Ten of the 80 short films featured this week at the Sundance Film Festival are available free on iTunes until January 25th. It’s a great way to see some work you’d almost certainly never catch.

Visit itunes.com/Sundance to check out trailers and download. (Link opens in iTunes store.)

I’m happy to see shorts featured this way, and hope it expands to features in coming years. I would have absolutely done it for The Nines. By offering movies for a limited window, Sundance and Apple can give exposure to films and filmmakers far beyond Park City, Utah.

It’s a smart implementation of the festival’s mission.