is to appear in control. That’s their currency, to appear as if they have some sort of knowledge or inside track on the future, which of course, they do not.

Agencies are famous for this. “Nobody’s buying this kind of thing,” until they do and, okay. “Be brilliant in the room.” They don’t even know what that means. I don’t know what it means. Go into the room and be confident and present yourself and be a grownup and listen and see if you have a connection with the person.

**John:** I would say that “be brilliant” is a useful codeword sometimes to say, “This is a really flexible situation and we just kind of don’t know how this is going to go, so you need to be ready to go in a lot of different directions.” And it may be worth having some pre-meeting to talk about what are the range of flexibilities you’re willing to talk about for this movie or for this take or how you’re going to do it. And who’s going to be responsible for following the lead of the exec if the exec starts to go in a certain direction.

I can recall some of my earlier meetings where I went in and I pitched one executive on a project I really wanted. I’d already met with the producer. We went in there. And he was sort of notoriously sort of hard to please and hard to sort of peg down. But, I went into the room and he showed me like, “Oh here, I’ve got to show you this.” And he showed me this trailer for this movie that he had coming out. He’s like, “That’s coming out the same weekend as your movie Go. We’re going to crush you.”

And I’m like, “Well, that seems like a great movie, and this is getting off to a really terrific start.” That’s a brilliant way to start a meeting.

**Craig:** [laughs] Well, I mean…

**John:** When they say “be brilliant,” it’s basically like be ready to be quick on your feet and negotiate some difficult turns there, but since you already have a director on board, make sure that there’s a range of options that you’re all willing to go to or talk about. Or, have language that you’ve already figured out in terms of, “Yeah, we’ll think about that.”

**Craig:** Yeah, but here’s my problem: That’s always the case. You should always be brilliant. Sure, it’s like this advice is along the lines of “be good and achieve your goal.” It’s not advice. And all it really serves to do is freak you out, which mission accomplished, apparently.

And the worst possible outcome is that you cease to be your natural self and attempt to orchestrate this meeting towards some sort of synthetic brilliance. And I guess really I just want you to calm down. There’s a part of the script that you love that is worth protecting. And if the vibe in the room is we-would-all-like-to-bargain-that-away, and you don’t want to bargain it away, don’t.

Hard advice to swallow, but don’t. On the other hand, be open to the thought that perhaps there is another way that you could succeed at and also be pleased with. Always be on the lookout for somebody else’s suggestion that could turn into something that you would not only be able to do, but would do so well that that would be the new thing you want to protect.

But, just take a breath and relax. In the end these people are just people. This man who’s very, very powerful is meeting with you because he needs movies. So, you have a power, too. Be aware of it. Be humble. Be nice. Be charming. Be confident. Look him in the eye. Remember, nobody wants to hire somebody that seems sweaty, shaky, and scared. They want to hire somebody who seems confident, in control, and pleasant to work with. The rest is up to you.

**John:** So, one last bit of advice I can offer in terms of being brilliant is sometimes if you need to stall or think through something, because sometimes they’ll make a suggestion and you have to sort of ripple through your head all the stuff that it’s going to do to your script if they actually were to take this thing, and sometimes you just need some time.

Two options. First off is to ask sort of a clarifying question. A question that sort of seems like I really am listening to what you’re saying and here is a smart, clarifying question that will buy me another 30 seconds so I can think of a better answer for that.

The second thing to do is to talk about what’s important to you. And phrase what’s important to you in what’s obviously very important to them. And so I will do this in meetings where what’s important to me is that we can really track this character through from the start and what the character wants and walks into, and it sounds really obvious and sort of pedantic, but you’re making it clear to the person you’re talking with that your priorities are also their priorities.

And if you can be smart and specific about it, you can at least sort of get them on the same way. It’s like sort of mimicking somebody’s body language. You’re saying back to them the things that they are saying to you.

**Craig:** Yeah. And the last bit of advice I’ll impart to you — because that’s excellent advice — is to talk about the movie as much as possible as opposed to the script. They’re not thinking about a script. They can’t sell tickets to a script. So, talk about the movie. And when they talk about things, and when you talk about things, never get trapped in the position of defending a printed document. Always defend the movie. Talk about the audience.

It will put you in the same goal state as these people in the room.

**John:** Definitely. So, why don’t you take our next question?

**Craig:** Yeah, very good. Dad, are you okay? Are you okay, dad?

**John:** [laughs] I’m doing just fine. I just want to make sure that — I think you’re ready now. And so I think…

**Craig:** Gee, thanks Dad.

**John:** You’ve learned how to do a lot of things, and I’ve taught you how to load the gun, and we talked about some reasons why you might need to fire the gun, but many reasons not to fire the gun.

**Craig:** [laughs] Why is mama crying? Okay. Gosh, dad’s cough is getting worse. I hope he’ll be okay.

All right, this is from Nick from Long Island. [New York accent] Hey, Nick, how you doing?

“The script I’m writing deals with a kid hanging with rock bands backstage during a festival. He attaches himself to one band throughout. The kid also lingers around with three other bands who have lines but are few and far between. Currently I have the band members’ names such as Beating Hearts Number 1, Beating Hearts Number 2, etc, and the Uninspired Number 1, the Uninspired Number 2.” I assume those are the names of the different bands.

“I know it is best to not give true names to these characters, 12 of them in total, so there isn’t an overload of names to remember. I was considering writing each band name and a trait to go with it, for instance, Beating Hearts Number 1 (Mohawk); Beating Hearts Number 2 (Grumpy), and so on.

“I would like the band name to stick in order to group certain characters together, but I’d also like to differentiate them in some form rather than using a bland Number 1, Number 2 type setup up.” John, how would you address this conundrum?

**John:** Nick is definitely thinking along the right lines. If you can possibly avoid it — which really honestly you can always avoid it — don’t do Number 1 and Number 2, because it doesn’t help anything or anybody. Some sort of descriptor to go with these minor characters is really helpful, so some adjective that separates this person out from every other person in the script.

The parenthesis is going to get really tiring, to sort of like say like Band Name (Grumpy), but if the band were The Dwarves, for example, then like Grumpy Dwarf, Tall Dwarf. Then that would be a natural way to do it. I think two-word descriptor names for these kinds of characters are fantastic.

Most of my scripts have a couple characters who are just like Hot-Blooded Shotgun Toter. And that tells you everything you need to know about that character. And next time you see that person come back in the script, well it’s funny, because like, “Oh, I remember that from before.” And so it gives you a visual. You don’t have to do anymore work on it. So, that’s my suggestion for band members.

**Craig:** Yeah. That’s right in line with what I’m going to say. I will, however, caution you that when it comes time to make your movie, the first thing that the producer is going to do is come back to you and say, “Uh, is there any way we could not have 12 people say one line a piece?” Because every time someone opens their mouth on screen they cost more.

And if they are not key characters in the movie, then ideally you’d be able to get away with maybe, say there’s the Bleeding Hearts band, maybe it’s just the guitarist that does the talking and the other guys are just sitting around. Is that possible? So, really think about: is there a way for me to consolidate some of these things down, not only for looking at it to production, but just for the reader so that they’re not constantly trying to… — Every time you introduce a character, subconsciously or not, the reader will attempt to visualize that person in their head. And that’s actual mental exercise. And you’re just going to tire people out by the 12th person.

And when you have 12 such individuals in a compact temporal space, the trick of Grumpy, Sneezy, Dopey, etc, is going to start to wear thin. It’s actually going to get annoying.

One thing you can do is just use the natural discrimination that exists here, and that is to just go by instrument. If it’s really just one line, Beating Hearts Guitarist, “Who is this kid?” would be fine. It depends on the context and if they really are so specific in their characterization then I think you definitely want to think about limiting how many of them are actually talking.

**John:** Yeah. We’ve talked before in a podcast about when you have groups of people. And there’s a certain number of people in a scene that just becomes too many to really handle. I think we do sort of like a mental tally of like who’s spoken, who hasn’t spoken. And you can do that a little bit on the page, but when you actually see it on the screen it’s like, oh my god, there’s just too many people who could potentially speak.

So, I think Nick’s instinct was right to try to keep the bands lumped together. But your instinct is probably more helpful in that if there are a couple of funny things to say, make sure it’s the same person in that band saying them each time so that’s the actual mouthpiece of that band and that that’s the only person we have to sort of put any mental energy into following and tracking through the scene and from scene to scene.

**Craig:** There you go. All right, next question.

**John:** Next up, Gabe. I’ll start with this because it’s my turn.

“The good news, I just got a short film accepted to play at the Aspen Film Festival.” Yay, Gabe. “The bad news: I have been asked to provide a short bio. I’ve had to write bios for myself before. I’ve always leaned towards being funny or absurd, not taking myself seriously. I can’t bring myself to do that again. But writing a straight bio about one’s self feels icky, like being a door-to-door salesman. What have you guys done in the past?”

**Craig:** That’s a really good question. I have to congratulate you, Gabe, on feeling icky about it. It’s a sign that you are a normal human who isn’t a sociopath. Sometimes I come across these Wikipedia entries or IMDb bio entries that are so clearly written by the person and they’re the most grandiose, epic, multi-paragraph pans to their amazingness, and that is icky to read.

Yeah, it does feel icky. I generally recommend however that you just bite the icky bullet and do it, because funny bios are never funny. I have never laughed at a funny bio. Frankly, they themselves feel a little icky because it’s like, “Look, I’m too cool to be just normal.” Just write a real short simple sweet bio and be done with it. That’s my advice.

**John:** So, I agree with you. And I actually just went through this again because I had to do my Playbill bio. For Playbill, which will come when you sit down with your seat for Big Fish, I had to write the little bio for that. So, this is what I wrote, and I decided not to go funny. So:

John August (book) received a 2004 BAFTA nomination for his screenplay for Big Fish. His other credits include Go, Titan A.E., Charlie’s Angels, Charlie’s Angels: Full Throttle, Corpse Bride, The Nines, Charlie and the Chocolate Factory, for which he received a 2006 Grammy nomination for lyrics. His most recent film is the Oscar-nominated Frankenweenie, for which he wrote the screenplay and lyrics. He is a graduate of Drake University and USC’s School of Cinematic Arts. On Twitter @johnaugust.

