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Rights and Copyright

Bob Marley

September 10, 2003 QandA, Rights and Copyright

Why has no one ever considered making a movie of Bob Marley ?

–J. Quin

They have. Back when I was a terrified assistant at Oliver Stone’s production
company, one of the executives was negotiating for the rights to "Catch
a Fire," Timothy White’s biography of Marley. I know there were several
Bob Marley projects in development at some time-I’m sure at least one had Denzel
Washington attached-but none of them have made it to the screen yet.

Making a bio-pic of a musical icon can be tough for a few reasons. First,
you have to get the artist’s music rights, because without the recognizable
songs, what’s the point? Second, you need to find an actor who can pull off
the role, which for Marley could be tricky.

Finally and most importantly, you have to figure out what the cinematic story
is. Sadly, people’s actual lives don’t break down into three convenient acts with rising action and a winning combination of humor and pathos. (For that,
see "Behind the Music," which shoehorns everything into the same "…and
then drugs came into the picture" template.)

Real life is messy and tangled, with false starts and contradictory motivations.
Assuming you died today (a safe bet, since most rock stars die young), how
would your ghost write the story of your life? I suspect it would be hard to
pull out any overall themes or structure, and you know yourself better than
you know Bob Marley.

Despite these obstacles, I’m certain someone will figure out how to make a
Bob Marley movie. Maybe it will be you.

Optioning your book

September 10, 2003 QandA, Rights and Copyright

I have submitted a book to a producer. This is my first book,
but they are wanting to make it. What can I expect as far as monetary compensation
for the
rights to the story being that I am an unknown author?

–Alma

The short answer is, not a lot. The long answer is more complicated.

When a producer buys the rights to a short story or book, usually what is
being purchased is the option on the rights. What this means is that the producer
is buying the right to buy the rights at a later time. He’s saying, "I’m
gonna pay you $1000 today. In exchange for that $1000, you promise you won’t
sell anyone else the rights during the next twelve months. Also, any time during
these twelve months, I can pay you $25,000 and you’ll sell me all the film
rights to the book."

In this example, $1000 is the option price, and $25,000 is the full purchase
(or buyout) price. But those are completely arbitrary numbers. Often the option
price is just $1. Sometimes the full purchase price is $1 milllion. And the
length of the option can vary as well, from six months up to two years or more,
perhaps with a clause allowing the producer to renew the option at fixed price.

In short, the dollars and dates can be anything, but the basic structure of
the deal is the same.

By why does a producer bother with an option? Why not just put down the full
purchase price at the start?

Because it’s a risk. Lots of things can and will go wrong in the process of
trying to make a movie, and the less a producer has to put down up front, the
safer it is. And in many ways, an option protects the original writer as well.
If the producer isn’t able to get the project made, the option expires and
the writer gets all claim back to her work. She even gets to keep the money.
She can set up the book with a different producer and do the whole thing all
over again.

So how much can you, Alma, hope to make from the book this producer wants
to buy? Unless there are a lot of other buyers interested in it, nothing is
going to drive the price up. And since you don’t have any track record of being
paid a certain amount for your work – what’s called a quote – there’s really
no minimum to expect.

At this level, you should expect a low option price, with the possibility
of a bigger full purchase price. I can’t see any advantage to selling out all
rights to the book at this point, because you’d then be giving this producer
the rights forever, and for not a lot of money.

In this situation, you’re mostly just dealing with how much faith you put
in this producer to get the movie made.

Based on a true story

September 10, 2003 QandA, Rights and Copyright

A lot of movies purport to be "based on a true story," even
when the finished product is highly fictionalized. Are there any rules or
guidelines
that govern the use of this label?

–Ellie Kane

Not really. The "based on the true story…" tagline has become something
of a cliché for television movies-of-the-week, along with its insidious
variants: "inspired by…", "in the vein of…" and the
rest. You’re right in assuming that the phrase means almost nothing anymore.

I suppose a very bored, very litigious television viewer could sue a television
network claiming false advertising if the movie was really nothing like the "actual
events" it was based on, but what are the damages, really? Two hours wasted?

The only person who could legitimately claim damages is one of the "real
people" portrayed in the movie, under libel law. That’s why a network
legal department is careful to check out both the script and the marketing
to make sure that none of the portrayals could bring on a lawsuit.

Copyrighted materials in your script

September 10, 2003 QandA, Rights and Copyright

I had some questions about copyrighted materials. I
know you have to pay the recording companies for the rights to songs. What
if I have a character singing
Foreigner’s "Urgent" in the shower? Will I get sued?

In the same vein, can I have a character argue the
merits of McDonald’s Big and Tasty or will I have Ronald’s team of lawyers
calling me up? I know different
films have portrayed companies negatively before, most memorable (in my mind)
being RAIN MAN, which had Tom Cruise proclaiming "K-Mart sucks!" But
I don’t know if that was somehow approved by K-Mart or not.

–David Scott

Here’s the difference between writing a screenplay and making a movie: as
the screenwriter, you can do anything you damn well please. You can have your
hero urinating on the Pillsbury Doughboy while smoking crack with Mr. Clean.

Now, when the time comes to actually make the movie, there may be a legal
team offering very cogent arguments for why that can’t happen. The Pillsbury
folks might sue, and even if they wouldn’t win, the threat of a lawsuit might
be deterrence enough. And in the case of Foreigner, they might ask for too
much money. It happens.
But by the time it comes to make the movie, you’ll hopefully have strong producer and director who are so entranced by your brilliant writing that they’ll help
you fight to get your vision on screen. (More likely, they’ll cower and capitulate
and blame other people, but let’s just pretend.)

In short, David, worry about writing the best scenes and not about lawsuits
or song rights.

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