The original post for this episode can be found here.
John August: Hello and welcome. My name is John August.
Craig Mazin: Meow. My name is Craig Mazin.
John: This is Episode 644 of Scriptnotes, a podcast about screenwriting and things that are interesting to screenwriters. Today on the show, we will sing the praises of the cold open. Those scenes that occur at the beginning of an episode, often before the opening titles. We’ll discuss how they work and how to make them work for you. We will also check out new requirements for loan-out corporations and answer listener questions on exposition, motivation, and agents. Finally, Craig and I have both discussed our love for the 2013 Spike Jonze movie Her. Love that movie. It’s so good.
Craig: Love that movie.
John: In our Bonus Segment for Premium Members, let’s talk about how OpenAI’s new chat capabilities might have us talking to human-like AIs and how we feel about that.
Craig: Okay. I don’t want to fall in love is all I’m saying.
John: It’s gonna be up to you whether you fall in love. First rule is never fall in love.
Craig: Oh, I see what’s coming next, and boy do I like what I’m looking at.
John: I’ll let you do the honors here. Tell us what we now have for our listeners.
Craig: We now have official Scriptnotes hats. These are baseball style hats. They’ve got the name Scriptnotes written across the front. But why I love it so is because the S that begins and the S that ends the name Scriptnotes is the legendary cool S.
John: The cool S. It’s the very cool PT folder kind of Scriptnotes S. We’ve had T-shirts of this logo for a while, but Dustin Box, our designer, said, “Hey, how about hats?” And I said, “Absolutely.”
Craig: I gotta get a hat.
John: You gotta get a hat. You and I are both gentlemen with not a lot of hair on top of our heads. Hats are very important for us. Gotta protect our bald pates.
Craig: Hats are not fashion for us. Hats are self-care. I gotta get one of these. I’m ordering one of these. Can I order one now? How do I do it?
John: You can order one now.
Craig: How do I get a hat?
John: The same place you get our shirts. They are available on Cotton Bureau.
Craig: Fantastic.
John: Just let them know they are embroidered rather than being printed. I think they should be great.
Craig: John, you could also get glassware.
John: Yeah, we have drinkware there.
Craig: Scriptnotes themed glassware. I gotta tell you, I love this, because what is my cocktail of choice?
John: An old-fashioned.
Craig: And where does an old-fashioned belong?
John: In an old-fashioned tumbler, so a short, squat, cylindrical glass.
Craig: It is a rocks glass. I’m gonna get one. I love it. I’m gonna do some shopping today. I’m losing money.
John: Absolutely. Always been a money-losing podcast, and now Craig is personally losing some funds to the Scriptnotes branding.
Craig: It’s like you’re watching Scarface snorting his own coke right now.
John: I’m excited for these hats. I’ve not gotten my first Scriptnotes hat, but I’m excited to wear one, although I do recognize that sometimes I’ll be out in the wild, I’ll be wearing a Scriptnotes T-shirt, and people will come up to me like, “Hey, John.” It’s like, “How did you recognize me?” Oh, because you think that’s probably John August and he’s actually wearing a Scriptnotes T-shirt.
Craig: That’s a great point. But you know what? Let’s face it. We’re not that famous. Every now and again, somebody goes… I could hardly say, “Oh god, I can’t even walk outside.” I can totally walk outside.
John: We can totally walk outside. We are not at the level of an actual actor. We’re not at Glen Powell level of celebrity.
Craig: I like that. Good choice.
John: Good choice. I will say I was wearing my Scriptnotes T-shirt this past week when I jumped out of an airplane for the first time.
Craig: Oh my god, you did what?
John: I went skydiving with my daughter. We went to a place in Oceanside. It’s a jump by the ocean kind of place. I was wearing my Scriptnotes shirt. I realized, oh, this is being filmed on the GoPro. Can I write this off? Basically, this is promotion for the Scriptnotes podcast. I decided no, I don’t think that’s ethically correct for me to do. But I did, I jumped out of a plane. It was actually fine and good. For me, it wasn’t personally terrifying. Aline was terrified on my behalf, but I was not terrified.
Craig: I am terrified. I will share with you Melissa Mazin’s philosophy, if I have not already on the program. It goes like this. If you do something like jump out of an airplane, go deep-sea diving, and you die, you deserve it. You deserve it. Now, I’m sure a lot of people listening who are avid skydivers are gonna feel very upset by that. I just want to remind them that’s what my wife says. That’s not me.
John: Blame it on Melissa there. I’ll put a link in the show notes to the video of me jumping out of a plane if people are curious to see me jumping out of a plane and want to see a Scriptnotes T-shirt in action.
I’ve done things like this. I’ve bungee jumped, which was much more terrifying, because – we can talk about agency here – bungee jumping, you actually have a lot of agency, because you are responsible for stepping off all by yourself. That is a hard thing to convince your body, which does not want to fall and die, that no, you have to go do this. That’s a tough thing to do. In the case of skydiving, I am strapped to the instructor, so I really have no agency. I’m gonna be out of this plane no matter what. I was like, “Might as well just go for it.”
Craig: That’s a huge distinction, because I did go rappelling once. Once. The moment where you sit back over air is basically like you just have to tell yourself to commit suicide. It’s the same feeling. It’s insane.
John: Craig, my palms are literally sweating just picturing that.
Craig: It’s horrible. Once you’ve done that, now you’re just going down the hill and it’s fine. But the moment where you just have to trust that this rope is going to hold you as you let yourself die… I could do that or I could do what I did yesterday, which is to solve the latest issue of Panda Magazine Puzzle Hunt with my friend Dave Shukan, in my seat, without falling off a hill.
John: They’re both thrilling. Only one will kill you potentially.
Craig: One is thrilling, and the other one is just sweaty and scary.
John: There’s a thing I’ve done which is similar to the skydiving. When we were living in France, we were in Chamonix, and we went paragliding, which is where you’re at the top of the mountain, and again, you are strapped to a person. The parachute is laid out on the snow behind you. You just start running forward and the parachute goes up. I guess it’s really a sail goes up. Then you jump off a cliff. But then you are literally just flying in the air. It’s 30 minutes. It’s incredibly relaxing and peaceful. You don’t have that sense of falling at any point.
I would say skydiving, the moments where you’re free-falling is incredibly loud in ways I hadn’t anticipated, and unpleasant. But then once the chute opens, it was just like paragliding again. I got to control the going to the left, going to the right. I was pulling on the ropes. I got to go through a hole in the clouds. That felt really cool.
Craig: No.
John: The answer is no from Craig.
Craig: No.
John: I don’t think I’ll do it again. Just the hassle of getting down there and setting up… If I lived by an airstrip where I could just go on a random afternoon and just do it, I might. But it wasn’t that life-changing.
Craig: You didn’t get the bug for this?
John: No.
Craig: Got it.
John: I’m not an adrenaline junkie, for sure. I was wearing my Scriptnotes T-shirt. I could’ve potentially taken a tax write-off, but that would’ve been a not necessarily kosher thing to do, because corporations are under a lot of scrutiny these days. This is our bit of news here.
You and I both have loan-out corporations – and we’ve talked about this before on the show – which is when somebody wants to hire us to do some writing work, they are not hiring us directly. They are hiring a corporation that we control, and that corporation then hires us to do the work. It’s an abstraction that is very, very common in the film and television industry.
Craig: I don’t know if this is referring to… John, have you done the annual report to the Secretary of State of California? Is that what this is referring to?
John: Yeah. It’s a new requirement. Traditionally, when you set up a loan-out corporation, your attorney fills out this paperwork and creates this corporation. Then once per year, you have to cement this on-paper annual meeting that describes what happened to the corporation. It’s just very perfunctory. What has changed is that starting in January 2024, most entities like corporations or LLCs, partnerships, have these new US federal disclosures-
Craig: Federal.