So, they gave me a certain number of words that I was allowed to use to fit in, and I had to decide, you know, am I going to thank god? Am I going to thank Mike? Who am I going to thank? Am I going to dedicate this to my father? And I decided to go sort of straight with it, but also it’s definitely a bio written for a theater listing rather than something else. And so I lead with BAFTA nomination for Big Fish because that’s what we’re sitting down to do.

**Craig:** Yeah, that’s the show.

**John:** I put the Grammy nomination, which I wouldn’t normally do, but just to tell people like I’m not kind of new to music and stuff like that. I put in Frankenweenie because it’s recent.

So, I would say, in general I’ve kept like a bio, a relatively well updated bio that’s always sort of sitting in Dropbox which I can sort of throw at places, but I kind of always have to keep redoing it.

The same way like if you had a resume, like if you were in a kind of job that has a resume, you don’t send the same resume out to different people. You should always kind of customize that resume for what the situation is.

**Craig:** Agreed. Yeah. I mean, I have a bio that the PR firm that I’ve used a couple times has put together for me. And then I tweak it depending on what’s happened. So, for instance, Identity Thief came out, it’s a big hit, that goes in the bio.

But, what I liked about your bio was that it was short, sweet, dispassionate. It’s just facts. “Just the facts, ma’am,” you know?

**John:** Yeah. A great bio, depending on what the audience is for, it can feel good that it sounds like it was written by somebody else rather than written by you.

**Craig:** Right.

**John:** I mean, if you’re doing a bio that’s going to be intended for like a workshop or for like, you know, into the Sundance Film Festival, like not the festival part but for like the labs where you’re going to be seeing these people, that’s a great time to be like a little funny or be a little more personal or get into that kind of stuff.

If it’s just sort of going out into the world in a general sense, you have to think about, like, this is a person who’s sitting down in a theater seat reading this — what do they want to see?

**Craig:** Right. Exactly.

All right, well, next question is from Gustavo in Jersey City. [Jersey accent] Yah, I got all my guys back home writing in. They got questions. No problem, Gustavo. I got ya.

[laughs] This is how we talk.

**John:** Evidently this is how you talk.

**Craig:** This is how you talk if you’re in…

**John:** If the podcast were this way every week, I would — there wouldn’t be a podcast.

**Craig:** You would end yourself?

**John:** Or I would find some sort of filter that would make your voice not be that.

**Craig:** [New Jersey accent] Hey, come on, John, it’s a good question here. Come on, I’m talking. [laughs] It’s the worst. This is how I grew up on Staten Island. Oh, hey, where you going? All right, Gustavo, here we go.

“I’m finally taking the leap and working on my first screenplay after years of working as a musician. My question is, would you be able to describe the key differences between the ‘inciting incident’ and the alleged,” I’m adding the word alleged, “plot point one. What considerations should you make for each? How dramatic should the inciting incident be versus PP1? I’m starting off with outlining but I’m finding conflicting definitions on line of what each should do for the story.”

**John:** So, this is — I included this question because it’s a very classic sort of like, “I’m just now for the first time approaching screenwriting, and I’m hitting this term and I don’t know what it means and I’m paralyzed by not knowing what this term means, these terms mean.”

I don’t know what “plot point one” means. I think it means different things in different people’s schemas. Inciting incident is a thing that you will hear talked about, a lot, and so it’s worth knowing what people are talking about when they say inciting incident.

Inciting incident is what’s beginning the plot of this movie. Like, without this inciting incident we would not be watching this movie happening here with these characters right now. So, the inciting incident is how we’re starting off our story, not just like how we’re meeting our characters, but what is the fuse that has been lit that is beginning our story.

But things like plot point one, or plot point two, or plot point 17, those are schemas that different people have different ways of doing it, so I wouldn’t freak out over that at all.

**Craig:** Yeah. Yeah, I mean inciting incident — the idea is the first few pages of your screenplay you’re presenting a character and she’s in her life, and here is what her life is like. And then something happens. And that something is going to change her life.

It doesn’t mean that it’s now Act 2; it just means suddenly a thing happens. This whole “plot point one,” “pinch point,” blah, blah, blah, you’ve been suckered like so many before you into thinking that there is a calculator through which you can run ideas and out comes a screenplay and you just simply calculate your way to success. There is no faster, easier, simpler way to arrive at failure then attempting to calculate the process of screenwriting.

The books that have been written are being written by people who have failed at screenwriting, possibly because they were over calculating, and now they offer you the gift of the very process that failed them. I am not a fan of this nonsense.

There is nothing that these people can teach you that you can’t learn yourself by watching movies, reading screenplays of those movies, reading screenplays by professionals, and then writing, and writing, and writing. Simply, the rigidity that they prescribe is seductive. Of course it’s seductive.

What is more horrifying than the threat of a million choices? And which one should I choose? Well, that’s life, buddy. That’s screenwriting, Gustavo, unfortunately. So, put the books down. Chill out about the terminology. You’re not fitting your story into any box at all. You’re going to write from your heart and you’re going to learn from the structure that has been provided to you by the movies you love and the screenwriters and the scripts that you love, as simple as that.

**John:** Yeah. I’m wondering if we can boil it down to the minimum number of terms you actually need to know about structure, just in terms of what you will hear when you are working in the industry. So, inciting incident is one of those things that I think it’s worth knowing what people are talking about with that, because you’re going to hear that.

**Craig:** Yeah.

**John:** You’re going to hear first act, second act, third act. Here’s all it means is the beginning part, sort of the beginning 30 pages, the second act is all of the middle 60 pages kind of. The last act is the last 30 pages kind of, so, in a 120 page screenplay.

That’s worth knowing what people are talking about.

**Craig:** Yeah. And you know climax.

**John:** But the danger with something like a climax is you’re going to think like, “Oh, that has to happen on a certain page.” No. I mean, a climax, you’re talking about a sequence that goes up to and reaches its most biggest dramatic point, that’s important to know that that kind of thing happens, but it doesn’t happen on a specific page.

**Craig:** Watch movies, Gustavo. I’m telling you, it’s all there. They are flimflamming you, buddy. They’re flimflamming you.

**John:** Next question comes from Kate in Los Angeles.

“My writing partner and I are writing a script centering around a brother and sister duo. Do we need to make one of them the clear protagonist, or is it all right for both of them to be the hero?”

So, heroes and protagonists. It’s a classic conversation. Craig, what’s your opinion here?

**Craig:** One of them is the protagonist. The idea of the protagonist, traditionally, is that our capacity for drama as humans and such that we prefer — we prefer — that once character is the focus of internal change. One character is going to have an epiphany and a catharsis and a transformation.

But, another character with them can be instrumental to that. Another character with them can change, also. Another character can change in such a way that changes the protagonist.

I mean, there are a lot of movies where we think the hero is one person, but it’s another. It seems like the hero of the Pirates of the Caribbean movies is Johnny Depp, is Captain Jack Sparrow. He’s the one we come to watch. He occupies space in the movie. But, the protagonist, for instance, in the first film is Keira Knightley’s character. She’s the one who changes.

The protagonist sometimes isn’t the biggest one, or the most heroic one, but they’re just the one that changes. So, think about it that way. And just remember, we will be trying to — we will be connecting with somebody’s change. And if two people are changing we want to know which one is primarily changing.

It’s just sort of ingrained in the way we experience story.

**John:** In the show notes I’ll put a link to an old post of mine about heroes and protagonists. And we always think of them as the same person, but they aren’t necessarily the same person. Sometimes the hero of the story, the guy where it’s like, “Oh, it’s about him,” isn’t really the protagonist. It’s not the person who changes in the course of the story.

Examples being, in my Charlie and the Chocolate Factory, Willy Wonka is the protagonist. You actually see he has an arc that he goes through in the whole movie. And Charlie, who it seems like, oh, well he’s the guy it’s about. It’s the guy whose name is in the title. He is the antagonist. He is the one who is causing the change. He is the person who does that.

In terms of dual protagonist, it does happen. Big Fish is a dual protagonist story, but the protagonist structure is happening in sort of different spaces. You have Will, the son, is a protagonist who is going on this journey to figure out who his father was and understand this change. And so he’s a changed character over the course of it. We’re following Edward Bloom’s entire life, and he is a very classic sort of Joseph Campbell kind of hero mythology protagonist change, complete with like denial of the call to adventure. He does all that sort of great Joseph Campbell stuff.

**Craig:** Right.

**John:** So, that does happen. There are situations like that. But if it’s like a brother and a sister duo, if it’s a You Can Count on Me, which was a brother/sister duo, that’s not that.

**Craig:** No.

**John:** And they both could change, but You Can Count on Me, she is the protagonist, he is the antagonist who has arrived to change her life.

**Craig:** Exactly. Exactly. I think some people might think that in Identity Thief Melissa McCarthy is the protagonist because she seems to change, and she does, but Jason Bateman’s character is the actual protagonist. That’s the one who has to actually learn a lesson about his life in a way that she learns a lesson, but our emotional connection is to his life.

It’s a very… — You just have to know this stuff when you’re doing it, and you have to figure it out, but you can’t divide your attention. You have to actually — you have to know.

The audience, by the way, doesn’t need to… — You ask most people on the street who’s the protagonist of Pirates and they’ll tell you it’s Captain Jack Sparrow. No problem. Didn’t seem to diminish their enjoyment of the film. You need to know, though.

**John:** You’re next.

**Craig:** Oh, god, this is so good. We’ve got Dave in Columbia, Maryland. I have no accent for you.

“Is it okay to give captions in titles explaining quick blubs for historical context so the audience isn’t lost? I know I should try and get those kinds of things in dialogue while trying to avoid being on the nose, but that can be really difficult sometimes.”

Captions and titles. Quick blurbs for historical context?

**John:** Rarely are they good and appropriate. Where I will say, like sometimes you need to place a certain year, or you need to say like, “Near Lexington,” or you need to establish where we are in the world. So, a caption can sometimes be useful. And like in the Bourne movies you’ll see like where we are in the world and sort of like 16 hours later. There’s a certain style of movie in which it can be completely appropriate.

But I’d be really careful because nobody goes to movies to read. You have to find ways to tell your story visually so that the audience doesn’t need to know that information.

**Craig:** Yeah. You can situate time and place, essentially slug line information anywhere you want in a movie, just as long as tonally it seems acceptable. The one place in a movie where you are allowed to put a pamphlet on screen is the very, very beginning. Star Wars seemed to get away with it just fine.

