think_the_link

As you’re throwing down the double brackets to create a new article, ask yourself, “How would another article link to it?” That is, “What is the most common – and generally, shortest – way of referring to the point of this article?”

If you created a link to...

[[Bruno Bettelheim's Uses of Enchantment]]

...another article linking to it would have to use all those words (with perhaps a vertical bar to shorten what’s displayed). Better to link to...

[[Uses of Enchantment]]

...which another article is more likely to reference. And if you want to create a bio of Bruno Bettelheim, make that its own article.

Is it possible to change the name of an article once it’s created? Yes, but it’s a pain in the ass, and can result in broken links. Better to spend 30 seconds to really think about it before you create it.