John: … because of the Corporate Transparency Act. It’s actually a big deal, because if you do not file these reports properly, there’s civil and even criminal penalties. It’s all in an effort to combat money laundering.
You and I and our individual corporations but also the Scriptnotes LLC now have to file this new paperwork. Our law firms who generally set up these things have said, “We’re not doing that anymore. This is beyond the scope of things that we are able to do for you.” Most folks listening to this podcast who have loan-out corporations are going to have to do something different this year, which probably means bringing on an outside firm and paying them 100 bucks, 200 bucks to file this new paperwork that has to be filed every year.
Craig: I will not be filing the paperwork personally. Here’s the order of business. Buy Scriptnotes old-fashioned rocks glass. Buy Scriptnotes hat. Talk to business managers and lawyers about who is gonna fill out my new report. Then I’ll have lunch.
John: That’s what it is. For most of us, it is an email. It’s a little annoying thing. But if you are a listener who ignores this, I would say maybe don’t ignore this, because it’s this year that you have to start doing it, and everyone’s gonna be scrambling to do it.
The kinds of things that have to go in this new report are principal place of business, if you’ve hired full-time US employees, and if you’re a beneficial owner of the company, which you and I would both be that for Scriptnotes, legal name. We have to file your primary residential address or if you got a new passport or driver’s license. Basically things that could look shady in the sense of money laundering, all that stuff has to be disclosed.
Craig: I can imagine you running through all these things as you were free-falling through the sky.
John: Absolutely.
Craig: Thinking, “Should I write this? Probably not.” You know what? That means that this law is doing its job. It’s making very small business owners think twice, while massive corporations will simply assign a division of A-holes to get around all of this.
John: What’s actually interesting is these new regulations apply to companies with 20 or fewer employees. I think because that’s who tends to have the money laundering kind of problems.
Craig: That’s fair.
John: That is gonna affect almost all of us, because unless you’re Shonda or Greg Berlanti, you’re gonna have 20 or fewer employees as a loan-out corporation.
Craig: I can’t even imagine that Shonda or Greg have more than 20 employees, because most of the employees are being hired and employed by the studio or network, for writers, etc. It would come down to producing partners, assistants. Then I don’t hire, for instance, our landscape folks. The only people that are hired through my company really are me and my producing partner, and that’s it.
John: But how about your chauffeur and your assistant butler? Those are things that should go through your loan-out, because they’re helping you get your writing done.
Craig: My chauffeur and my assistant butler I got from overseas.
John: That’s nice. Like an au pair service.
Craig: It’s an au pair/indentured servitude.
John: It’s good, because you’re giving them an opportunity. You’re letting them move to the United States. You have a little space in the back of the guesthouse. It’s a cabinet basically they can sleep underneath.
Craig: It’s under the stairs. I call it a Harry Potter suite. It’s lovely.
John: It’s themed. I really like that. It makes it really feel [crosstalk 00:11:56].
Craig: I love they made Harry Potter sleep under the stairs. That’s fantastic.
John: In our house, there is actually a little room underneath our stairs. Is it the same in your place? Can you get into that space underneath your stairs?
Craig: I cannot.
John: You don’t know what’s hidden there, basically. It could be anything underneath there.
Craig: I think the stairs are solid.
John: That’s not true.
Craig: I know.
John: The stairs going up to your second story, they’re not solid.
Craig: Of course they’re not solid. I don’t know exactly what is under there.
John: I think Kevin Williamson hid something there for you. Somewhere down the road, it’s gonna come out.
Craig: We do have a screening room in the basement, which is under the stairs. That goes down itself. Maybe there is a person still under the stairs that I’m not aware of. I gotta talk to Kevin.
John: If things go mysteriously missing, yeah.
Craig: Wait, if you buy-
John: They have to disclose that. It’s in the standard residential buying of a property.
Craig: But I purchased my home from one of the most famous horror writers to ever live. Surely he left behind some kind of nightmare. I gotta check in with him.
John: Actually, I am thinking about the geography of when you go down the steps into the basement where the screening room is, there is that little nook where the popcorn machine was originally at some point. That’s kind of underneath the stairs. That could be that space.
Craig: I think that is. What is currently there is the Chernobyl Mickey Mouse.
John: Love it.
Craig: By the way, we had the Chernobyl Mickey Mouse made in Europe. Folks made it there. I asked if I could have it at the end of the show, and everybody said sure. Shipping it to the United States was such a nightmare, because you had to declare it as a artwork. You had to pay customs. It had to have an assigned value. There needed to be so much paperwork filled out, I think in part because it also needed to be really carefully inspected, because it looked like the kind of thing you would fill with bags of cocaine.
John: It’s paper mâché, yeah.
Craig: It was so suspicious. I just kept going, “It’s from a show. I like it.” They were like, “Fill more papers out, please.”
John: Fortunately, there’s somebody on your payroll who just does that. It’s not the assistant butler. Who was it? Was it your vice accountant?
Craig: That was just my assistant Bo, who did a great job navigating the US customs people.
John: The thing about being an assistant is you never know what kind of weird stuff you have to figure out suddenly. Here’s a onetime only situation. Handle it.
Craig: Keeps you on your toes.
John: We have some follow-up. First off, Craig, you’ll be relieved to know there is a MoviePass movie now for you to watch.
Craig: There is a documentary on HBO that I will absolutely watch. It’s coming out a couple of weeks from now. It is a documentary about the rise and fall of MoviePass. But I think it should be subtitled “the thing that John and Craig predicted over and over and over.”
John: I’m a little upset that they did not interview you for this documentary, because come on. Who would be a better talking head than Craig Mazin on this?
Craig: I was really clear about it from the start.
John: You work for HBO, and you were available.
Craig: Yeah, I was. I don’t know. They seemed to concentrate, for some reason, on people that were actually involved. But I will say that the actual collapse of MoviePass, it was a moment that reminded me that the world still makes sense.
John: That there is gravity, yes.
Craig: Yes, because so many times, things happen, I’m like, “What the… ” That one at least, we were like, “Finally. Yes, there’s gravity. Exactly. Something that doesn’t make sense actually doesn’t make sense.” I’m gonna definitely give that one a watch. Of course, MoviePass, still out there. Zombie MoviePass trying to come back to life in some, I don’t know, new altered state. But the old MoviePass, oof.
John: Oof.
Craig: I watched the trailer for the documentary. It looks like not only did their business plan make absolutely no sense, but then they were also spending money like drunken sailors.
John: We’ll put a link in the show notes to this trailer. I want to say this trailer’s also the most HBO documentary trailer. It hits all the beats of an HBO documentary trailer. It feels exactly like what it should be.
Craig: They’re pretty good at what they do.
John: They know what they’re doing. We have talked about streaming ad breaks, so the idea that you write something and you produce a thing and it goes out there, and it might have act breaks already in there. But because of streaming, they make different choices about where those act breaks go. We asked for our listeners who had firsthand experience, who do this for a living, what the realities are on the ground. We had two folks write in. Drew, can you start us off with Lachlan?
Drew Marquardt: Lachlan in the UK writes, “I’ve been an editor for 12 years, and for much of that time I was working with one of the biggest broadcasters in the UK. Even if shows were delivered with specific ad break moments, often we would have to re-edit them to change where these ad breaks would happen. This is because we have a different amount of ad breaks in the UK than in other places like the US or Australia. Here, for a 30-minute slot we have one ad break, for a 60-minute slot we have two ad breaks, and so on. So often we would be joining up ad breaks, usually the old dip to black, and then the compliance team would dictate where the new ad breaks would happen.
