Comments on: Principles of Hybrid Distribution

By: BaeaSirrus

BaeaSirrus — Wed, 23 Sep 2009 00:58:20 +0000

I read the article, and there was a long list of people to form the sales team. I was wondering where one would look to find all of those people. And more specifically in Canada. Anyone??

By: Dave Kittredge

Dave Kittredge — Tue, 22 Sep 2009 21:17:54 +0000

I think Peter's take is spot-on, to a point. My first feature, PORNOGRAPHY, has been running around the gay fest circuit all summer (NY, SF, LA, Philly) and we're about to head on into all the regional fall fests (Palm Springs, Atlanta, Tampa, Portland, Washington DC, etc). By all accounts, the distribution landscape has changed dramatically in the last two-four years. I don't know a single film in the circuit right now that got a deal that was even remotely what it would have been two years ago.

Not that that's completely a bad thing. The question will be whether VOD and emerging technologies makes up for the reduction money from DVD, TV and other avenues for indies. If it doesn't catch up soon, a lot of low-to-micro budget films, or niche films (like gay films), will have a very difficult time breaking even, even with extremely low budgets. Added to which the sudden lack of real movie reviewers, you suddenly have an atmosphere where there's, say, some new barely released title at the Sunset 5 or Landmark every week, but nobody has a clue whether it's some festival detritus or the next minor miracle.

By: Stephan Vladimir Bugaj

Stephan Vladimir Bugaj — Tue, 22 Sep 2009 06:44:23 +0000

Great post. It’s good to read about Indie film distribution not being “dead and gone” but rather something that needs to be thought about more carefully (like everything does in this post-bubble market). I wrote a somewhat similar post after attending the Produced-By conference and getting inspired by the Indie distro panels that all was not doom and gloom for Indies if one was willing to think creatively and intelligently about distro — but Broderick’s article gets into some more specifics, and I’m glad pointed us at it. Thanks!

By: Jonathan Peters

Jonathan Peters — Tue, 22 Sep 2009 05:38:14 +0000

Great post! I guess this has been on a lot of filmmakers' minds recently with the lack of distribution deals happening this year at festivals.

Why not do the distribution? As a filmmaker (albeit an amateur) I would love to package the movie in a box and say, "Done!" but I guess that's not possible anymore.