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	<title>Comments on: Per-screen average</title>
	<atom:link href="http://johnaugust.com/archives/2009/per-screen-average/feed" rel="self" type="application/rss+xml" />
	<link>http://johnaugust.com/archives/2009/per-screen-average</link>
	<description>A ton of useful information about screenwriting.</description>
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		<title>By: Kevin Arbouet</title>
		<link>http://johnaugust.com/archives/2009/per-screen-average/comment-page-1#comment-172077</link>
		<dc:creator>Kevin Arbouet</dc:creator>
		<pubDate>Thu, 02 Jul 2009 16:19:44 +0000</pubDate>
		<guid isPermaLink="false">http://johnaugust.com/?p=3370#comment-172077</guid>
		<description>&lt;p&gt;Anonymous:&lt;/p&gt;

&lt;p&gt;Where do you live?&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Anonymous:</p>

<p>Where do you live?</p>]]></content:encoded>
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		<title>By: Anonymous</title>
		<link>http://johnaugust.com/archives/2009/per-screen-average/comment-page-1#comment-172068</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Thu, 02 Jul 2009 12:04:52 +0000</pubDate>
		<guid isPermaLink="false">http://johnaugust.com/?p=3370#comment-172068</guid>
		<description>&lt;p&gt;Hi All,&lt;/p&gt;

&lt;p&gt;Very interesting debate from all you guys. I had seen the trailer for Lars and the Real girl few years back, and was really looking forward to it in the screens. But then i never heard from it again, till now.&lt;/p&gt;

&lt;p&gt;And only today this movie came back to me and realised that it never realeased in my third world country and neither it is available on dvd to rent or buy.&lt;/p&gt;

&lt;p&gt;So what do i do?&lt;/p&gt;

&lt;p&gt;Option 1 - Order from Amazon or similar websites.&lt;/p&gt;

&lt;p&gt;Option 2 - Download&lt;/p&gt;

&lt;p&gt;Now, option 1 is a really expensive one for me coz its $23.96 (without tax) + standard international shipping. (including the time i need to wait for delivery)&lt;/p&gt;

&lt;p&gt;Option 2 is rarely available where i can download the full movie.&lt;/p&gt;

&lt;p&gt;Other options - Wait for it to come on HBO or Star Movies or any English movie channel. But herein lies the censorship issue of absuive language and sexual content, which hinder my experience of watching this film.&lt;/p&gt;

&lt;p&gt;So while on option 2, i turn to torrents. My best and easy source of download without any censor control or hassle or any money. Though i dont mind paying a decent amount, iam left with no choice.&lt;/p&gt;

&lt;p&gt;And there are many such movies that dont reach our turf. Any ideas on how to market content like these to the rest of the globe. (meaning there is world other than America and Europe)&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Hi All,</p>

<p>Very interesting debate from all you guys. I had seen the trailer for Lars and the Real girl few years back, and was really looking forward to it in the screens. But then i never heard from it again, till now.</p>

<p>And only today this movie came back to me and realised that it never realeased in my third world country and neither it is available on dvd to rent or buy.</p>

<p>So what do i do?</p>

<p>Option 1 &#8211; Order from Amazon or similar websites.</p>

<p>Option 2 &#8211; Download</p>

<p>Now, option 1 is a really expensive one for me coz its $23.96 (without tax) + standard international shipping. (including the time i need to wait for delivery)</p>

<p>Option 2 is rarely available where i can download the full movie.</p>

<p>Other options &#8211; Wait for it to come on HBO or Star Movies or any English movie channel. But herein lies the censorship issue of absuive language and sexual content, which hinder my experience of watching this film.</p>

<p>So while on option 2, i turn to torrents. My best and easy source of download without any censor control or hassle or any money. Though i dont mind paying a decent amount, iam left with no choice.</p>

