No matter where in North America you live, BIG FISH will finally be “at a theater near you” beginning this Friday, January 9th, 2004. For the last month, the movie has been in very limited release — first in just six theaters, then in 125. We’ve done remarkably well, racking up $20,000 per screen this past weekend, but the real question mark is how we can perform nationwide.
I’m optimistic. So far, the movie has only been playing in big cities, but there’s nothing particularly big-city about Big Fish. It’s not pretentious; in fact it’s kind of square. I suspect a family of four in Boise will like it just fine.
We won’t come in #1 for the weekend, nor do we need to. I’m just hoping to get enough butts-in-seats to continue the momentum we’ve gotten so far.