You can open up and people… — The first ten minutes of a movie-going experience I call “grace period” because the audience is completely open and accepting. They haven’t gotten grumpy yet. But, hopefully they don’t get grumpy at all during your movie, but they’re willing to sort of go along with your little adventure here for five or ten minutes on faith alone.

And so you can do it right off the top if you want — still a little risky — but at no point else in a movie would I ever try and pull that number on anyone.

**John:** Agreed. And if you’re going to do something with captions or titles or I would say you need to do that really close to the start. You can’t be like halfway through a movie and suddenly then be throwing up those little tag things, because that was not the contract you made with your audience. First, I agree, that grace period. You’re sort of establishing what the contract is between the movie and the audience. And like as long as you’re consistent with your audience, they are going to have faith in you. But if you start just wildly changing things, they may decide that you’re not honoring your contract and they will get up and leave the room.

**Craig:** Yup.

**John:** Next question comes from Matt in Boston.

“I recently received coverage upon submitting a feature script to a screenwriting contest. The script contains three fairly explicit sex scenes.”

**Craig:** Oh yeah!

**John:** Oh yeah!

“It was mostly favorable feedback, but one critique the reader had was that the explicit nature of the descriptions of the sex scenes may be a turnoff to actors, investors, agents, and producers. He said that if I could tone down the sex the script would be more readily accepted by readers. Though the sex scenes are admittedly rather explicit in nature, they are not gratuitous and they are important to the story and in developing the characters involved.

“How can a writer go about portraying a heavily erotic sexual encounter without scaring off potential investors or talent? Would including a note at the beginning of the scene help?”

Craig?

**Craig:** Well, obviously we don’t have the pages so I don’t know quite how explicit this is. I would caution any writer to overreact to one reader’s comment. The fact of the matter is that the only person whose scruples matter here is the person who will potentially purchase this script and produce the movie, not this one reader.

In general, I tend to believe that it’s the scripts that do stick out and make themselves known unapologetically that attract attention. You say here, kind of nicely for us, because this would be what I would say — this is what I would ask — that they are not gratuitous and they are important to the story and in developing the characters involved.

That’s it. You’re done. You don’t need to do anything now. No notes. No apologies. That’s the script you wrote. And if somebody out there is squeamish about the sex then it’s not for them. But it’s sort of a strange thing. the stereotype is the producer that wants more boobs, so I think that you can just go ahead and just in your mind silently and politely thank this reader for their opinion, but you believe in what you wrote.

**John:** I agree with you. There’s two things I would say.

First off, sex scenes are like fight scenes in that you don’t want to describe blow-by-blow [sighs] what’s happening.

**Craig:** Ha-ha.

**John:** But, you want to give a sense of what’s important about the scene and what’s different about sort of other scenes like it we might have seen.

One of my favorite sex scenes in any movie is in the first Terminator, which is just a great movie for so many reasons. But I remember seeing that sex scene and thinking like, “Man, I want to have sex. That looks great!” And so if you look at the actual description of it, it’s there, but it’s not like gratuitous, but it’s clearly what needs to happen in that scene. And if that’s what you’re doing on the page, that’s fantastic.

Second off I would say about sexual content in movies overall is if it’s honest, and if it’s interesting, keep it. I mean, don’t run away from it just because R movies right now tend to be less sexy. Well, maybe yours will stand out because it actually has some sex in it. It can be a good thing.

**Craig:** Yeah, that’s right. In general keep this in mind: Things that are noticeable in scripts, that are not run-of-the-mill, that are maybe towards the edges, the boundaries of extreme, there are certain types of people who just react to that stuff by saying, “Oh, well, I noticed it therefore maybe tone it down.” Their instinct is to tone everything down.

I will tell you that the audience’s instinct is for everything to be toned up. They don’t want the soft-edged movie. They want something that is interesting to them. Quentin Tarantino’s entire career is a testament to this. He continues to defy our own expectations of what we will laugh at, what we will be entertained by.

And more importantly, the people who say yes are attracted to things that are out of the ordinary. The people who say no, yeah, of course, they’re like, “Why don’t you put it more in a box so it’s safe for me to say yes to?” That’s why they don’t run studios. That’s why they don’t direct movies. That’s why they don’t write movies.

So, don’t be afraid to break a few dishes while you’re writing a script.

**John:** I agree with you fully.

Let’s let that be the end of our questions and let’s do our One Cool Things, okay?

**Craig:** Great.

**John:** My One Cool Thing is really simple. And it’s this great little Tumblr called Unfinished Scripts. — Wow, that’s a hard thing for me to say. — It’s this great little Tumblr called Unfinished Scripts, which is basically screenshots of somebody who is writing these scenes that inevitably go horribly, horribly awry.

And what I like about it is, first off, it’s very screenwriter-oriented. But I love that Tumblr and Twitter to some degree — eh, both Twitter and Tumblr — have created this thing where there is sort of like an imaginary user. And so by seeing a collection of tweets or posts you’re sort of like getting the idea of who this person is, this imaginary character who would actually write all of these things.

So, I love that that exists in our culture. And I really liked Unfinished Scripts as an example of that.

**Craig:** Sounds cool. I will check that out for sure.

I have for all of you today a pretty cool thing that’s a little bit of a game. It’s a lot a bit of a game, but it is also connected to my favorite little thing which is the brain.

So, at MIT there is a specific department called the Brain and Cognitive Sciences Department. And they’re dealing with this problem of trying to map the connections between all of the neurons in the retina, and I actually spent an entire year in college just learning how vision works from literally photon all the way to our sort of conscious understanding of sight.

So, I’m fascinated by all of this. They have this — this is an area where one technology has outstripped another. They have the technology now to map, I think they’re using rat retinas actually for now, they can map all of this stuff. But it still requires computational power to figure out what’s connected to what, because it’s all in slices and it’s basically a game to figure out, okay, is this thing connected to that, or connected to this? And once they essentially color in all the connections so that this chunk over here is the same color as this chunk, and is continuous, then they’ll actually have a complete map of all of the connections of the retina, which is pretty amazing.

How do you do this? Well, the geniuses over there at MIT, and this is sponsored by the National Institute of Health, have created a game. And they had this brilliant idea that we’ll just put this game online and people can play it. And it’s basically a coloring game. And the way it’s set up is that the game is smart enough to tell you if what you’ve colored in does make sense as a connection or doesn’t. So, you’re basically doing the hard work of just filling in these connections. And the more you play, the higher your points or whatever, but you’re also helping the medical community map the retina!

It’s fascinating. And so I played the game for awhile. It’s incredibly calming. It’s super Zen. And if you want to play, obviously it’s free, it’s web-based. It works particularly well with the Chrome browser on either PC or Mac. And it’s called EyeWire. And so you can sign up for a free account and play the game yourself at eyewire.org.

And know that for once in your miserable little lives you are not wasting time playing a game, you’re actually helping advance the cause of neuroscience.

**John:** Great. So, Craig, thank you again for a fun podcast. I never actually talk about our outro music, and I usually just pick outro music after the episode is done and I just pick something that seems relevant to what we talked about. But this week I actually know what the outro music is. It is Andrew Lippa’s overture to Big Fish, which you can actually hear in person in Chicago if you choose to come.

And, again, if you want to come see me and the show in Chicago, starting April 2, we will be there. And Ticketmaster, Big Fish.

And, Craig, thank you so much.

**Craig:** See you next time. Bye.

**John:** Bye.

LINKS:

* [Big Fish in Chicago](http://www.ticketmaster.com/Big-Fish-Chicago-tickets/artist/1781632?tm_link=seo_bc_name) at Ticketmaster
* [Green Scream: The Decay of the Hollywood Special Effects Industry](http://www.wired.com/underwire/2013/03/oscars-vfx-protest/)
* [How to handle a phone meeting](http://johnaugust.com/2008/how-to-handle-a-phone-meeting)
* [Unfinished Scripts](https://twitter.com/UnfinishedS)
* [What’s the difference between Hero, Main Character and Protagonist?](http://johnaugust.com/2005/whats-the-difference-between-hero-main-character-and-protagonist) on johnaugust.com
* Play [EyeWire](http://eyewire.org/) and help map the brain
* OUTRO: Big Fish prologue by Andrew Lippa

Scriptnotes, Ep 77: We’d Like to Make an Offer — Transcript

February 22, 2013 Scriptnotes Transcript

The original post for this episode can be found [here](http://johnaugust.com/2013/wed-like-to-make-an-offer).

**John August:** Hello and welcome. My name is John August.

**Craig Mazin:** My name is Craig Mazin.

**John:** And this is episode 77 of Scriptnotes, a podcast about screenwriting and things that are interesting to screenwriters.

Now, Craig, your voice is back, but your voice was gone for a few days, is that correct?

**Craig:** Yeah. I got a virus, so I wasn’t able to speak very well and I’m still pretty rundown and sluggish. So, if I sound sluggish it’s viral. It’s viral sluggishness.

**John:** So, I hope that a lot of people in your life have come up to you with suggestions for things you should do to get rid of this virus. Hopefully like really kind of impractical or sort of new-age things; I think that would go well with you, right?

**Craig:** Yeah. I’m the perfect person to come up to and recommend Echinacea because it gives me a chance to talk about how Echinacea has been proven to not work. Or things like zinc, which works sort of very minorly and in a tiny, tiny window, or other nonsense, none of which works.

**John:** Maybe a cleanse. Craig, maybe you need a cleanse?

**Craig:** [laughs] Yeah, you know, I feel dirty. I feel dirty. No, no cleanses for me. I’m a big believer in the immune system.

**John:** Ah, that’s a good one, yeah. And bolstering the immune system when the immune system needs to be bolstered, but there’s good ways to do that through vaccinations. But you’re not going to vaccinate against whatever this virus was, because who knows what this virus was.

**Craig:** It’s pretty much your standard rhinitis. Your typical upper respiratory tract infection. Nothing you can do about it accept suffer until it is gone.

**John:** All right. Well, let us not suffer anymore. Let’s get to our topics. Today I thought we’d talk about three things. First off is a new Vanity Fair article about the history of the spec market –the spec script market — which I thought was really good, so let’s talk about that.

Second, I want to talk about how you get ready for a pitch, if you’re going in to pitch something. What are those things you do in those last hours before you go in to pitch something.

And thirdly, I want to talk about your movie, Stolen Identity…

**Craig:** [laughs] Well played, sir.

**John:** Opened at $36.4 million this past weekend. We are recording this on Valentine’s Day, actually. So, Happy Valentine’s Day, Craig.

