[
](http://www.surveymonkey.com/s.asp?u=290091028219)On Sunday, I had lunch with Mary Edrington, my former marketing professor from [Drake](http://www.drake.edu). She was one of the best teachers I ever had, because she did the near-impossible: she made me care about boring numbers. Even though I was much more attuned to the creative side of marketing, I always appreciated her zeal for research. It wasn’t enough to come up with a clever slogan for some product; you had to prove that there was actually a customer out there to buy it.
At lunch, she asked me who the average reader of johnaugust.com was. I confessed that I didn’t really know. I can speculate about education level of some readers based on the comments. Checking the logs, I can tell you [what browser](http://johnaugust.com/archives/2005/why-does-anyone-still-use-internet-explorer) he or she uses. But my actual demographic data is an empty set.
So if you don’t mind, would you be willing to answer 10 really simple questions? I’ve timed it — it only takes 35 seconds, unless you write a big essay in the (optional) final comment box.
You can take the survey here. (**Update March 2011:** Link removed, outdated.)
After a week or two, I’ll put up the results.