WEP-1-PackWriter Emergency Pack, the deck of writer tools we Kickstarted late last year, is now available for sale in the Store and on Amazon. It’s $19, and makes a perfect gift for writers. (Or for yourself.)

The logistics behind getting Writer Emergency Pack available online were trickier than I had anticipated. I wrote an update to Kickstarter backers explaining what’s happening behind the scenes when you click the buy button.

Here it is in flowchart form:

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Sales have been solid, bordering on brisk. My phone buzzes every time we sell a deck, which is of course the worst kind of Pavlovian conditioning.

I’ll switch the notifications off soon, but for now it’s useful to see the immediate impact of Amazon reviews and user tweets. And it’s oddly gratifying to see something we made out there in the world being purchased by strangers.