[
](http://quoteunquoteapps.com/less-imdb) [Less IMDb](http://quoteunquoteapps.com/less-imdb), our browser extension for de-cluttering the otherwise useful movie site, seems to have achieved good traction. In its first month, it was installed more than 8,000 times, and made it to the main page of Apple’s [Safari Extensions Gallery](https://extensions.apple.com/#entertainment).
It is now available for Safari, Chrome and Firefox. A quick break down by the numbers: ((These stats reflect downloads from our site, not any direct installs via the Safari Extension Gallery. As the extension updates, we should be able to pull more precise figures.))
- Safari: 6,118
- Chrome: 849
- Firefox: 1,088
I’m not surprised the Safari version is way ahead of the others; it came first, and got a big boost from the Apple-centric [Daring Fireball](http://daringfireball.net) site. But I would have expected more love from Chrome, honestly.
I’ve asked Ryan Nelson, who did all the design and coding, to give a walk-through of our process building and deploying the extension. This recap has a fairly high geek factor, but you may find some of the decision points interesting even if the details whoosh over your head.
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Per Twitter, most people hated the newly-redesigned IMDb. When John first brought up the idea of reformatting it with a Safari extension, his direction was minimal and straightforward: move credits from below-the-fold to up near the top.
He even provided a mockup of how it should look. When working on a new design, it’s fairly typical for John to create a wireframe or rough as a starting point:
And how would the user control the extension? John’s original suggestion:
John essentially decided what content Less IMDb would show, and what it would hide. But how would it deal with other bits of the interface, like IMDb’s ability to expand or collapse filmography listings?
The “less features is a feature” attitude informed the rest of the choices made when stripping IMDb to its bare bones.



Several of my friends have just had babies or announced they’re pregnant, so I’ve been thinking a lot about newborns.



