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Resenting your audience

January 4, 2012 Follow Up, Psych 101

Pivoting off the discussion Craig and I had about [Charlie Kaufman’s speech](http://johnaugust.com/2012/zen-and-the-angst-of-kaufman), Josh Barkey outlines a path that may lead screenwriters to [resent their audience](http://joshbarkey.blogspot.com/2012/01/why-charlie-kaufman-might-hate-you.html):

> A. Art is often an outgrowth of the self’s desire to be loved. An artist’s motivation for making things is often, at some primal level, an attempt to say to other people: please, please love me.

> B. If the artist is honest, works hard, and tells the truth, art patrons will often recognize themselves in the art. They’ll respond emotionally, and some of the love they feel for the artist’s product will inevitably spill over to the artist.

> C. This love is, however, conditional. It requires the artist to make new and interesting things, and quickly becomes bored and withdraws love when the artist does not.

> D. The artist feels betrayed by what he or she perceives as mis-directed and conditional love, and begins to resent the audience for not loving unconditionally enough.

> E. Although the artist might even be aware of the irrationality of this resentment, the resentment can nonetheless shrivel into bitterness, which eventually shrivels into hatred.

I’d argue that for screenwriters, the “audience” is very often not movie-goers but rather the producers and studios who pay us to write. These are the people we’re trying to please and impress.

When they love our work, we feel loved and validated. When they don’t love our work — even though we know it’s better work than they previously praised — we can’t help but feel jilted.

Introducing Bronson Watermarker

January 4, 2012 Geek Alert, News

bronson iconI’m happy to announce our first-ever Mac app: Bronson Watermarker.

You can find it in the [Mac App Store](http://itunes.apple.com/us/app/bronson-watermarker/id481867513?mt=12) today.

Bronson does exactly one thing: watermark PDFs. There are other apps that let you do that (including Adobe Acrobat), but none of them are particularly good. They make simple jobs complicated, and they cost a lot more.

Bronson Watermarker also has two features that set it apart:

1. Give it a list of names, and Bronson will create individualized PDFs, ready to print or send.
2. Choose “Deep Burn” and Bronson will embed the watermark so thoroughly it’s never going away.

Watermarks are common in Hollywood, where studios and producers want to make sure screenplays don’t get passed along beyond their intended readers. Bronson Watermarker will save assistants a lot of time and hassle.

But Bronson is good for all sorts of uses beyond screenplays, so we’re aiming for a much wider user base — basically, anyone who needs to send out PDFs to people they don’t entirely trust.

Here’s the video we made about it:

You can read more about the uses for Bronson at the [official site](http://quoteunquoteapps.com/bronson).

The backstory
—-

Like [FDX Reader](http://quoteunquoteapps.com/fdxreader) and [Less IMDb](http://quoteunquoteapps.com/less-imdb), Bronson Watermarker exists because I couldn’t believe someone else hadn’t already made it.

This past year, I needed to individually watermark 40 scripts with actors’ names for a reading in New York. No problem, I thought.

Because I’m a nerd, my first instinct was [Automator](http://www.apple.com/macosx/apps/all.html#automator), the Mac’s built-in batch scripting utility. It has a command for “Watermark PDF documents” with a surfeit of options — angle, offset, scale, opacity — but no ability to actually generate the watermark text. Automator wanted an image to stick on the PDF. I only had a list of names. I was out of luck.

If Automator couldn’t do it, surely a third-party utility could.

After a lot of Googling, I found several Mac apps that looked promising, each letting you type the text for the watermark. Unfortunately, none of them could generate more than one PDF at a time.

So, with deadlines looming, here was my workflow: copy the name from a text file, paste the name, export, rename the file. Repeat forty times. It was inefficient and error-prone.

I vowed never again.

I knew exactly what I wanted. I knew how this missing app should work. That evening, I emailed Nima the details, along with sketches for button and field placement. He sent back the rough version of the app two days later.

And now it’s real and [ready to buy](http://itunes.apple.com/us/app/bronson-watermarker/id481867513?mt=12) in the Mac App Store.

Props to Nima Yousefi for his speedy coding, and Ryan Nelson for the artwork and icon — and all the animation in the promo video.

More posts, more visitors

January 2, 2012 Follow Up, Meta

Looking at the [uptick in visitors](http://johnaugust.com/2012/2011-by-the-numbers) for 2011, I speculated that it might be because of Twitter.

I had Ryan pull some numbers, and my new theory is much simpler: more posts means more visitors. The number of visitors was down slightly for 2010 because there were fewer posts.

blog comments chart

Year 2003 2004 2005 2006 2007 2008 2009 2010 2011
Posts 177 157 165 132 241 172 227 147 190
Comments 16 643 3364 3358 5578 4257 6479 4019 4890

2011, by the numbers

January 1, 2012 Meta

As the new year begins, this feels like a good time to look at some quantitative measures for how it went with this site and various projects.

I’ve had Google Analytics running on johnaugust.com since 2007. Here’s a look at how readership has grown over the past four years:

blog readership chart

Other than links to stuff I’ve made, I don’t run any ads on the site, so readership metrics aren’t especially important. But it’s interesting to see the numbers edging up after dropping a little in 2010.

My best guess for why: Twitter. This year, I’ve been fairly consistent about tweeting each new post. That brings in both regular readers and new readers who come to the site through re-tweets.

A lot of the basic question-answering, which used to be this site’s main focus, has transitioned over to [screenwriting.io](http://screenwriting.io), which now has 96 posts on various topics. Daily visits are low, but most of the traffic is coming as the result of very specific Google searches — [“How long should a screenplay be?”](http://screenwriting.io/how-long-should-a-screenplay-be/) — which was its goal at inception.

Apps and audio
—-

The [Scriptnotes](http://johnaugust.com/podcast) podcast that Craig Mazin and I started in August has grown a lot, but it’s less obvious which numbers to count.

We have more than 2,000 subscribers through iTunes (which we can measure via FeedBurner), but that figure doesn’t count folks listening to it through their browser — on this site or others. Tracking audio file downloads off the S3 server brings us to 28,000 listeners per installment.

Again, without advertising, it’s not essential to know hard numbers. It’s been gratifying to hear from listeners who’ve been enjoying the podcast.

This year marked the launch of our first iOS app, [FDX Reader](http://fdxreader.com). This chart of unit sales shows the falloff from our initial launch, the spike when we introduced the iPhone version, and the results of a one-week sale:

fdx reader chart

As I blogged before, we’re not going to be adding anything new to FDX Reader. Our next app is for the Mac, and we have other iOS apps in the pipeline. More news on that this week.

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