**Craig:** Happy Valentine’s to you. And if you wouldn’t mind, there’s just a couple of quick follow up things I wanted to mention before we roll into the spec stuff.

**John:** Go for it.

**Craig:** First, I owe a bit of a retraction / apology and then a nice little follow up on our Raiders thing. So, real quick, many podcasts ago I told a story about Kevin Smith at Comic-Con dressing down film critic Jeff Wells. And it turns out that I screwed up. That, in fact, the film critic that he dressed down was not Jeff Wells. It was a guy named Ron Wells. So, sorry Jeff. [laughs] That was my fault completely. And I apologize. Obviously a somewhat understandable mistake, the last name is the same, the first name is one syllable; not understandable in the sense that nobody likes to hear their name being called out and associated with a story that is all about how they screwed up and it’s not them.

So, Jeff Wells, I’m super sorry. Ron Wells, it was you all along.

So, that’s the retraction apology. And now a little follow up on Raiders. I got an email from Larry Kasdan. And here’s what it said. And it was for both of us, but he didn’t have your email, so he sent it just to me and then I forwarded it to you:

“Craig and John. Your podcast about Raiders blew my mind. Fantastic. The best analysis I’ve ever seen by a power of ten. I loved it and I learned a lot. Lawrence Kasdan.”

Now, how about that as a little feather in our cap?

**John:** Well, that’s fantastic. And for folks who really have no idea what we’re talking about, Lawrence Kasdan wrote Raiders of the Lost Ark. And so our podcast talking about it, apparently he listened to which is just weird, and meta, but great. So, hooray.

**Craig:** Pretty great. And, always nice to engage in an hour long discussion of a movie and then have the writer respond back and say, “Hey, you got it right.”

**John:** Aw.

**Craig:** Yeah. So, good for us. We win, again.

**John:** We do. Craig, it is weird to have you doing business on the podcast. It’s so — like you came with a prepared list of things you wanted to talk about. It’s just unusual.

**Craig:** It is unusual because, and I suppose people have picked up on this by now, my entire approach to podcasting is to be as ill-prepared as possible, almost really to be aggressively unprepared.

So, this time I came slightly prepared.

**John:** And you did ask Stuart to remind you about your note there.

**Craig:** Yeah. No one should be under the impression that I was really on the ball here. I was not.

**John:** I’m just saying, like if you were to go in that direction in the future, I would welcome it.

**Craig:** Oh, I see. This is a gentle suggestion that maybe I should actually…

**John:** There’s carrots. There’s sticks. There are many things. I can offer you carrot sticks, but it’s something that in the future as I get busier and busier with Big Fish, if you were to choose to do that, that’s just a thing that could happen.

**Craig:** I love that we’re having this discussion here on the podcast. And, you know what? You’re right. I’ve always been very careful to tell people when they compliment me on the podcast that you do all the work. That is correct. You pick the topics. You edit the show. You really do everything.

So, you’re right. I should step up and do more and maybe even come up with a thought about what we should talk about.

**John:** Every once in a while you do. I will give you credit for that. There have been times where I said, “Hey, we’re going to record a podcast.” You’ll say, “Let’s talk about this.” And we have talked about that.

**Craig:** Right. Those are far and few between. Probably of our 77 podcasts, maybe I’ve done that four times.

**John:** Well, today we’re going to talk about three good topics, and I think we’re going to have some good conversation on them, so let’s get started.

First off, this Vanity Fair article in the March 2013 issue is by Margaret Heidenry, I’m guessing, which I thought did a terrific job explaining sort of the history of spec scripts as a sales thing. I mean, screenwriters have always written scripts by themselves, and just defining terms, a spec script is technically any script that you’re writing just for yourself, that you’re not under contract to write it for somebody; you’re just writing it because you can just write a book. The same way novels are often written on spec.

But, what this article does is sort of track the history of when that began as a process of “I’m going to write this script and sell it to a studio,” which was a new thing, when it became really huge, which is the ’90s, and sort of what’s happened to it since then.

So, I strongly recommend everyone read it. But, I want to talk through some of the points because I thought they were really, really interesting.

The story, if I were to fault it for anything, it got a little bit heavy in the Schmucks with Underwoods references and the Sunset Boulevard of it all.

**Craig:** Yeah.

**John:** But the history stuff of it was really new to me, so I thought that was cool.

**Craig:** Yeah.

**John:** And we’ve talked on the podcast before about sort of the danger of this lottery mentality. I think a lot of people approach screenwriting as a career thinking, like, “Oh, I will write a script and I will sell that script and then I’ll have a million dollars. And then people will make my movie and I’ll be set.” And that’s not the way that most screenwriting works, particularly now. But it didn’t work back then that way, either.

So, this article starts back in the days of the studio contract writer system, which I guess we should really talk about because it’s such a different experience than what we have right now.

**Craig:** Yeah, so, in the old days writers were essentially employees of studios. They got buildings to work in called The Writer’s Building. And they were under contract the way that actors used to be under contract. And you would work for a studio. You wouldn’t work on a project; you’d work for a studio and the studio would assign you to projects and off you’d go. And you would earn your weekly salary.

And you would type up what they told you to type up. And, frankly, a lot of wonderful movies came out of that system, but also a lot of junk, too. I mean, let’s not get too rose-colored about the past. Barton Fink does a great job of sort of portraying the worst of the old studio system days where writers were cogs in machines being assigned to Wallace Beery wrestling pictures.

**John:** I was just at a meeting over at The Lot, which is the old Warner Hollywood, and they sent me to the wrong place. But they said, “Oh, you’re going to The Writers Building.” I just love that there’s still a building called The Writers Building.

**Craig:** That’s right. In fact we have Phil Hay, and Matt Manfredi, and Ted Griffin, and Alec Berg, and Dave Mandel all have their offices in that building, which I love.

**John:** Yeah.

**Craig:** But, you know, just as in professional sports, there was the emergence of free agency. At some point in — that studio system collapsed and writers became freelance and able to sell their wares wherever. And they weren’t tied down by these contracts.

And essentially the era of the entrepreneurial screenwriter began. And it began perhaps most in earnest with one script in particular, and that’s Butch Cassidy and the Sundance Kid.

**John:** Yeah. So, her article goes through, she thinks the first spec screenplay that would sort of count under our terms is the 1933 Preston Sturges’s script called The Power and the Glory, which sold to Fox for $17,000 back in 1933.

**Craig:** Right.

**John:** And that’s probably — that feels right. It was unusual for a writer at that time to just have the time and initiative to go off and write something for himself, but he did. And so that was the first thing that sold, and didn’t do very well, but Butch Cassidy has got to be what we think about for the first groundbreaking spec sale.

**Craig:** Yeah. Well, Butch Cassidy managed to do two things at once. It sold for a big huge amount of money and it was a big huge hit.

**John:** Yes. Those are good things.

**Craig:** And Hollywood is as susceptible to confirmation bias as anyone. They say, “Look, we spent a lot of money on a completely original screenplay and we got this big huge hit movie out of it. Maybe we should do this more?” And so began the heyday of the spec seller.

**John:** It wasn’t overnight. And it’s important to understand that William Goldman at that point had already written other scripts. He had had movies produced. But this was a thing he chose to do, just write for himself. He was at a point in his career that he could have gone and just pitched it to somebody, attached some actors, and set it up at a studio in a normal way. But he just decided to go off and write the script by himself and let his agent try to sell it.

And so it was a surprise that it sold for $400,000, which is a little over $2 million now. And that was unique, and wonderful, and great. And it was unusual at that time to come in with, like, “Here’s a fully developed script. We can make them make this movie and attach actors and succeed.”

What — I don’t know sort of the movies that have come directly before and after that, but my perception of Butch Cassidy is that it was so different that it might have been hard to pitch it.

**Craig:** Right.

**John:** And so that is a good argument even now for when you spec some things rather than pitch some things is if it’s going to be so hard to explain what your vision is for the movie in a pitch, sometimes a spec is a better place to spend your time.

**Craig:** That’s right. And even if people can understand the pitch, and want to buy the pitch, you are no longer able to work in isolation. You don’t get the opportunity to present your screenplay and say, “This is how I want it to be.” You are immediately involved in a collaboration. Sometimes that collaboration is rewarding and sometimes it’s not. Either way, it’s a collaboration.

William Goldman obviously thought to himself, “I would like to write the screenplay without anybody in my ear saying, ‘Don’t do that. Do this instead.'”

**John:** Yes. So, in the article they point to the 1988 Writers Guild strike as being the other major turning point for spec sales.

The 1988 strike was a five month strike, which is a very long time for screenwriters to be not working in their normal capacity. So, during that time a lot of people wrote spec scripts. They wrote scripts because they could. During that strike you could not work for the studios, but you could work for yourself.

And so the wonderful thing about being a writer is you can just write. And so many scripts were written during that time. And as the strike wore down and was resolved, those went onto the market.

It was also a time when the business was expanding. So, you had studios like Disney that were going and trying to make a lot more movies over the course of the year. I remember during the Katzenberg era, wasn’t it like he wanted to make 30 movies a year?

**Craig:** Well, you know, between all of their divisions — Miramax, Touchstone, Hollywood Pictures, and Walt Disney Pictures — one year they released more than a movie a week.

**John:** Yeah. Which is crazy now. We would never do that.

**Craig:** Crazy.

**John:** So, the business was expanding. You had a bunch of writers who had written stuff who could now sell that stuff. It was a really great time to be selling a spec script. And so suddenly you had — “common” makes it sound like everyone was doing it, but it was not unprecedented to sell your script for six figures, in the hundreds of thousands of dollars, or even seven figures.

The first million dollar sale, which is in the article but I also think I remember, that was Ticking Man, which is the Brain Helgeland and Manny Coto script, which still has never been made.

**Craig:** That’s right. That’s right. It was an interesting time because the reason the strike occurred in the first place was also in part the reason that the spec boom occurred. The strike in 1988 was in a weird way a redo of a failed two-week long squib of a strike in 1985.

The studios on their own had unilaterally decided that they were only going to pay one-fifth out on video residuals. And their argument in 1985 when they did this, or ’84 when they first started doing it, was that the video market, this VHS market, was very new and they needed a break on all the residuals because it was a new emerging market. It was a bunch of baloney.