<p>And there are many such movies that dont reach our turf. Any ideas on how to market content like these to the rest of the globe. (meaning there is world other than America and Europe)</p>]]></content:encoded>
	</item>
	<item>
		<title>By: Kevin Arbouet</title>
		<link>http://johnaugust.com/archives/2009/per-screen-average/comment-page-1#comment-172052</link>
		<dc:creator>Kevin Arbouet</dc:creator>
		<pubDate>Wed, 01 Jul 2009 15:36:37 +0000</pubDate>
		<guid isPermaLink="false">http://johnaugust.com/?p=3370#comment-172052</guid>
		<description>&lt;p&gt;The very first movie that I produced on my own (outside of Lee Daniels) starred Melissa Leo.  She was fantastic.  The movie was terrible...&lt;/p&gt;

&lt;p&gt;But it&#039;s great when a small movie finds an audience.  Most of my day consists of pitches from filmmakers who say that they can make a movie for $500,000 and I always respond by saying that you can &lt;i&gt;make&lt;/i&gt; a movie for $500,000 but that doesn&#039;t mean you can &lt;i&gt;sell&lt;/i&gt; a movie for $500,000.&lt;/p&gt;

&lt;p&gt;Great article.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>The very first movie that I produced on my own (outside of Lee Daniels) starred Melissa Leo.  She was fantastic.  The movie was terrible&#8230;</p>

<p>But it&#8217;s great when a small movie finds an audience.  Most of my day consists of pitches from filmmakers who say that they can make a movie for $500,000 and I always respond by saying that you can <i>make</i> a movie for $500,000 but that doesn&#8217;t mean you can <i>sell</i> a movie for $500,000.</p>

<p>Great article.</p>]]></content:encoded>
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		<title>By: Randall Bobbitt</title>
		<link>http://johnaugust.com/archives/2009/per-screen-average/comment-page-1#comment-172050</link>
		<dc:creator>Randall Bobbitt</dc:creator>
		<pubDate>Wed, 01 Jul 2009 14:48:53 +0000</pubDate>
		<guid isPermaLink="false">http://johnaugust.com/?p=3370#comment-172050</guid>
		<description>&lt;p&gt;CHRIS A...&lt;/p&gt;

&lt;p&gt;Yes. Roger Corman. Read &quot;How I Made A Hundred Movies In Hollywood And Never Lost A Dime&quot;.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>CHRIS A&#8230;</p>

<p>Yes. Roger Corman. Read &#8220;How I Made A Hundred Movies In Hollywood And Never Lost A Dime&#8221;.</p>]]></content:encoded>
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		<title>By: Randall Bobbitt</title>
		<link>http://johnaugust.com/archives/2009/per-screen-average/comment-page-1#comment-172049</link>
		<dc:creator>Randall Bobbitt</dc:creator>
		<pubDate>Wed, 01 Jul 2009 14:47:07 +0000</pubDate>
		<guid isPermaLink="false">http://johnaugust.com/?p=3370#comment-172049</guid>
		<description>&lt;p&gt;Rebecca,&lt;/p&gt;

&lt;p&gt;The biggest factor is Fox Searchlight spent A LOT more money marketing Juno then MGM did marketing Lars. I&#039;d love to see those two budget side by side. But the biggest factor is most people in this country do not go see good movies. And that, is the sad reality.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Rebecca,</p>

<p>The biggest factor is Fox Searchlight spent A LOT more money marketing Juno then MGM did marketing Lars. I&#8217;d love to see those two budget side by side. But the biggest factor is most people in this country do not go see good movies. And that, is the sad reality.</p>]]></content:encoded>
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		<title>By: pepe</title>
		<link>http://johnaugust.com/archives/2009/per-screen-average/comment-page-1#comment-172042</link>
		<dc:creator>pepe</dc:creator>
		<pubDate>Wed, 01 Jul 2009 05:23:30 +0000</pubDate>
		<guid isPermaLink="false">http://johnaugust.com/?p=3370#comment-172042</guid>
		<description>&lt;p&gt;Just because some website says it cost $12M to make doesn&#039;t mean it&#039;s true. I&#039;m highly skeptical of that number. Unless the licensing on the doll cost $8M.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Just because some website says it cost $12M to make doesn&#8217;t mean it&#8217;s true. I&#8217;m highly skeptical of that number. Unless the licensing on the doll cost $8M.</p>]]></content:encoded>
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		<title>By: Paula</title>
		<link>http://johnaugust.com/archives/2009/per-screen-average/comment-page-1#comment-172041</link>
		<dc:creator>Paula</dc:creator>
		<pubDate>Wed, 01 Jul 2009 03:30:56 +0000</pubDate>
		<guid isPermaLink="false">http://johnaugust.com/?p=3370#comment-172041</guid>
		<description>&lt;p&gt;Kevin Arbouet, you rock. Yeah, why the heck did Lars and the Real Girl cost $12M. That was a $1M film if I ever saw one. There&#039;s nothing on screen that justifies the cost, not to mention that there wasn&#039;t the audience to support it.&lt;/p&gt;