“Unfortunately, these days, I believe they don’t use editors as much for this job, and the compliance team creates the ad breaks themselves. This means that even if you watch a show on VOD, it still has a title card that pops up every time the linear version would be going to a break, which gets very frustrating when trying to watch any HBO show in the UK. Sorry, Craig, this is the same with Chernobyl and The Last of Us.”
John: Again, what Lachlan is telling us is editing is a skill, and even editing like putting in the act breaks, getting out those fades to black is actually a skill. If you try to not use an actual editor to do it and it’s just some functionary who doesn’t have any experience with this, it’s gonna be unartful. It sounds like it’s unartful.
Craig: It is frustrating to hear that about the stuff that I’ve done. There are ways, of course, to find a spot and make a reasonable ad break in a show. But if the compliance team, which doesn’t care about any of that and is simply looking for, “Okay, at this point, at this point, at this point,” yeah, that is frustrating.
This is one of the bummers about working for a network that isn’t streaming only. That is that I have no control over how most people watch the shows I make for HBO, because most people are not watching it on HBO. Most people are watching it on the local service that HBO sells it to. For instance, in the UK, I believe that’s Sky. Sky just I guess just shoves stuff in. That’s a bummer.
You know what? I’m not gonna cry. People are watching it, and they can do the math. Listen. You know what a bigger problem is? The fact that people have motion smoothing on their TVs. That’s where I’m gonna cry. I can’t cry over this.
John: No. Zack wrote in with more information about streaming breaks. This is his experience doing a series where he had to put in the breaks. Let’s listen to Zack.
Drew: Zack writes, “Last year I edited a three-part series for Peacock. For every cut, we were asked to break up roughly 50-minute episodes into six acts, all with loose targets for duration. The execs noted that Act 1 should be longer than the subsequent acts, but overall there was a fair amount of flexibility. I found that mandatory act breaks impose some fun structural challenges on the team. We might send a viewer into a break with a question that we’d answer at the top of the next act or leave a loose end that we’d pay off in two acts down the road.
“We were forced to build well-defined phrases with sharp edges ending each act. Do writers think in terms of sharp edges the way that editors do? A sharp edge often means a clean break between scenes that shifts point of view, shifts a story from an A story to a B story, cleanses the palette, or maybe does all three. Too many sharp edges can leave you feeling a bit disjointed, while too few can make for a soupy edit. Often, the best sharp edges mark the end of the phrase or a movement. If you have a flowy, prelapsey series of scenes all following a single character, story, or theme, that sharp edge will be all the more noticeable when it shows up.”
John: What Zack is describing, I think he might’ve been cutting a reality show or a documentary show, because it sounds like it wasn’t something that was written for act breaks. There wasn’t a writer involved in determining where those things go in. They might be looking at, “Okay, given the footage we’ve got, what’s an interesting question to leave at the end of an act break? How do we get people to come back after the act break?” which is really the job that writers have traditionally done in traditional television, which is we think of act breaks as moments that have rising action, that end on a question mark, so that there’s a real intriguing moment to come back. That was very much the art of TV writing for 30, 40 years.
Craig: This is the way it should be done, because there are things that are not written with ad breaks in mind. I think that if you are writing a piece that is meant to be viewed all in one, you shouldn’t be worried about this other part. This other part is not your problem. But then if there are artful editors, like Zack, who can at least make it decent and reasonable when it is chopped up, fantastic. But we need those people. They can’t just be arbitrary.
John: I think AIs or just human eyes can actually figure out, “Okay, this is the end of one scene. This is the start of another scene. But is that the right place for an act break?”
Craig: There you go.
John: It’s not necessarily the right choice. If you were to delay that 30 more seconds, it might be a more narratively useful place to put that break.
Craig: Also, it’s more valuable for the people advertising, because if it breaks at a dumb spot, that’s where people might just go, “Meh. Actually, meh.”
John: “I’m done.”
Craig: “I’m done. I’m not coming back.” Soap operas, that’s all they ever did was somebody would go, “You didn’t know? She’s alive.” Cut. Soap, soap, soap, soap, and then back.
John: We’ll talk about this more in the cold open section, but I’ve been working on this project that is a bunch of episodes. These are designed without traditional act breaks. But I also know that ultimately there will be act breaks going into this thing. While it’s not the top of my mind, I am thinking about, where would you slot in these ad breaks down the road? I feel pretty good about these episodes since there are natural places where you can put this thing in and it won’t disrupt the flow, and in some cases will give you that sense like, “Oh, I’m curious what’s going to happen next.”
Sometimes it’s just basic good writing. Scenes should end on a moment that has an energy going into that cut so you want to come and see what the next scene is. Most episodes of TV that are written without intentional act breaks should have that kind of momentum that you can get through it if there is an ad inserted there.
Craig: I agree. If, for instance, HBO said, “Hey, everybody is gonna watch your show on HBO in some streaming method. Some people, however, are paying less money and it will be an ad-supported experience. Where would you like to put these breaks?” I would take the hour or two with my editors to come up with those moments. The problem for me is that’s not what’s happening.
John: They don’t do that.
Craig: That’s what they did with Fallout. Even as I’m watching without ads-
John: It fades out.
Craig: … it fades out and then it comes back. But for me, it doesn’t matter. I could send it that way, and whatever the company is that shows it to people in, I don’t know, India, they have their own needs, and it won’t have anything to do with those things I put in, and so it’ll be even worse. I’m just gonna not think about it.
John: What I admire about Fallout, because they clearly anticipated people are gonna encounter these ad breaks and we’re gonna plan for them, it’s not just about fading to black. It’s also thinking about what is the music doing here, because that is what’s so awkward. If it’s just wedged in, music goes up to a moment and then it doesn’t pay off, or then you’re coming back from an ad break and suddenly we’re at this very high level, like, “Why is the music up here?”
Craig: Exactly. Because you will only watch Fallout on Amazon, no matter where you live, they have the luxury of dictating that. I thought that was smart.
John: Let’s move on to Andrew who wrote in about email anxiety. We had a previous listener who was so terrified and so nervous to send out an email because they wanted everything to be perfect and they got hung up on it. Andrew has a suggestion.
Drew: Andrew writes, “I was listening to your podcast where your listener Richard had anxiety about sending an email, and I had a suggestion. Recently, I was listening to Brian Grazer on someone’s podcast, and he had a strategy for getting the most positive response from emails. Apparently, what Grazer does is he watches the stock market and looks for when the studio he wants to work with has their stock go up. It’s on the day that their stock goes up that he sends emails to people he wants to finance his projects. Maybe this method would make Richard a little less anxious.”
John: First off, Andrew, I don’t think we said it was okay for you to listen to any other podcasts. You shouldn’t have been even listening to anything that Brian Grazer said, because you shouldn’t have been listening to any other podcasts. Scriptnotes will tell you everything you need to know about the film and television industry. That’s what we’re here for, not other people’s podcasts.
That stipulated, Craig, this is your strategy, I know, because you are tracking the stock market every day, and you’re only making the calls based on how well a certain company’s stock is doing.
Craig: No disrespect to Mr. Brian Grazer, but I don’t think this is gonna ever work. First of all, most of the people that we writers are sending emails to are not the owners of the company or people looking to exercise massive amounts of stock options. But even if they were, whatever the stock market happens to be doing that day can’t possibly be that meaningful to these people. Hopefully, the people that are at that level understand that any day’s movement, other than some insane delta, is not relevant to anything. This feels like a way to make yourself feel better about something. That feels like an attempt to calculate your way to success, which in this business is easier said than done.
John: I want to give full benefit of the doubt to Brian Grazer. Let’s imagine he’s talking to Bob Iger. If the Disney stock is just bouncing around its normal amount, I can’t imagine it’s gonna make any difference, because Bob Iger is smart enough to know the stocks can bounce around. Now, if the stock was suddenly down like 25 percent-
Craig: Oh, god.
