• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

John August

  • Arlo Finch
  • Scriptnotes
  • Library
  • Store
  • About

What’s the big deal with fonts?

April 16, 2010 Random Advice

questionmarkWhenever “you people” go off about fonts, I feel like someone’s AM-radio-loving grandpa trying to read SPIN magazine.

Can you tell me why some fonts are considered beautiful, others ugly? By what standards are they typically judged? Why do people hate Comic Sans and Arial?

— Mike
Toronto, Canada?

random adviceEasy answers first. Arial is widely condemned as a [bastardization of Helvetica](http://www.flickr.com/photos/ajkandy/2554128047/), a typeface so beloved you can watch a [whole movie about it](http://www.netflix.com/Movie/Helvetica/70076125).

Comic Sans, like Zapf Chancery before it, enabled ordinary people to make extraordinarily ugly signs and newsletters by using it inappropriately. That’s why designers hate it. ((To be fair, if you read the backstory of Comic Sans, you’ll see it was created for a specific purpose, then went viral.))

Typefaces are a lot like clothing.

You need clothes to protect you from the sun and cold, and to keep people from staring at genitalia all day long. You need typefaces so people can read written works and signage.

There are important functional aspects to designing and choosing type, and good arguments to be made for why certain faces are appropriate in certain circumstances. You wouldn’t want to read a novel in Highway Gothic. You wouldn’t want street signs painted in New Century Schoolbook.

But beyond the extreme cases, typography is largely fashion. And you’re always welcome to not care about fashion.

Related Posts

  1. Using a different font for the cover page on a script
  2. How to format lyrics in scripts
  3. Strike, day twenty-two

Primary Sidebar

Newsletter

Inneresting Logo A Quote-Unquote Newsletter about Writing
Read Now

Explore

Projects

  • Aladdin (1)
  • Arlo Finch (27)
  • Big Fish (88)
  • Birdigo (2)
  • Charlie (39)
  • Charlie's Angels (16)
  • Chosen (2)
  • Corpse Bride (9)
  • Dead Projects (18)
  • Frankenweenie (10)
  • Go (30)
  • Karateka (4)
  • Monsterpocalypse (3)
  • One Hit Kill (6)
  • Ops (6)
  • Preacher (2)
  • Prince of Persia (13)
  • Shazam (6)
  • Snake People (6)
  • Tarzan (5)
  • The Nines (118)
  • The Remnants (12)
  • The Variant (22)

Apps

  • Bronson (14)
  • FDX Reader (11)
  • Fountain (32)
  • Highland (73)
  • Less IMDb (4)
  • Weekend Read (64)

Recommended Reading

  • First Person (88)
  • Geek Alert (151)
  • WGA (162)
  • Workspace (19)

Screenwriting Q&A

  • Adaptation (66)
  • Directors (90)
  • Education (49)
  • Film Industry (491)
  • Formatting (130)
  • Genres (90)
  • Glossary (6)
  • Pitches (29)
  • Producers (59)
  • Psych 101 (119)
  • Rights and Copyright (96)
  • So-Called Experts (47)
  • Story and Plot (170)
  • Television (164)
  • Treatments (21)
  • Words on the page (238)
  • Writing Process (178)

More screenwriting Q&A at screenwriting.io

© 2025 John August — All Rights Reserved.