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What’s wrong with the business

October 15, 2009 Film Industry, Los Angeles, Television, WGA

Writers in film and TV are making less money. For 2009, TV writers brought in three percent less, while screenwriters’ [earnings dropped](http://www.wga.org/content/subpage_whoweare.aspx?id=230) 31%.

In a rough economy, it’s no surprise to find workers in all industries making less, but in the case of the writers, it feels a lot different on the ground. It’s not simply the economy.

Fundamental relationships and business practices are changing. More writers are competing for fewer jobs. Established quotes are being ignored. Mid-tier writers are passed over in favor of the very cheap or very expensive, and even they have a hard time actually getting paid.

Get a group of working — or _should be_ working — screenwriters together for more than ten minutes, and you’re likely to discuss all these issues.

Last week, David A. Goodman (Family Guy), Kayla Alpert (Confessions of a Shopaholic) and I did a panel on KCRW’s The Business, discussing these topics. The show is now online, and [worth a listen](http://www.kcrw.com/etc/programs/tb/tb091012writers_face_the_new).

Some important points to emphasize:

* __All writers in the industry are essentially freelance.__ Even being staffed on a TV show is seasonal. Writers aren’t “laid off;” they’re simply unhired. That’s true for many jobs in film and TV, from actors to gaffers to costume designers. Writers are pretty much the only craft that can generate their own work, however.

* __Writing is the R&D of the entertainment industry.__ Try as they might, studios don’t know which projects — or even which genres — are going to be hits. That’s why they develop a range of properties, knowing that only a few of them will go into production. A studio that doesn’t develop material won’t have movies or shows for upcoming seasons.

* __Studios are small parts of big corporations.__ While studios have often been owned by larger corporations, from Gulf+Western to Coca-Cola, the current consolidation and integration of the major studios is unprecedented. Film and TV used to be largely insulated for a downturn in the economy — people still wanted their movies and shows. But now that studios are so tightly entwined with their parent companies, corporate cutbacks hit Hollywood much more directly.

* __Quotes are both real and imaginary.__ A writer’s quote is generally whatever she has recently been paid for a roughly equivalent job. ((Quotes work the same for actors and directors.)) If Sasha Dramaturg received $200K for a draft, set and polish ((“Draft, set and polish” is common shorthand for a writer’s first draft, a rewrite of that draft, and smaller polish on that draft.)) on a movie at Fox, her quote would be $200K. If Fox wanted to hire her to write a movie, her agents would be looking for at least that much money. Recently, however, quotes are sometimes being ignored. Fox might tell her agents that they’re paying $100K, take it or leave it. If Sasha takes it, her quote is now $100K. ((Deals can also be “no-quote,” meaning they’re not supposed to be disclosed. For the animated movies I’ve written, I’ve made significantly less than my quote.))

* __Writers aren’t unique.__ While this panel was about writers, every facet of film and television is in upheaval. You can take any profession or craft, from development executive to stunt coordinator, and find uncertainty and anxiety about where this is all headed.

Host Kim Masters did a smart job stoking the conversation, and producer Darby Maloney cut an hour’s worth of material down with remarkable finesse.

One thing that didn’t make the cut was a list that a friend had sent me in anticipation of the panel. It’s more bloggy than radio anyway:

What’s Wrong With The Film Business
—-

1. The conflict and turnover caused by the buying and selling of companies causes confusion, uncertainty, and weakens morale in the production area.

2. The “suits” who control the studios interfere too much with creative decisions; the studios should be run by creative people rather than businessmen, lawyers, etc.

3. The constant turnover of the production head of the studio is disastrous.

4. Overhead is indefensibly high.

5. Authority is not clearly defined.

6. Producers are given exorbitant contracts, and there is no relationship between what a producer receives and the box-office success of his or her films.

7. Screenplay costs are excessive and and the write-off on stories and contracts is enormous.

While this seems like a very current assessment, the list actually comes from a 1936 report by Joseph P. Kennedy, who was hired by Paramount’s board of directors to determine what was ailing the studio. ((This list comes courtesy Howard Suber, who makes reference of it in his book The Power of Film. It originally appeared in Leo Rosten’s 1941 book Hollywood: The Movie Colony/The Movie Makers (New York: Harcourt, Brace and Company, Inc., 1941), Pp. 253-254.
Rosten’s book is out of print, unfortunately.))