John: … then yes, it’s not the moment to try to sell your expensive thing there. I completely get that. But small normal things, no way.
Craig: Also, none of us are selling anything to Bob Iger. He’s 12 levels removed from that. It does not make sense. It’s adorable. It’s adorable.
John: Last bit of follow-up here. We’ve talked in the past about AI being used for coverage and that AI is really good at summarizing things, but we’re very suspicious about AI providing any kind of critical analysis of what material actually is or its worth or its merit. Greg in Illinois gave us his experience with The Film Fund.
Drew: Greg in Illinois writes, “I recently stumbled upon an interesting example of AI being used for feedback and coverage. The Film Fund is an organization that provides resources to filmmakers to produce short films. Their flagship program is a competition in which the filmmaker pays $35 to submit a one-sentence description of their film’s premise and how they would use the funds if they win. Winning films receive up to 10 grand. For an additional fee of $14, winners can opt for feedback on their one-sentence pitch.
“In a Reddit thread from last year, a couple of contestants complained that the feedback they received was worthless. The founder of The Film Fund replied, assuring them the situation would be much better in future contests, because they’re gonna use AI to generate feedback. These are his exact words. ‘Going forward, we’re implementing a different approach with our feedback service to ensure a consistent and high level of quality. We’ve trained a custom AI model explicitly on what our judges look for in entries and what makes a good pitch in the eyes of the judges. We’ve tested the output by this AI model thoroughly, and it greatly exceeds the feedback responses we were sending previously.’
“To his credit, he appears to be responsive and reasonably transparent. I don’t get the impression he’s trying to scam anyone. But it’s a bit surprising that he doesn’t perceive how this might undermine whatever credibility the contest has.”
Craig: Oh, boy.
John: Here’s what I’m saying. Transparent doesn’t mean good. If someone says, “I am going to rob you,” that’s transparent. Doesn’t mean it’s good. This feels dumb. You’ve spent $49 on a thing that you shouldn’t have probably spent $49 on. This AI coverage, I will not believe that The Film Fund’s special training on what they’re looking for is worth $14 that you couldn’t get from a normal, free ChatGPT or whatever, which you shouldn’t be using anyway for feedback on your writing project.
Craig: I’ve never heard of The Film Fund, but I’m looking at their website. What I don’t see is that they are registered as a 501(c)3 not-for-profit organization, meaning they’re a business. I see no mention of being a charity of any kind. I could be wrong, but I don’t see any of it. I don’t know if they’re a for-profit company or not. But I will say if you have to pay money to submit a one-sentence description of your film’s premise, that’s ridiculous.
You’re paying $35 for somebody to read a sentence? And then for an additional fee of $14, which is a very odd number – it’s an even number, but it’s a curious number – they now will give you an AI feedback based on the input. The AI’s trained on what the judges did. The judges’ feedback is the very thing that they are also admitting was useless. This is ridiculous!
John: It is ridiculous.
Craig: It is ridiculous. It is absolutely ridiculous. Winning films receive up to $10,000. I don’t know how many they’ve made.
John: I’m looking at the examples and winners. They show how much prize money these different people get. They show the example pitch sentences here.
Craig: Oh my god.
John: We’ll look at their thing.
Craig: Look at this. Look at this. First of all, on their examples, no one has received $10,000. The most anyone has received to make a film is $6,000. Now, if I have, I don’t know, 15,000 people sending me 35 bucks and I hand out $6,000, okay. But then there are some people who, quote unquote, won a prize of $400.
John: Or a three-month subscription to Adobe Creative Cloud.
Craig: What is this? What is this?
John: What is this?
Craig: What is this?
John: I think it was created just to annoy Craig.
Craig: It almost seems like it was. It literally seems like it was.
John: AI is being used to just create sites to annoy Craig. That would be a good use of AI is just to build websites that are specifically there to frustrate Craig.
Craig: This is really frustrating. I don’t know if it’s the deals that they make money from all the $35 and then they give some out. I guess I would have to look more about them to see. I love this. I hate these people so much. In their frequently asked questions, here’s a frequently asked question. “Do I need to give credit to The Film Fund?” The answer is, “Yes, and we’ll be honored.” How can you be honored by a credit that you are making mandatory? How is that an honor?
John: I initially thought this was something European or British, because there are, like The Irish Film Fund, these film funds that are actually national funds, where it’s a whole system by which they help support their local film communities. That’s a valid thing. But by calling yourself The Film Fund, it seems like it’s not even a competition; it’s just a thing.
Craig: It’s just a thing. They say, “Where does the money come from? It comes from filmmakers like you who have also submitted their sentence to The Film Fund.” They’re just making people pay to ask a question.
John: I do like on the fact, “Why are you doing this?” the answer is, “We know there’s a simpler way to fund films.” That’s a real answer.
Craig: Oh my god.
John: “Who are the judges? You can check them out here.” Let’s take a look through here.
Craig: Let’s see. No offense to any of these people. One of the judges is the founder and CEO of The Film Fund.
John: I’ll take a screenshot, just because this of course could change. But I do want to point out that at least on my thing, there’s an ad being served underneath one of these people’s photos that says, “Notice this site contains real police records, background reports.” An ad is breaking up this thing, making it look like this person is actually a felon, which is not accurate.
Craig: The folks here do not appear to be what you would imagine would be judging what films should be financed. I’m sure they’re all excellent people and valid in their own rights. But there’s a certain expectation of a kind of level of accomplishment for judges. What we see over and over in these kinds of things is that’s not what you get. This is a do not recommend for me.
John: I will say four of these people I’ve noticed are all from Lehigh University, which I don’t know of.
Craig: Oh, Lehigh University, it’s in Pennsylvania.
John: Which is the center of all film production.
Craig: That is very strange. We have college friends who sat around, and I’m not suggesting they were high or drinking, but they were sitting around going, “How do we make money?” This is operating like the lottery.
John: Here’s what I kind of respect. Over the years on Scriptnotes, we’ve criticized so many of these things that are like, “Send us your scripts and we will judge them.” Here they say, “How do we improve on this process? We don’t have to even read the script. We just have to read one sentence.”
Craig: “We read one sentence. What we’re gonna do is we’re gonna charge people $35.” Usually, it’s $35 to send your finished film into our festival or send your finished script in. No, $35 to send your log line, and then an extra, if you want a little bonus action for our premium service, we’ll have ChatGPT barf some crap out about it, for free for us but $14 for you. Thumbs down. Do not like. This seems very silly. I’m sure they’re gonna yell at us now.
John: Yeah, which is fine, but Drew is ask@johnaugust.com.
Craig: When they start these things, I’m sure everybody’s like, “At some point, John and Craig are just gonna swing a bat at us, because they don’t like these things.” It doesn’t mean we’re right. It’s just our opinion, man.
John: That’s all we can give. Hey, while we’re having a little bit of rants, I have a rant that I’ve just wanted to talk about for a while, and I think this is the moment to talk about it. Can we please stop sending Word documents around on emails? So often, I will get something that is a Word document that should’ve been a pdf. The problem if you send a Word document is like, okay, am I supposed to edit this? What do you want me to do? No, this is actually a press release, but you’re putting it in a Word document so that it looks terrible when I open it in QuickLook or Pages, because I don’t actually have Word installed on my computer. There’s no reason to send a Word document. Send a pdf or a link to a webpage. Do not send me a Word document. It’s so frustrating for me.
Craig: It is a rare thing for me to send a Word document. I only do it when I am essentially saying to somebody, “I’m sending this to you, and I’m specifically sending it as a Word document because I want you to have the ability to edit it if you’d like.”
John: Exactly.
Craig: That is the only reason.
John: If it’s something you want me to be able to copy and paste out of it, you can do that from a pdf.