&lt;p&gt;In other but related news, check out this article on the making of the low-budget Frozen River from Slate.com:http://www.thebigmoney.com/articles/impressions/2009/02/18/selling-frozen-river.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Kevin Arbouet, you rock. Yeah, why the heck did Lars and the Real Girl cost $12M. That was a $1M film if I ever saw one. There&#8217;s nothing on screen that justifies the cost, not to mention that there wasn&#8217;t the audience to support it.</p>

<p>In other but related news, check out this article on the making of the low-budget Frozen River from Slate.com:http://www.thebigmoney.com/articles/impressions/2009/02/18/selling-frozen-river.</p>]]></content:encoded>
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		<title>By: Robert Bruens</title>
		<link>http://johnaugust.com/archives/2009/per-screen-average/comment-page-1#comment-172035</link>
		<dc:creator>Robert Bruens</dc:creator>
		<pubDate>Wed, 01 Jul 2009 00:19:56 +0000</pubDate>
		<guid isPermaLink="false">http://johnaugust.com/?p=3370#comment-172035</guid>
		<description>&lt;p&gt;Re: Chris A&lt;/p&gt;

&lt;p&gt;I think the correct answer to that would be the Weinstein Bros (at least back in the day), Bob Shaye (founder of New Line Cinema) and Roger Corman. There are probably others as well. Bert Schneider and Bob Rafelson maybe.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Re: Chris A</p>

<p>I think the correct answer to that would be the Weinstein Bros (at least back in the day), Bob Shaye (founder of New Line Cinema) and Roger Corman. There are probably others as well. Bert Schneider and Bob Rafelson maybe.</p>]]></content:encoded>
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		<title>By: Kevin Arbouet</title>
		<link>http://johnaugust.com/archives/2009/per-screen-average/comment-page-1#comment-172034</link>
		<dc:creator>Kevin Arbouet</dc:creator>
		<pubDate>Wed, 01 Jul 2009 00:14:23 +0000</pubDate>
		<guid isPermaLink="false">http://johnaugust.com/?p=3370#comment-172034</guid>
		<description>&lt;p&gt;Rebecca:&lt;/p&gt;

&lt;blockquote&gt;No. You can’t. There is no possible way that a movie in 300 theaters can gross anywhere near a movie that is in 3,000 theaters.&lt;/blockquote&gt;

&lt;p&gt;What an incredibly baseless and factually incorrect statement.&lt;/p&gt;

&lt;p&gt;Let me see if I can explain this to you without sounding like a condescending jerk.  If I do, I apologize in advance.&lt;/p&gt;

&lt;p&gt;Let&#039;s take &lt;b&gt;Speed Racer&lt;/b&gt;.  It debuted in &lt;b&gt;3606&lt;/b&gt; theatres and made 18.5 million dollars over the weekend.  So that costs the studio 7.21 million dollars in prints.&lt;/p&gt;

&lt;p&gt;Now let&#039;s take &lt;b&gt;Fahrenheit 911&lt;/b&gt;.  It debuted in &lt;b&gt;868&lt;/b&gt; theatres.  And made &lt;i&gt;23 million&lt;/i&gt; that weekend.  Which cost the studio 1.7 million in prints.&lt;/p&gt;