I find it strangely comforting to realize that the industry was just as broken 70 years ago.

To me, it suggests there’s a cycle to the industry. While we’re in a painful contraction phase now, there is still reason for optimism. Hollywood loves money, and money loves Hollywood. As the economy improves, I suspect we’ll see increased investment in the industry, either through new technology (as happened with home video) or new piles of money (such as foreign investment funds).

It’s a strange time for a writer to be starting in the industry. Not only will you be competing with every other aspiring writer, you’ll also find yourself up against established writers who’ve been forced to cut their quotes. With uncertainty comes caution, and studios will be less likely to take a chance on an unknown writer.

But crisis is also an opportunity. When I meet with recent film school graduates, I remind them that whatever happens next in the industry won’t be something my generation does. It will happen among the 20-somethings, the narrative entrepreneurs who figure out how to make the next great thing. Rather than seeking permission to work in the existing industry, they’ll make their own.

To become one of those inventors of industry, you need to surround yourself with similarly ambitious people. Film school is a good choice, but so is living and working in the right neighborhood in Silverlake or Brooklyn or Austin — or more likely, a place I wouldn’t even realize is a hotbed.

In the KCRW panel, Kayla Alpert made a final point worth repeating: writers can write. As frustrating a time as this is, screenwriters at every level have the unique opportunity to make something new by themselves. That’s a luxury worth more than dollars.

Finding movies online, legally

September 25, 2009 Geek Alert, Video

[Toby Wilkins](http://www.tobywilkins.com/) had emailed me about this weeks ago, but I just now got a chance to check it out.

SpeedCine indexes movies available through iTunes, Crackle, Hulu and Amazon VOD, letting you know where you can find any given title. For example, searching for the The Nines provides links for download through Amazon, iTunes and NetFlix.

Because most of these services are U.S.-only, it’s not much help to international users, unfortunately.

The site is still in beta, and while it’s really useful, I wish it provided better URLs for copy-and-pasting. Right now, SpeedCine gives you a jumble of letters after an ASP query. Here’s the listing for Go in SpeedCine:


http://www.speedcine.com/results.aspx?query=T0001274

and here it is on Crackle:


http://crackle.com/c/GO

That’s small enough to be easily Twittered, and feels permanent enough that I’d be comfortable putting it in a blog post.

But that’s a small quibble. SpeedCine is worth making your first stop when trying to find a movie online.

**Update March 2011: SpeedCine [has closed](http://my-life-as-a-blog.com/?tag=/SpeedCine).**

Adobe Story, an early look

September 22, 2009 Screenwriting Software

Reader Andrew [pointed me](http://twitter.com/abeeken/status/4170234549) to the preview version of [Adobe Story](https://www.adobe.com/products/creativesuite/cslive/story/), the new screenwriting application that’s designed to work with Adobe’s Creative Suite.

It’s Flash-based and runs in the browser (or via Air), but does a credible job duplicating most of what you’d expect from a traditional desktop application.

screenshot

Story is definitely a work-in-progress, so it’s not fair to compare it to the dominant players in the field. In its current form, it flubs some fundamentals like drag-and-drop and keeping blocks of dialogue together.

But while you wouldn’t use it for Actual Work yet, Story does some clever things that are worth calling out.

* Story tries to identify which characters are in a scene, and uses colored-coded dots to mark them in the outline.

* The highlighter is really a highlighter, changing the background of text.

* Full-screen looks good, with everything but the page itself nice and dark.

* Find and Replace is simply a toolbar in the same window.

* Single-clicking a scene header in the outline expands it to a compressed, scrollable version of the scene, so you can check something without losing your place in the script. (Double-clicking a scene header jumps you to that scene.)

screenshot

I wish Story well. Competition is good, and a company like Adobe has the resources and experience to keep plugging at it. Yet I have a hard time envisioning it capturing a lot of ground.

Its text handling is strange, probably a result of its Flash origin. No doubt a lot of that can be remedied, but one of the consequences of platform-independence is that a web application is never going to act quite like a Windows one or a Mac one. With something as basic as text, I don’t want to have to consciously anticipate what’s going to happen if I try to select a word. Just work.

My other concerns are more philosophical. When the public preview of a screenwriting application lets dialogue spill across page breaks, I get nervous that its developers really don’t understand the format. Properly handling dialogue isn’t a feature; it’s a fundamental.

