How many times can a meeting get pushed?

questionmarkMeetings get pushed all the time. General meetings aside, how many pushes merits cause for concern regarding interest in you/your idea?

— Matt

Things in Hollywood are never rescheduled. They’re “pushed.” ((Pushed is always “pushed back.” The reciprocal idea of “pulling up” is less common, but you do hear it in terms of release dates.))

AGENT

You heard about ANDERSONVILLE? They’re pushing to April in order to get Brad Pitt.

Anything with a date attached can get pushed. That includes meetings. Yesterday, I finally sat down for a meet-and-greet lunch that had been pushed six times. That’s not a record for me, but it’s close. The lunch wasn’t a particular priority for either the executive or me, which is why both of us felt okay letting it slide.

Meetings get pushed for many reasons, most of them benign. Executives get sick. Unrelated projects go into crisis mode. Particularly with a general meeting, you just have to roll with it.

If your meeting on a specific project keeps gets pushed back, that can signal waning interest. The second time it’s pushed, you should expect an apologetic phone call from the second-highest person who was supposed to be in the room. If that phone call doesn’t come, you can commence worrying.

If you have an agent or manager, it’s her job to investigate. Otherwise, sack up and call. Invent a reason why it’s very important that the new date stick.

Meetings sometimes get cancelled without setting a new date. For me, that starts a 24-hour clock. If a full day has passed and there’s not a new date on the calendar, I will assume the worst.

Why email addresses matter

In my post on [What belongs on a title page](http://johnaugust.com/archives/2010/screenplay-title-page), I wrote:

> I’ll always harbor doubts about anyone with a Hotmail, AOL or RoadRunner address. If you have an embarrassing email address, get something staid and boring at Gmail.

Several readers disagreed with me in the comments. Kevin, for one:

>Talk about splitting hairs. Let’s not get all assuming or snobby about Hotmail/AOL/Roadrunner accounts; something as minor as a free email address preference should not cause you to “harbor any doubts.”

RML2010 felt the same way:

> Please, get a grip and don’t allow “it’s Hollywood” to make you choose a gmail script over a hotmail script. At LEAST flip a coin.

It’s time to have a little talk about perception, and why it matters. Some of this is specific to screenwriting, but a lot of it applies to anyone.

Consider your inbox. You have seven new emails from strangers, with the following email addresses: ((I’m making these up. Apologies if I accidentally used someone’s real address.))

1. smurf667@aol.com
2. bill@billwaldon.com
3. rem54mdds@sbcglobal.net
4. tommfs1982@hotmail.com
5. christina.alvarez@gmail.com
6. verdun.singh@stanford.edu
7. tammy@reallybigknockers.net

Which of these people do you expect has a website? Which do you suspect clicks a lot of animated banner ads? Which ones do you anticipate having the most succinct, well-written message?

Call it stereotyping. Call it filtering. But based on these seven email addresses, I know:

* Bill, Verdun and Christina’s names.
* tommfs1982 is probably 28 years old.
* rem54mdds is (in my opinion) a sucker for using SBC’s email, because it makes him less likely to switch to another provider.
* The AOL user either likes the Smurfs or has a name like Samantha Murphy.
* Verdun Singh goes to Stanford, or works there in some capacity.
* tammy and I seem to have little in common. (And it might be spam.)

Regardless of someone’s email address, you are likely to open and read most of these emails. It’s a pretty low commitment.

But consider a screenplay. Reading a script is a sizable investment of time and energy. From the cover page, all you have to go on is the title, the writer’s name, and possibly an email address.

Based on just their email addresses, I start with mildly positive impressions for Bill, Christina and Verdun. I start with mildly negative impressions for the other four. All that may change once I start reading — *but only if I start reading.*

Considering it takes five minutes to set up a free email address at a place like Gmail, why wouldn’t you give yourself a better chance at a good read?