But if you remember at the time, 1982/1983 was really when video was just starting to take off. The Betamax/VHS war had been settled. By the time 1988 rolled around it was quite clear that video was enormous. It was an industry all of a sudden. Renting videos and watching videos and buying videos — this was a huge part of the Hollywood system.

In fact, video was so lucrative for the companies that essentially the name of the game was make as much as possible and get it on video. So, the studios were incentivized by the market place, by the consumer, to create an enormous amount of product. The writers, angry about how they’d been screwed over in the early part of the ’80s decided to go on strike to undo the residuals formula that they detested.

They failed to do so, even after the longest strike the Writers Guild has ever endured. But what happened at the end of that strike was a confluence of the following things. Studios needed to make a lot of movies because video made almost all movies profitable on some absurd level. They were incredibly short on movies to make because nobody had been writing anything for a half a year. And writers had been writing stuff during that time for themselves that they were now willing to sell.

Talk about a seller’s marketplace. So, all of these writers went out with all of these scripts. The studios were desperate to make movies. And people started buying things. And, of course, this being Hollywood, when something sells for $500,000 every agent gets on the phone and says, “Okay, it’s the new deal, $500,000 now for a script like this.” And then it just goes up, and up, and up.

And at some point what ends up happening, like in any marketplace, whether it’s for visual art, art you hang on your wall, or whether it’s for tulips, you start to get into the realm of a bubble.

**John:** Yeah.

**Craig:** And that’s kind of what happened.

**John:** And this is the point where we move from history, like all that stuff that happened before we got here, to literally this is what Los Angeles and Hollywood was like when I got out of my car, sort of 1992. The business was expanding. Spec sales were happening. There wasn’t a lot of sort of common popular press about Hollywood, but there was Premiere Magazine. So, Premiere Magazine would write the articles about the big spec sales and like, “Oh, my, I want to be in screenwriting because the spec sales are happening.”

You’d see big articles about Joe Eszterhas selling a script for $3 million.

**Craig:** Right.

**John:** And, yes, it feeds that bubble. You know, like all bubbles, more people enter and it seems like it’s going to keep growing forever. What I think the article does a nice job is also pointing out a few of the unique factors that were happening right then.

First off, this was still a phone call and paper business, and so if you had a spec script going out you were literally making a bunch of copies, or the agency was making a bunch of copies, sticking them in envelopes, messengering them out to the studios. And agents were on the phone.

And that’s inefficient, but that inefficiency actually probably jacked up prices because no one had perfect information. You didn’t really know who was bidding on things. And so if the agent said, “I’ve got an offer,” it was very hard to check to see whether that was true or that wasn’t true. Even things like tracking boards were very new. There wasn’t a lot of ways to share information. So, you had to sort of take it on faith that, “This thing that I’m kind of into, that I would like to buy, well, I need to hurry and buy it right now because otherwise it’s going to become unavailable.”

**Craig:** Yeah. It’s a very simple human phenomenon: We want what other people want. Not always, but often. And I think for a lot of that period when you were an agent you would simply just lie and say, “I’ve got two studios. I’m not going to tell you who, but they’ve already put bids in, so you’re stupid if you’re not putting a bid in. And also, your boss is going to beat you over the head with this when it’s a hit at this other studio.”

I’m not a studio executive, but I hear something like that and I start to get sweaty because, what if it’s true? And, of course, nobody knows anything. And it might be right; that might be right. If two other people want it, maybe I should want it, too.

It was much easier to create hype back in the day. And it didn’t hurt that some of the big notable spec sales continued to work out. Lethal Weapon is a great example.

**John:** Absolutely. So, Lethal Weapon was a very big sale at its time, but that became a huge franchise. And so you look, and that was money very, very well spent.

**Craig:** Right.

**John:** And you had, in the article they cite Alan Gasmer who one year sold like 30 spec scripts, which was remarkable.

But friends of mine were in that pool of those spec scripts. I was in my first year of Stark at USC and this was the very early days of cell phones, so not very many people had cell phones at that point.

My friend Jen, we were at a night class, and my friend Jen, her cell phone rang, she ran out into the hallway, and it was sort of a big deal to run out of a classroom and to take a phone call. But she came back in and she said, “Al and Miles just sold their script for a million dollars.” And so, Al Gough and Miles Millar.

**Craig:** Wow.

**John:** And it was very, very exciting. And we applauded for them and she hung up the phone and we got back to…poor Mitchell Block who was teaching a class about how to get money from public television to do small documentaries.

**Craig:** [laughs] What a hard class to keep teaching after that news.

**John:** Exactly. But, I mean, that fever does continue. And I think “bubble” is a really nice way to describe it, because I remember the housing bubble that happened in Los Angeles where suddenly you would go to an open house on a Tuesday and there’d be five offers by the end of the day. And you’re putting in backup offers. That was really, really common at one point. And now it’s gone away. And the same thing happened with specs.

**Craig:** Yeah. This is general human nature but it’s exacerbated by this business which is such a chasey business. Everybody is always chasing things, you know. And so they get so excited whenever there’s this — nobody wants to feel like they’ve been left out of a party in Los Angeles. This is their biggest fear. Whereas my fear is having to actually go to a party.

**John:** Yes.

**Craig:** So, when the spec market was booming, it sort of fed in on itself. But with all things like this, eventually there is a correction as they say in the Wall Street Journal.

**John:** And that correction came partly because of overspending, but also because of other factors, just a change in times.

First off, most of the studios became bought by much bigger corporations. And so those corporations sometimes had deep pockets, but they were also very risk-adverse. They also had reasons to be using the material that they already owned, intellectual property that they already owned, or to gather up intellectual property that they could use and exploit.

So, it became much more reasonable for Disney to try to base things off of theme park rides, or for Fox to sort of look at what their publishing arm had and try to base off the books that they had. They wanted synergies. And that whole word synergy came about because these corporations were getting bigger, and bigger, and bigger, and looking for reasons to sort of justify why they were all under one big umbrella.

Second off, we talked about how paper and phone calls sort of helped inflate things, because information was hard to come by. But with PDFs they were just attached to an email, so they could zip out and everyone could have it at once. It was much easier to sort of leak things to other people just through email. And emails were just faster and quicker. And we didn’t have to wait on somebody calling back.

Like one of the most powerful plays an agent can have sometimes is just not calling somebody back and driving that paranoia. Email doesn’t do the same thing really.

**Craig:** No, it doesn’t. And then you also had the rise of the tracking boards online, which essentially eliminated the chicanery that would go on where you could essentially pump and dump a spec. People started talking to each other. Simple as that. The business had… — You know, it’s funny. It’s all sort of probably an antitrust violation, but one of the things that goes on at studios is they get very angry at any studio that breaks ranks and overspends on something.

When Jim Carrey got $20 million for Cable Guy, every other studio went bananas at — I think it was Sony that paid the $20 million — went bananas at them for basically resetting the pay scale for every A-list actor. They hadn’t just cost themselves $20 million. They’d cost everybody $20 million. And they do this with screenplays as well.

When you work in Hollywood, you have a quote. That’s what you get paid. And the way that business affairs departments work is, okay, if you got paid this and then your movie got made, then you get a little extra. And if your movie was a hit you get a little extra after that. They have all these little formulas. If anyone dares violate the formula and overpay somebody, everybody else goes bananas.

**John:** Yeah.

**Craig:** And so I think there is a natural tendency once the tools are in place for the studios to start talking to each other and saying, “Let’s not get suckered anymore, not by the writers, by the agencies.” The agency became the enemy here. CAA and William Morris and ICM and UTA and Endeavor were and continue to do everything they can to get as much money out of the studios as possible. And the studios, frankly, have gotten much better about talking to each other to prevent that.

**John:** Yeah. We talked about how the rise in spec sale prices came because of supply and demand. Essentially the studios had demand and then they would buy scripts because they had to fill a pipe. Those pipes became much smaller. They didn’t need as many scripts. And so as demand fell so did the prices for these things.

You know, first off, they’re just making fewer movies. Like that idea of, “Oh, we’re going to make a movie every weekend,” that went away because home video became less lucrative, less important. Movies themselves became more expensive, so we’re going to step up to the plate fewer times and bat at fewer things.

**Craig:** Right.

**John:** Plus, as these corporations grew, there were fewer buyers. There were fewer buyers because Warner Brothers takes over New Line, so you can’t — Warner doesn’t want to bid against New Line on a property.

**Craig:** They can’t.

**John:** As more labels get folded under each other they start having to negotiate who gets to buy something. So, if Fox 2000 doesn’t want to bid against Fox on a property, even if they might both want it, only one person is going to bid, so you can’t play them against each other.

**Craig:** That’s right. And there was this whole world of mini majors that existed with the Carolco and Orion and MGM and UA. And all these people just started disappearing and boiling down to five major buyers who were very corporate, who realized that marketing expenditures now were so enormous that it almost seemed that that department was the one to satisfy more than any other department. Specs were considered an inordinate risk.

The success of Batman in the late ’80s, I think, woke the whole town up to the notion of franchises that they were already sitting on that they should just exploit.

**John:** Yeah. Mm-hmm.

**Craig:** And then as things were sort of struggling and petering, the writers decided to go on strike again.

**John:** Yeah. That probably didn’t help. It was a rough time to do that. I think we should fast-forward to today because we talked I think two or three weeks ago about that spec sale report which showed sort of how many total spec scripts sold over the course of this last year, which I thought was really fascinating. And the numbers have trended up over the last three years. And there are more spec sales selling now than before.

They’re not nearly at the stratospheric prices that they used to be, but there are some that do sell. And often they’re selling for smaller figures to smaller places/labels that you may not necessarily have heard of. They’re happening in genres that are less expensive. So, it’s the horror and thriller ones are the ones that are selling. It’s not the giant action tent-poles.

It’s not Lethal Weapons that are selling. It’s smaller movies that they can make for a price that are selling specs, but they are still selling. They are still selling.

**Craig:** In general, yeah. I mean, there are some exceptions. All You Need Is Kill is a big huge action-adventure that sold for a lot. But, yeah, it does seem like a lot of the smaller genre movies are what they’re picking up.

**John:** Yeah. So, I want to sort of wrap this up by saying our sort of standard disclaimers that it’s interesting to think about and talk about spec sales because that’s often what people think about when they think about the life of a screenwriter is like, “Oh, you’re going off and writing a script and someone will buy the script and make that into a movie.” But that’s not the bread and butter of what most actual writers do.