Craig: Absolutely. It’s literally only like, “Hey, I’ve written this. I’m thinking you’re gonna want to change a few sentences here and there. Do that, send it back to me.” For that, great. But otherwise-
John: But I’ll say a Google Doc could be better than that, because that way you can just send the link and they can edit that link.
Craig: You’re right. You’re right.
John: For WGA stuff, whenever we have to figure out what’s the press release we’re sending out, what’s the thing, we did it as Google docs, because that way we could actually all edit it and look at it. A little more sympathy for sometimes sending the Excel spreadsheet, because sometimes there is stuff they need to tweak and move around there. But also Google Sheets is available, and maybe try that instead.
Craig: Those of us who solve puzzles for a not-living use Google Sheets all the time. Incredibly useful.
John: So good. So useful. Let’s get to our marquee topic. This is the cold open. We’ve talked about the cold open several times on the program before. I know it’s a little bit of a repeat. But I was reminded of how important and how useful the cold open is because of this project I’ve been working on, because I’m getting the chance to write a bunch of cold opens, which is so wonderful and exciting.
I thought we might start by talking about what we’re talking about, because obviously, every episode of television is going to open with something. Sometimes that’s a teaser for what’s going to happen. Sometimes it’s continually the action from what happened in the previous episode. If it was a cliffhanger, it might go right back to this moment. But you also have the option in television to open with characters you’ve never seen before and just establish a brand new thread of something. It’s a great way to introduce a new character who’s going to be important to the series or at least important to that episode.
I just love a cold open. It’s just one of the most powerful things we have in episodic television. Sometimes people are not using the full power of the cold open. I want to just sing the praises of and talk through how it works, when to use it, why we love it so much.
Craig: You have a choice every single time. There is no such thing as an episode that can’t have one. The first decision you have to make is do I want to put one here or not.
They are enormously fun. They are fun for the audience. They work like appetizers. They are wonderfully free of rules. They are not bound into the normal narrative timeline, nor are they bound by the normal rules of who’s that and where am I and what’s going on. They can be mysteries. They can feature people that you never see again.
They’re often great ways to reveal information. You can have an episode where 20 minutes in, one character starts explaining something to another and you’re like, “Okay.” You could also just start the scene with one character explaining something to another and you don’t even know who they are or where they are. You’re leaning forward, and then you get to the end of it, and it’s a little short story that has a twist or something that makes you go, “Whoa.”
Then the show starts, and now you’re fully appetized and ready to go into the main storyline. The main storyline feels like an entrée has been served. Psychologically, I find it very comforting. I don’t do a cold open in every episode myself, but quite a few. Quite a few have them.
John: I think the quintessential cold open, the one we’ll put a link to in the show notes, is the introduction to Desmond’s character in Lost. Lost, I think it’s in Season 2, opens with this person we’ve never met before. We’re not even seeing his face. He’s waking up. He’s going through his daily routine. He’s inside someplace, but we’re not sure what it is. We would assume naturally as an audience that it is going to be one of the flashbacks that the show is known for, where you’re establishing who people were off the island. Ultimately, we’re gonna reveal that, oh, no, he’s actually down in this hatch that we’ve been working to figure out what’s inside there. It is a tremendous sequence, and it’s done so, so well and sets up this character that we’re now intrigued by and just really broadens the geography of what Lost could be about.
That’s I think what I love so much about a cold open is that you are creating these scenes that you could not put anywhere else in the episode. Almost by definition, if you’re starting in some brand new place, it would be very hard to slide this anywhere else in an episode. It basically has to start, and in many cases should start before the opening titles. You need all of the viewer’s attention. You need it to not be in the chain of events of the normal episode. Once you’ve started the normal sequence, it’s very hard to stop that and go to some place that’s completely different to establish a new person, a new place, a new way that the show’s going to work.
Craig: As you described that, something occurred to me that I don’t think has occurred to me before. That is that a cold open reveals a mystery to the audience with nobody in between. In the normal method of plotting in the main body of your story, when there are mysteries, they are discovered by and solved by and revealed to characters, but not in a cold open. In a cold open, it’s just you. That is a very exciting thing for the very reasons you said. It can’t really happen in the middle.
Once we are in the perspective of our main characters, we must stay there. We can certainly see some things they don’t see, but we can’t have scenes that are speaking directly to us. But you can absolutely have that at the beginning, before you begin the main storyline. That’s a great example where instead of somebody finding a tunnel, going through something, or opening the hatch itself and discovering this man, the show says now, this is just for you, directly for you only.
John: The point of view is the audience’s point of view rather than any of the one character’s points of view, which is great, so powerful. Honestly, some shows are built around this kind of idea. Law and Order almost always starts with the discovery of a crime by people we’ve not seen before.
Craig: Thunk thunk.
John: Thunk thunk. Poker Face, one of the things I love so much about that show is, generally we’re starting with a crime itself. It’s a question of when the hell is Natasha Lyonne gonna show up. You don’t know. She’s gonna come up sometime. Generally, we’re not starting with her.
Craig: She’s gonna be there when she gets there, and that’s no big deal.
John: She might be in the background of something or we see her arrive and we don’t know how are these two things gonna connect. That’s the joy of this. I love cold opens. Also, the sense that you cannot slide it anywhere else in time, this project we’re working on, has really made me appreciate, god, day and night is so tough, because there’s so many times where you would love to move this scene after that scene, and day and night is killing you, where this scene can’t happen before, because then you’re creating an extra day that is impossible. I’m sure you’ve encountered that in your writing as well.
Craig: Yeah. It’s been more of an issue for me when I was writing movies than television, because you have a little bit more of a timeline flexibility there. But the day and night situation, especially as we enter this next storytelling phase of The Last of Us, is important, and so you do have to stay within the bounds of it. But that’s another reason why a cold open is so valuable.
John: Yeah. You’re not tethered to the timeline at all, which is so nice.
Craig: At all. Doesn’t even matter what year it is. You could be wherever. You could be in the future. You could be in the past. You could do whatever you want. That is freeing, and also, I think the audience appreciates it. They appreciate that they get spoken to directly without any rules whatsoever, before they settle into the traditional experience of the show.
John: Yeah, this cold open I just wrote covers a 14-year time span for a character we’ve never met before. It’s delightful to have the opportunity. We’re going from the past into a time beyond when the events of the series are happening. It’s delightful to give you a sense of like, oh, this is bigger than just this one moment in front of you. We’ll see if that makes it through the end, but that was the intention behind it.
Craig: Fantastic.
John: Let’s answer some listener questions. I see the first one here is from Matt. Drew, help us out.
Drew: Matt writes, “As an Asian American actor, I’ve gone from being basically Johnny exposition guy in every television show and movie I was in, to now seeing true parts with complex, interesting characters being offered to me. One of the reasons I decided to start writing was because I was tired of being the furniture and wanted to be the interior designer. Since I keenly feel the plight of being the guy asked to give massive exposition dumps, what are some ways that writers can give the necessary exposition without relying on a single character for the purpose or at least make it interesting?”
John: What I love so much about Matt’s entry point here is that as an Asian American actor, he feels like he’s Johnny exposition guy. It never really occurred to me, but yeah, I could totally see that. I could completely imagine that the size that he’s getting for an episodic role, he’s just the guy who explains the thing and actually has no character beyond that. Hopefully, that’s changing. It sounds like it’s changing for Matt here in his experience.
We’ve talked on exposition a ton before. But Matt’s instinct here is that, like, god, it’s the worst when one character has to do all the heavy lifting. It’s so true.
Craig: Yes. For writers, we’ll do a very, very short sum-up. It is just as important to characterize the person receiving the information and to understand why they want the information and why they need the information and also how they feel about the information as the information is delivered. Relationship.
