Redbox, the DVD rental kiosk company, sent out a press release with a list of their most-rented titles for 2011:
- Most-Rented Movie: Just Go With It
- Most-Rented Action Movie: The Green Hornet
- Most-Rented Comedy Movie: Just Go With It
- Most-Rented Drama Movie: The Tourist
- Most-Rented Family Movie: Rango
- Most-Rented Horror Movie: Insidious
I couldn’t remember what Just Go With It even was — although I was pretty sure Katherine Heigl was in it.
But I was wrong.
Just Go With It was the Adam Sandler/Jennifer Aniston comedy I never saw. My first instinct was to write something snide about how Adam Sandler is a big star among Americans who get their cinema and broccoli at the same place.
However, that would be unfair. The movie was financially successful: $103 million domestic box office. But that ranks it only #25 among the top movies of the year.
In fact, none of the films on Redbox’s most-rented list made the box office top 10 for the year — Rango made the most, landing at #19.
So why are they the winners here?
Because they happened to come out early in 2011 (or late in 2010), and were on video longer.
|Title||Theatrical Release||Video Release|
|Just Go With It||2/11/11||6/7/2011|
|The Green Hornet||1/14/11||5/3/11|
Redbox’s list could more honestly be called, “Some movies that came out on video early in 2011.”