And it’s not really necessarily the reason to write a spec script. Most spec scripts will never sell, but those good spec scripts will get those writers future work and future employment. Most of the things that are on the Black List won’t sell, and they won’t get made. But those good scripts on there will get those writers meetings and give those writers projects down the road to write and keep food on the table.

**Craig:** Precisely.

**John:** Cool. So, one of the things that a writer is going to be doing if he’s not selling a script is going out to pitch a project, and so I thought that would be our second topic today, because yesterday I had to pitch two different movies in the same day…

**Craig:** Eke.

**John:** …which was exhausting. Have you had to do that?

**Craig:** No! That sounds crazy. Why?

**John:** it’s just the way my schedule worked out. Because I’m heading off to New York to start some Big Fish stuff, so it was the only day where I could go in and meet on these two different projects. And it was tough. One of them was a phone pitch and one of them was in person.

But I want to talk a little bit about getting ready for a pitch, not the days of prep going up to it, but just like literally the couple hours ahead of time. Because one of the projects was the very first time I’d ever really pitched it, and so it was all sort of new and fresh, and it could be a little bit less formed because it was one of those pitches, like, is there even an idea here that we feel like could make a movie? It was a property that they owned the underlying rights and they weren’t sure if they wanted to make something out of it, but I thought there was something cool to make out of it.

The other one was based on a book, and so they’d already read the book, and I’d already pitched it other places so I definitely knew what the pitch was. But that was a pitch that I hadn’t done for four weeks. And so I had to refresh myself on it.

**Craig:** Got it.

**John:** So, I thought we’d talk about that.

What was the last thing you had to pitch, Craig?

**Craig:** Well, you mean to pitch to say get a job as opposed to pitching an original thing?

**John:** Either. And we can talk about what the difference is there.

**Craig:** Probably, well, it’s been a long time frankly. I mean, I was with a director the other day talking about rewriting a project that he’s attached to. So, I was sharing my thoughts and my opinions about how it should go, but that wasn’t really a formal pitch.

**John:** No. You’re sort of describing a take but it’s not “buy this.”

**Craig:** I think if I collect enough information together to sort of say, “Okay, yeah, I do want to do this, and here’s the story,” and he agrees, then I’ll go and pitch it probably to the studio. But it’s been awhile.

**John:** Yeah. I find every couple months I have to sort of dust off my sort of pitching brain and go in and do that. And I genuinely enjoy it. A few things that I found really helpful, and so I’ll talk first about this one project that I’d already pitched before, so I sort of had it worked out, but I had to sort of refresh myself on it.

If I’ve written something down, a lot of times I will write up sort of the pitch. And I’ll write it up sort of the way I would normally speak it. And that’s a document I will carry with me, but I’ll never really look at. So, for Chosen, I had to pitch the Chosen pilot to Josh, and then I had to pitch it to Fox, or 20th, and then 20th again, and then I had to pitch it to NBC and ABC. And so I had to pitch that thing a lot.

And, in that case I would only have a couple days off, but what I found to be really, really helpful is because I had this written document, in the couple hours before I would have a meeting I would go through and I would rewrite the document. And I found that actually just going through and rewriting and sort of putting it in my — the way I was thinking about it today, really helped it fit — it helped it come out of my mouth better when I was speaking it to a group because I had just written it, and so it felt real and it felt sort of alive in my head. I could sort of see it all again.

Just reading it didn’t do enough. Sometimes reading is sort of passive. Writing forced me to really engage with what the story was and what the points were. I could remember sort of like how I was getting from A, to B, to C, to D.

**Craig:** Right. Exactly. Yeah, you want to be able to inspire confidence. And part of what inspires confidence is sounding like you’re in control of your own story. Sounding like you’re in control of your story doesn’t mean you are; it just means you sound that way.

But it’s important to sound that way because the worst thing is to be in control of your story and sound like you’re not. Then you’re pitching yourself out of a gig that you deserve.

**John:** For this other property I pitched yesterday, I didn’t have a written pitch, but I had slides. So, I’d done slides and keynote on the iPad. And so because there were some very distinct visual images I needed to be able to show, I just brought in a little keynote presentation I did with it.

And it had been a couple weeks since I looked through it, so I went through and I sort of did the quick version of it just to myself going through the slides, and that helped me sort of put it all back together. Basically you’re just trying to recreate the best performance you have of what it is you’re doing.

And think of it like an audition. And I do definitely treat it like an audition. Even in that drive over as I’m headed there, I won’t listen to the radio. I won’t listen to a podcast. I will just speak the pitch. And I will start the pitch. And get the pitch rolling. If I can’t get my mouth to move right I will do those little vocal exercises I learned in college to, you know, just be able to speak, and speak clearly and intelligently.

I definitely find that the beginning of the pitch is crucial. And if the first few minutes are awkward you will never recover. You’re never going to get them back. So, you have to really think about, like, how are you going to introduce this property? How are you going to introduce this project? You can talk about: If there’s an anecdote, that’s great; if it’s something about the people who are in the room, that’s fantastic. With this book I could talk about…the producer had called me, we traded voice mails, and finally I just bought the book on my Kindle and I read it overnight and loved it.

And that’s not important in a weird way, but it just gets the ball rolling. It gets stuff started.

**Craig:** Well, it is important though because it shows that you care. I mean, we’ve talked about this before. It’s a weird thing to pitch something because you’re a salesperson. And when sales people come up to me, I’m annoyed and skeptical frankly, as I should be. Because we all know enough about sales — we’ve all seen Glengarry Glen Ross to know that there’s a lot of flimflam often involved.

But, if you care, and you are passionate about the material, then it’s not flimflam. Frankly, you are doing them a favor. You are giving them a chance to buy something that should be bought, because you’re going to do a really good job. And if you convey that and you get that across, it’s a very important thing. But it has to be true.

**John:** It has to be true. I mean, I think it’s a good idea to acknowledge someone else on your side, on your team who’s in the room with you. Just because if you’re going to be doing most of the talking, at least you’re sort of giving them a nod to say, like, this is an important person who’s here and there’s a reason why this person is in the room.

Then you’re going to talk about the things, you know, this is sort of Pitching 101, but you’re going to talk about what the story feels like. Sort of what the world of the story is and what kind of movie it is. You’re going to talk about the most important characters. If it’s based on an underlying property, you’re going to talk about what’s fantastic about the property, but also be honest about these are the challenges with this and this is where I think we can go in a better direction.

Because, they would hopefully have some exposure to what the underlying thing is. And they probably have some genuine concerns. So, if you head them off and sort of state their concerns, like you’re going to be worried about these three things, then they feel, “Oh, not only am I smart, but this writer is smart and understands what it is that I need to hear from him to get me past my basic objections.”

So, if you can start that way and then get into your actual, “This is how we open,” you’re going to be in a much better place.

**Craig:** Yeah. And the “This is how we open” is important because, you know, you pointed out it’s sometimes hard to begin a pitch. It’s such a formal, strange thing to do. And we’ve all seen parodies of it in movies about Hollywood. It seems so ridiculous.

You know, in The Player it’s, “Night. Chinese Lanterns.” It’s always so absurd sounding and kind of gross. But, what saves you is your first scene. Because the first scene of a movie is a similar difficult transition. People are in their seats, and they’re eating popcorn. It’s quiet. There’s a company logo. And then something happens. And that something is designed to be a wakeup and an introduction, whether it’s gentle or abrupt. That’s why it’s there. So, use that.

If you’re not pitching your first scene the way people would experience it in the theater, I think you’re pitching it wrong. You may spend three or four minutes pitching that first scene, and then eight minutes pitching the rest of the movie. That’s okay. But there’s an excitement about a first scene, a well-crafted introduction to a world, and a character, and a problem, and a situation that gets everybody in the front of their seat and makes them think, “Okay, that’s a sample of how this person is going to be in control of this story, hopefully.”

**John:** In my experience I’ve found that the degree to which it’s not quite clear when you started pitching is often very helpful. And so a lot of times you can start by talking about the character. And obviously you’re talking about your main character, and you can just sort of describe him. And we meet him and this is what’s happening. And because you’re often meeting your hero in the opening scene, that’s a nice way to transition into it. So, like you’ve gotten into it without the sudden like stop, and then like “Tracking through the Los Angeles hill sides.”

It makes it feel like you are starting your story with your hero if that is the right way to start your movie.

**Craig:** Right. Exactly.

**John:** Cool. So, that’s pitching.

And now I want to get to the third topic which is what I’m sort of most excited to talk about which is your movie, Stolen Identity, which opened so huge…

**Craig:** I think that’s great. [laughs] We should have called it that.

**John:** [laughs] Which opened so terrifically over this last weekend. And I got to see it at the ArcLight and loved it. I saw like a 5:30 show. It was pretty full.

And it’s always weird when you go to see a friend’s movie, in this case two friends’ movies, because I wanted it to be good for you, and I really wanted it to be good for Melissa. And Jason Bateman I know, but he’s fine. Whatever, Jason Bateman. But I wanted it to be good for both of you, and it was really good for both of you. I was very, very excited to see it.

**Craig:** Thank you. I had a weird week.

**John:** Yeah. I know you did. So, tell us about that.

**Craig:** Well, I will. So, we’ll start with the good news. The good news is the movie is a big success. And the audience that we set out to make the movie for showed up in droves. We’ve gotten great word of mouth. It had a terrific opening weekend, far beyond our expectations. Frankly, if it hadn’t been for the snow storm we could have made upward — nearly $40 million. So, it’s a lot of people buying tickets; a ton of people buying tickets for the movie.

And we’re still doing well. I mean, even on Tuesday, a Tuesday in February we made almost $3 million. So, that’s great. That is incredibly gratifying and it confirms what I suspected, because I watched the movie with test audiences long before the movie ever came out. So, I got to see audiences enjoy the movie and laugh all the way through and have a great time. Not everybody, but most of them.

And that’s why probably if you look back a couple of podcasts ago when we talk about Stolen Identity, or Identiweenie, as I like to call it.

**John:** I was also going with Identi-Thiefy.

**Craig:** Identi-Thiefy. When I was talking about Identi-Thiefy I was like, “Oh, and you know, I think the critics will like it.” Oh Craig. Oh stupid, stupid Craig.

So, my love affair with critics continues. Not big fans of mine. And this is the bad part of the week. And I want to talk about this in a way that perhaps people aren’t anticipating. Here’s what I don’t want to do: I am not going to discuss why the critics didn’t like it. Why so many of them seemed very, very angry about it. I’m not going to talk about Rex Reed. I’m not going to talk about the state of film criticism or try and explain any of it. I’m not going to do any of that. Not interested.