The preview version of Story does a good job importing and exporting. I didn’t test out the sharing and version-tracking features, but web-based software has a definite advantage here, and if Story is to make real inroads, it will probably be in this area. For writing teams, this can be very helpful.

I’ll be looking forward to seeing what Adobe does next with Story.

ADDED: Whenever I write about screenwriting software, the first questions are about what application I use. I alternate between Final Draft 8 and Screenwriter 6, with no strong preference between the two. I have also tried Celtx, Scrivener and Montage, but haven’t found them adequate for my work.

Blogs and baked goods

September 8, 2009 Geek Alert, Meta

It’s not that hard to make bread. You simply need the right combination of flour, yeast and water, plus an oven to cook it in. With a little work, you can end up with a delicious loaf most of the time. Plus, you can customize the recipe to exactly your taste.

So why doesn’t everyone make their own bread?

Because it’s a kind of pain in the ass. A lot of things can go wrong, leaving you with a blob of sticky dough. It takes time. It requires bowls and pans that have to be washed, plus an oven that heats up your kitchen. And truth be told, most people aren’t exactly [Nancy Silverton](http://en.wikipedia.org/wiki/Nancy_Silverton).

All in all, it’s much easier to buy a loaf at the store.

Blogs are like bread.
=====

To make a blog, you need something to write about, plus software and hardware to put it on the web. ((Countless blogs are started without the “something to write about” part figured out, which is usually why they go dead after three weeks.))

When I first launched johnaugust.com in 2003, I assembled everything on my own computer, then uploaded it to a shared host. In baker parlance, I mixed the dough in my own bowls, then carried it down the street to the community oven to bake it. I was outsourcing the expensive hardware.

By [2004](http://johnaugust.com/archives/2004/archives-and-individual-entry-pages-rebuilt/), I outsourced most of the software as well, running [Movable Type](http://www.movabletype.org/) on the shared server. Later that year, I [switched to WordPress](http://johnaugust.com/archives/2004/new-look-new-engine), which has continued to run the site ever since.

I like WordPress a lot. It’s remarkably easy to install and theme. It’s powerful and flexible. It has an extremely active development community, so if there’s a feature you’d like, someone’s probably already built it. ((This weekend, I installed a plugin
that automatically sends a backup of the site to my Gmail account. Total time: five minutes.))

But make no mistake: you’re still baking your own bread. Things can go wrong. Really, really wrong. And when they do, it’s a lot of work to fix it. A bad loaf of bread is disappointing. A bad error in your database can be catastrophic.

Over the weekend, there was a lot of uproar about a [worm attack on WordPress](http://wordpress.org/development/2009/09/keep-wordpress-secure/) installations that wrecked some [notable](http://scobleizer.com/2009/09/05/i-dont-feel-safe-with-wordpress-hackers-broke-in-and-took-things/) [blogs](http://ihnatko.posterous.com/and-and-and-damn). Amid the sometimes-smug observations by the unaffected, I found one point that needs to be elevated to basic principle:

*Most people shouldn’t be running their own blogging software.*

Services like [Tumblr](http://tumblr.com), [Posterous](http://posterous.com) and [Blogger](http://blogger.com) are excellent and free. [WordPress.com](http://wordpress.com), the hosted version of WordPress, gives you 90% of the benefits with none of the hassle.

In 2003, I had to run my own software. There was no choice. But if I were starting a blog from scratch today, I would do it on one of these services. ((Also over the weekend, I nuked a few stray WordPress installations that had gone fallow. One of the pitfalls of WP’s easy installation process is that it’s tempting to throw up a site to test a concept. A year later, that mostly-empty blog is an attractive nuisance. I suspect that 80%+ of WP installations fall into this category. I’d propose the install scripts like Fantastico default to closed comments and randomized admin usernames.))

Some people like making bread.
=====

For all the hassles, there are some benefits to doing things yourself. Just like the artisanal baker can tinker with a recipe, the self-hosted blogger can tweak things just to his liking. He also has more control over his content — some services make it difficult to migrate.

In a month or two, I’ll be launching a revamped version of this site, which will continue to use WordPress. That means I’ll have to keep up with security updates, backups and a lot of general troubleshooting. There will be more worm attacks and self-inflicted wounds. I’ve decided it’s worth it. For most folks, it’s probably not.

If you’re considering starting a blog, ask yourself whether you really want to bake your own bread. Odds are, you probably just want a sandwich. Buy a loaf and get to it.

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