The scene where somebody is – we say an exposition dump. If it’s an exposition dump and that’s how you’re describing it, you’re doing it wrong. It is a conversation between two people who have a knowledge gap. The knowledge that is being imparted needs to impact the other person. The way it’s imparted needs to be crafted. It needs to feel like a little story. It needs to be interesting enough that people lean in, because when we say exposition dump, what we’re really saying is boring. But people can explain things in a way that is fascinating. You just have to write it well. So write well.
John: A recent conversation we had on this podcast, I think you were the one who was talking about how an explanation does happen in real life. People do explain things to each other in real life.
Craig: All the time.
John: Look for ways in which this would happen in real life, and that’s a way to hopefully keep that scene grounded and unapologetic about its need to get the information out there, because it’s being given from one character to another and not just to the audience.
Craig: Think of it as teaching. It’s not exposition. It’s teaching. You’re teaching somebody something. Teaching means that one character takes into account the other character’s education level, information level, what they deserve to know, what they ought to know, and then lays it out in a structured way so that they get it. That is as much fun to write as anything as far as I’m concerned.
But when we think of it as an exposition dump, what we’re really saying is, Character B needs to know and the audience needs to know a bunch of crap. Just have some guy say it. That’s not artful. That is not looking at it as an opportunity. That’s looking at it as a chore.
John: I would also say look for moments within those conversations where information is coming out, to have it not just be about that information, but there actually be some character not necessarily in conflict, but some challenge, some revelation that there’s something more there. A scene in which a character says, “Yeah, I knew that, because I’ve actually been following your career over these years.” That’s interesting. That makes us lean in and doesn’t just feel like, okay, now we’re being told this thing. Look for moments where there’s actually some interesting character moment happening there that’s not just about the text.
Craig: Yeah, agreed.
John: Another question here. It looks like Dean wants to ask us about titles.
Drew: Dean writes, “What makes a good title? Does it have to be unique more than it has to be relevant to the theme of the movie? Does a good title help get a script made, or is it just a good script that gets scripts made? Do writers even get the final say on titles, or is that all up to Brian in marketing? What are the best titles you’ve come across, and have you noticed any trends in titles?”
Craig: That’s a whole discussion.
John: That’s a whole episode. Titles are crucially important and yet the writer who has spent so much time thinking about the right title for their movie does not have the final say. The second Charlie’s Angels was Charlie’s Angels: Forever, it was Charlie’s Angels: Halo, and Charlie’s Angels Full Throttle came because the marketing person always wanted to do something called Full Throttle, and that became Charlie’s Angels: Full Throttle.
Craig: Full Throttle.
John: Full Throttle.
Craig: Full Throttle.
John: But yes, titles are important, because it is the first idea a person has about your script, about your movie is gonna be that title. So yeah, it does matter.
Craig: There was a trend – I don’t know if it’s still continued – where scripts that were going out, original screenplays, needed to have bizarro titles, long, bizarre, weird titles, because that was what was jumping out, because people were tired of the short, punchy title. But by the time things make it to a movie theater, they generally do have the short, punchy title. Yes, it is up to Brian in marketing.
A screenplay with a boring title I think is at a disadvantage. But if it’s what we’d call a good old-fashioned punchy title or a weirdo title or a title that is somewhat provocative, just to get them to get to Page 1, that’s really all it is, just literally to Page 1, and then off you go. Try to not have a title that feels like a rip-off of something else, just a blatant rip-off. By the time you get to the movie theater, the title itself is not up to you.
Famously, the movie I’m thinking of is title-cursed is Shawshank Redemption. It’s a wonderful film. It was released into theaters, and nobody went to it, because nobody knew what the word “Shawshank” or “redemption” meant, and certainly not the two words together. It just said nope, don’t come here. Then eventually, people found the movie and it is beloved. But it was a flop in the theaters, likely because of the title. But putting Shawshank Redemption on the cover of a screenplay that you’re trying to sell, no problem at all. None. I wouldn’t worry about it too much.
John: Unforgiven was The Cut-Whore Killings.
Craig: Exactly.
John: We’ve talked before on the podcast, I think, about there are rules about titles. The MPAA I believe is the one who has a title registry. If you have a movie that’s coming out with a title that is too much like another title, there can be a challenge. There can be a whole issue. Basically, so we don’t have two movies with the exact same title coming out at the same time.
My movie The Nines was coming out the same year as there was a movie Nine, and the Nine and a Half movie. We had registered our title first, and so we had to give permission for the other people to have their titles. It all worked out. But there is a reason why you don’t see too much of a log jam with the people with the same titles coming out the same year.
Craig: Yes. First movie I ever had out in theaters, the script was Space Cadet. Turned out Lucas had squatted on that one with the MPAA. I still haven’t seen his Space Cadet film, but we had to change our title. Did I ever tell you my crazy [bleeps] story about this?
John: I want to hear the [bleeps] story.
Craig: I’m telling everybody the [bleeps] story. I’m in a room with [bleeps]. Already interesting. He says, “Hey, I have registered a lot of titles with the MPAA. I tell my assistants, if you see some interesting words, I go and I register it, because it doesn’t cost that much.”
John: It’s domain squatting.
Craig: Literally. Then he goes, “Other people happen to need the title, they pay me.” He was literally domain squatting. He goes, “But some of these would be great movies, so I’m gonna give you some names.” He goes, “Oh, this is my favorite. This has to be a movie, so tell me if you want to write this.” By the way, by “this,” he means title, Body Bag. I’m like, A, in my brain, I don’t think that is a very good title, and B, no. But I was fascinated by the thought process of seeing the phrase “body bag,” picking up the phone, spending the whatever it cost, $5,000 or something, to register that title with the MPAA, even though you have nothing, and then asking writers to write a script for a title.
John: It’s not even IP. It’s awesome. I love it.
Craig: It’s nothing.
John: It actually reminds me of this past week. I was approached to do this movie. There’s a director who wants to do this movie. He basically has a story space. He has a cool deck of cool images. This is a filmmaker who could make something really cool. But there was actually no narrative to this. It was exciting, but also it made me really recognize how much we need constraints.
The fact there was basically no constraints other than it looks like this, it was tough to think about what is the story. What are constraints that are interesting to me? What are the things that I want to avoid about the kind of movie that would have this as a pitch deck? Once I got that narrowed down, then it could go like, oh, okay, this is probably what the movie actually wants to be or what’s interesting to me. But the lack of constraints, where it’s just, here’s an image or here is a title called Body Bag, it’s just too open.
Craig: There’s nothing there.
John: It’s harder because there’s nothing to push against. There’s no walls to it.
Craig: There’s nothing there.
John: Let’s get to a question from Spencer here. Drew, help us out.
Drew: Spencer writes, “My writing partner Parker and I just finished a new draft of a project that draws on our extremely unusual relationship. You see, I’m a wheelchair user, due to a form of muscular dystrophy. For years before we started writing together, Parker was my friend, roommate, and live-in caregiver. Our script is a crime genre buddy comedy that follows two people in a similar situation as they try to figure out the limits of their obligation to one another.
“Though one of the things I’m most proud of is the level of specificity we were able to bring to the story, I worry that readers and producers will find it too specific. We’ve felt this concern since the very beginning and have leaned heavily into genre conventions and broad-ish comedy, hoping to ease audiences into the often alien way of life that a disability entails. Do you have any strategies or recommendations for taking out a script that deals with such a particular context? And given the reports of the belt tightening across the industry, the representation boom seems over. Are we too late?”
Craig: Spencer, you’re asking a question that I think presumes more than exists, meaning I don’t think anybody is actually reading things through the lens of how specific is this or how authentic is this. I think they’re just reading through things to say, will an audience be entertained, moved, feel something, appreciate what we’re doing here? It sounds like you’ve tried to deliver entertainment, because you’re talking about leaning into genre conventions and delivering broad comedy.