The critics will continue to do what they do. And I will continue to do what I do. And there’s nothing that either party is going to say to each other that’s going to change anything. So it goes. So it goes.

What I want to talk about is how terrible it all made me feel. And I want to talk about it because this is a podcast for screenwriters. And some of you out there are trying to be screenwriters and in success will have a movie in theaters. Some of you already are and have had movies in theaters. All of us who have movies in theaters, me more often than some, [laughs] but all of us will come face to face with bad reviews at some point or another. Or at all points.

And I am going to be very, very frank with all of you. It feels terrible. It was awful. I hated it because I think in part I love the movie, and I was proud of what I had done. I had watched it with people and I saw how Melissa and Jason had made people laugh, but also moved them to tears. And it was so great to watch. And then here come these reviews that basically say everybody stinks, especially this Mazin guy, how atrocious, how stupid, and illiterate, and so forth.

And for about three or four days I was kind of paralyzed in emotional anguish and misery. And I felt very, very stupid and very, very sad for myself. And rejected. And frankly just in pain. It really hurt. It hurt my feelings. Sometimes these phrases from childhood express our emotional states the best: My feelings were hurt.

And I wish that I could say to anybody out there that there’s a strategy to avoid this. There isn’t. In fact, I think this is what needs to happen: It is a sign that you care. Do not bargain this pain away. It may sound foolish, but the reason you’re in pain is because you care. The reason you’re in pain is because they’ve attacked you and your expression. And they’ve discounted it, and debased it, and frankly just made fun of it which is very much what goes on now in film criticism. There’s a mocking quality, all of it. You feel like a kid in the school yard who’s just been beaten up.

And good. That power that they have over us to some extent is real and will always be there. If you begin to close yourself off to being hurt, I fear that you begin to close yourself off from caring about what you’re doing. So, a good sign, I think, that I was in such terrible pain. But that’s not really to paint it with any kind of a brush. It stank. I’m just now kind of coming out of it.

I can’t even say that the big weekend sort of cured me of anything, because the truth is if you read terrible things about yourself and then lots of people go to see the movie and they send you all of these wonderful cards and things — cards? Sorry, what am I, in 1970? — emails and Facebook posts and so forth, we have a natural tendency to discount the positive and over-emphasize the negative because the negative feels more honest somehow or more real. That is an illusion.

I think that there is just as much dishonesty in negativity as there is in positivity. So, when it happens to you, or if it has happened to you, all I can say is, “Yup, that stinks.” And there is nothing we can do about it except to endure it, and then when it’s done let it go and then get back to work.

And I’ll tell you for me the tough part is I know it will happen again, and again, and again, because I think what I like and what I do, they don’t like. [laughs] And never will. And so this will happen again to me, and again and again. And I just have to find solace in the fact that the audiences do seem to like it. And they are who I make the movies for, for sure.

And so this pain goes along. There’s this phrase that Nietzsche popularized. I’m a big fan of Nietzsche, John. Have you ever read any Nietzsche?

**John:** [laughs] I’ve read some Nietzsche. It’s a little sad that you’re bring this up in the podcast, but yes I have.

**Craig:** Oh, why is it sad? [laughs]

**John:** It’s such a paragon of bleak times for me, yes.

**Craig:** Oh, it is? You mean when you read Nietzsche?

**John:** Yeah.

**Craig:** Oh, I’m sorry. Well, we’ll work you through your therapy after. But Nietzsche is my favorite of all philosophers, if you can even call him a philosopher. I think he’s sort of something more than that. But he spoke often of this concept of Amor Fati, which is the Latin phrase that means essentially “love your fate.”

And this is my fate. [laughs] I get it. I am not to be feted at fancy dinners. I will not get awards. I will not get Red Ripe Tomatoes. I will for many, many people always be looked at as a goof and a bad writer. But, I don’t believe I am one. And so I just have to accept it. That’s the way it is and that’s the way it’s going to continue to be. And so it goes. Amor Fati.

And here’s what he wrote. I just want to read one little thing that he wrote because this is sort of how I feel about it all. Nietzsche wrote, “I want to learn more and more to see as beautiful what is necessary in things; then I shall be one of those who make things beautiful. Amor fati: let that be my love henceforth! I do not want to wage war against what is ugly. I do not want to accuse; I do not even want to accuse those who accuse. Looking away shall be my only negation. And all in all and on the whole: some day I wish to be only a Yes-sayer.” And I love that.

And so I’m going to really try next time to — I’m going to try looking away. That shall be my only negation. So, next movie I have out, please remind me to look away.

**John:** Can I challenge some of your theses here?

**Craig:** Yes, of course.

**John:** Great. So, I’ll start with this last one, which I won’t challenge, but I will actually encourage. And Frankenweenie was the first movie that I did not read reviews. And the reviews were pretty good. So, it was kind of easy to not read the reviews because I’d say they were going to be good reviews, so that’s fantastic, and most people seemed to really like the movie. But I didn’t read them.

And because I didn’t read them I didn’t become obsessed with them. Because my experience has been even in times — exactly your point, that you will read ten glowing reviews and one negative review, and you will focus on the negative review. So, I decided, you know what, I’m not going to read any of them this time. On Frankenweenie I read none of them. And I would encourage that.

Second point. I would remind you of an earlier conversation we had where we discussed film criticism versus film reviewing.

**Craig:** Yeah.

**John:** And so film criticism is the actual study of film and what film is doing and what it means, what the trends in film are. Film reviewing is, “This is what opened at the movies this week.” And film reviewers are the people who had it out for you with long knives this last time.

**Craig:** Yes.

**John:** My third point is that I feel like some of the reasons why they had their long knives out for you is because you are the guy who wrote Hangover 2. And that if this exact same movie, if exactly the same print was shown on the screen, but that opening card had read Kristen some-last-name, and it was her first script sale, they would not have been anywhere nearly as harsh.

It’s because you were the guy who wrote the Hangover that I felt like, well…

**Craig:** Well, the Hangover and Scary Movie whatever.

**John:** Oh, yeah, and Scary Movie, yes, yes.

**Craig:** That is true, contextually I think there is — and it’s human, you know, but here I am, I’m trying to explain it away. I don’t want to do that. I’m willing to stipulate that they genuinely hated it.

**John:** Yes. And so I would stipulate that there were people who genuinely did not like the movie, but I would also argue that any reasons for singling you out for it in many cases was because you are that guy.

**Craig:** Yeah.

**John:** My next point, and I would offer as a counter example: Ben Affleck. Ben Affleck was a joke. Ben Affleck was a punch line. And Ben Affleck is now considered the best director. So, for you to say that this is your fate, and that you will always be perceived as this person, that’s absurd. And the fact that Ben Affleck…

**Craig:** Well, I know what you mean…

**John:** That like Ben Affleck can go from being the punch line and the guy who was dating J-Lo to acknowledged as a really good writer-director, I think, should be some evidence that you can arc.

**Craig:** Yes. You’re right. And really all I’m saying — I’m not saying that I am incapable of writing something that maybe one day critics will like, although that’s not certainly my goal. I guess what I’m saying is I have to be okay with the fact that it might not ever happen. That essentially I have to stop caring about it at all because the truth is it’s immaterial to what I do. It’s immaterial to what we all do, I think.

I don’t know any writer that thinks that writing towards critics is a good idea.

**John:** I would agree. I think we talked about as part of my New Year’s resolution is not counting chickens before they hatch. This is not counting your emotional chickens before they hatch. And it’s trying to divorce yourself from the expectation of like “I will be a better person if a lot of people like this thing I just made.” And that’s not the reality and that doesn’t last.

**Craig:** Yeah. Yeah. So, not counting the emotional chickens, precisely. And, you know, in a very real way I want to thank you. I’m so glad that you liked the movie, because I know that you are a very, very honest person. And that means, frankly, more to me than buckets of bloggers and their pun-based reviews. So, thank you.

And I’ve heard some great things from a lot of people actually. I feel bad in a sense, I feel goofy, and that’s why I needed to do this, frankly. I needed to be a little mawkish. But I also wanted to be honest because, look, in the end, what the hell else are we doing this for but to help each other? Not you and me helping each other, but to help our little community of people. And this is something that happens and it wrecks people, you know? It does. It really messes them up and it makes them sad. And I don’t like that. I don’t want any writer to be out there feeling as bad as I felt last week. It sucks.

And when I talk to writers, suddenly they have their stories and you start to realize, god, this isn’t cool. This isn’t healthy. We shouldn’t get quite so dark about it. But yet by the same token it’s kind of a sign that we care.

The only thing I can say about reviews that I know is wrong is when they say, “It was cynical” or “It was lazy.” No. If it were cynical or lazy, believe me, I would not have shed a single tear about the reviews.

**John:** Yeah. Now, Craig, I enjoyed so many things about it. And I don’t want to sort of spoil it for people who haven’t seen it by focusing on any one, although having directed a movie and having directed several things with Melissa, it’s so fascinating when you recognize an actor’s face so well that you recognize like, “Oh, that’s what Melissa looks like when she cries.” And so when she cries in the movie — not a huge spoiler, there’s some actual genuine tears in there — it was fantastic. And it was just so exciting to see like, “Oh, that’s Melissa. That’s what it looks like when she cries.”

But I also can’t watch a movie without some sort of producer brain kicking in, or someone who has been through the experience of making movies. And so I have one question for you which if you’ll indulge me.

**Craig:** Yes.

**John:** Which is a game I like to play called Guess the Reshoot.

**Craig:** [laughs] Go.

**John:** So, I’m guessing that when they go from St. Louis back to Denver there’s a car shot which was a reshoot which was done significantly after the fact. Because they shot the car, it’s daylight.

**Craig:** You mean that little car ride back to Denver?

**John:** Yes. It’s the one where she’s sleeping with her eyes open.

**Craig:** No. Not a reshoot.

**John:** That’s crazy. Because it looks like he’s in a wig. It just looks like it was shot seven months later.

**Craig:** You know what? I think something kooky happened with the green screen at some point. You know, these days… — Well, first of all, the movie did not have a large budget. I think it was maybe $33 million or something like that. Pretty tight schedule because Melissa has her show, Mike & Molly, and then literally the day after we wrapped on Identity Thief she flew to Boston to shoot The Heat which is coming out this summer, which also looks really, really good.

