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How to write on the spine of a script

September 28, 2010 Film Industry

Back in my ramen days as a young screenwriter, I used to marvel at colleagues’ script libraries, shelves of brass-bradded screenplays generally organized by writer. They were a status symbol. “Oh, you haven’t read POINT BREAK?” they would ask, finger hovering by the title. “You know James Cameron did a rewrite.”

Screenplays were a physical *thing* to be borrowed and traded and photocopied. Moving from one apartment to another — young Los Angelenos generally relocate annually — meant hauling file boxes of scripts. Reading meant heavy lifting.

Now, of course, in the age of iPads and .pdfs, printed scripts are much less important. A shelf full of old screenplays feels quaint, bordering on out-of-touch, much like boasting about one’s CD collection.

I’ll gladly take convenience over nostalgia.

Still, there are times you do need a printed script. For example, production drafts are increasingly only distributed on paper, in order to reduce the chance of leaking on the internet. Or you may have so many hand-written notes in a script that it’s important to retain the physical draft.

Based on some printed scripts I’ve seen recently, a related skill may be on verge of being lost forever: writing neatly on the spine of a script.

Here’s a quick tutorial.

1. Remove any brads or binder clips.
2. Hold the script by the top and bottom.
3. Slam it hard on its left edge. Do it twice or three times if you need to let out some steam. You want every page to be absolutely flush.
4. Put the script near the edge of the table.
5. Pushing down with your non-writing hand to keep the pages pressed firmly together, write the title on the edge with a Sharpie. Include date or draft if applicable.
6. Restore brads or clips.

YES:

proper spine writing

NO:

bad spine writing

If you’re pretty sure a script will go from your hands to the recycling bin, don’t bother labeling it. Any script that is going to be stacked, shelved or filed should be labelled on its spine.

Screenplays are now often printed two-sided, which means they’re half as thick as they used to be. That’s okay. Same technique still works — just write smaller.

Advice for Canadian criminals

September 22, 2010 Film Industry, International, QandA

questionmarkI’m a Canadian screenwriter with a criminal record, so I can’t go to the U.S. Is there the slightest possibility I could still sell specs in Hollywood without ever setting a foot there?

— Gaetan

Nothing’s impossible.

Thirty seconds of Googling suggests your criminal record is probably more akin to civil disobedience than, say, punching orphans. I wouldn’t count out the possibility of your coming to the U.S. at some point. With the right (expensive) legal assistance, many problems can be resolved.

In the meantime, yes, you could write and sell a spec from Canada. You’re at a disadvantage to be sure, but you’re really no worse off than the budding screenwriter determined to stay in Fort Wayne, Indiana.

Remember that specs are not a screenwriter’s bread-and-butter. Landing assignments and setting up pitches requires meetings. It would be hard to develop an ongoing screenwriting career without being able to meet face-to-face.

Screenwriters are ultimately part of a larger filmmaking community, and if you can’t live in Los Angeles, you would be well-served getting involved with the French-Canadian productions shooting near you.

In praise of unsheets

September 20, 2010 Film Industry, Rave

To most people, they’re movie posters. But to the American film industry and its superfans, they’re one-sheets: posters designed to hang in theaters promoting upcoming releases.

One-sheets are designed to sell tickets. Period. Some one-sheets are beautifully designed. A few border on captial-A Art. But they are all ultimately advertising. Distributors test them in front of focus groups, often resulting in the lowest common denominator of floating movie-star faces and [Trajan, the movie font](http://www.youtube.com/watch?v=t87QKdOJNv8).

One-sheets present the movie that studios hope audiences want to see.

The Shining
The Shining by backstothewall

But there is an entirely different class of movie poster that I want to champion. These are posters made *after* the movie by talented fans — in many cases, decades later. They’re not trying to make a movie look appealing. They’re celebrating movies that are already beloved.

Let’s call them unsheets.

I’m not referring to just any fanmade image. You’ll often see posters for movies fans *wish* would get made, like [this one](http://backseatcuddler.com/2008/08/19/new-poster-for-dark-knight-sequel/) for a Riddler-centered Batman sequel. That’s a burgeoning genre I’d call “fantasy one-sheets.”

I would also break out a distinct category of “mock one-sheets,” which range from outright parody to [unlikely mash-up](http://www.flickr.com/photos/hertzen/4725630242/in/set-72157624026063799/). These are the slash-fiction of graphic design. (And that’s meant as a compliment.)