I think the things that are unique to your voice and your writing partner’s voice are the things that are valuable in the script. Otherwise, anyone could do it. I don’t think there’s a specific strategy or recommendation here, other than to say when you submit the script, it’s important for people to know that you are in a wheelchair, because the concern will not be, uh-oh, somebody in a wheelchair wrote a story about somebody in a wheelchair. The concern will be, uh-oh, somebody not in a wheelchair wrote a story about somebody in a wheelchair.
The representation boom, I can’t speak to that, but the representation concern still certainly exists. I think people are looking for authentic voices when we’re talking about things like, for instance, living with disabilities.
John: I completely agree with Craig. Really what matters is what is the person’s reaction to this. Are they enjoying the script that they’re reading and can imagine a movie that an audience will enjoy reading? That’s all great. The specificity that you bring hopefully is just making the script better for its own sake.
I would consider including maybe not a preface page, but maybe a page at the end to say, “Oh, so you know, I actually am a wheelchair user. I’m not some sort of person pretending this experience.” That could be useful just for a person who reads the script without knowing who you actually are.
Obviously, we want your movie to get made. That’d be fantastic. But also, this thing will serve as a calling card for you. The fact that it reflects your own experience, when you come in to have that meeting or get on Zoom to have that meeting, it’s gonna be great that they actually have something to connect you with, like, “Oh, these guys wrote this funny script about the situation, and these are the guys.” That is useful to you when you have those general meetings and you start talking about writing stuff for other people. I think you made the right choices. I hope your script is good.
Craig: I agree.
John: Let’s wrap it up there. We have a couple more questions we’ll save for a future episode. It’s time for our One Cool Things.
Craig: Yay.
John: Craig, I see you have a One Cool Thing listed here.
Craig: I do. John, are you a nail biter or a nail clipper?
John: I’m a nail clipper. I’ve never bit my nails.
Craig: That’s amazing. I have been biting my nails for so long, but I decided to stop. I stopped for I guess 2024. It was, by the way, not difficult. Not difficult. One of the things that has made it not difficult, one of the best gifts I ever got, from my intrepid assistant, Allie Chang, she gave me a pair of Suwada nail clippers. That’s Suwada, S-U-W-A-D-A. Do you have these, John?
John: I don’t believe I do, but now I’m looking them up to see what they are.
Craig: Oh, baby.
John: Oh, look at them. They look so different. They look more like pliers. Wow.
Craig: Exactly. They look like pliers or wire cutters. They’re made by a Japanese company called Suwada. They are so superior to the standard nail-clipping device that we can pick up anywhere, because they have so much better leverage, and the curved nature of the clipping edge itself just is so lovely and fits so right. They work like a dream. A standard nail clipper thing is, what, $8? This thing is $85. But if you’re gonna use it for the rest of your life, couldn’t recommend it more highly.
John: It also feels like a nice gift for a person who obviously does need a gift.
Craig: Yes, you can’t go wrong with this one. For somebody that was never a nail clipper, now I look forward to it. If I’m rubbing my thumb against my index finger and I feel a little like there’s too much nail there, I’m like, “Oh, I get home, I’m getting my Suwada nail clippers out. Kaching. Kaching.”
John: How much did you say nail clippers cost? I almost felt like there was a “how much could a banana cost” moment there, because I think cheap nail clippers are even cheaper than you think.
Craig: I was saying $8.
John: I think they’re like two bucks. They’re like two bucks.
Craig: Two bucks. You’re getting what you pay for with the two buck nail clipper. The handles are kind of this lovely texturized rubber or something like that. Also, it’s a particularly good gift, I think, for a dad, because just standard dads love tools. This is a tool. This isn’t a grooming device. It’s a tool.
John: It’s a meaningful tool.
Craig: It’s a butch-coded nail clipper.
John: That’s what we like. Absolutely. It also feels like for people who have their premium knives that they want to treasure and own, it’s the same kind of thing. Get the best tool for the job.
Craig: It’s a good tool.
John: I have two little One Cool Things. The first is an episode of Song Exploder. Song Exploder is a podcast that many people have probably heard of where they take an existing song, generally a pop song, and they interview the people who made it and go through the stems and figure out how the song came to be, and just interview things. It’s a short episode, like 15 minutes. It’s great. I’ve enjoyed listening to that podcast.
But one episode I want to point people to is Madonna’s episode on Hung Up, which is a great song. It’s the interview with Madonna, over 40 years we’ve known Madonna, the most direct and just work-focused I’ve ever heard. She’s so focused and smart on it. She’s not defensive. She’s not just doing any of the normal Madonna things you’d expect. Talking about how she and the producer came up with Hung Up and the different iterations they went through, what worked, what didn’t work, trying to get the sample from Abba and hand-writing a letter and going to meet with Abba individually. It just made me really, I don’t know, respect her as a songwriter and producer more than I ever had before. Song Exploder’s Hung Up on Madonna.
Craig: Fantastic.
John: My second One Cool Thing is The Ladder, which is a great new experience from the folks who made Lab Rat, the escape room that we love so much.
Craig: Hatch Escapes.
John: Hatch Escapes. Craig and I were both Kickstarter backers of this thing. We went and played it with a group of 8 people, 10 people last week. It was just terrifically well done. It is different than an escape room. It’s more of an experience. It’s 90 minutes long. It’s all the things you would expect in that escape room in terms of puzzles, but the goal is not to escape, but to do something different. It is replayable in ways that are really clever. I just think it’s a really great evolution of the form.
I want to commend Tommy Wallach and everybody else who put together The Ladder. If you’re in Los Angeles and you love escape rooms, you should book a time for The Ladder at Hatch Escapes. It’s just really, really well done.
Craig: I’m waiting to return to LA from production here. Once I do, The Ladder is high up on my list of things to get to.
John: It’s gonna be great.
Craig: I’m very excited for that.
John: Craig, you will see that you are actually a part of the experience itself. I don’t want to spoil any more than that. But you will see Craig Mazin as part of the experience if you go take your time through The Ladder.
Craig: Oh, boy.
John: Oh, boy.
Craig: Oh, no.
John: That is our show for this week. Scriptnotes is produced by Drew Marquardt.
Craig: Who?
John: Edited by Matthew Chilelli.
Craig: Don’t know him.
John: Our outro this week is by Eric Pearson, in an homage to Severance, which actually feels very much like The Ladder. It all fits together nicely. If you have an outro, you can send us a link to ask@johnaugust.com. That’s also the place where you can send questions.
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You can sign up to become a Premium Member at scriptnotes.net, where you get all the back-episodes and Bonus Segments, like the one we’re about to record on the new [indiscernible 01:03:16] chatty voice features of OpenAI and what it means and how we feel about it. Craig, thanks for a fun show.
Craig: Thank you, John.
[Bonus Segment]
John: Before we start, a little context. Craig and I recorded this segment about OpenAI before Scarlett Johansson called shenanigans on the voice that was being used. If you’re wondering why we’re not talking about that, it’s because it hadn’t come out yet.
Craig, recently, OpenAI had a demo for their new features in ChatGPT-4o, which is their omni-media thing, which does a lot of normal ChatGPT stuff but also could handle images and audio and speech all natively. It’s just much, much faster and can interact with you in a chat fashion more quickly and in ways that just feel novel and new.
I’m going to play one little clip. This is a guy named Rocky who is talking to ChatGPT on his phone. Over the course of it, he’s gonna put on a stupid hat. That’s the only thing you should know if you’re not watching this video.
Rocky: In a few minutes I’m gonna be interviewing at OpenAI. Have you heard of them?
ChatGPT: OpenAI? Huh? Sounds vaguely familiar. Kidding, of course. That’s incredible, Rocky. What kind of interview?