&lt;p&gt;Which brings us to Paula&#039;s great point.  There are too many people out there who call themselves filmmakers but haven&#039;t taken the time to learn the business of filmmaking.  I wouldn&#039;t want a doctor operating on me just because he watches Grey&#039;s Anatomy and no one should try and damn a studio for faulty marketing strategy just because they read an article in Entertainment Weekly.&lt;/p&gt;

&lt;p&gt;But Stephan Vladimir Bugaj brings up the greatest point of all.  Why the hell did Lars cost 12 million dollars?!&lt;/p&gt;

&lt;p&gt;I&#039;m not a studio guy but as an indie producer, 12 mil for that film is so incredibly ludicrous I could write my own post on that subject alone.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Rebecca:</p>

<blockquote>No. You can’t. There is no possible way that a movie in 300 theaters can gross anywhere near a movie that is in 3,000 theaters.</blockquote>

<p>What an incredibly baseless and factually incorrect statement.</p>

<p>Let me see if I can explain this to you without sounding like a condescending jerk.  If I do, I apologize in advance.</p>

<p>Let&#8217;s take <b>Speed Racer</b>.  It debuted in <b>3606</b> theatres and made 18.5 million dollars over the weekend.  So that costs the studio 7.21 million dollars in prints.</p>

<p>Now let&#8217;s take <b>Fahrenheit 911</b>.  It debuted in <b>868</b> theatres.  And made <i>23 million</i> that weekend.  Which cost the studio 1.7 million in prints.</p>

<p>Which brings us to Paula&#8217;s great point.  There are too many people out there who call themselves filmmakers but haven&#8217;t taken the time to learn the business of filmmaking.  I wouldn&#8217;t want a doctor operating on me just because he watches Grey&#8217;s Anatomy and no one should try and damn a studio for faulty marketing strategy just because they read an article in Entertainment Weekly.</p>

<p>But Stephan Vladimir Bugaj brings up the greatest point of all.  Why the hell did Lars cost 12 million dollars?!</p>

<p>I&#8217;m not a studio guy but as an indie producer, 12 mil for that film is so incredibly ludicrous I could write my own post on that subject alone.</p>]]></content:encoded>
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		<title>By: Chris A</title>
		<link>http://johnaugust.com/archives/2009/per-screen-average/comment-page-1#comment-172033</link>
		<dc:creator>Chris A</dc:creator>
		<pubDate>Tue, 30 Jun 2009 23:45:07 +0000</pubDate>
		<guid isPermaLink="false">http://johnaugust.com/?p=3370#comment-172033</guid>
		<description>&lt;p&gt;I love these kinds of analyses! Is there any film-industry equivalent to &quot;Moneyball&quot;? That is, a producer or studio exec who determines which previously unexamined factors are most likely to lead to success?&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I love these kinds of analyses! Is there any film-industry equivalent to &#8220;Moneyball&#8221;? That is, a producer or studio exec who determines which previously unexamined factors are most likely to lead to success?</p>]]></content:encoded>
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		<title>By: Anonymous Production Assistant</title>
		<link>http://johnaugust.com/archives/2009/per-screen-average/comment-page-1#comment-172021</link>
		<dc:creator>Anonymous Production Assistant</dc:creator>
		<pubDate>Tue, 30 Jun 2009 19:26:48 +0000</pubDate>
		<guid isPermaLink="false">http://johnaugust.com/?p=3370#comment-172021</guid>
		<description>&lt;p&gt;There&#039;s a simple point that it seems no one has brought up.  Per screen average is the box office gross divided by the number of theaters.  If you double the number of theaters, that doesn&#039;t mean the PSA will remain the same.  In fact, the film may have reached its saturation point, and doubling the playdates will simply halve the PSA.  (And, as Kevin pointed out, each new theater costs extra money, at least until films are distributed digitally.)&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>There&#8217;s a simple point that it seems no one has brought up.  Per screen average is the box office gross divided by the number of theaters.  If you double the number of theaters, that doesn&#8217;t mean the PSA will remain the same.  In fact, the film may have reached its saturation point, and doubling the playdates will simply halve the PSA.  (And, as Kevin pointed out, each new theater costs extra money, at least until films are distributed digitally.)</p>]]></content:encoded>
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