My definition of unsheet has two requirements:

1. It’s for a real movie that has already come out.
2. It has a graphic style atypical for one-sheets of its genre and era.

Most of these are actually virtual posters, in that they’ll never be printed. But that doesn’t mean they won’t be used. Olly Moss’s series for the [2010 Rolling Roadshow](http://trailers.apple.com/trailers/events/rollingroadshow/) reframes nine classic movies with a unified style and color scheme, making a few scattered screenings feel like an event.

Getting the reference
—-

Die Hard
Die Hard by Olly Moss

Unsheets often rely on familiarity with the movie. In fact, many of the best unsheets focus on distinct moments or images from the film that serve as a kind of shibboleth: *You’re cool because you get this.*

On their own, these posters might catch your eye and stoke your curiosity, but they don’t tell you anything about the movie. They wouldn’t score well with focus groups.

For example, Ferris Bueller’s Day Off isn’t about a car — at least, it isn’t *mostly* about a car — but its unsheet portrays a key moment that captures much of what you remember about the movie.

This Home Alone unsheet doesn’t tell you anything about the plot or even the genre of the movie. Is it a movie about suicidal housepainters who fall in love? Based on the unsheet, maybe. (But the two cans might have been a good teaser poster for the sequel.)

Ferris Bueller's Day Off
Ferris Bueller's Day Off by Jordan A.
Home Alone
Home Alone by backstothewall

Better than the masses deserve
—-

There Will Be Blood
There Will Be Blood by rafael muller

Some unsheets are simply good design. They’re striking in part because they don’t look like traditional one-sheets, using typography and whitespace wholly alien to what we find on video boxes.

You don’t often see photography in unsheets — nor any meaningful representation of the actors. Rather, the star of the movie is the movie itself, or an iconic image from the film.

Some of these could easily be book jackets. For whatever reason, book buyers seem to accept a level of abstraction and design that moviegoers find off-putting. Maybe authors hold more sway over marketing departments. Maybe star designers like Chip Kidd can point to their track record of success. Or maybe, competing with hundreds of titles on the shelf, a striking visual image is the only way of cutting through the clutter.

Many unsheets try to recapture an older graphic style — most notably the work of Saul Bass. But any earlier era is fair game. Narrowing the color palette simulates the real limitations on designers in the time before four-color presses.

Sweeney Todd
Sweeney Todd by nategonz
Misery by bee combs
Misery by bee combs

Circling back around
—–

Star Wars
Star Wars by Tom Whalen

I believe unsheets are already having an effect on traditional one-sheets, particularly movies that can afford to gamble. The [poster for Precious](http://www.firstshowing.net/2009/05/12/fantastic-poster-for-lee-daniels-sundance-hit-precious/) feels like an unsheet, as do the [first](http://www.buzzsugar.com/Picture-Official-Movie-Poster-Buried-Starring-Ryan-Reynolds-8252752) and [second](http://www.firstshowing.net/2010/08/19/new-poster-for-ryan-reynolds-buried-debuts-with-fs-quote/) posters for Buried.

Unsheets have a close cousin in tag-along posters, which highlight some aspect of a movie or series without specifically being *for* that movie.

I’m talking about things like Justin Van Genderen’s [Star Wars travel art](http://www.2046design.com/Star%20Wars2.html), or Tom Whalen’s [Ghostbusters instructional poster](http://strongstuff.tumblr.com/post/960067403/ghostbusters-inspired-technical-poster-created). Like unsheets, they flourish in the cozy embrace of geek nostalgia.

I don’t have any traditional one-sheets hanging in my office, not even for my own movies. But in researching images for this post, I came across a half-dozen unsheets I’d be excited to own.

By stripping away the credit blocks and pithy taglines, unsheets distill films down to their essence — an essence that may not have even been apparent when the movie was released. Studios may own copyright, but fans feel emotional ownership, and these posters reflect that. Ultimately, unsheets aren’t about the movies that came out, but the movies they became.

Hope springs eternal

August 20, 2010 Film Industry

I don’t know who “BigSugar” is, but he or she has been meeting some of the same development execs:

A few years back, I did an [April Fool’s post](http://johnaugust.com/archives/2007/aprilfirst) about signing on the feature version of Goodnight, Moon. This year, I got pitched it. And died a little inside.

As I wrote about in [Why must we have board-game movies?](http://johnaugust.com/archives/2010/boardgame-movies), it’s not that Hollywood is out of ideas. It’s that the industry is terrified of failure, and clings to the safety of recognizable titles. In difficult times, it’s comfort food.

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