Last month, I [blogged the good news](http://johnaugust.com/2012/selling-apps-in-bulk) that a certain well-loved entertainment company wanted to buy 40 copies of [Bronson Watermarker](http://quoteunquoteapps.com/bronson).
But with that came a complication: we needed to figure out how to sell it to them.
The Mac App Store (unlike the iOS App Store) doesn’t have a system in place for developers to offer bulk licensing. Which, I noted, creates a host of problems:
> That means we’ll have to roll our own serial number system. (Or more likely, just forego it.)
> Without the Mac App Store’s update system, we’ll have to check for app updates another way. (Probably Sparkle.)
> We may be left maintaining two (or more) versions of the app.
All of that happened.
We rolled a special version of Bronson for this company with updating baked in. They liked it enough that they ended up buying 100 copies. So, score.
We’re now offering volume licensing, with a 100-seat minimum. I hope we’ll be able to do it through the Mac App Store at some point, but for now we can do ad-hoc distribution.