So, there was a tight schedule. And sometimes you’ll still shoot characters driving in cars in actual cars on little trailers which you pull around, but largely now they’ll kind of cheat and they’ll do a green screen thing. And then put plates in and so it looks like they’re driving but they’re not. And something seemed to go a little kablooey on a few of those. [laughs] I don’t know what else to say.

**John:** Sorry, it was a bad plate shot rather than a reshoot. It’s weird; I noticed first that his hair just looked bizarre in it, so I assumed he was wigged because his hair had changed for some other role. And I’ve been through that so many times, on Charlie’s Angels and on The Nines.

**Craig:** There was, I think, only two or three days of additional photography. And that wasn’t where it was. But it was elsewhere.

**John:** Okay. Then I have to single out, first off, Amanda Peet who is just a national treasure, and she’s so good in your movie playing, you know, what seems like a — it’s basically a reactive role. She’s sympathetic but she’s strong enough to say, “Well, this is not a good idea.” And yet she actually can bend to the fact that the plans change.

The scene with Melissa and Amanda at the kitchen is so good. [laughs] It’s so specific.

**Craig:** Yeah. And I have to give Amanda credit because when she came onboard, the idea of that scene was her suggestion. And I loved it. And so then I went and wrote it and then, you know, shot it. And Melissa, definitely the Bermuda Triangle is Melissa’s invention inside of that scene. But, yeah, big fan. Big fan of Amanda.

And, obviously, look, Melissa McCarthy is spectacular. And I love Jason, too. I think they’re both great. And it was — not to drag it back to mawkishness, but I was so angry about some of the stuff that was said about her. It just…ugh. I got very, very angry.

**John:** I got angry to hear the reports about it. But, again, I deliberately didn’t read it because I knew, “Don’t read things that you know are going to just piss you off.”

**Craig:** Yeah. Well, you’re smart.

**John:** Craig, over the course of this podcast have you come up with a One Cool Thing that you want to talk about?

**Craig:** I’ll bet I can figure one out by the time you finish your One Cool Thing.

**John:** Great. My One Cool Thing is something called Dungeon World, which sounds like it’s a fetish magazine, but it’s actually a role-playing game. It’s a new take on something that’s like Dungeons & Dragons. And it’s incredibly simplified and stripped down.

And so I had tweeted a few weeks ago about TSR which is now part of Wizards of the Coast, they had released all of their old modules as PDFs. And so I’ll have a link to that in the show notes. But this thing, Dungeon World, another reader had sent me the link to it. And it’s very, very cool. It’s a cool idea.

So, it takes all the sort of, the stuff of D&D and boils it down to a really, really simple system that doesn’t have turns or initiative. It’s all just talking. And it’s a very clever idea.

It’s a Kickstarter project that got funded, so it’s in this weird in between state where it’s sort of open source and sort of a physical product you can buy, but I’ll have a link to it. And if you’re at all curious about sort of what a reboot of Dungeons & Dragons would look like. It’s worth your time to check it out.

**Craig:** Well, while you were talking I did actually think of a possible Cool Thing. And, you know, I love Possible Cool Things. You do things that actually are currently cool, and I do things that might be cool if they ever happen. And you know I love science and I love medicine.

**John:** Please.

**Craig:** So, the Holy Grail — what do you think, John, if you ran a pharmaceutical company, what to you would be the Holy Grail medicine, to find, to discover, and bring to market?

**John:** A cure for cancer.

**Craig:** Exactly. And you would be right if companies were interested in saving lives, but they’re not. Remember, you are the CEO of a corporation with shareholders and they want money. Now, reevaluate your answer. What would be, you, money bags, what would be the drug you’d want to bring to market?

**John:** A sexual aid?

**Craig:** No. Although sexual aids definitely have sold well. If I were in charge of a pharmaceutical company and I did not care about saving lives, I only cared about my bottom line, I would want to bring an anti-obesity drug to market.

**John:** Oh yeah. I’m an idiot, of course, that’s exactly right.

**Craig:** Boom. Yeah, I mean, you would just make a killing, right?

**John:** And at times they have had anti-obesity drugs, but they’ve always done terrible things to you and they get pulled from the market.

**Craig:** That’s the thing. Here are the problems with anti-obesity drugs to date: A, they don’t work; or, B, they work but they’re addictive because they’re basically speed and they mess up your brain and your metabolism; or, C, they have terrible life impinging side effects like damage to your valves, the cardiac valves. All sorts of problems.

And it makes sense because if you try and pull on strings and gears inside the metabolism to move it one way, it seems like you’re affecting the body in a huge important way. It’s going to, perhaps throw other things out of stasis, and then you have a huge problem.

So, they keep trying and they keep trying. There is some glimmer of hope all of a sudden. You know how Viagra came to be discovered as a sexual aid?

**John:** It was as a side effect on another drug they were testing, right? It was a heart medicine I thought.

**Craig:** Yes, it was a heart medicine. I believe you’re exactly right. Same thing for what’s the Minoxidil…

**John:** Yeah, Propecia.

**Craig:** Yeah, the stuff that grows your hair. That also, I think, was for some sort of heart condition and they went, oh look, people are suddenly hairy.

**John:** I’m correcting myself already. So, Propecia is a different thing than Minoxidil, but Minoxidil, you’re right, was a heart thing.

**Craig:** Yeah, it was a heart thing. So, they call these off-label applications. You have a drug that does one thing, it’s intended to do one thing, it’s FDA-rated to do one thing, but then, “Oh off-label it also does this other thing. Maybe we should use it for that.”

Of all things, there is a drug that is used to treat canker sores. And what researchers have found is that this drug happens to be extraordinarily good at turning obese mice into normal weight mice. And apparently does so safely. That this drug is one of those drugs that’s been around forever. There’s a ton of research to back up its general safety to people. It doesn’t seem to do anything wrong. It just, at least in fat mice, makes them skinny.

**John:** Yeah.

**Craig:** So, soon they’ll be starting clinical trials on people. Now, at that point we’ll read about how their hands are falling off, or their hearts are exploding, but still, considering the enormous health implications out there for being extremely overweight or dangerously overweight, the idea that there might be a medicine for something like this, particularly for people who are just biologically inclined to gain weight like myself, it’s encouraging.

**John:** I agree.

**Craig:** Because, let’s face it, the whole eat less and exercise thing for 99 percent of people doesn’t seem to work.

**John:** It’s a very challenging chore.

**Craig:** So One Almost Cool Thing.

**John:** That’s a very cool thing. And if I were to be writing a spec TV pilot, for example, I would think of House of Cards but in the pharmaceutical industry and you have that drug. So, writers, go off and do that.

**Craig:** Come on guys. Go off and just kick us back 1 percent.

**John:** We’d like it.

Craig, thank you so much for a fun podcast. This is our last one that we will be recording in the Los Angeles region. I will be in New York and then Chicago doing Big Fish stuff, so I’ll have a different microphone so I’ll sound different, but it will still be fun.

**Craig:** Well, you know what? You’ll always be you.

**John:** I’ll always be me. I’ll always be me no matter what time zone I’m in.

**Craig:** Yes.

**John:** So, standard reminders: If you enjoyed the podcast, please subscribe to us in iTunes because that’s how we can actually know that you’re listening to it. While you’re there you could leave us a nice review, because we like those, and we actually do read those. And they’re lovely and they’re a great counter to the negative reviews of movies we’ve made.

**Craig:** Yeah, yeah. It would be nice to read a couple of good reviews for once. [laughs] Sure, why not? I’ve admitted I’m human.

**John:** Those are reviews we actually will read. People have continued to fill out the screenwriting survey, but I think we’re kind of done. So, thank you so much for all the people who contributed to that, we’re going to take that link down because we have like thousands of responses, which is great, and we’ve learned a lot about who our readers are and what we want to do.

And that is our show for the week.

**Craig:** And just remember we are Lawrence Kasdan approved.

**John:** We are. That’s nice.

**Craig:** See you next week.

**John:** Thanks bye.

**Craig:** Bye.

LINKS:

* [When the Spec Script was king](http://m.vanityfair.com/hollywood/2013/03/will-spec-script-screenwriters-rise-again) by Margaret Heidenry in Vanity Fair
* [Examples of early screenplay formats](http://www.screenplayology.com/content-sections/screenplay-style-use/1-1/)
* [Amor Fati](http://en.wikipedia.org/wiki/Amor_fati) on Wikipedia
* [Dungeon World RPG](http://www.dungeon-world.com)
* [Canker sore drug helps mice lose weight without diet, exercise](http://www.cnn.com/2013/02/10/health/mice-weight-loss-drug/index.html)
* OUTRO: [Roll a D6](http://www.youtube.com/watch?v=54VJWHL2K3I)

« Previous Page
Next Page »

Primary Sidebar

Newsletter

Inneresting Logo A Quote-Unquote Newsletter about Writing
Read Now

Explore

Projects

  • Aladdin (1)
  • Arlo Finch (27)
  • Big Fish (88)
  • Birdigo (2)
  • Charlie (39)
  • Charlie's Angels (16)
  • Chosen (2)
  • Corpse Bride (9)
  • Dead Projects (18)
  • Frankenweenie (10)
  • Go (29)
  • Karateka (4)
  • Monsterpocalypse (3)
  • One Hit Kill (6)
  • Ops (6)
  • Preacher (2)
  • Prince of Persia (13)
  • Shazam (6)
  • Snake People (6)
  • Tarzan (5)
  • The Nines (118)
  • The Remnants (12)
  • The Variant (22)

Apps

  • Bronson (14)
  • FDX Reader (11)
  • Fountain (32)
  • Highland (75)
  • Less IMDb (4)
  • Weekend Read (64)

Recommended Reading

  • First Person (87)
  • Geek Alert (151)
  • WGA (162)
  • Workspace (19)

Screenwriting Q&A

  • Adaptation (65)
  • Directors (90)
  • Education (49)
  • Film Industry (489)
  • Formatting (128)
  • Genres (89)
  • Glossary (6)
  • Pitches (29)
  • Producers (59)
  • Psych 101 (118)
  • Rights and Copyright (96)
  • So-Called Experts (47)
  • Story and Plot (170)
  • Television (165)
  • Treatments (21)
  • Words on the page (238)
  • Writing Process (177)

More screenwriting Q&A at screenwriting.io

© 2026 John August — All Rights Reserved.