Rocky: It’s for a software engineering role, but I just need to know, do I look presentable, professional?
ChatGPT: Rocky, you definitely have the “I’ve been coding all night” look down, which could actually work in your favor. Maybe just run a hand through your hair or lean into the mad genius vibe. Your enthusiasm is what’s really gonna shine through.
Rocky: I don’t have a lot of time, so I’m just gonna throw this on. What do you think?
ChatGPT: Oh, Rocky, that’s quite a statement piece. I mean, you’ll definitely stand out. Though maybe not in the way you’re hoping for an interview.
Rocky: Okay. I got it, I got it.
John: Craig, what is your reaction to Rocky’s discussion with OpenAI?
Craig: The OpenAI personality I find toxically positive.
John: People describe it as like a kindergarten teacher.
Craig: Yes, like a bizarrely positive and a little bit condescending, slightly patronizing, like, “Oh, Rocky, you silly billy.” I didn’t believe any of it. I’m impressed. Certainly, it’s cool that an AI can look at an image, parse out what it’s seeing, have a general sense of category, and then make some sort of comment.
It’s sort of like, what do I care about a generic comment about my appearance? What possible valuable information can I get there? Generally speaking, we want information from people that we really care about or people that we believe have specific expertise, not from some vague amalgamation, because that’s what JCrew has on their rack. That’s what the amalgamation is. We don’t need that. I’m mostly just unnerved by the toxic positivity.
John: There’s a lot of things to unpack here. First off, of course, we’re playing a snippet of a demo, so this is an optimized version of what this is. From the longer live demo, you can clearly tune the personality of the chat bot. This was probably tuned to be incredibly positive and giggly and all that stuff and flirty in ways. You could turn that down. You can dial that pretty easily, apparently.
What is interesting is this is not a sentient system. This thing is not alive. This thing is not conscious. It’s not her. And yet the illusion of it is so clear to see, because it feels like that because it has the ability to have back and forth and actually really enter into a dialog, it crosses that uncanny valley and makes it feel like there’s really a person there, that there’s an intelligence there that is not actually there.
Craig: It certainly prompts the question of whether or not – not begs the question, but prompts the question.
John: Prompts the question. Invites the question.
Craig: Invites the question of whether or not the Turing test is the proper test. I think in Alan Turing’s day, it made absolute sense. But what we’re seeing now is that this person is a real person, is the illusion of being a real person, is not in and of itself indicative of intelligence, and in fact, creating the illusion of a real person talking to you is easier than we might’ve thought.
So much of it just comes down to how synthetic the voice is. Yeah, sure, she sounds real, and I think would pass the Turing test in the most rigid sort of way. But it’s unnerving. I find it unnerving.
John: We know that this is a demo of an AI speaking back to us, but I can just imagine a year from now, two years from now, there’d be a lot of situations where we just don’t know if we are talking to a real person or not talking to a real person. That feels like, I don’t know, a social boundary that we’re not really prepared for.
If I’m talking to customer service right now, I get a sense of when it’s a real person, when it’s not a real person. I won’t a year from now, two years from now. That is different. I will know that if I’m talking to an executive on Zoom, that’s a real person. But we may soon not really know if that’s an actual real person we’re speaking with. I don’t know, something makes me feel uncomfortable as a human not knowing that.
In situations where I do know that I’m talking to an AI, I think there could be useful things coming out of that. Siri is so frustrating and useless most of the time. Same with Alexa. But this seems like you could actually get meaningful information out of it. If I was in a situation where I needed to know something, I might just ask the question out loud rather than googling it, and that feels great.
Craig: It’s an extension of Siri, which nobody thinks of as being alive. It’s interesting, one of the things that AI seems to struggle with is the concept of being interrupted. Interruption is hard, and yet it is fundamental to the way humans talk to each other. We somehow managed to interrupt each other without destroying each other’s train of thought. We don’t keep talking. There’s an interesting back-and-forth rhythm that I think they have to figure out. Do you know the comedian Ron Funches?
John: I recognize that name, but I couldn’t think of what he’s known for.
Craig: He’s so funny. He’s so, so, so funny. He has this bit about filling out CAPTCHA things. What he says is, “Why do I always have to prove to a robot that I’m not a robot?” He’s like, “The thing is what the robot is asking me to do, to enter a random series of letters and numbers, is pretty much the kind of thing a robot should be able to be good at. It’s not even a good test. It’s really proving that I am a robot.” I just love that. I love that concept of what the robots think is indicative of humanity and then how they give it back to us.
Look. The AI thing at this point I’m just starting of think of as a meteor that might miss the planet or smash into it, and there’s nothing I can do about it. Nothing.
John: There’s things we can do to mitigate certain harms, but there’s overall bigger things that are way outside of our pay scale and what we can control.
I want to go back to interruptability, because I think one of the things that made this demo impressive was there was better interruptability. It wasn’t perfect, but you could just talk over the AI, and it would still hear you when you’re talking over it. You didn’t have to wait for it to be done before you can say the next thing, which is useful and good.
But it’s also a great reminder of, when movie dialog feels artificial, it’s because you feel like people are not allowed to talk over each other, they’re not allowed to interrupt each other, they’re not allowed to interject before a sentence is finished, and in real life we’re doing that all the time.
Craig: Yes. Maybe what they’ll get better at is the idea of not stopping when somebody interrupts you, but continuing and then going, “Oh, exactly.” Hearing and talking at the same time is tricky. I feel like right now, AI either listens or talks. Certainly, Siri is horrible at that. Do you find yourself getting angry when you’re like, “Hey, lady, play me the original Broadway cast recording of Fiddler on the Roof,” and then there’s a long pause, and then she’s like, “Playing Hamilton, the 1983 free version.”
John: So incredibly frustrating.
Craig: I’m like, “What?”
John: Here is our daily struggle. While we’re making breakfast, we have Alexa Flash News. Flash News should play NPR’s brief little three-minute “here are the headlines” kind of thing. Maybe 70 percent of the time, that’s what happens, but another 30 percent of the time, anything else could happen. It could play Fox News. It could play on a different speaker in a different room. It’s so frustrating. It feels like I’m in some sort of experiment, where it’s like how much can we torment John before he’s had coffee.
Craig: Then you find yourself having this increasingly stern, escalating argument. “I said the original Broadway cast recording of Fiddler on the Roof.” “Now playing Annie.” I’m like, “I said… ” I’ll say, “No.” Now I realize it’s like I’m talking to my dog at this point. “No, Bonnie. No.”
John: Maybe what we need is we need the AI’s kindergarten teacher, like, “You did a good job. Oh, Rocky, I think that’s great that you were able to play that.”
Craig: I feel like this version would be like, “Sounds like you’re a little frustrated. I get it completely. Doing my best. Tell me one more time.”
John: That’s what we’re gonna hear.
Craig: Ah! Ugh! Eck!
John: Ah!
Craig: Ugh!
John: Ee! Also, now, imagine being a kid. You’re a two-year-old, a three-year-old who’s growing up in this world now. It’s just gonna be very different. The expectation that there’s a disembodied voice who should always be able to tell you things, to tell you a story, to do whatever, it’s just a very different experience.
Craig: Then our children will look at that generation like, “Oh my god. The worst.”
John: “So coddled.”
Craig: “The worst.” Instead of iPad kids, now they’re AI kids. Just sit the kid in front of the AI and let them talk to their imaginary friend. God. You know what? Generation X, John. We were the last ones out.
John: The last true generation.
Craig: Last true generation before all this crap. We’re the best. (sings) We’re the best around. Nothing’s ever gonna bring me down. I think I can get that out before the copyright kicks in.
John: Love it. Craig, thanks so much.
Craig: Thank you, John.
Links:
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